Domo vs Oracle Business Intelligence

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Our analysts compared Domo vs Oracle Business Intelligence based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Oracle Business Intelligence Software Tool

Product Basics

Domo is a cloud-based analytics platform that integrates end-to-end data management into one solution. Being SaaS, it’s available from anywhere with an internet connection. The vendor offers the best of both worlds — self-serve ease of use and data science.

Domo has a friendly interface aimed at senior management who are hard-pressed to make tough decisions daily. A breadcrumb trail at the top of the workspace will help you navigate between folders. A performant, scalable warehouse supports fast queries with in-memory data.

Domo Buzz is an instant messaging option like Slack with file sharing and is available on the mobile app also. Annotation options allowed me to add comments to my chart and mark data points of interest. If you want something more than what it offers, you can build your own apps within Domo. It’s our analysts’ pick and a user favorite in its category for these and more features.

Domo Everywhere is the embedded version, though it doesn’t offer as many options to design views as some other platforms, such as Dundas BI.

You can use Domo dashboards and reports for several critical tasks. Decide where to reduce spending and identify the factors that affect your business. Forecast demand for your services and products. Predict how unexpected events can impact the economy and your business and do much more.

There’s a 30-day free trial after which you can upgrade to the Standard or Enterprise pricing model. Or opt for the Business Critical edition to get a private AWS link that promises watertight security and reduces latency.

Some users mention performance limitations, which could be caused by shared cloud resources. The vendor offers a consumption model — pay for what you use and add unlimited users at a flat fee of $750.

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Oracle Business Intelligence (BI) is a robust suite designed to empower users by providing comprehensive capabilities, including data integration, analytics, and reporting. This is a product that's most suited for medium to large enterprises which have complex data environments and require in-depth insights into their operations. Its important benefits are scalability, advanced analytics, data visualization, and a strong support infrastructure that Oracle is known for. An important feature set includes self-service analytics, ad-hoc analysis, mobile analytics, and robust dashboard capabilities. This sophistication lends itself to comparison with other enterprise-grade BI tools, where users often highlight Oracle BI's extensive integration facilities and powerful back-end capabilities as differentiators. However, given its depth and complexities, it can also present a steep learning curve for new users. Pricing considerations are important as Oracle BI is viewed as a premium offering. Typically, it's priced on a per-user basis, with payment frequencies ranging from monthly to annual licensing. Prospective buyers should note that the total cost of ownership may include additional expenses for implementation, customization, and training. In summary, Oracle Business Intelligence serves as a comprehensive data suite that leans towards the higher end of the market in both capability and price.

Pros
  • Powerful data warehousing
  • Scalable for large organizations
  • Wide range of features
  • Integrates with other Oracle products
  • Large user and developer community
Cons
  • High cost of ownership
  • Complex setup and management
  • Steep learning curve
  • Limited non-Oracle platform support
  • Less user-friendly than some alternatives
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$15/User, Monthly
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Product Assistance

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Product Insights

Domo wins quite a few awards and high scores in our 400+ point analysis. The SelectHub scoring engine crunches this data to compute the final score. We base our evaluation on technical, functional and vendor criteria, as well as ease of deployment.

  • Gather Data: Use data from your preferred systems and sources with over 1,000 connectors. Set up integration tasks with automation. Make cloud warehouses work for you with the Domo Cloud Amplifier. Our analysts give the platform 96 for source connectivity.
  • Perform Complex Calculations: Blend and transform data, and create calculated columns with Domo Analyzer and Magic ETL. Target specific buyer segments with behavioral, store and sales data. Domo gets 91 for advanced analytics in our assessment, putting it ahead of Power BI and Qlik Sense.
  • Manage Data: Combine, aggregate, pivot and filter datasets with Magic ETL. A handy checklist on the screen guides you through the steps. Domo is intelligent — it shows green dots if two datasets have common fields while blending. We give it a 100 for data management.
  • Acquire IoT Insights: Domo differentiates itself with full support for IoT technologies, scoring a 100 in our analysis. It integrates with AWS IoT systems for edge analytics. Writebacks are super helpful for updating remote systems.
  • Gain ML Insights: Check if you’re spending wisely — create accurate cash flow models with machine learning. Boost your chances of closing customers by calculating the lifetime value for each buyer. Domo scores 100 in our analysis for built-in data science capabilities and its constant emphasis on AI/ML.
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  • Interactive Visualizations: Users have access to a wide selection of interactive dashboards, charts, graphs and other data visualization tools. They can filter, drill down or pivot data directly from the dashboard while prompts and suggestions from the system guide them through the exploration process to uncover additional insights.
  • Oracle Exalytics: Using Oracle Exalytics, users can analyze massive datasets efficiently and without the need for a technical professional such as a data analyst.
  • Self-Service: Even non-technical users will be able to explore, organize and interpret data using this analysis system. The intuitive visualizations make the information easy to understand and share for employees at any level of data literacy.
  • Actionable Intelligence: By analyzing data and identifying trends, users are more prepared to make decisions about business practices, quotas, forecasting and much more.
  • Proactive Alerts: Users can set predefined alerts that send users real-time updates when the system is triggered or scheduled. These alerts are sent via a preferred channel, including email, internal file storage and text message based on the severity of the alert.
  • Mobile Access: Everything in the solution is presented with a consistent interface on the mobile device of the user’s choosing. This includes multitouch and gestural interactions with map graphics and other advanced features.
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  • Domo App Studio: Design custom apps for needs Domo might not address out of the box. Build your own functionality without coding knowledge. Create branded visualizations with your trademark colors, logos and fonts. ESPN enhances the fan experience by capturing and analyzing customer data using a Domo Studio app.
  • Analyzer: Save time spent cleaning data manually. Use a special editor to set up checks for data inputs. Keep tabs on which charts and dataflows use a specific dataset with the lineage option. You can choose the best chart to present your data and annotate it. Use the Beast Mode for complex math.
  • DomoGPT: Get answers to data queries using AI Chat (currently in beta). Convert text to SQL or calculations and understand your data using text summaries. Use Domo.AI in a safe, governed space.
  • Personalized Data Permissions: Create custom data views for your users and hide sensitive data. Your regional managers get exclusive views specific to their roles, while senior management can switch between full and filtered views.
  • Domo Mobile: View cards and text summaries on the mobile app. Cards fit within the small screen, giving a great user experience. Domo Buzz allows sharing files to WhatsApp, Gmail, QuickShare and Google Drive. You can even save a screenshot to your phone gallery.
  • Alerts: Stay informed about KPIs that matter to you. Set new alerts and share them with selected users or subscribe to existing ones. Choose where you want to receive the notifications — email, mobile app or SMS.
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  • Dashboards: The rich dashboard feature lets users see and interact with personalized dashboards based on their predefined role. They can explore the data freely along a guided navigation path that leads them to new insights.
  • Report Types: The system can create a variety of report types including ad-hoc analysis, interactive reports, custom reports and a selection of pre-built reports.
  • Big Data: The in-memory processing power of this solution allows users to incorporate big data sets without needing to integrate another solution. It can draw from large databases such as Hadoop, HIVE, Google Analytics, etc.
  • Augmented Analytics: The inclusion of machine learning and AI in the analytics process enhances the user experience by streamlining every aspect of it. The system remembers previous searches, offers natural language search queries and provides intelligence suggestions for the ideal visualization for each individual dataset.
  • Enterprise Reporting: This feature refers to the creation of simple reports in the most efficient, organized manner possible. This analytics tool facilitates the creation of files from templates such as checks, flash reports, tables and more.
  • Spatial Visualizations: The visualization tools aren’t limited to two dimensions; the system also offers a map view in which the data is projected on a fully interactive map. This graphic can include color fill, adjustable size markers, customizable image markers, multiple forms of binning and continuous color-fill features.
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Product Ranking

#25

among all
Business Intelligence Tools

#50

among all
Business Intelligence Tools

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Analyst Rating Summary

87
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87
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98
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Oracle Business Intelligence
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Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 87 73 98 94 100 100 86 50 79 100 100 0 25 50 75 100
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User Sentiment Summary

Great User Sentiment 1818 reviews
Great User Sentiment 508 reviews
87%
of users recommend this product

Domo has a 'great' User Satisfaction Rating of 87% when considering 1818 user reviews from 4 recognized software review sites.

83%
of users recommend this product

Oracle Business Intelligence has a 'great' User Satisfaction Rating of 83% when considering 508 user reviews from 3 recognized software review sites.

4.4 (790)
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Awards

SelectHub research analysts have evaluated Domo and concluded it earns best-in-class honors for Platform Capabilities and Integrations and Extensibility.

Platform Capabilities Award
Integrations and Extensibility Award

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Synopsis of User Ratings and Reviews

Source Connectivity: About 86% of users citing data integration said they could connect to their preferred sources easily.
Ease of Use: Around 82% of users discussing the interface said options and tabs were straightforward and intuitive.
Data Visualization: About 74% of people who reviewed Domo for graphics appreciated the ease of creating and sharing data stories.
Functionality: Around 73% of users who mentioned features said Domo performed as expected.
Support Services: About 71% of reviews discussing assistance praised the support team for being helpful and responsive.
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User-friendly interface: Oracle BI is lauded for its intuitive and easy-to-use interface, making it accessible to users with varying technical expertise. Drag-and-drop functionality and self-service reporting empower users to analyze data independently.
Robust data integration: Oracle BI seamlessly integrates with diverse data sources, including relational databases, cloud applications, and flat files. This eliminates data silos and provides a unified view of critical business information.
Powerful data visualization: Oracle BI offers a comprehensive library of interactive visualizations, including charts, graphs, maps, and dashboards. These visuals help users identify trends, patterns, and insights within their data.
Flexible deployment options: Oracle BI offers both on-premise and cloud deployment models, catering to various organizational needs and preferences. This flexibility ensures scalability and accessibility for users across different locations.
Extensive security features: Oracle BI prioritizes data security with role-based access control, data encryption, and auditing capabilities. This ensures authorized users can access relevant information while protecting sensitive data.
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Speed: About 78% of users discussing speed said the platform lagged sometimes.
Cost: Around 89% of users discussing price termed the platform as expensive.
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High cost: Oracle BI can be expensive to purchase and implement, especially for small and medium-sized businesses. The initial investment and ongoing maintenance costs can be a significant barrier for some organizations.
Steep learning curve: While the interface is user-friendly, mastering the full potential of Oracle BI requires time and effort. This can be challenging for users who are not familiar with data analysis tools or who have limited technical experience.
Limited customization options: While Oracle BI offers a range of features, some users find the customization options to be restrictive. This can be limiting for organizations with specific needs or unique data analysis requirements.
Potential performance issues: Large datasets and complex queries can lead to performance slowdowns in Oracle BI. This can be frustrating for users who rely on real-time insights and data accessibility.
Vendor lock-in: As a proprietary platform, Oracle BI can lock users into Oracle's ecosystem. This can make it difficult to switch to other BI solutions in the future, limiting flexibility and potentially increasing costs.
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Domo has everything data teams could wish for — self-service ETL, advanced analytics and data science. Its rich set of connectors makes users happy as they praise its robust integration APIs. Its scripting language is similar to Power BI, and knowing SQL will shorten your team's learning curve. The vendor offers daily refreshes, currently capping them at 48.On the flip side, the interface seemed a bit clunky to me. Dashboards don’t display in the edit mode by default, which was a tad annoying. The Getting Started documentation is dated and doesn’t match the new interface. I could find my way around with help from user forums.While the vendor earns praise for releasing frequent updates, quite a few users say some much-needed features lack depth. According to our research, Domo offers only 64% of the required functionality out of the box, which is much less than what Power BI and Tableau provide. It also underperforms in data querying, scoring only 53 in our analysis.Some reviews mention bugs and that performance can lag when handling anything complex than simple visualizations. The slowness could be due to the multitenant SaaS model that provides shared computing. As for the mobile app, it didn’t work in the offline mode for me. I should mention here that I had opted for the trial version. A proof-of-concept will help you check if the issue persists in the paid edition.Domo’s pay-as-you-go model is great for estimating usage but be prepared to pay more for workload spikes. According to our research, about 89% of users who reviewed the price found Domo’s consumption model expensive. Small organizations working with a lean team might find it challenging to handle billing.Here’s what’s great about subscribing to Domo. You can create as many reports and dashboards as required — there’s no limit or additional cost. Plus, Domo allows adding an unlimited number of users. Domo accepts external data models from OpenAI, Amazon Bedrock, Hugging Face, Databricks and Jupyter Workspaces.Despite a competitive market, Domo is an excellent product for organizations seeking data visualization and strong integration. Its flexible pricing model and recent AI updates make it a strong challenger to leading data platforms.

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Oracle Business Intelligence (OBI) garners mixed reviews from users. Many praise its robust functionality and ability to handle large datasets, with one user noting, "OBI can handle almost anything I throw at it." Another highlights its insightful dashboards and reporting capabilities, stating, "OBI provides the perfect blend of data visualization and analysis tools." However, some users criticize OBI's steep learning curve and complex interface. One user lamented, "It took me months to feel comfortable using OBI effectively." Others point to its integration limitations, especially with non-Oracle products, with one user stating, "OBI shines within the Oracle ecosystem but struggles with others." When compared to competitors like Microsoft Power BI and Tableau, users often cite OBI's scalability and data-handling prowess as its main differentiators. One user highlighted, "OBI is the go-to solution for large-scale enterprise data analysis, leaving Power BI and Tableau behind when dealing with massive datasets." Additionally, users appreciate OBI's tight integration with other Oracle products, creating a seamless workflow within the Oracle ecosystem. However, users also acknowledge OBI's shortcomings in terms of user-friendliness and flexibility. One user stated, "Power BI and Tableau offer a more intuitive and user-friendly experience, making them more accessible to a broader range of users." Additionally, some users find OBI's reliance on Oracle technologies limiting, preferring the broader platform compatibility offered by competitors. Ultimately, the choice between OBI and its competitors depends on specific needs. For organizations requiring in-depth analysis and scalability, OBI remains a powerful contender. However, those prioritizing user-friendliness and integration flexibility may find alternatives like Power BI and Tableau more attractive.

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