MicroStrategy vs Oracle Analytics Cloud

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Our analysts compared MicroStrategy vs Oracle Analytics Cloud based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

MicroStrategy is a data visualization and reporting platform that deploys on-premise and on the web. The cloud version runs on AWS or Microsoft Azure. MicroStrategy Library is the web edition, while Workstation is the desktop version.

It reigns supreme as the top analytics tool in our product directory and provides 91% of the required features out of the box. Regarding source data integration, it leaves very little to chance, winning our best-in-class award for connectivity. With over 200 connectors, there’s a high chance it’ll satisfy your data needs.

If not, you can build one using a software development kit. SDKs are also the force behind REST and embedding APIs, HyperIntelligence and data visualization. Plus, the semantic layer enables automating data prep and analysis and generating visualizations on cue.

Dossiers in MicroStrategy are like books; they have chapters further divided into pages, and each page has one or more visualizations. Every view is free-form — you can move charts around and organize them as you like. With write-back capability, you can update underlying databases from visualizations.

The vendor launched its unified cloud AI analytics platform, MicroStrategy One, with GPT-4o in September 2024. It’s twice as fast, digging into the selected data to produce dashboard summaries and answer user queries in seconds. Update 12 has auditing capabilities and shows details of active licenses, including their compliance status.

Its heart and soul is an Intelligence Server that manages metadata and processes queries. A mobile app is available. There’s a 30-day trial, but access to group permissions, KPIs and subscriptions requires a paid upgrade.

User reviews mentioned that the solution was effective, but the ecosystem and pricing were complex.

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Oracle Analytics Cloud is a public cloud service on which you can build and run reporting and analytics solutions. It can also manage data from Oracle Database and Oracle Autonomous Data Warehouse. Pairing it with Oracle Data Integration can help you move and transform data at scale. But that’s not all. You can build and deploy analytics applications even with non-Oracle systems. However, the level of integration and capabilities may differ.

You’ll need an Oracle Cloud account, and a free trial is available. Oracle customizes the view for you, whether you’re a web app developer, account admin or cloud architect. Workbooks and dashboards enable data exploration. You can set it up so the system sends reports to selected users on schedule. Governed analytics is available; your data stays secure. Annotations, export options and integration with social platforms are other capabilities.

Two pricing tiers are available. The Professional edition has self-serve analytics, direct source connections and dataflows for preparing content. It costs $16 per user monthly.

The Enterprise edition lets you enrich data, connect to private sources and build semantic models. You can track usage and set encryption keys, all at a cost of $80 per user monthly. Opt for a user or consumption model based on OCPUs (Oracle CPUs).

The user reviews were an interesting read. I haven’t seen many products with such strongly divided opinions. In all positive reviews, over 70% of the users voted for a specific feature, indicating a high level of user satisfaction and perceived value. On the flip side, over 87% of users said price and a steep learning curve were blockers to successful adoption.

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Product Assistance

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Product Insights

Our analysts ranked it best-in-class for the following attributes.
  • Visualize Metrics: Various chart types, templates and customization are standard fare in modern data tools, and MicroStrategy is no different. What’s notable is seamless map integration while staying performant. It gets our best-in-class award and a 100 score for versatility in visualization.
  • Share Insights: Conditional formatting, templates, custom reports, scheduling and bookmarks—MicroStrategy ticks all the boxes, and we give it a 100 and the top product award for reporting. It supports report versioning, leaving Qlik and Oracle Analytics behind in this regard.
  • Secure Data: The vendor provides the entire gamut of security features—role-based views, audit logs, row and column-level security, encryption, MFA, and SSO — making it the best-in-class tool in its category. We give it a 100 score, at par with Qlik, Oracle and Domo.
  • Stay Connected 24/7: It also gets top honors and a 100 score for mobile data access, beating leading products like Tableau and Oracle. With MicroStrategy technology, anyone can deploy mobile apps with custom workflows, branding and multifactor security authentication. Barcode scanning is available for retail businesses and app vendors.
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  • Leverage ML: According to our research, Oracle Analytics Cloud gets the top score of 76 for augmented analytics. The Explain and AutoML functionalities and one-click predictions give it an edge over other competitors like Qlik Sense and
  • Generate Reports: Oracle Analytics Cloud scores 93 in our analyst rankings with instant and planned reports that are interactive and accept conditional formatting. Plus, it supports text and voice searches even on the mobile app.
  • Monitor Usage: Track expenses with the Billing tab on the Oracle Cloud Console. Keep tabs on usage with a dedicated tool, Oracle Cost Analysis, included with your Oracle Cloud subscription.
  • Try for Free: Sign up for a free Oracle Cloud trial and get access to the Autonomous Database and Object Storage. You’ll need to sign in with your credit card details. The vendor deducts a token account verification amount from your card, which they return promptly. For me, it was annoying as they deducted it again three days later. Get $300 credits for 30 days to use the Analytics Cloud, Data Integration and the Container Engine for Kubernetes.
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  • HyperIntelligence: Learn about departments or employees by hovering over their names. To get ready information, add the HyperIntelligence extension to your Chrome instance and configure it to your MicroStrategy environment.
  • Auto Express: Shift the heavy lifting to AI bots — have them analyze your dashboards and suggest deep-dive questions, many of which you might not have thought of. Pull data from Amazon Redshift, Azure SQL Database, Databricks, Google BigQuery and Snowflake, among others.
  • Action Triggers: Update data in Salesforce CRM, trigger email campaigns in Marketo, or approve expenses in Workday from a MicroStrategy dashboard. Triggering workflows from dashboards is available in MicroStrategy One and Auto Express.
  • Intelligent Cubes Technology: Drive targeted marketing campaigns by digging deep into buyer demographics, purchase histories and engagement levels. Create an Intelligent Cube to store data in memory and reuse it for as many reports as desired.
  • Metadata Management: Organize data using a handy index that points to where everything is. It also gives contextual names to datasets so everyone uses the same terminology. Metadata management establishes data lineage by narrating its entire journey — where it started, how it was changed and which tasks use it now.
  • Role-Based Displays: Remember skimming through your course book a day before an important test? You read the important parts while you skipped the rest. If that’s what you feel when decisions are at stake, role-based views are what you need. CEOs can choose high-level overviews, while middle management might want detailed reports.
  • Free-form Subscriptions: This is a new feature that allows users to view updates as PDF or Excel files without signing in to MicroStrategy. It’s a great functionality for those who are away from their desks and for their teams in the field.
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  • Deployment: Install and run anywhere, including as a hybrid solution. Scale the instance depending on your workload — deploy OCPUs in multiples of two, extending up to 52. Or pause it when idle. Though identity management is available, there is the option to use one’s own SSO provider. Admins can set user, group and role-based permissions.
  • Connectivity: Make decisions based on data; connect to social media feeds, data lakes and IoT sources. Store and process data at scale, irrespective of its volume, velocity and variety. Get started as soon as you log in with over 40 readymade connectors.
  • Direct Query: Oracle Analytics Cloud uses live queries and data caching to fetch responses. Each has its downside. Live connections are heavier on the system, and you might have to compromise on data freshness with data caching. A combination of both might be best. Consider live queries for critical KPIs and data caching for less frequent queries.
  • Data Preparation: Enrich data from the interface — get data quality insights as you work. Remove the grunt work — create reusable flows for transforming data you can test, share and schedule. Add custom calculations or write regular expressions in the dataset editor.
  • Semantic Data Modeling: Engage business, dev and data teams in meaningful discussions. Give them data views with a presentation layer that simplifies metrics. Hide the physical data structure with a logical one that speaks the business language. Give stakeholders the power to explore data independently.
  • AI/ML: Boost productivity with embedded machine learning and natural language insights every step of the way. Display quick forecasts, trend lines and clusters from a popup menu with one click. View the basic facts, key drivers and anomalies with the Explain option. Hit the ground running with recommendations on dimensions, measures and attributes to use when you don’t know where to start.
  • Oracle Analytics Publisher: Generate reports from any dataset or semantic model. Create formatted documents unique to your business, be it shipping labels, checks, letters or PDF forms.
  • Data Visualizations: Put your best foot forward with suitable charts and graphs that convey your message effectively. Modify them to answer users’ questions better. Choose from over 45 visualization types, or build your own using extensions from its vast library.
  • Embedded AI On Mobile: Get real-time alerts and intelligent recommendations on mobile. The Oracle Analytics mobile app captures your preferences and location. Upload datasets just like on the desktop or create a workbook from existing data. Powerful searches enable access to your favorite worksheets; add them to your home screen for a quick view. Use voice-enabled searches and listen to the results as a podcast.
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Product Ranking

#15

among all
Business Intelligence Tools

#10

among all
Business Intelligence Tools

Find out who the leaders are

Analyst Rating Summary

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Availability and Scalability
Data Management
Data Pre-processing
Data Visualization
Embedded Analytics Capabilities
Availability and Scalability
Data Management
Data Pre-processing
Data Transformation
Data Visualization

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

MicroStrategy
Oracle Analytics Cloud
+ Add Product + Add Product
Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 94 66 100 100 97 100 100 100 100 96 100 88 82 100 100 100 100 71 100 79 83 98 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 973 reviews
Great User Sentiment 719 reviews
84%
of users recommend this product

MicroStrategy has a 'great' User Satisfaction Rating of 84% when considering 973 user reviews from 5 recognized software review sites.

84%
of users recommend this product

Oracle Analytics Cloud has a 'great' User Satisfaction Rating of 84% when considering 719 user reviews from 4 recognized software review sites.

4.9 (24)
n/a
4.2 (544)
4.0 (228)
4.3 (63)
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n/a
4.1 (59)
4.2 (73)
4.3 (316)
4.2 (269)
4.3 (116)

Awards

SelectHub research analysts have evaluated MicroStrategy and concluded it deserves the award for the Best Overall Business Intelligence Tools available today and earns best-in-class honors for Data Pre-processing, Embedded Analytics Capabilities, Geospatial Visualizations and Analysis and Mobile Capabilities.

Analysts' Pick Award
Data Pre-processing Award
Embedded Analytics Capabilities Award
Geospatial Visualizations and Analysis Award
Mobile Capabilities Award

SelectHub research analysts have evaluated Oracle Analytics Cloud and concluded it earns best-in-class honors for Augmented Analytics, Data Pre-processing and Geospatial Visualizations and Analysis.

Augmented Analytics Award
Data Pre-processing Award
Geospatial Visualizations and Analysis Award

Synopsis of User Ratings and Reviews

Data Visualization: Users were satisfied with its powerful dashboards and personalization options for self-service analytics.
Functionality: Reviewers praised the platform for delivering on capabilities and scaling with their data needs.
Ease of Use: User reviews appreciated its reusable objects and semantic layer for automating data wrangling and visualization workflows.
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User-Friendly: Citing its interface, about 91% of users agreed that a drag-and-drop UI makes it easy to use.
Machine Learning: Around 86% of users who discussed augmented analytics were impressed with its ML capabilities.
Integrations: Approximately 84% of users who mentioned connectivity said the platform worked well with other systems, especially Oracle products.
Functionality: According to 83% of users who reviewed capabilities, it has all the required features to support data tasks.
Data Visualization: Around 73% of users who mentioned visualization praised the platform for its storytelling features.
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Cost: A majority of the users found the platform to be expensive.
Adoption: Most reviews said the platform had a steep learning curve.
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Price: About 88% of reviews citing pricing said that it’s too expensive.
Adoption: Approximately 87% of users who discussed onboarding said there’s a significant learning curve.
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MicroStrategy is a patchwork quilt of products on the web, desktop and mobile. There’s MicroStrategy Library where you can access published content and Auto Express for dashboarding and bot creation. Anyone with basic data skills can feed information to a bot and gain insights in seconds.You don’t need a credit card to sign up for the free trial, but you won’t be able to publish content to the server without a paid upgrade. As for choosing which edition to use, there’s the web and the desktop instance. Which one will suit you? Maybe both?MicroStrategy Workstation is for developers and data analysts and is more robust for manipulating data. It provides administrative control, even when offline, and helps prototype content before it goes live. Combining multiple visualizations on a single page provided me with more context for the same data.On the other hand, the Workstation version lacks the same level of natural language processing as the web version.MicroStrategy Web is for delivering content to your clients. Being online, it’s open to seamless upgrades and customization, and identity management and collaboration are built in. If you have a small organization, the web version might suffice, but you might want to consider going for both if you deal with large data volumes.Metadata mapping was immensely useful to me when designing a bot using MicroStrategy Auto Express. All I needed to do was feed it the data, and it generated a slew of questions I might want to ask.With a semantic layer, Microstrategy is among the BI tools that work best with large data warehouses. If you’ve just started in business or haven’t got large data volumes yet, you might want to consider a simpler tool.An oft-repeated sentiment in user reviews was that this motley crew of products — web, desktop and mobile — didn’t always sync. The vendor positions MicroStrategy One as a unified solution that’ll, hopefully, eliminate these annoyances.On the flip side, quite a few users said it could be clunky for inexperienced users. Also, some reviewers said it slowed on occasion. Most people said the solution was expensive and found its learning curve quite steep.In summary, MicroStrategy is worth considering, especially if you’re a medium or large-sized company looking for a web reporting tool with a user-friendly interface.

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Oracle Analytics Cloud is among the vendor’s many data services, including a business intelligence suite and a data intelligence platform. Besides, Oracle offers bespoke solutions for HCM, supply chain and customer experience. What differentiates Oracle Analytics is that extra dash of augmented capabilities.Embedded BI is where it truly shines, giving you natural language insights with a single click. This feature extends to its mobile app, and it outperforms many leading platforms with natural language queries and podcasts on mobile.According to our researchers, Oracle Analytics Cloud has fewer out-of-the-box features than its competitors, such as Power BI and Qlik Sense. Plus, licensing becomes complex when combining the database, middleware and analytics applications.It’s common for large vendors to offer specialized platforms, but the downside is that they can be out of reach of small organizations. But there’s a silver lining. Many vendors offer customized solutions, so we advise reaching out to the vendor for quotes.Users appreciate its regular updates, but some report initial bugs due to its relative newness. Despite a positive user experience, the learning curve can be steep. Some users found technical support slow and inadequate, as did I. They took two business days to get back to me when I needed assistance with my account.Oracle Analytics, though a robust platform, is suitable for mid- and large organizations. If you seek a powerful, scalable platform, consider opting for a trial, but be prepared for sticker shock, especially if you’re new to the Oracle ecosystem.

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