MATLAB vs Alteryx

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Our analysts compared MATLAB vs Alteryx based on data from our 400+ point analysis of Big Data Analytics Tools, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

MATLAB is a numerical computing and programming platform that enables users to develop and implement mathematical algorithms, create models and analyze data. Designed for engineers and scientists, it can be used for a range of purposes, including deep learning and machine learning, computational finance, image processing, predictive maintenance, IoT analytics and more. Built around its matrix-based programming language, it can help users run analyses on large data sets as well as design and rigorously test models.

It is available through on-premise installation on Windows and Mac. For eligible licensees, there is also a SaaS version accessible through a web browser. Users can purchase it under a perpetual or annual license, with discounts for academic institutions. For individuals not associated with government agencies, private companies or other organizations, there is a less expensive home license for personal use. Students can purchase a student license for a version designed for coursework and academic research.

Early-stage technology startups can apply for startup-friendly pricing and opportunities.
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The Alteryx platform is a suite of five products offering self-service statistical, predictive and spatial data analytics to achieve enterprise, financial and industrial intelligence. It allows users to create repeatable extract-transform-load workflows, with or without a programming language. Its scalable performance and deployment options enable analysis from the enterprise to big data levels.

A drag-and-drop interface enables high-speed analytics and modeling, supported by a community of model developers in the vendor’s customer base. Depending on the products selected from the suite, it can perform end-to-end BI, from data harvesting from deep data pools to automated operationalizing.
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$980 Annually
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$99/User, Monthly
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Tailored to your specific needs
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Product Assistance

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Product Insights

  • Get Results Faster: Obtain quicker results through contextual hints, automatic code generation and a fully integrated debugger. Spend less time on programming and troubleshooting.
  • Analyze with Less Code: Teach the platform to automatically generate code to reproduce work and save time, as well as perform tasks such as training machine learning models or labeling data. 
  • Add-Ons For Every Application: Customize and extend the functionality of the core platform through the MATLAB family of add-on products to address specific business needs.
  • Scale Up to Big Data: Scale analyses to process big data by running on clusters, GPUs and clouds. Speed up computation on large data sets without needing to rewrite code or learn big data programming. 
  • Updates and Upgrades: Runs code more than twice as fast as before, due to continual updates and new features on the platform, as well as twice-yearly new releases.
  • Access Anywhere: Sign in to the online platform from any standard web browser, without needing to download and install the application on new machines. Syncs files between computers and the online platform via cloud storage and integration, eliminating the need for manual upload or download. 
  • Enhanced Collaboration: Collaborate by sharing scripts and files directly online or publishing to the web via interactive controls. Easily package or translate analysis for other platforms, or document work and export it to reports for sharing.
  • Free Trial: Try it hands-on with a free 30-day trial. Students whose schools have a campus license can access a free copy of the software without the 30-day trial limitation.
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  • Coding Flexibility: Design workflows in a flexible code-free or code-based interface, depending on individual abilities, needs and programming knowledge. Optionally, create code with C++, Python or R. 
  • In-House Model Library: Save on time and resources during app development; lean partially on the platform’s extensive customer base for the know-how. Access, run and modify any of hundreds of analytics applications in the Analytics Gallery created by the vendor’s community. 
  • Thorough End-to-End Analytics: Perform end-to-end analytics with products each specifically developed for a certain step of the analytical process. Collect, organize and prioritize data with Alteryx Connect and Dataset, execute it with Alteryx Designer and streamline operationalizing models with Promote. 
  • Spatial Analytics: Make location-based calculations — i.e. trade areas, drive time and more — using geospatial data and street map or satellite imagery integration. 
  • ClearStory Data: Perform continuous, automated analytics on complex and unstructured data at the enterprise level through ClearStory Data, acquired by Alteryx in 2019. 
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  • Data Import: Import and access a variety of data types, including text files, spreadsheets, images, audio, video, scientific data formats, IoT data, large data sets and more. 
  • Algorithm Development: Develop algorithms with thousands of core mathematical, engineering and scientific functions and tools for debugging, implementation and optimization. 
  • Automate with Machine Learning: Leverage interactive apps to see how algorithms work with data and then tweak to get the desired results. Then, automatically generate a program to reproduce or automate workflows. 
  • Live Editor: Build functions and generate code, creating scripts that can be enhanced with formatting through an interactive editor. Compile these scripts and results into an executable notebook. Explore parameters and immediately see the results, saving time.
  • Data Analysis: Analyze large data sets and big data in a multitude of ways through thousands of prebuilt functions for statistical analysis, machine learning and signal processing.
  • Data Visualization: Turn data into graphics with prebuilt 2D and 3D plots, including line plots, histograms, bar graphs, scatter plots, pie charts, word clouds, maps, polar plots, vector fields and animations.
  • Mathematics: Perform mathematical calculations via a vast library of mathematical functions, including linear algebra, statistics, Fourier analysis, numerical integration, differential equations and more.
  • Modeling: Supports model-based design, multi-domain simulation and automatic code generation via integration with another product from the same vendor, Simulink. Helps in numeric and symbolic modeling and provides mathematical tools like curve fitting, statistics, ODE and PDE solving, calculus and more.
  • Teach with Live Scripts: Build live scripts with its code to let students explore concepts and learn on their own. Create engaging lectures that walk students through explanations, math equations and results, one section at a time. Modify code on the fly to demonstrate how to use math to solve complex problems.
  • App Designer: Create, package and share professional desktop and web apps without needing all the technical know-how of app development. Lay out a graphical user interface through drag-and-drop tools and write the coding for the app’s behavior with an integrated editor and code analyzer that warns about errors in code as it’s written.
  • Community Gallery: See examples from the community on how to display and manipulate data by visiting the plot gallery and live script gallery on the vendor’s website.
  • Programming Integrations: Supports interfacing with other programming languages. Use the platform from within another programming environment without starting a new desktop session through engine APIs that support C/C++, Fortran, Java, Python and more. Call functions and objects from other libraries, including C, C++, Java, Python, .NET, COM objects and more from within the platform. Convert algorithms written in its code to C/C++.
  • Add-Ons: Utilize toolboxes and specialized solutions for fields such as math and optimizations, statistics and data science, code generation, application deployment, database access and reporting. These toolboxes are professionally built, rigorously tested and fully documented. Integrate automated reporting into the platform with richly-formatted custom reports in PDF, Word and HTML formats. 
  • MATLAB Online: Access the platform from any web browser through cloud-based services without downloading and installing the software. 
  • MATLAB Drive: Store, manage and share files from the cloud across devices and work with files from anywhere.
  • Mobile App: Learn and teach through mobile apps for iOS and Android devices. Connect to sessions, and acquire sensor data to analyze and capture images and videos.
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  • Internal Data Visualization: Display data insights at each stage of ETL, enabling validation and verification at every step of analysis through its in-platform data visualization solution, Visualytics. 
  • Data Visualization Export: Export to data visualizers like Qlikview and Tableau in several formats seamlessly, if the platform’s in-house visualization capabilities don’t satisfy the business’s needs. 
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Product Ranking

#11

among all
Big Data Analytics Tools

#8

among all
Big Data Analytics Tools

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Analyst Rating Summary

we're gathering data
86
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89
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

MATLAB
Alteryx
+ Add Product + Add Product
Augmented Analytics Computer Vision And Internet Of Things (IoT) Dashboarding And Data Visualization Data Management Data Preparation Geospatial Visualizations And Analysis Machine Learning Mobile Capabilities Platform Capabilities Reporting 69 54 89 100 96 93 0 86 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

we're gathering data
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86%
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User Sentiment Summary

Excellent User Sentiment 4535 reviews
Excellent User Sentiment 496 reviews
92%
of users recommend this product

MATLAB has a 'excellent' User Satisfaction Rating of 92% when considering 4535 user reviews from 5 recognized software review sites.

90%
of users recommend this product

Alteryx has a 'excellent' User Satisfaction Rating of 90% when considering 496 user reviews from 4 recognized software review sites.

4.5 (599)
4.5 (158)
4.6 (1808)
4.7 (74)
4.6 (1570)
n/a
4.6 (401)
4.4 (56)
4.3 (157)
4.5 (208)

Awards

MATLAB stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

SelectHub research analysts have evaluated Alteryx and concluded it earns best-in-class honors for Integrations and Extensibility. Alteryx stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Integrations and Extensibility Award

Synopsis of User Ratings and Reviews

Service and Support: All users who mentioned support said that online community forums are supportive in helping them leverage the platform to its maximum potential.
Data Processing: Around 92% of users who discussed its data processing capabilities said that the solution helps to simulate and visualize complex mathematical models in an intuitive manner.
Data Analysis: According to 92% of users who reviewed data analysis, the platform, with multiple built-in packages, is useful in exploring data, creating machine learning models and predictive analysis.
Functionality: Citing a range of pre-loaded functions and algorithms, approximately 88% of users who reviewed functionality said that the solution is a powerful tool with a rich feature set and strong computing abilities.
Ease of Use: Reviewing ease of using the tool, approximately 60% of users said that, with detailed documentation being readily available, minimal coding experience is necessary to create and combine scripts.
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Data Analysis: All users who reviewed analytics said that the platform adds value to data through features such as statistical modeling and predictive analysis.
Data Processing: Around 86% of the users who mentioned data processing said that, with a lightweight ETL tool, the solution excels at data wrangling for further analysis.
Data Integration: Citing strong integration with multiple data sources and tools, around 84% of the users said that it works well with big data.
Ease of Use: Approximately 83% of the users who mentioned ease of use said that the platform’s low-code approach, with drag-and-drop functionality, makes the interface user-friendly.
Online Community: The online community is responsive and helpful, according to around 74% of users who discussed support for the platform.
Functionality: With fuzzy matching and join capabilities, the platform is feature-rich and versatile, said approximately 63% of users who discussed functionality.
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Performance and Speed: Around 91% of users who reviewed speed said that the platform is resource-hungry in terms of power and space and slows down when performing complex computations.
Cost: Citing licensing costs, approximately 81% of users said that the software is expensive for individual users.
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Cost: In addition to the high cost of licenses, the price of add-ons is limiting, said around 89% of the users who reviewed pricing.
Data Visualization: Around 75% of users who reviewed its presentation capabilities said that with outdated graphics, the platform lags behind other solutions in data visualization.
Performance: The solution is prone to infrequent crashes, especially when processing large amounts of data, as said by 65% of users who discussed performance.
Training: Approximately 54% of the users who reviewed learning said that with the documentation not being up to date with latest features, there is a steep learning curve and training is required.
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MATLAB is a computing and programming tool that combines the power of functions and algorithms with data integration, modeling and visualization for predictive business data analysis. Users perform complex computations on data sets that the platform ingests from a multitude of data sources to glean business-specific metrics. Citing online communities, all users who reviewed support said that the tool is accessible to beginners, while providing enough depth for advanced users, though some said that the coding syntax could be daunting for non-technical users initially. Around 92% of users who reviewed its analytical capabilities said that the platform provides a wide range of built-in packages to provide out-of-the-box data analysis solutions. With its minimal scripting, many users who discussed data processing said that they could simulate complex mathematical functions to visualize complex data models. Reviewing its functionality, many users said that its rich library and design makes it possible to write powerful programs easily. A majority of users who discussed its performance said that the platform consumes a lot of power and space and slows down when performing complex computations, possibly because updates, though frequent, do not include optimization for older features. Many users who reviewed the cost said that individual user licenses are expensive, and buying additional libraries adds to the cost since many of these have interlinking dependencies, though some users said that the platform provides value for money. In summary, MATLAB is a programming solution that leverages machine learning for data collection and complex computations for users to create data models and visualize enterprise metrics for predictive analysis.

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Alteryx is a data science solution that leverages the power of AI and ML to blend, parse, transform and visualize big business data to promote self-serve analysis of business metrics. Many users who reviewed data analysis said that the tool performs statistical, spatial and predictive analysis in the same workflow. Most of the users who reviewed data processing said that, with a lightweight ETL tool, the platform has strong data manipulation and modeling efficiencies, though some users said that it can be tricky to use SQL queries. Citing integration with Power BI, Tableau and Python, most of the users said that the tool connects seamlessly to data from databases and files, apps, and third-party data sources, among others, to expand the reach of search-based and AI-driven analytics. Most of the users who discussed ease of use said that the tool is intuitive with drag-and-drop functionality and a well-designed interface, though some users said error handling can be challenging for automated workflows. Most of the users who reviewed support said that online communities are helpful in providing answers to queries. Citing automated workflows, many users said that the tool helps save time, though some users said that these can be overly complex and need improvement. On the flip side, many users who reviewed pricing said that its expensive licenses and add-ons are cost-prohibitive, and cost per core is high for enterprises looking to scale. A majority of users who reviewed its visualization capabilities said that they need to export data to visually stronger applications, such as Tableau or Power BI, to make the reports presentation-worthy. Citing slow runtimes when executing complex workflows, especially with large datasets, many users said that performance-wise, the solution is prone to infrequent crashes. Most of the users who discussed learning said that with documentation not being in sync with latest releases, training is a must to optimally use the tool. Overall, Alteryx is a data science tool that, with its low-code approach and strong data wrangling capabilities, makes the journey from data acquisition to data insights seamless and promotes data literacy across organizations, though it might be better suited for medium- to large-sized organizations.

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