MicroStrategy vs Infor Birst

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Our analysts compared MicroStrategy vs Infor Birst based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Infor Birst Software Tool

Product Basics

MicroStrategy is a data visualization and reporting platform that deploys on-premise and on the web. The cloud version runs on AWS or Microsoft Azure. MicroStrategy Library is the web edition, while Workstation is the desktop version.

It reigns supreme as the top analytics tool in our product directory and provides 91% of the required features out of the box. Regarding source data integration, it leaves very little to chance, winning our best-in-class award for connectivity. With over 200 connectors, there’s a high chance it’ll satisfy your data needs.

If not, you can build one using a software development kit. SDKs are also the force behind REST and embedding APIs, HyperIntelligence and data visualization. Plus, the semantic layer enables automating data prep and analysis and generating visualizations on cue.

Dossiers in MicroStrategy are like books; they have chapters further divided into pages, and each page has one or more visualizations. Every view is free-form — you can move charts around and organize them as you like. With write-back capability, you can update underlying databases from visualizations.

The vendor launched its unified cloud AI analytics platform, MicroStrategy One, with GPT-4o in September 2024. It’s twice as fast, digging into the selected data to produce dashboard summaries and answer user queries in seconds. Update 12 has auditing capabilities and shows details of active licenses, including their compliance status.

Its heart and soul is an Intelligence Server that manages metadata and processes queries. A mobile app is available. There’s a 30-day trial, but access to group permissions, KPIs and subscriptions requires a paid upgrade.

User reviews mentioned that the solution was effective, but the ecosystem and pricing were complex.

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Infor Birst is a cloud-based analytics software tool that aims to help users discover insights without the need for analyst input. It unifies IT-managed enterprise data with user-owned data, supporting the blending of both in a top-down and bottom-up manner. It uses consistent business metrics to structure raw data into organized sets and visualizations. It helps users identify patterns and better understand their organization’s KPIs.

It offers a seamless, integrated UI that allows users to perform every step of the data analysis process in a single interface, enabling a smooth experience. It can be deployed either from the cloud or self-hosted on-premise.

Users can purchase it in three available formats: per-user fee, by department or business unit or by end-customer in embedded scenarios.

To explore other popular solutions that Infor offers, visit our Infor company page.
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Product Insights

Our analysts ranked it best-in-class for the following attributes.
  • Visualize Metrics: Various chart types, templates and customization are standard fare in modern data tools, and MicroStrategy is no different. What’s notable is seamless map integration while staying performant. It gets our best-in-class award and a 100 score for versatility in visualization.
  • Share Insights: Conditional formatting, templates, custom reports, scheduling and bookmarks—MicroStrategy ticks all the boxes, and we give it a 100 and the top product award for reporting. It supports report versioning, leaving Qlik and Oracle Analytics behind in this regard.
  • Secure Data: The vendor provides the entire gamut of security features—role-based views, audit logs, row and column-level security, encryption, MFA, and SSO — making it the best-in-class tool in its category. We give it a 100 score, at par with Qlik, Oracle and Domo.
  • Stay Connected 24/7: It also gets top honors and a 100 score for mobile data access, beating leading products like Tableau and Oracle. With MicroStrategy technology, anyone can deploy mobile apps with custom workflows, branding and multifactor security authentication. Barcode scanning is available for retail businesses and app vendors.
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  • Scalability on Demand: Prevents data bottlenecks caused by data loads that exceed capacity as business grows by scaling as needed through a multi-tenant architecture across a multi-node environment.
  • Faster Results: Delivers faster analytics across the entire organization by utilizing automated data analysis technology, cloud architecture and reusable metadata.
  • Data Clarity: Promote data clarity and reduce ambiguity by offering unique views into data to help everyone, regardless of technical expertise. Better understand the meaning of individual KPIs via the semantic layer, a set of shared business definitions.
  • Self-Service: Gives employees at all levels of technical skill self-service tools, such as drag-and-drop, to explore, analyze and visualize data through the user-oriented UX.
  • Informed Decisions: Make more data-driven business decisions by better understanding operations. Identify trends in business data by collecting, organizing, exploring and visualizing data.
  • Predict Future Outcomes: Generate actionable insights by leveraging AI to analyze historical data and improve business moving forward.
  • Intuitive Visualizations: Easily interpret trends by cleaning data and building understandable visualizations through machine learning.
  • Networked BI: Builds collective intelligence. Combines IT-managed enterprise data with user-generated data and eliminates data silos, unifying data from every part of an organization.
  • Certified Security: Secures data at every degree of detail, down to the row and column level. Employs strict data security protocols and procedures to protect data in  processes and data centers, which are certified for ISO27001 and SOC II, TYPE II standards and compliant with EU Safe Harbor laws.
  • Free Trial: Try it hands-on via a free trial.
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  • HyperIntelligence: Learn about departments or employees by hovering over their names. To get ready information, add the HyperIntelligence extension to your Chrome instance and configure it to your MicroStrategy environment.
  • Auto Express: Shift the heavy lifting to AI bots — have them analyze your dashboards and suggest deep-dive questions, many of which you might not have thought of. Pull data from Amazon Redshift, Azure SQL Database, Databricks, Google BigQuery and Snowflake, among others.
  • Action Triggers: Update data in Salesforce CRM, trigger email campaigns in Marketo, or approve expenses in Workday from a MicroStrategy dashboard. Triggering workflows from dashboards is available in MicroStrategy One and Auto Express.
  • Intelligent Cubes Technology: Drive targeted marketing campaigns by digging deep into buyer demographics, purchase histories and engagement levels. Create an Intelligent Cube to store data in memory and reuse it for as many reports as desired.
  • Metadata Management: Organize data using a handy index that points to where everything is. It also gives contextual names to datasets so everyone uses the same terminology. Metadata management establishes data lineage by narrating its entire journey — where it started, how it was changed and which tasks use it now.
  • Role-Based Displays: Remember skimming through your course book a day before an important test? You read the important parts while you skipped the rest. If that’s what you feel when decisions are at stake, role-based views are what you need. CEOs can choose high-level overviews, while middle management might want detailed reports.
  • Free-form Subscriptions: This is a new feature that allows users to view updates as PDF or Excel files without signing in to MicroStrategy. It’s a great functionality for those who are away from their desks and for their teams in the field.
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  • Automated Data Refinement: Automatically merge data from different sources into one user-ready data storage and optimize it for analysis. 
  • Semantic Layer: Boosts trustworthiness of data and reduces data anarchy by adding an agile semantic layer between the user and data. Work with data privately while staying connected to the network via a virtual tenant space.">
  • Real-time Access: Directly query on-premise data sources in real-time, eliminating the need to first extract and then upload data to the cloud.
  • Adaptive UX: Create reports and dashboards without coding knowledge via intuitive drag-and-drop tools. Supports different analytic styles, such as visual discovery, and mobile, and third-party tools such as Excel, R and Tableau. 
  • Reusable Rules: Automatically generates a common architecture based on a reusable set of business definitions without manual intervention.
  • Interactive Dashboards: Explore data even further via interactive dashboards that have drill-down capabilities such as lasso filters.
  • Multi-Tenant Cloud Architecture: Scales vertically and horizontally with a multi-tenant architecture built on a multi-node environment. Speeds insight generation by reducing the overall time spent on repetitive on-premise tasks. 
  • One-Click Data Connectivity: Access existing data with one click via its extensive library of pre-built connectors.
  • Embedded Analytics: Scale with clients’ businesses via flexible deployment options including embedding, APIs and localization capabilities.
  • Machine Learning: Recognizes patterns in data via Smart Analytics and automatically builds visualizations based on predictive analytics. Learns over time, and remembers previous search queries, past visualizations and more.
  • Deployment Options: Deploy as a SaaS through the cloud or go hybrid, keeping data in-house but running analytics through cloud-based servers. Or, deploy through a virtual appliance that delivers all the benefits of a traditional cloud-hosted SaaS while being locally hosted on-premise or in a private-cloud.
  • Mobile App: Access reports and dashboards via its native mobile application for iOS and Android.
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Product Ranking

#15

among all
Business Intelligence Tools

#22

among all
Business Intelligence Tools

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 94 66 100 100 97 100 100 100 100 96 100 0 25 50 75 100
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User Sentiment Summary

Great User Sentiment 973 reviews
Great User Sentiment 560 reviews
84%
of users recommend this product

MicroStrategy has a 'great' User Satisfaction Rating of 84% when considering 973 user reviews from 5 recognized software review sites.

82%
of users recommend this product

Infor Birst has a 'great' User Satisfaction Rating of 82% when considering 560 user reviews from 6 recognized software review sites.

4.9 (24)
4.3 (7)
4.2 (544)
3.9 (92)
4.3 (63)
4.08 (49)
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4.1 (50)
4.2 (73)
4.1 (176)
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4.2 (186)

Awards

SelectHub research analysts have evaluated MicroStrategy and concluded it deserves the award for the Best Overall Business Intelligence Tools available today and earns best-in-class honors for Data Pre-processing, Embedded Analytics Capabilities, Geospatial Visualizations and Analysis and Mobile Capabilities.

Analysts' Pick Award
Data Pre-processing Award
Embedded Analytics Capabilities Award
Geospatial Visualizations and Analysis Award
Mobile Capabilities Award

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Synopsis of User Ratings and Reviews

Data Visualization: Users were satisfied with its powerful dashboards and personalization options for self-service analytics.
Functionality: Reviewers praised the platform for delivering on capabilities and scaling with their data needs.
Ease of Use: User reviews appreciated its reusable objects and semantic layer for automating data wrangling and visualization workflows.
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Data Integration: About 80% of users who mentioned its data integration capabilities said that the platform, powered by built-in connectivity tools, connected well to many types of data sources.
Data Visualization: Approximately 81% of users who reviewed visualization said that the tool provided attractive and intuitive data presentation options for at-a-glance data analysis and trend charting.
Ease of Use: The platform was user-friendly and intuitive, according to around 77% of users who reviewed the interface.
Functionality: Approximately 68% of users who reviewed functionality said that the platform provided strong capabilities to streamline preparation and consumption of data for developers and end users alike.
Data Management: Automated data warehouse creation made data modeling a breeze, around 65% of users who reviewed the platform’s data management system said.
Setup: Around 69% of users who mentioned implementation said that the solution being cloud-based, coupled with excellent onboarding support from the vendor, made deployment easy.
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Cost: A majority of the users found the platform to be expensive.
Adoption: Most reviews said the platform had a steep learning curve.
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Performance: Approximately 87% of users who reviewed the platform’s performance said that it was slow and inconsistent in data processing and data refresh.
Learning Curve: About 81% of users who mentioned the learning curve said that documentation was often insufficient and incorrect, and that the platform’s use of proprietary language made the learning curve quite steep.
Service and Support: About 46% of users who reviewed this feature said that support was poor and turnaround times were painfully long, extending up to several months.
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MicroStrategy is a patchwork quilt of products on the web, desktop and mobile. There’s MicroStrategy Library where you can access published content and Auto Express for dashboarding and bot creation. Anyone with basic data skills can feed information to a bot and gain insights in seconds.You don’t need a credit card to sign up for the free trial, but you won’t be able to publish content to the server without a paid upgrade. As for choosing which edition to use, there’s the web and the desktop instance. Which one will suit you? Maybe both?MicroStrategy Workstation is for developers and data analysts and is more robust for manipulating data. It provides administrative control, even when offline, and helps prototype content before it goes live. Combining multiple visualizations on a single page provided me with more context for the same data.On the other hand, the Workstation version lacks the same level of natural language processing as the web version.MicroStrategy Web is for delivering content to your clients. Being online, it’s open to seamless upgrades and customization, and identity management and collaboration are built in. If you have a small organization, the web version might suffice, but you might want to consider going for both if you deal with large data volumes.Metadata mapping was immensely useful to me when designing a bot using MicroStrategy Auto Express. All I needed to do was feed it the data, and it generated a slew of questions I might want to ask.With a semantic layer, Microstrategy is among the BI tools that work best with large data warehouses. If you’ve just started in business or haven’t got large data volumes yet, you might want to consider a simpler tool.An oft-repeated sentiment in user reviews was that this motley crew of products — web, desktop and mobile — didn’t always sync. The vendor positions MicroStrategy One as a unified solution that’ll, hopefully, eliminate these annoyances.On the flip side, quite a few users said it could be clunky for inexperienced users. Also, some reviewers said it slowed on occasion. Most people said the solution was expensive and found its learning curve quite steep.In summary, MicroStrategy is worth considering, especially if you’re a medium or large-sized company looking for a web reporting tool with a user-friendly interface.

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Infor Birst is an integrated cloud-based end-to-end solution for sourcing raw data, and extracting, warehousing and reporting for enterprise data analysis. With built-in tools for data integration and strong embedded analytics capabilities, users leverage its data visualization capabilities to create and share metric-specific dashboards and reports. Users who reviewed data management said that automated data warehouse creation was a strong feature of the platform, as well as its user-friendly interface. Many users who reviewed its functionality said that, equipped with a powerful ETL and efficient ODBC drivers for integration, the platform was flexible and scalable with a multitude of features for data discovery and analysis. Around 69% of users who reviewed ease of implementation said that deployment was easy with the integrated cloud platform, though some users said that the setup processes were unclear and they required in-house IT support for onboarding. On the flip side, users who mentioned performance said that the speed of data processing and data refresh was slow and this impacted report generation capabilities. Documentation was inconsistent and often incorrect, and the use of proprietary query language made the learning curve quite steep, many users who reviewed this feature said. Support turnaround times were woefully long, even extending up to several months as reported by a number of users. Some users who reviewed functionality said that the code was buggy and the platform stalled often when processing data for ad-hoc reporting. Many users complained that these bugs were not addressed for years, and new releases often impacted pre-existing features. Possibly because of its performance issues with large amounts of data, quite a few users rate it as a good BI tool for small and midsize companies that require less complex data analysis, rather than larger enterprises. In summary, Infor Birst is a BI ecosystem with a networked approach to data visualization and predictive analytics that eliminates data silos and serves as a single source of truth for enterprise data.

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