Domo vs InfoZoom

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Our analysts compared Domo vs InfoZoom based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

InfoZoom Software Tool

Product Basics

Domo is a cloud-based analytics platform that integrates end-to-end data management into one solution. Being SaaS, it’s available from anywhere with an internet connection. The vendor offers the best of both worlds — self-serve ease of use and data science.

Domo has a friendly interface aimed at senior management who are hard-pressed to make tough decisions daily. A breadcrumb trail at the top of the workspace will help you navigate between folders. A performant, scalable warehouse supports fast queries with in-memory data.

Domo Buzz is an instant messaging option like Slack with file sharing and is available on the mobile app also. Annotation options allowed me to add comments to my chart and mark data points of interest. If you want something more than what it offers, you can build your own apps within Domo. It’s our analysts’ pick and a user favorite in its category for these and more features.

Domo Everywhere is the embedded version, though it doesn’t offer as many options to design views as some other platforms, such as Dundas BI.

You can use Domo dashboards and reports for several critical tasks. Decide where to reduce spending and identify the factors that affect your business. Forecast demand for your services and products. Predict how unexpected events can impact the economy and your business and do much more.

There’s a 30-day free trial after which you can upgrade to the Standard or Enterprise pricing model. Or opt for the Business Critical edition to get a private AWS link that promises watertight security and reduces latency.

Some users mention performance limitations, which could be caused by shared cloud resources. The vendor offers a consumption model — pay for what you use and add unlimited users at a flat fee of $750.

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InfoZoom is a data analysis solution that analyzes millions of data points within seconds to make data-driven decisions. It performs data profiling to boost transparency, streamline processes and optimize communication. It enables users to clean data by eliminating duplicates, special characters, format errors and data gaps while identifying critical data constellations to prepare data for advanced analysis.

It offers modules such as data filtering, combining various data sources, data checking, data quality management, advanced analysis and more.
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$15/User, Monthly
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$14,995 Annually, Quote-Based
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Product Insights

Domo wins quite a few awards and high scores in our 400+ point analysis. The SelectHub scoring engine crunches this data to compute the final score. We base our evaluation on technical, functional and vendor criteria, as well as ease of deployment.

  • Gather Data: Use data from your preferred systems and sources with over 1,000 connectors. Set up integration tasks with automation. Make cloud warehouses work for you with the Domo Cloud Amplifier. Our analysts give the platform 96 for source connectivity.
  • Perform Complex Calculations: Blend and transform data, and create calculated columns with Domo Analyzer and Magic ETL. Target specific buyer segments with behavioral, store and sales data. Domo gets 91 for advanced analytics in our assessment, putting it ahead of Power BI and Qlik Sense.
  • Manage Data: Combine, aggregate, pivot and filter datasets with Magic ETL. A handy checklist on the screen guides you through the steps. Domo is intelligent — it shows green dots if two datasets have common fields while blending. We give it a 100 for data management.
  • Acquire IoT Insights: Domo differentiates itself with full support for IoT technologies, scoring a 100 in our analysis. It integrates with AWS IoT systems for edge analytics. Writebacks are super helpful for updating remote systems.
  • Gain ML Insights: Check if you’re spending wisely — create accurate cash flow models with machine learning. Boost your chances of closing customers by calculating the lifetime value for each buyer. Domo scores 100 in our analysis for built-in data science capabilities and its constant emphasis on AI/ML.
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  • Enhanced Data Visualization: InfoZoom transforms complex datasets into intuitive visual formats, making it easier to identify trends and patterns.
  • Improved Decision-Making: By providing clear insights, InfoZoom supports data-driven decisions, reducing the reliance on gut feeling.
  • Time Efficiency: The software accelerates data analysis processes, allowing users to quickly generate reports and insights without extensive manual effort.
  • Data Accuracy: InfoZoom ensures high data integrity by enabling users to easily spot and correct inconsistencies or errors in the dataset.
  • Customizable Dashboards: Users can tailor dashboards to their specific needs, ensuring that the most relevant information is always at their fingertips.
  • Scalability: InfoZoom can handle large volumes of data, making it suitable for both small businesses and large enterprises.
  • Enhanced Collaboration: The software facilitates better teamwork by allowing multiple users to access and analyze data simultaneously.
  • Cost Savings: By streamlining data management and analysis, InfoZoom reduces the need for additional resources and minimizes operational costs.
  • Regulatory Compliance: InfoZoom helps organizations maintain compliance with industry regulations by providing accurate and up-to-date data records.
  • Seamless Integration: The software integrates smoothly with existing systems, ensuring a hassle-free implementation and minimal disruption to business operations.
  • Enhanced Security: InfoZoom offers robust security features to protect sensitive data from unauthorized access and breaches.
  • Real-Time Insights: Users can access real-time data, enabling them to respond swiftly to changing business conditions and market dynamics.
  • Reduced Training Time: The intuitive interface of InfoZoom minimizes the learning curve, allowing users to become proficient quickly.
  • Increased Productivity: By automating routine data tasks, InfoZoom frees up time for employees to focus on more strategic activities.
  • Enhanced Customer Insights: Businesses can gain a deeper understanding of customer behavior and preferences, leading to more targeted marketing efforts.
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  • Domo App Studio: Design custom apps for needs Domo might not address out of the box. Build your own functionality without coding knowledge. Create branded visualizations with your trademark colors, logos and fonts. ESPN enhances the fan experience by capturing and analyzing customer data using a Domo Studio app.
  • Analyzer: Save time spent cleaning data manually. Use a special editor to set up checks for data inputs. Keep tabs on which charts and dataflows use a specific dataset with the lineage option. You can choose the best chart to present your data and annotate it. Use the Beast Mode for complex math.
  • DomoGPT: Get answers to data queries using AI Chat (currently in beta). Convert text to SQL or calculations and understand your data using text summaries. Use Domo.AI in a safe, governed space.
  • Personalized Data Permissions: Create custom data views for your users and hide sensitive data. Your regional managers get exclusive views specific to their roles, while senior management can switch between full and filtered views.
  • Domo Mobile: View cards and text summaries on the mobile app. Cards fit within the small screen, giving a great user experience. Domo Buzz allows sharing files to WhatsApp, Gmail, QuickShare and Google Drive. You can even save a screenshot to your phone gallery.
  • Alerts: Stay informed about KPIs that matter to you. Set new alerts and share them with selected users or subscribe to existing ones. Choose where you want to receive the notifications — email, mobile app or SMS.
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  • Data Quality: Check data quality before conducting a thorough analysis. Reveal critical data constellations, detect duplicates, standardize spellings, identify missing values, find format errors and make data plausible for analysis. 
  • Dashboards: Create KPIs, reports, charts, graphs, maps and more. Combine them to create an interactive dashboard that offers drill-down capabilities and export results to Excel for further analysis. 
  • Data Import: Import data within the solution from different databases, URLs and files, including Excel, CSV and XML. Combine these data sources with one another and compare them for a detailed overview. 
  • Data Profiling: Sort data and combine identical values to gain insights into large data volumes quickly. Identify relationships between data values while filtering and selecting and navigating through the data intuitively. 
  • E-Commerce BI: Evaluate ERP, CRM and customer data to identify trends, address target audiences, reveal cross-selling potential, optimize procurement, reduce return rates and more. Control sales and marketing channels based on the data. Leverage e-commerce BI to assess distribution channels, total sales, gross profit and returns and analyze dynamic market conditions to tap into unknown territories. 
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Product Ranking

#25

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Business Intelligence Tools

#412

among all
Business Intelligence Tools

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 87 73 98 94 100 100 86 50 79 100 100 0 25 50 75 100
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User Sentiment Summary

Great User Sentiment 1818 reviews
Great User Sentiment 6 reviews
87%
of users recommend this product

Domo has a 'great' User Satisfaction Rating of 87% when considering 1818 user reviews from 4 recognized software review sites.

86%
of users recommend this product

InfoZoom has a 'great' User Satisfaction Rating of 86% when considering 6 user reviews from 1 recognized software review sites.

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Awards

SelectHub research analysts have evaluated Domo and concluded it earns best-in-class honors for Platform Capabilities and Integrations and Extensibility.

Platform Capabilities Award
Integrations and Extensibility Award

we're gathering data

Synopsis of User Ratings and Reviews

Source Connectivity: About 86% of users citing data integration said they could connect to their preferred sources easily.
Ease of Use: Around 82% of users discussing the interface said options and tabs were straightforward and intuitive.
Data Visualization: About 74% of people who reviewed Domo for graphics appreciated the ease of creating and sharing data stories.
Functionality: Around 73% of users who mentioned features said Domo performed as expected.
Support Services: About 71% of reviews discussing assistance praised the support team for being helpful and responsive.
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Easy to Use: Users highlight that InfoZoom is easy to learn and use, even without prior experience with similar tools. They find that the interface is intuitive and makes complex data exploration straightforward.
Fast and Efficient: Users appreciate InfoZoom's ability to handle large datasets without performance issues. They praise its speed in generating insights from data, which allows for quick analysis and decision-making.
Powerful Visualization: Users find InfoZoom's data visualization capabilities to be very effective. They like that the tool allows them to see patterns and trends in their data that would be difficult to spot otherwise. They also appreciate the flexibility to customize visualizations to suit their specific needs.
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Speed: About 78% of users discussing speed said the platform lagged sometimes.
Cost: Around 89% of users discussing price termed the platform as expensive.
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Limited Customization: Users have expressed frustration with the inflexibility of InfoZoom's interface, particularly when trying to tailor dashboards and reports to their specific needs.
Steep Learning Curve: Many find InfoZoom's unique data visualization approach, while powerful, to be initially difficult to grasp, leading to a longer onboarding period.
Performance Issues with Large Datasets: Some users have reported sluggish performance and delays when working with very large datasets, impacting their workflow efficiency.
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Domo has everything data teams could wish for — self-service ETL, advanced analytics and data science. Its rich set of connectors makes users happy as they praise its robust integration APIs. Its scripting language is similar to Power BI, and knowing SQL will shorten your team's learning curve. The vendor offers daily refreshes, currently capping them at 48.On the flip side, the interface seemed a bit clunky to me. Dashboards don’t display in the edit mode by default, which was a tad annoying. The Getting Started documentation is dated and doesn’t match the new interface. I could find my way around with help from user forums.While the vendor earns praise for releasing frequent updates, quite a few users say some much-needed features lack depth. According to our research, Domo offers only 64% of the required functionality out of the box, which is much less than what Power BI and Tableau provide. It also underperforms in data querying, scoring only 53 in our analysis.Some reviews mention bugs and that performance can lag when handling anything complex than simple visualizations. The slowness could be due to the multitenant SaaS model that provides shared computing. As for the mobile app, it didn’t work in the offline mode for me. I should mention here that I had opted for the trial version. A proof-of-concept will help you check if the issue persists in the paid edition.Domo’s pay-as-you-go model is great for estimating usage but be prepared to pay more for workload spikes. According to our research, about 89% of users who reviewed the price found Domo’s consumption model expensive. Small organizations working with a lean team might find it challenging to handle billing.Here’s what’s great about subscribing to Domo. You can create as many reports and dashboards as required — there’s no limit or additional cost. Plus, Domo allows adding an unlimited number of users. Domo accepts external data models from OpenAI, Amazon Bedrock, Hugging Face, Databricks and Jupyter Workspaces.Despite a competitive market, Domo is an excellent product for organizations seeking data visualization and strong integration. Its flexible pricing model and recent AI updates make it a strong challenger to leading data platforms.

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Is InfoZoom the "in" thing for business intelligence, or are users giving it the cold shoulder? User reviews from the past year paint a mixed picture. While some appreciate its user-friendly interface, powerful data handling capabilities, and integration with other applications, others find it lacking in advanced features and flexibility compared to competitors like Tableau and Power BI. For instance, users praise InfoZoom's ability to easily generate complex reports and visualizations, but criticize its limited customization options and lack of support for predictive modeling. InfoZoom's strength lies in its simplicity and ease of use, making it ideal for smaller businesses or teams with limited technical expertise who need a straightforward solution for data analysis and reporting. However, its lack of advanced features may leave experienced analysts wanting more. Ultimately, InfoZoom is best suited for those who prioritize ease of use over advanced functionality and require a tool for basic data exploration and visualization.

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