Mathematica vs Looker

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Our analysts compared Mathematica vs Looker based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Looker Software Tool

Product Basics

Wolfram Mathematica is a technical computing platform that can perform a wide range of computations and algorithms for mathematics and beyond. Primarily designed for research and academia, it enables users to create powerful scripts through a flexible, multi-purpose programming language. It allows users to analyze and visualize data in sophisticated ways and employ methods such as machine learning, data mining and deep learning to model and solve complicated problems.

It is available in the cloud through any web browser or installable on-premises on all desktop environments. Users can purchase licenses as individuals or under group or enterprise pricing for cloud, desktop or both versions.
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Looker is a web-based analytics solution that offers businesses the ability to explore, discover, visualize and share data insights. Enterprises can view data sources and drill down into data to better understand their business and metrics.

Using a simple proprietary modeling language, this system helps define data relationships while bypassing SQL. It facilitates data literacy and accessibility, irrespective of technical skill levels. It was acquired by Google on June 6, 2019, for $2.9 billion.
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$1,800 Annually
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$2,900 Monthly
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Tailored to your specific needs
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24/7 Live Support
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Product Insights

  • Seamless Integration: The system includes more than 5,000 built-in functions that cover all areas of technical computing and all integrate to work perfectly together so that code runs interactively and instantly within a native environment for its language. 
  • Automate to the Max: Through superfunctions, meta-algorithms and more, users can automate a variety of tasks so that they can work as efficiently as possible.
  • Code Designed to be Learned: Wolfram Language, the proprietary programming language that powers Mathematica, is user-intuitive with English-like functions that make it easy to read, write, learn and program in a way that makes sense and is often shorter than code written in other programming languages.
  • Always Moving Forward: Wolfram continually updates Mathematica with new features and functions that extend the vision and scope of the platform, while maintaining consistent compatibility for over 30 years.
  • Vast Resources: Wolfram provides a host of resources to help users get started with their projects, with more than 150,000 examples and more than 10,000 open-code demonstrations to which they can refer. In addition, access to instant real-world data broadens the spectrum of up-to-date information at users’ disposal.
  • Publication-Ready: Mathematica presents data and insights with beautiful visualizations and publication-quality documents, helping researchers and presenters make their results look their best.
  • Scalability: The platform streamlines workflows for programs and teams of any size, allowing users to scale up or down to address problems or projects as needed. Everything is industrial-strength, capable of handling large-scale problems through parallelism, GPU computing and more.
  • Access Everywhere: Through an interactive online cloud environment, all users need is a web browser or mobile app to compute with Mathematica or interact with Wolfram Notebooks, making it an ideal solution for instant, remote access.
  • Free Trial: Anyone can try Mathematica for free for 15 days. The trial includes both a download of the application to install on a desktop computer and access to the online platform.
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  • Real-Time Data: Keep up to date on the most recent numbers through real-time updates to dashboards and other visualizations.
  • Local Database: Uses an organization’s proprietary database to collect data — no need to rely on parallel data pipelines or data extracts.
  • Self-Service BI: Explore data through the self-serve function and then refine the automatically generated visualizations. Create custom dashboards to reflect specific KPIs based on the business’ specific needs.
  • Virtual Schema: Create live connections to over 35 SQL databases through a code-based virtual query-time schema. Keeps data visualizations secure and up-to-date.
  • Embedded Analytics: Embeddable through SSO, it can deploy into third-party solutions like a CRM or ERP as an embedded iframe or through Javascript. Empowers other software solutions with BI capabilities including reliable data, self-service analytics, actionable insights and intuitive dashboards.
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  • Wolfram Language: Wolfram’s proprietary computational language allows developers to code with a language that allows both computers and humans to communicate with each other through almost 6,000 built-in functions. Built on a philosophy of knowledge-based programming, it aims to help users automate as much as possible and maximize coherence of design while being universally deployable in any environment.
  • Connect to Everything: Through symbolic expressions, interactions and external connections, the Wolfram Language conveniently connects to a broad spectrum of platforms, languages, databases, protocols, APIs, applications, file formats and devices.
  • Notebook Interface: With structured documents that store text, runnable code, dynamic graphics and more, Wolfram Notebooks provide an environment for technical workflows that supports interactive computation. They empower user literacy in a high-level programming interface through interactive coding, natural language queries and expansive documentation that make the platform accessible to users without coding experience.
  • AlgorithmBase: Not just through industrial-strength algorithms but also meta-algorithms and super functions, which automatically select the optimal algorithms to use in a given situation, users can define their goals or concepts and let the system take over to automatically achieve them, enabling discoveries and experimentation with algorithms. With its robust library of scalable and accurate algorithms, the AlgorithmBase serves as a trustworthy resource for programmers to use to ensure high-quality computations.
  • Data Visualization: Through algorithms, Mathematica can create visually compelling representations of data in the form of 2D and 3D plots, graphs, histograms, word clouds, geographic visualizations and more.
  • Machine Learning: Through highly automated functions that work on many types of data, the platform can carry out a wide range of tasks, including classifying data in categories, predicting values, learning from examples and performing automated time series analysis. 
  • Mathematica Online: Powered by the Wolfram Cloud, users can harness the computational system from directly within their web browsers, with no installation required. Everything automatically saves and stays in the cloud, and users can control who can access their documents through instant sharing, URL links and permissions controls. Seamlessly integrated with the desktop version, it allows users to upload or download notebooks and access the cloud from a computer.
  • Wolfram Knowledgebase: Mathematica and the Wolfram Language has access to the world’s largest and broadest trusted source of computable knowledge, curated by experts and derived from primary sources, including not just the data but also the methods that compute results.
  • Mobile App: The Wolfram Cloud free app for iOS and Android mobile devices allows users to edit, run and deploy programs and access Wolfram notebooks and instant apps through its home-screen-like experience.
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  • Automated Modeling: Connects to relational databases and automatically generates models from the database schema.
  • Intuitive Visualizations: Generates visualizations in real time directly from the specified data source. Choose from an expansive library of visualization options like bar graphs, pie charts, Sankey diagrams, spider web charts, sunburst graphs, chord diagrams, heatmaps, funnels, treemaps and many more.
  • Time Zone Handling: Incorporates data seamlessly into the visualization, regardless of what time zone it is coming from.
  • LookML Data Modeling Language: Create scalable, reusable data models through the proprietary SQL-based data modeling language LookML.
  • Pre-Built Analytics Code: Use its Blocks feature as a starting point for building data analytics models with customizable code blocks. Includes optimized SQL patterns, custom visualization options, pre-built data models and more.
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Product Ranking

#47

among all
Business Intelligence Tools

#4

among all
Business Intelligence Tools

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User Sentiment Summary

Excellent User Sentiment 305 reviews
Great User Sentiment 1836 reviews
92%
of users recommend this product

Mathematica has a 'excellent' User Satisfaction Rating of 92% when considering 305 user reviews from 2 recognized software review sites.

88%
of users recommend this product

Looker has a 'great' User Satisfaction Rating of 88% when considering 1836 user reviews from 5 recognized software review sites.

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Awards

Mathematica stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

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Synopsis of User Ratings and Reviews

Symbolic Computation: Mathematica excels at handling and manipulating symbolic expressions, making it ideal for tasks that involve algebra, calculus, and other forms of mathematical analysis. This can be particularly useful for financial modeling, risk analysis, and other business intelligence applications that require complex calculations.
Visualization Capabilities: Mathematica offers a wide range of visualization tools that can be used to create high-quality charts, graphs, and other visual representations of data. These visualizations can be interactive, allowing users to explore data from different perspectives and gain deeper insights. This is essential for effectively communicating complex data to stakeholders in a business setting.
Automation and Scripting: Mathematica allows users to automate tasks and create scripts, which can save time and improve efficiency. This can be particularly useful for repetitive tasks, such as data cleaning and analysis. Automating these tasks can free up time for business intelligence professionals to focus on more strategic initiatives.
Machine Learning and AI: Mathematica includes a wide range of machine learning and artificial intelligence (AI) tools that can be used for tasks such as predictive modeling, classification, and anomaly detection. These capabilities are becoming increasingly important for business intelligence, as they can help organizations to identify trends, make better decisions, and gain a competitive advantage.
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Reporting: Looker features strong reporting features that offer a degree of granularity and scheduling that 100% of users who mention reporting evaluate as a strong benefit.
Support: Of the users who say they’ve contacted customer support, 95% say the team’s quick and informative responses are a plus.
Data Accessibility: All users who mention accessibility to data say Looker does this well, distributing insights to employees across departments and teams with ease, with 100% of users mentioning this feature believing it is a benefit.
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Price: Mathematica comes with a hefty price tag, especially for commercial use, which can be a significant barrier for individuals or small businesses.
Learning Curve: The software has a steep learning curve due to its vast functionality and unique syntax, requiring a significant time investment to master.
Closed Ecosystem: Mathematica operates within a closed ecosystem, making it challenging to integrate with other data analysis tools or programming languages commonly used in business intelligence.
Limited Collaboration: Collaboration features are not as robust as those found in other business intelligence platforms, hindering teamwork and knowledge sharing.
Visualization Capabilities: While Mathematica offers visualization tools, they may not be as intuitive or user-friendly as dedicated data visualization software, potentially limiting the ability to create compelling and insightful dashboards.
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Learning Curve: About 74% of users who touch on the platform’s ease of use say that the confusing documentation, lack of training opportunities and difficulty of using programming language make Looker a tough tool to pick up as a beginner.
Setup: Of the users who mention implementation, 81% say that setting up the platform is difficult, with integrations not being as plug-and-play as competitors and assistance from IT necessary to the setup process.
Speed: Approximately 87% of users who comment on the platform’s speed say that it is slow to render certain queries and often takes a while to load.
Functionality: About 78% of users who talk about Looker’s features say that they are left wanting many functions and find the ones that it does have limited in customization or too complex to use easily.
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Let's crunch some numbers and see what users have to say about Mathematica! Mathematica has garnered a reputation as a powerful computational tool, particularly in academic and research settings. Users frequently praise its symbolic computation capabilities, allowing them to manipulate and solve complex mathematical expressions and equations with ease. This strength sets Mathematica apart from competitors like MATLAB, which primarily focuses on numerical computation. Mathematica's notebook interface also receives positive feedback for its ability to combine code, visualizations, and text in a single document, facilitating reproducible research and clear communication of findings. However, Mathematica's steep learning curve and high price point are often cited as drawbacks. Users transitioning from other programming languages may find Mathematica's syntax and functional programming paradigm challenging to grasp initially. Additionally, the cost of a Mathematica license can be prohibitive for individual users or small businesses. Overall, Mathematica is best suited for researchers, scientists, and engineers who require a comprehensive tool for symbolic and numerical computation, data analysis, and visualization. Its extensive functionality and ability to handle complex mathematical problems make it an invaluable asset in these fields. However, individuals or organizations with limited budgets or those seeking a more user-friendly option may want to explore alternative software solutions. Keep in mind that software is constantly evolving, so it's always a good idea to check for the latest updates and user reviews to make an informed decision.

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Looker is a forerunner in the business intelligence field for a reason; it generates reports that include easy sharing via link, automatic scheduling and a level of granular detail that allows for deeper analysis below the surface. It excels in its filter and drill-down features and creates unique URLs when users make changes to data, leading to enhanced sharing. However, one of its biggest strengths could also be considered one of its biggest weaknesses: its proprietary programming language, LookML which is used to construct SQL queries in the platform. While a flexible and powerful data querying language, of course, LookML isn’t the most accessible to non-technical users, which means that Looker requires an IT or data team to access its full capabilities and has a steep learning curve. Users also note that its data visualizations, while simple and easy to understand, are quite basic and lacking in customization options, particularly in comparison to competitors. Some users say that it may be more appropriate for internal reporting than presentation to shareholders and end-users because of its bare-bones visualization options. However, Looker truly shines when used by enterprises, with its scalability and data accessibility making it a stellar solution that can align departments and provide thousands of users access to data insights. Its price point reflects this, with its pricing being prohibitive to startups as about 88% of users who comment on its cost remark. Overall, Looker is a solid pick for larger businesses that have a team of power users who can maximize its functionality and set it up to deliver to employees across an entire organization.

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