Looker vs Infor Birst

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Our analysts compared Looker vs Infor Birst based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Looker Software Tool
Infor Birst Software Tool

Product Basics

Looker is a web-based analytics solution that offers businesses the ability to explore, discover, visualize and share data insights. Enterprises can view data sources and drill down into data to better understand their business and metrics.

Using a simple proprietary modeling language, this system helps define data relationships while bypassing SQL. It facilitates data literacy and accessibility, irrespective of technical skill levels. It was acquired by Google on June 6, 2019, for $2.9 billion.
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Infor Birst is a cloud-based analytics software tool that aims to help users discover insights without the need for analyst input. It unifies IT-managed enterprise data with user-owned data, supporting the blending of both in a top-down and bottom-up manner. It uses consistent business metrics to structure raw data into organized sets and visualizations. It helps users identify patterns and better understand their organization’s KPIs.

It offers a seamless, integrated UI that allows users to perform every step of the data analysis process in a single interface, enabling a smooth experience. It can be deployed either from the cloud or self-hosted on-premise.

Users can purchase it in three available formats: per-user fee, by department or business unit or by end-customer in embedded scenarios.

To explore other popular solutions that Infor offers, visit our Infor company page.
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$2,900 Monthly
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$2,500 Monthly, Quote-based
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Product Insights

  • Real-Time Data: Keep up to date on the most recent numbers through real-time updates to dashboards and other visualizations.
  • Local Database: Uses an organization’s proprietary database to collect data — no need to rely on parallel data pipelines or data extracts.
  • Self-Service BI: Explore data through the self-serve function and then refine the automatically generated visualizations. Create custom dashboards to reflect specific KPIs based on the business’ specific needs.
  • Virtual Schema: Create live connections to over 35 SQL databases through a code-based virtual query-time schema. Keeps data visualizations secure and up-to-date.
  • Embedded Analytics: Embeddable through SSO, it can deploy into third-party solutions like a CRM or ERP as an embedded iframe or through Javascript. Empowers other software solutions with BI capabilities including reliable data, self-service analytics, actionable insights and intuitive dashboards.
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  • Scalability on Demand: Prevents data bottlenecks caused by data loads that exceed capacity as business grows by scaling as needed through a multi-tenant architecture across a multi-node environment.
  • Faster Results: Delivers faster analytics across the entire organization by utilizing automated data analysis technology, cloud architecture and reusable metadata.
  • Data Clarity: Promote data clarity and reduce ambiguity by offering unique views into data to help everyone, regardless of technical expertise. Better understand the meaning of individual KPIs via the semantic layer, a set of shared business definitions.
  • Self-Service: Gives employees at all levels of technical skill self-service tools, such as drag-and-drop, to explore, analyze and visualize data through the user-oriented UX.
  • Informed Decisions: Make more data-driven business decisions by better understanding operations. Identify trends in business data by collecting, organizing, exploring and visualizing data.
  • Predict Future Outcomes: Generate actionable insights by leveraging AI to analyze historical data and improve business moving forward.
  • Intuitive Visualizations: Easily interpret trends by cleaning data and building understandable visualizations through machine learning.
  • Networked BI: Builds collective intelligence. Combines IT-managed enterprise data with user-generated data and eliminates data silos, unifying data from every part of an organization.
  • Certified Security: Secures data at every degree of detail, down to the row and column level. Employs strict data security protocols and procedures to protect data in  processes and data centers, which are certified for ISO27001 and SOC II, TYPE II standards and compliant with EU Safe Harbor laws.
  • Free Trial: Try it hands-on via a free trial.
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  • Automated Modeling: Connects to relational databases and automatically generates models from the database schema.
  • Intuitive Visualizations: Generates visualizations in real time directly from the specified data source. Choose from an expansive library of visualization options like bar graphs, pie charts, Sankey diagrams, spider web charts, sunburst graphs, chord diagrams, heatmaps, funnels, treemaps and many more.
  • Time Zone Handling: Incorporates data seamlessly into the visualization, regardless of what time zone it is coming from.
  • LookML Data Modeling Language: Create scalable, reusable data models through the proprietary SQL-based data modeling language LookML.
  • Pre-Built Analytics Code: Use its Blocks feature as a starting point for building data analytics models with customizable code blocks. Includes optimized SQL patterns, custom visualization options, pre-built data models and more.
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  • Automated Data Refinement: Automatically merge data from different sources into one user-ready data storage and optimize it for analysis. 
  • Semantic Layer: Boosts trustworthiness of data and reduces data anarchy by adding an agile semantic layer between the user and data. Work with data privately while staying connected to the network via a virtual tenant space.">
  • Real-time Access: Directly query on-premise data sources in real-time, eliminating the need to first extract and then upload data to the cloud.
  • Adaptive UX: Create reports and dashboards without coding knowledge via intuitive drag-and-drop tools. Supports different analytic styles, such as visual discovery, and mobile, and third-party tools such as Excel, R and Tableau. 
  • Reusable Rules: Automatically generates a common architecture based on a reusable set of business definitions without manual intervention.
  • Interactive Dashboards: Explore data even further via interactive dashboards that have drill-down capabilities such as lasso filters.
  • Multi-Tenant Cloud Architecture: Scales vertically and horizontally with a multi-tenant architecture built on a multi-node environment. Speeds insight generation by reducing the overall time spent on repetitive on-premise tasks. 
  • One-Click Data Connectivity: Access existing data with one click via its extensive library of pre-built connectors.
  • Embedded Analytics: Scale with clients’ businesses via flexible deployment options including embedding, APIs and localization capabilities.
  • Machine Learning: Recognizes patterns in data via Smart Analytics and automatically builds visualizations based on predictive analytics. Learns over time, and remembers previous search queries, past visualizations and more.
  • Deployment Options: Deploy as a SaaS through the cloud or go hybrid, keeping data in-house but running analytics through cloud-based servers. Or, deploy through a virtual appliance that delivers all the benefits of a traditional cloud-hosted SaaS while being locally hosted on-premise or in a private-cloud.
  • Mobile App: Access reports and dashboards via its native mobile application for iOS and Android.
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Product Ranking

#4

among all
Business Intelligence Tools

#22

among all
Business Intelligence Tools

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User Sentiment Summary

Great User Sentiment 1836 reviews
Great User Sentiment 560 reviews
88%
of users recommend this product

Looker has a 'great' User Satisfaction Rating of 88% when considering 1836 user reviews from 5 recognized software review sites.

82%
of users recommend this product

Infor Birst has a 'great' User Satisfaction Rating of 82% when considering 560 user reviews from 6 recognized software review sites.

5.0 (20)
4.3 (7)
4.4 (1070)
3.9 (92)
4.6 (141)
4.08 (49)
n/a
4.1 (50)
4.4 (371)
4.1 (176)
4.1 (234)
4.2 (186)

Synopsis of User Ratings and Reviews

Reporting: Looker features strong reporting features that offer a degree of granularity and scheduling that 100% of users who mention reporting evaluate as a strong benefit.
Support: Of the users who say they’ve contacted customer support, 95% say the team’s quick and informative responses are a plus.
Data Accessibility: All users who mention accessibility to data say Looker does this well, distributing insights to employees across departments and teams with ease, with 100% of users mentioning this feature believing it is a benefit.
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Data Integration: About 80% of users who mentioned its data integration capabilities said that the platform, powered by built-in connectivity tools, connected well to many types of data sources.
Data Visualization: Approximately 81% of users who reviewed visualization said that the tool provided attractive and intuitive data presentation options for at-a-glance data analysis and trend charting.
Ease of Use: The platform was user-friendly and intuitive, according to around 77% of users who reviewed the interface.
Functionality: Approximately 68% of users who reviewed functionality said that the platform provided strong capabilities to streamline preparation and consumption of data for developers and end users alike.
Data Management: Automated data warehouse creation made data modeling a breeze, around 65% of users who reviewed the platform’s data management system said.
Setup: Around 69% of users who mentioned implementation said that the solution being cloud-based, coupled with excellent onboarding support from the vendor, made deployment easy.
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Learning Curve: About 74% of users who touch on the platform’s ease of use say that the confusing documentation, lack of training opportunities and difficulty of using programming language make Looker a tough tool to pick up as a beginner.
Setup: Of the users who mention implementation, 81% say that setting up the platform is difficult, with integrations not being as plug-and-play as competitors and assistance from IT necessary to the setup process.
Speed: Approximately 87% of users who comment on the platform’s speed say that it is slow to render certain queries and often takes a while to load.
Functionality: About 78% of users who talk about Looker’s features say that they are left wanting many functions and find the ones that it does have limited in customization or too complex to use easily.
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Performance: Approximately 87% of users who reviewed the platform’s performance said that it was slow and inconsistent in data processing and data refresh.
Learning Curve: About 81% of users who mentioned the learning curve said that documentation was often insufficient and incorrect, and that the platform’s use of proprietary language made the learning curve quite steep.
Service and Support: About 46% of users who reviewed this feature said that support was poor and turnaround times were painfully long, extending up to several months.
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Looker is a forerunner in the business intelligence field for a reason; it generates reports that include easy sharing via link, automatic scheduling and a level of granular detail that allows for deeper analysis below the surface. It excels in its filter and drill-down features and creates unique URLs when users make changes to data, leading to enhanced sharing. However, one of its biggest strengths could also be considered one of its biggest weaknesses: its proprietary programming language, LookML which is used to construct SQL queries in the platform. While a flexible and powerful data querying language, of course, LookML isn’t the most accessible to non-technical users, which means that Looker requires an IT or data team to access its full capabilities and has a steep learning curve. Users also note that its data visualizations, while simple and easy to understand, are quite basic and lacking in customization options, particularly in comparison to competitors. Some users say that it may be more appropriate for internal reporting than presentation to shareholders and end-users because of its bare-bones visualization options. However, Looker truly shines when used by enterprises, with its scalability and data accessibility making it a stellar solution that can align departments and provide thousands of users access to data insights. Its price point reflects this, with its pricing being prohibitive to startups as about 88% of users who comment on its cost remark. Overall, Looker is a solid pick for larger businesses that have a team of power users who can maximize its functionality and set it up to deliver to employees across an entire organization.

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Infor Birst is an integrated cloud-based end-to-end solution for sourcing raw data, and extracting, warehousing and reporting for enterprise data analysis. With built-in tools for data integration and strong embedded analytics capabilities, users leverage its data visualization capabilities to create and share metric-specific dashboards and reports. Users who reviewed data management said that automated data warehouse creation was a strong feature of the platform, as well as its user-friendly interface. Many users who reviewed its functionality said that, equipped with a powerful ETL and efficient ODBC drivers for integration, the platform was flexible and scalable with a multitude of features for data discovery and analysis. Around 69% of users who reviewed ease of implementation said that deployment was easy with the integrated cloud platform, though some users said that the setup processes were unclear and they required in-house IT support for onboarding. On the flip side, users who mentioned performance said that the speed of data processing and data refresh was slow and this impacted report generation capabilities. Documentation was inconsistent and often incorrect, and the use of proprietary query language made the learning curve quite steep, many users who reviewed this feature said. Support turnaround times were woefully long, even extending up to several months as reported by a number of users. Some users who reviewed functionality said that the code was buggy and the platform stalled often when processing data for ad-hoc reporting. Many users complained that these bugs were not addressed for years, and new releases often impacted pre-existing features. Possibly because of its performance issues with large amounts of data, quite a few users rate it as a good BI tool for small and midsize companies that require less complex data analysis, rather than larger enterprises. In summary, Infor Birst is a BI ecosystem with a networked approach to data visualization and predictive analytics that eliminates data silos and serves as a single source of truth for enterprise data.

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