MicroStrategy vs InsightSquared

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Our analysts compared MicroStrategy vs InsightSquared based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

InsightSquared Software Tool

Product Basics

MicroStrategy is a data visualization and reporting platform that deploys on-premise and on the web. The cloud version runs on AWS or Microsoft Azure. MicroStrategy Library is the web edition, while Workstation is the desktop version.

It reigns supreme as the top analytics tool in our product directory and provides 91% of the required features out of the box. Regarding source data integration, it leaves very little to chance, winning our best-in-class award for connectivity. With over 200 connectors, there’s a high chance it’ll satisfy your data needs.

If not, you can build one using a software development kit. SDKs are also the force behind REST and embedding APIs, HyperIntelligence and data visualization. Plus, the semantic layer enables automating data prep and analysis and generating visualizations on cue.

Dossiers in MicroStrategy are like books; they have chapters further divided into pages, and each page has one or more visualizations. Every view is free-form — you can move charts around and organize them as you like. With write-back capability, you can update underlying databases from visualizations.

The vendor launched its unified cloud AI analytics platform, MicroStrategy One, with GPT-4o in September 2024. It’s twice as fast, digging into the selected data to produce dashboard summaries and answer user queries in seconds. Update 12 has auditing capabilities and shows details of active licenses, including their compliance status.

Its heart and soul is an Intelligence Server that manages metadata and processes queries. A mobile app is available. There’s a 30-day trial, but access to group permissions, KPIs and subscriptions requires a paid upgrade.

User reviews mentioned that the solution was effective, but the ecosystem and pricing were complex.

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InsightSquared is a sales analytics SaaS platform that builds a path for revenue operations professionals from sales data to sales intelligence, empowering them to make better decisions informed by insights. It helps businesses dig deep into their sales pipelines to thoroughly understand what drives results. With AI-powered forecasting, detailed reporting, complete sales funnel visibility and employee performance tracking, it enables enterprises to track their key metrics and sales growth with precision and strategize for the future with confidence.

Suitable for companies of all sizes, it simplifies the sales process and helps businesses improve ROI and maximize their results. As each offering is customized to fit the client’s needs, pricing and functionality will vary based on the tier of plan and number of components selected.
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Product Insights

Our analysts ranked it best-in-class for the following attributes.
  • Visualize Metrics: Various chart types, templates and customization are standard fare in modern data tools, and MicroStrategy is no different. What’s notable is seamless map integration while staying performant. It gets our best-in-class award and a 100 score for versatility in visualization.
  • Share Insights: Conditional formatting, templates, custom reports, scheduling and bookmarks—MicroStrategy ticks all the boxes, and we give it a 100 and the top product award for reporting. It supports report versioning, leaving Qlik and Oracle Analytics behind in this regard.
  • Secure Data: The vendor provides the entire gamut of security features—role-based views, audit logs, row and column-level security, encryption, MFA, and SSO — making it the best-in-class tool in its category. We give it a 100 score, at par with Qlik, Oracle and Domo.
  • Stay Connected 24/7: It also gets top honors and a 100 score for mobile data access, beating leading products like Tableau and Oracle. With MicroStrategy technology, anyone can deploy mobile apps with custom workflows, branding and multifactor security authentication. Barcode scanning is available for retail businesses and app vendors.
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  • Holistic Visibility: Pinpoint any step in the revenue-generating lifecycle from lead to opportunity to sale. Find answers to questions in one centralized home for data — no need to switch between complicated, often error-filled spreadsheets, CRM reports and BI systems.
  • Ease of Use: Accessible to all, irrespective of technical skill levels, to visualize, explore and discuss insights. Customizable dashboards make the system user-friendly, and the system creates presentation-ready visuals that make it easy to share insights with team members, clients or a board of directors, fostering a culture of data literacy throughout the company.
  • Accelerated Implementation: Deploy and launch within 48 hours without time-consuming data imports or overreliance on IT departments.
  • Add Value to CRM: Improves CRM systems and provides a clear link between metrics and sales processes. Uses the historical data stored in an organization’s CRM to uncover additional insights and expose trends.
  • Conduct Data-Driven Planning: Make more informed decisions with relevant information at the ready, such as which factors and team players drive revenue.
  • Forecast More Accurately: Machine learning algorithms spot missing or outlying data and make predictions that guide decision-making processes. Execute sales more confidently through improved forecast accuracy over time.
  • Teamwork Makes the Dream Work: Boost team morale and create a culture of accountability with individual rep coaching and employee performance tracking that captures metrics such as win rates, sales numbers, quotas and more. Align and unite sales and marketing departments with the power of analytics to strategize more efficiently.
  • Customized Pricing: The vendor’s pricing model is based on what features an organization requires. Pay per package, and flexibly scale up or down as necessary.
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  • HyperIntelligence: Learn about departments or employees by hovering over their names. To get ready information, add the HyperIntelligence extension to your Chrome instance and configure it to your MicroStrategy environment.
  • Auto Express: Shift the heavy lifting to AI bots — have them analyze your dashboards and suggest deep-dive questions, many of which you might not have thought of. Pull data from Amazon Redshift, Azure SQL Database, Databricks, Google BigQuery and Snowflake, among others.
  • Action Triggers: Update data in Salesforce CRM, trigger email campaigns in Marketo, or approve expenses in Workday from a MicroStrategy dashboard. Triggering workflows from dashboards is available in MicroStrategy One and Auto Express.
  • Intelligent Cubes Technology: Drive targeted marketing campaigns by digging deep into buyer demographics, purchase histories and engagement levels. Create an Intelligent Cube to store data in memory and reuse it for as many reports as desired.
  • Metadata Management: Organize data using a handy index that points to where everything is. It also gives contextual names to datasets so everyone uses the same terminology. Metadata management establishes data lineage by narrating its entire journey — where it started, how it was changed and which tasks use it now.
  • Role-Based Displays: Remember skimming through your course book a day before an important test? You read the important parts while you skipped the rest. If that’s what you feel when decisions are at stake, role-based views are what you need. CEOs can choose high-level overviews, while middle management might want detailed reports.
  • Free-form Subscriptions: This is a new feature that allows users to view updates as PDF or Excel files without signing in to MicroStrategy. It’s a great functionality for those who are away from their desks and for their teams in the field.
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  • Data Blending: Pull data from any and all sources to form a 360-degree view of the business. Supports an extensive list of pre-built connectors to complementary applications and can build a custom connector to other applications provided there’s an API.
  • Third-Party Integrations: Gain direct access to sales data without needing to import or manually enter it. Integrates seamlessly with systems like Salesforce, Marketo and Quickbooks.
  • Pre-Built Report Library: Access insights in a variety of ways with more than 400 off-the-shelf reports.
  • Insight Feed: View highlighted opportunities, alerts and more — get a near real-time view of key metrics through customizable dashboards. Acquire a quick at-a-glance look into the next steps to take at any given moment.
  • Sales Analytics: Integrate with a CRM solution for complete pipeline analysis. Identify trends segmenting and filter pre-built pivot tables.
  • Sales Forecasting: Make better sales decisions across the company with more accurate predictions. Automate and streamline forecasts. Understand the gap between target and goal by slicing and dicing by region, line of business, product, sales period, or any other segment. 
  • Pipeline Management: Gain insight into the entire customer journey; explore key activities, behaviors and results from every step of the sales process.  
  • Activity Capture: Automatically syncs key sales activity and engagement to a CRM. Capitalize on opportunities to drive results without the burden of manual data entry.
  • Guided Selling: Coaches sales representatives on best practices and key steps in the company’s sales process. Enables faster onboarding, more relevant guidance and greater accountability all through machine learning.
  • Marketing Analytics: Measure the success of the marketing campaigns — gain visibility into conversion rates, marketing-generated demand and how marketing contributes to the business’ bottom line.
  • Employee Activity Dashboard and Scorecard: Measure productivity and efficiency as well as track progress on goals with comprehensive, detailed activity dashboards and scorecards for each employee. 
  • SaaS Reporting: Gives SaaS businesses access to simplified revenue reporting and sales intelligence. Measure monthly recurring revenue, spot patterns in churn over time and forecast future renewal rates.
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Product Ranking

#15

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Business Intelligence Tools

#116

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 94 66 100 100 97 100 100 100 100 96 100 0 25 50 75 100
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User Sentiment Summary

Great User Sentiment 973 reviews
Great User Sentiment 797 reviews
84%
of users recommend this product

MicroStrategy has a 'great' User Satisfaction Rating of 84% when considering 973 user reviews from 5 recognized software review sites.

89%
of users recommend this product

InsightSquared has a 'great' User Satisfaction Rating of 89% when considering 797 user reviews from 4 recognized software review sites.

4.9 (24)
5.0 (11)
4.2 (544)
4.4 (664)
4.3 (63)
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4.7 (48)
4.2 (73)
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4.2 (269)
4.5 (74)

Awards

SelectHub research analysts have evaluated MicroStrategy and concluded it deserves the award for the Best Overall Business Intelligence Tools available today and earns best-in-class honors for Data Pre-processing, Embedded Analytics Capabilities, Geospatial Visualizations and Analysis and Mobile Capabilities.

Analysts' Pick Award
Data Pre-processing Award
Embedded Analytics Capabilities Award
Geospatial Visualizations and Analysis Award
Mobile Capabilities Award

we're gathering data

Synopsis of User Ratings and Reviews

Data Visualization: Users were satisfied with its powerful dashboards and personalization options for self-service analytics.
Functionality: Reviewers praised the platform for delivering on capabilities and scaling with their data needs.
Ease of Use: User reviews appreciated its reusable objects and semantic layer for automating data wrangling and visualization workflows.
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Data Connectivity: Around 87% of the users who reviewed data integration said that the platform pulls data efficiently from a wide range of data sources.
Support: Support is responsive and knowledgeable, according to 87% of the users who mentioned contacting them.
Ease of Use: Citing ease of use to filter and pivot on key metrics, approximately 86% of the users said that the platform is intuitive and user-friendly.
Data Visualization: Approximately 82% of the users who discussed data visualization said that the platform provides a multitude of prebuilt and customizable dashboards to tell stories.
Data Analysis: Citing strong trend analytics based on historical data, around 74% of the users said that the platform provides seamless self-service analysis of business metrics.
Functionality: The platform has powerful features to present insights into sales and marketing pipeline health, according to around 74% of the users who reviewed its functionality.
Reporting: Reviewing reporting, approximately 63% of the users said that the platform provides a multitude of prebuilt charts and reports with visible, ready-to-consume insights.
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Cost: A majority of the users found the platform to be expensive.
Adoption: Most reviews said the platform had a steep learning curve.
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Speed: Around 90% of the users who mentioned speed said that data refresh is slow, especially when processing large datasets.
Pricing: Approximately 60% of the users who reviewed pricing said that necessary customizations add to the overall cost, limiting adoption by small enterprises.
Training: Around 54% of the users who discussed training said that there is a learning curve due to lack of training and documentation.
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MicroStrategy is a patchwork quilt of products on the web, desktop and mobile. There’s MicroStrategy Library where you can access published content and Auto Express for dashboarding and bot creation. Anyone with basic data skills can feed information to a bot and gain insights in seconds.You don’t need a credit card to sign up for the free trial, but you won’t be able to publish content to the server without a paid upgrade. As for choosing which edition to use, there’s the web and the desktop instance. Which one will suit you? Maybe both?MicroStrategy Workstation is for developers and data analysts and is more robust for manipulating data. It provides administrative control, even when offline, and helps prototype content before it goes live. Combining multiple visualizations on a single page provided me with more context for the same data.On the other hand, the Workstation version lacks the same level of natural language processing as the web version.MicroStrategy Web is for delivering content to your clients. Being online, it’s open to seamless upgrades and customization, and identity management and collaboration are built in. If you have a small organization, the web version might suffice, but you might want to consider going for both if you deal with large data volumes.Metadata mapping was immensely useful to me when designing a bot using MicroStrategy Auto Express. All I needed to do was feed it the data, and it generated a slew of questions I might want to ask.With a semantic layer, Microstrategy is among the BI tools that work best with large data warehouses. If you’ve just started in business or haven’t got large data volumes yet, you might want to consider a simpler tool.An oft-repeated sentiment in user reviews was that this motley crew of products — web, desktop and mobile — didn’t always sync. The vendor positions MicroStrategy One as a unified solution that’ll, hopefully, eliminate these annoyances.On the flip side, quite a few users said it could be clunky for inexperienced users. Also, some reviewers said it slowed on occasion. Most people said the solution was expensive and found its learning curve quite steep.In summary, MicroStrategy is worth considering, especially if you’re a medium or large-sized company looking for a web reporting tool with a user-friendly interface.

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InsightSquared is a powerful sales analytics platform that helps users drive sales pipelines and access self-service data analytics through robust features and interactive data visualizations. According to many users who discussed data integration, the tool interacts seamlessly with other applications and data sources to enable predictive analytics that help forecast future trends. Most of the users who mentioned support said that they are responsive and knowledgeable. A majority of the users who reviewed the interface said that it’s user-friendly and easily navigable, though some users said that the versatility of the platform makes it complex to learn. Many users who discussed the platform’s visualization capabilities said that it provides a wide range of interactive and intuitive out-of-the-box dashboards. A majority of the users who discussed data analytics said that the platform excels in analyzing historical data to better forecast future trends, though some users said that the scope of predictive analytics should be wider to provide better insights. According to many users who mentioned functionality, the solution provides many ways to explore data-based insights through deep-dive and pivoting on key metrics, though some users said that the platform is not easily customizable. Many users who mentioned reporting said that the solution provides a plethora of out-of-the-box reports that can be customized and exported easily, though some users said that there is limited flexibility in report customization. On the flip side, a majority of the users who reviewed speed said that the platform is slow when moving between templates and can become CPU-intensive with large dashboards, though some users said that it can slice and dice data to present relevant information in seconds. Many users who mentioned pricing said that necessary customization modules add to the cost of the software, which makes adoption difficult for small businesses. Many users said that though training is needed to maximize the tool’s potential, lack of adequate documentation makes the learning curve steep. In summary, InsightSquared is a self-service revenue intelligence tool that provides a single source of truth for sales analytics and forecasting pipeline management. It boosts productivity across the organization, though its pricing can be cost-prohibitive for small businesses.

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