Our analysts compared MicroStrategy vs Qlik Sense based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.
Analyst Rating
User Sentiment
MicroStrategy is a data visualization and reporting platform that deploys on-premise and on the web. The cloud version runs on AWS or Microsoft Azure. MicroStrategy Library is the web edition, while Workstation is the desktop version.
It reigns supreme as the top analytics tool in our product directory and provides 91% of the required features out of the box. Regarding source data integration, it leaves very little to chance, winning our best-in-class award for connectivity. With over 200 connectors, there’s a high chance it’ll satisfy your data needs.
If not, you can build one using a software development kit. SDKs are also the force behind REST and embedding APIs, HyperIntelligence and data visualization. Plus, the semantic layer enables automating data prep and analysis and generating visualizations on cue.
Dossiers in MicroStrategy are like books; they have chapters further divided into pages, and each page has one or more visualizations. Every view is free-form — you can move charts around and organize them as you like. With write-back capability, you can update underlying databases from visualizations.
The vendor launched its unified cloud AI analytics platform, MicroStrategy One, with GPT-4o in September 2024. It’s twice as fast, digging into the selected data to produce dashboard summaries and answer user queries in seconds. Update 12 has auditing capabilities and shows details of active licenses, including their compliance status.
Its heart and soul is an Intelligence Server that manages metadata and processes queries. A mobile app is available. There’s a 30-day trial, but access to group permissions, KPIs and subscriptions requires a paid upgrade.
User reviews mentioned that the solution was effective, but the ecosystem and pricing were complex.
Qlik Sense is a self-service analytics solution that supports enterprise decisions and strategy. Its value lies in interactive dashboards and reports for exploring data independently. Embedded analytics lets your users work freely with data within their applications and websites.
Like QlikView, Qlik Sense has an associative engine. It links data tables in memory, keeping the information ready for when your users build models. Plus, its cognitive engine uses natural language for data tasks.
The Enterprise subscription includes Talend Data Integration and Qlik Advanced Analytics in Qlik Cloud. You can also choose Qlik Data Integration. Qlik Sense Enterprise SaaS includes 5000 automations and 100 reports. It might be a good fit if your data loads are predictable and don't change much. The vendor charges for the data you move or the volumes you analyze; you can choose between the two.
Qlik Sense deploys on Windows, Mac, Linux and any phone device. By contrast, Tableau runs on Windows, Mac and mobile, while Power BI is available only on Windows and Android devices.
Individual users can choose the desktop edition, though they’ll need a Qlik Cloud account to download it. A 30-day trial period is available, after which it'll cost $30 per user monthly.
among all Business Intelligence Tools
MicroStrategy has a 'great' User Satisfaction Rating of 84% when considering 973 user reviews from 5 recognized software review sites.
Qlik Sense has a 'great' User Satisfaction Rating of 87% when considering 3168 user reviews from 5 recognized software review sites.
SelectHub research analysts have evaluated MicroStrategy and concluded it deserves the award for the Best Overall Business Intelligence Tools available today and earns best-in-class honors for Data Pre-processing, Embedded Analytics Capabilities, Geospatial Visualizations and Analysis and Mobile Capabilities.
MicroStrategy is a patchwork quilt of products on the web, desktop and mobile. There’s MicroStrategy Library where you can access published content and Auto Express for dashboarding and bot creation. Anyone with basic data skills can feed information to a bot and gain insights in seconds.You don’t need a credit card to sign up for the free trial, but you won’t be able to publish content to the server without a paid upgrade. As for choosing which edition to use, there’s the web and the desktop instance. Which one will suit you? Maybe both?MicroStrategy Workstation is for developers and data analysts and is more robust for manipulating data. It provides administrative control, even when offline, and helps prototype content before it goes live. Combining multiple visualizations on a single page provided me with more context for the same data.On the other hand, the Workstation version lacks the same level of natural language processing as the web version.MicroStrategy Web is for delivering content to your clients. Being online, it’s open to seamless upgrades and customization, and identity management and collaboration are built in. If you have a small organization, the web version might suffice, but you might want to consider going for both if you deal with large data volumes.Metadata mapping was immensely useful to me when designing a bot using MicroStrategy Auto Express. All I needed to do was feed it the data, and it generated a slew of questions I might want to ask.With a semantic layer, Microstrategy is among the BI tools that work best with large data warehouses. If you’ve just started in business or haven’t got large data volumes yet, you might want to consider a simpler tool.An oft-repeated sentiment in user reviews was that this motley crew of products — web, desktop and mobile — didn’t always sync. The vendor positions MicroStrategy One as a unified solution that’ll, hopefully, eliminate these annoyances.On the flip side, quite a few users said it could be clunky for inexperienced users. Also, some reviewers said it slowed on occasion. Most people said the solution was expensive and found its learning curve quite steep.In summary, MicroStrategy is worth considering, especially if you’re a medium or large-sized company looking for a web reporting tool with a user-friendly interface.
Qlik Sense focuses on independent data analysis for enterprises with advanced tools that include AI, natural language processing and automation. User reviews praise it for its associative engine, interactive visualizations and sophisticated analytics.Its dataset-linking functionality gets my vote as the most significant differentiator since it makes data modeling seamless and saves time. In comparison, manually linking tables in Tableau and Power BI feels like a huge task.It supports fewer features out of the box (69%) compared to Tableau (72%) and Power BI (74%), but this could be intentional. Qlik has ready-to-go modules for analytics, automation and printing, so keeping it lean is a smart vendor move. Users should be aware that additional modules will cost extra, though.Qlik Sense SaaS is multi-cloud, so unless the admin assigns separate workspaces, your users won’t be able to create personal dashboards — everything is shared otherwise. Some users said the platform slowed when processing large workloads, which is a common issue with many other platforms. Assess your need for speed before committing to a purchase.If upgrading from QlikView, you’ll need to create new objects initially, as both platforms have different architectures. However, the vendor assists in seamless migration with the Qlik Analytics Modernization program.Overall, Qlik Sense is an efficient platform that offers many analysis capabilities worth considering. We recommend checking it out if you’re looking for an alternative to Power BI, entrenched in Microsoft technology, or Tableau, with its emphasis on visualization.
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