Tableau vs Chartio

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Our analysts compared Tableau vs Chartio based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Chartio Software Tool

Product Basics

Tableau is a data visualization and analytics solution for enterprises and individuals. A rich library of connectors helps you pull data from files, cloud sources and servers. A separate data management module, Tableau Prep, ensures your data is ready to transform when it comes into the platform.

Its latest features include AI with Tableau Pulse and the Einstein CoPilot.

Software, healthcare, manufacturing, banking and financial services, and retail companies will find it helpful. Whatever your domain, chart, plot and map data will give you a clear picture of business performance.

Besides, you can track daily operations and support line-of-business decisions with hardcore data. At the higher level, it boosts planning by giving senior management the freedom to dig deeper.

A Tableau Creator license costs $70 per user and includes Tableau Desktop and Tableau Cloud. Alternatively, you can deploy it on-premise and connect to the cloud using a bridge. A free trial of Tableau Desktop is available, and Tableau Public is always free to use.

Though it's a user favorite for data visualization, many users find it expensive and slow when handling large datasets.

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Chartio (acquired by Atlassian) was a cloud-based data analytics solution founded with the mission to make data accessible to anyone. It allows users to blend and process data from numerous sources into a single operational database and write queries through a drag-and-drop visual SQL interface. Via self-service analysis, it empowers users to discover actionable insights that provide answers to their questions. Its data visualizations and interactive dashboards help drive data-informed decision making.

It is available on a per-user monthly subscription basis, with three tiers of pricing: Startup, Growth and Premium.
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Product Insights

  • Include Location Insights: Tableau scored a perfect 100 in our rankings with full support for geographical searches, geocoding and in-and-out zoom actions in maps. It stores the names of cities, countries, airports and zip codes, converting them to latitudes and longitudes. Already a user favorite for visual analysis, it wins the award for Best Geospatial Visualization and Analysis in our BI product directory.
  • Handle Data Queries: According to our analysis, Tableau got a top score of 99 and our best-in-class award for data querying. It allows automatic batch updates, while Power BI must rely on the bulk operations feature to update its underlying data, and Oracle Analytics doesn’t support batch updates at all.
  • Prepare Data: Tableau got a score of 100 in our assessment for its robust Tableau Prep module. It cleans and shapes data, allows forecasting models with R and Python scripts and accepts unstructured content, provided you convert it into a standard format first.
  • Manage Access: The Tableau Blueprint involves assessing if your organization’s data architecture is ready to adopt the platform. As part of this exercise, you can opt for one of three governance models — centralized, delegated or self-governing — with varied access permissions for different roles. Such a level of detail gets Tableau a top score of 100 in our analysis.
  • Visualize Your Metrics: Tableau earns the top score of 100 in our rankings and wins our analyst award for dashboarding and data visualization. It surpasses Power BI with dashboard starters, animations and auto-refresh capabilities. Plus, it can switch to use extracts when live connections aren’t necessary.
  • Track License Usage: View license information in detail, such as the number of active licenses and the last used date/time. Once you’ve configured the registry key on every computer with a Tableau Desktop instance, it’ll start sending usage reports to the Tableau Server.
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  • Make Data Accessible to All: Unlocks data analysis for everyone in an organization through an intuitive interface, interactive dashboards and a free self-learning library of resources. Reduce reliance on analysts or engineers with do-it-yourself access.
  • Get Connected in Minutes: Connect to unlimited sources within minutes and have the platform visualizing data within hours. 
  • Empower Data Teams: Analysts with technical knowledge can focus their time and efforts on building complex models and writing scripts instead of pulling basic reports for their managers. 
  • Speedy SQL: Write and edit queries faster than by manual input within the visual SQL interface. Set up repeatable workflows to speed up analysis, resulting in accelerated time to insight.
  • Improve Collaboration: Fosters teamwork around data — chat on dashboards, easily embed or send insights that are designed to be shared with others and spark conversations to align teams and clarify goals.
  • Security: Built with security in mind at every step, with SOC 2, HIPAA, Privacy Shield and GDPR certifications. Encrypts all data at rest and in flight, using industry-standard HTTPS to keep data safe and secure. Manage data access through secure login with Google Apps, SAML compatibility and role-based permissions for granular control. 
  • Scalability: Draw, blend and analyze data from wherever it lives and connect to as many sources as needed as the company grows. Scale up or down with a flexible pricing model — pay for exactly what is necessary.
  • Expert Support: Take advantage of an abundance of resources available both on the vendor’s website and through their support team, with extensive documentation and on-demand training sessions.
  • Free Trial: Sign up for a 14-day free trial to try it out for free.
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  • Connectors: Combine data from various sources by choosing from a wide range of connectors — no need to spend on expensive third-party data integration tools. Tableau Bridge connects private networks to live data sources via Tableau Cloud.
  • AI: Tableau now offers AI capabilities thanks to Einstein Analytics.
    • Tableau Pulse: Explore data independently and ask questions with AI analytics. Tableau Pulse is available with Tableau Cloud and Embedded Analytics.
    • Explain Data: Understand the displayed insights with natural language explanations of data points.
    • Einstein CoPilot (Beta): Close the gap in understanding data with AI insights. Discover hidden trends by asking follow-up questions without losing context, thanks to generative AI. Einstein CoPilot is available with a Tableau Cloud subscription.
  • Tableau Prep: Clean and transform data of all types, including survey results, feedback data and social media posts. Shape and combine it with Tableau Prep, which is available with the paid edition only.
  • Data Stories: Convey your message with compelling narratives to get stakeholder buy-in. Drag and drop sheets onto the storyboard to show the growth, decline or stability of critical metrics.
  • Animations: Explain how data changes over time with animated charts and customize them to include graphics, labels and colors.
  • Filtering: Focus on the data that matters; it’s as easy as dragging and dropping desired fields to the Filter shelf. Specify a value range, set a condition or choose the top values to display.
  • User-Based Licenses: Explore cost-effective license combinations that work for your team.
    • Creators can build dashboards, permissions, and governance rules, and establish connections to new sources. They’re content authors who transform and analyze data. This license is available at $70 per user monthly, billed annually. However, they can’t control the Tableau Server or Desktop environment.
    • Explorer licenses are suitable for line-of-business users whose role requires independent data exploration. They can author content but within a governed ecosystem. Each Explorer license costs $42 monthly, billed annually. They can’t connect to new sources, modify data, or use the Tableau desktop or custom SQL.
    • Viewers can interact with data, apply filters and follow pre-decided workflows. This license is available for $15 per user monthly, billed annually. Viewers have limited rights and can’t create and edit visualizations and the underlying data.
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  • Data Connectivity: Integrates directly with most major sources, including Amazon Redshift, Google BigQuery, Google Sheets, MySQL, PostgreSQL, Snowflake, Amazon Athena, Amazon Aurora, Amazon RDS, CSV file uploads, Microsoft Azure, Microsoft SQL Server, Oracle and more. Databases remain secure as the solution maintains read-only access either through direct, encrypted cloud connections or SSH tunneled connections to cloud, hybrid or on-premise environments.
  • Data Blending: Draws data from multiple data sources to a single central database without altering the source data.
  • Visual SQL: Anyone can have the power of an analyst and form SQL queries with an intuitive drag-and-drop interface — no coding necessary. Explore, transform and visualize data. Makes data analysis more accessible for all while making more complex SQL analysis easier for pros, who can toggle to the raw text-based SQL editor at any point.
  • Data Visualizations: Build visually appealing charts and graphics that identify trends, patterns and outliers within datasets. Customize visualizations in any way, with chart options including area charts, bubble maps, bar charts, line charts, maps, pie charts, funnel charts, scatter plots, tables and more. 
  • Auto Chart Wand: Click the wand icon to auto-select the most suitable chart type for the data. 
  • Customizable Dashboards: Design interactive dashboards that provide the perfect portal for all crucial metrics in one place. Customize the layout and details of dashboards, and then save these styles as custom themes for other team members to use — or select from a variety of pre-set options.
  • Intuitive Data Exploration: Hover over charts to explore metrics, click on charts to drill down into filters and scroll around a dashboard to engage with visualizations. Dig deeper with slice and dice filters, sorting options and search capabilities. 
  • Snapshots: Automatically saves a PDF copy of selected dashboards at pre-set daily times. Travel through time to review historical data, track how metrics have changed and save information, maintaining accurate records for audits.
  • Comment on Dashboards: Invite teammates to join dashboards and control their level of editing access. Discuss insights, exchange feedback or request help through inline commenting and mention tagging, without leaving dashboards. Stay informed of new replies and mentions through email notifications and in-app alerts.
  • Sharing Options: Embed a real-time interactive version of a dashboard into other applications or sites with a customizable code snippet. Share dashboards via scheduled email alerts or download them in various file formats like PDF, PNG or SVG for optimal sharing and collaboration. Connect to Slack and share insights directly to team channels or conversations.
  • Alerts: Schedule a query to run at designated intervals and if the value returned meets a specified threshold, designate an email alert to send to any party, licensed or not. Integrate alerts with email, third-party automation software, or slack. 
  • Permissions: Establish teams for each department — for example, sales, marketing, support, etc. — and assign permissions for dashboards and data sources to the entire group. Manage permissions on an even more granular level, down to a per-user basis.
  • Data Connectivity: Integrates directly with most major sources, including Amazon Redshift, Google BigQuery, Google Sheets, MySQL, PostgreSQL, Snowflake, Amazon Athena, Amazon Aurora, Amazon RDS, CSV file uploads, Microsoft Azure, Microsoft SQL Server, Oracle and more. Databases remain secure as the solution maintains read-only access either through direct, encrypted cloud connections or SSH tunneled connections to cloud, hybrid or on-premise environments.
  • Data Blending: Draws data from multiple data sources to a single central database without altering the source data.
  • Visual SQL: Anyone can have the power of an analyst and form SQL queries with an intuitive drag-and-drop interface — no coding necessary. Explore, transform and visualize data. Makes data analysis more accessible for all while making more complex SQL analysis easier for pros, who can toggle to the raw text-based SQL editor at any point.
  • Data Visualizations: Build visually appealing charts and graphics that identify trends, patterns and outliers within datasets. Customize visualizations in any way, with chart options including area charts, bubble maps, bar charts, line charts, maps, pie charts, funnel charts, scatter plots, tables and more. 
  • Auto Chart Wand: Click the wand icon to auto-select the most suitable chart type for the data. 
  • Customizable Dashboards: Design interactive dashboards that provide the perfect portal for all crucial metrics in one place. Customize the layout and details of dashboards, and then save these styles as custom themes for other team members to use — or select from a variety of pre-set options.
  • Intuitive Data Exploration: Hover over charts to explore metrics, click on charts to drill down into filters and scroll around a dashboard to engage with visualizations. Dig deeper with slice and dice filters, sorting options and search capabilities. 
  • Snapshots: Automatically saves a PDF copy of selected dashboards at pre-set daily times. Travel through time to review historical data, track how metrics have changed and save information, maintaining accurate records for audits.
  • Comment on Dashboards: Invite teammates to join dashboards and control their level of editing access. Discuss insights, exchange feedback or request help through inline commenting and mention tagging, without leaving dashboards. Stay informed of new replies and mentions through email notifications and in-app alerts.
  • Sharing Options: Embed a real-time interactive version of a dashboard into other applications or sites with a customizable code snippet. Share dashboards via scheduled email alerts or download them in various file formats like PDF, PNG or SVG for optimal sharing and collaboration. Connect to Slack and share insights directly to team channels or conversations.
  • Alerts: Schedule a query to run at designated intervals and if the value returned meets a specified threshold, designate an email alert to send to any party, licensed or not. Integrate alerts with email, third-party automation software, or slack. 
  • Permissions: Establish teams for each department — for example, sales, marketing, support, etc. — and assign permissions for dashboards and data sources to the entire group. Manage permissions on an even more granular level, down to a per-user basis.
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Product Ranking

#1

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#43

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Analyst Rating Summary

84
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95
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100
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Tableau
Chartio
+ Add Product + Add Product
Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 95 32 100 95 90 100 93 96 95 96 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 10554 reviews
Great User Sentiment 343 reviews
88%
of users recommend this product

Tableau has a 'great' User Satisfaction Rating of 88% when considering 10554 user reviews from 5 recognized software review sites.

89%
of users recommend this product

Chartio has a 'great' User Satisfaction Rating of 89% when considering 343 user reviews from 5 recognized software review sites.

4.5 (18)
5.0 (11)
4.4 (2083)
4.5 (246)
n/a
4.6 (34)
4.5 (2284)
n/a
4.4 (3909)
4.4 (5)
4.2 (2260)
3.9 (47)

Awards

SelectHub research analysts have evaluated Tableau and concluded it earns best-in-class honors for Advanced Analytics.

Advanced Analytics Award

we're gathering data

Synopsis of User Ratings and Reviews

Data Visualization: Almost 98% of users who reviewed its visual capabilities praised the platform for its dashboards and the freedom to play around with data and modify charts as desired.
User-Friendly: According to 93% of users who mentioned ease of use, it makes data accessible with its easy user actions and handy tooltips.
Data Connectivity: About 92% of users who discussed data sourcing praised its ability to pull data from disparate systems.
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Data Analysis: All of the users who reviewed this platform for data analysis said that it delivers valuable, accurate insights and a variety of options for digging deeper.
Ease of Use: Of the reviews which mentioned ease of use, more than 88% said that this is an excellent tool for non-technical users, with an intuitive user interface.
Data Visualization: About 80% of users who reviewed this feature said that the solution does a good job of visualizing data and metrics to facilitate easy understanding.
Navigation: It is easy to navigate through different tools and options in the system; as observed by 60% of users who talked about navigation.
Collaboration: Of the reviews which referenced its sharing and collaboration features, more than 91% said it excels in bringing users together and empowering a data-driven culture.
Short Learning Curve: According to 82% of users who reviewed its learning curve, this solution is quick and easy to pick up, especially thanks to the resources provided by the vendor.
Support: Support is both helpful and proactive, and the vendor incorporates feedback into future updates, according to 88% of users who reviewed their support offerings.
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Pricing: Around 90% of the users citing cost found it expensive.
Speed: About 71% of the users who discussed performance found it slow when processing large data volumes.
Onboarding Woes: Approximately 67% of the users who reviewed the platform's adoption said there was a steep learning curve.
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Speed: Of the users who mentioned its speed, approximately 83% said that it loads too slowly, with timeouts for especially large queries.
Price: About 63% of users who reviewed its cost said that it’s too expensive, especially when adding the embedding feature to their plan.
No Mobile App: All of the users looking for a mobile app said that there currently is no application for mobile devices available.
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Tableau Desktop is a BI solution for data visualization, dashboarding and location analysis. In online reviews, users said they found its drag-and-drop charting a boon for creating charts and maps. Regarding customization, many users praised the platform for its various labeling and design options.I recently tried the Tableau Desktop 2024.1.3 version. The trial is only for 14 days and is enough for a sneak peek into Tableau’s dashboarding and data storytelling capabilities. For more straightforward use cases, Tableau is incredibly user-friendly and fast. Creating a new sheet gives you a canvas to create a visualization. Once you have the required sheets, combining them into a dashboard view is straightforward — select and add.My dataset included healthcare data, including details of patients, their hospital visits and insurance payer details. One use case was to find the total claim settlement amount. I dragged the Total Claims Cost and Payer fields to the column and row shelves, and Tableau gave me a bar graph. The toolbar had single-click options for sorting data from increasing to decreasing values or the other way around.To view the number of encounters by payer, I dragged the Payer field to the row shelf and used the SUM(ROW_COUNT()) function on the column shelf. The chart popped up with more visualization and layout options.I wanted an interactive filter to view the average claim cost by birthdate. I dragged the Birthdate field to the Filters shelf and right-clicked on it to set the end date as October 22, 1961. Selecting Show Filter added a slider conveniently to the right of my visualization. I could see the data for people born before October 22, 1961, and if required, I could change the end date.Another use case would be viewing the data by the type of hospital visits — how many people were inpatients, outpatients or those who needed emergency care. I dragged and dropped the Total Claims Cost and Payer fields into columns and rows, respectively. Similarly, I dropped Encounterclass into the Filters shelf and clicked on Show Filter to enable a checkbox on the screen. It had all the categories of visits, giving users the option to select the desired views.One-fourth of the users discussing adoption said there was a steep learning curve. Tableau relies on Python and R scripts for statistics in its visualizations. It's where the named licenses can prove to be a blessing, as you can opt to train upcoming Creators and Explorers. We recommend factoring in training if you want to hit the ground running.Some reviewers felt discounted packages for business editions should be available, similar to the free student licenses. At $70 per user, the Creator license can seem costly when compared to Power BI ($9.99 per user) and Qlik Sense ($30 per user).Here's the good news, though. Its built-in user management acts as a permissions layer for your organization - users can only access the relevant content. Plus, an organization will have very few Creators and a greater number of Viewers and Explorers, and the license fee reduces from Creator to Explorer to Viewer.We recommend opting for a wise license combination to get the most out of the product.On the upside, the vendor constantly releases new features, the latest one being Einstein CoPilot in beta.Overall, Tableau is a competitive BI solution, but if the pricing seems inflexible, quite a few other solutions offer live insights and advanced analytics out of the box.

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Chartio is a SaaS BI tool that rates quite highly with its user base, thanks to a myriad of unique benefits and features that help companies save time and increase productivity. Most significantly, many reviews focused on its ease of use — not only is the platform user-friendly and intuitive, with a clean, drag-and-drop interface, but it’s also designed to help users build SQL queries without coding knowledge. Easy to pick up, it’s also easy to master, with a remarkably short learning curve due to built-in tools and tips, as well as an abundance of vendor-provided documentation, online resources and proactive customer support. Many users reported that this tool increased organization-wide data literacy and reduced reliance on their IT, R&D and analyst departments by providing truly self-service BI. In addition, it facilitates smooth collaboration and painless sharing of insights. Users also praised its data analysis functionality, which gives insight into overarching trends while inviting deeper exploration at a granular level through flexible filters, slice-and-dice tools and drill-down capabilities. This tool’s data visualization and dashboarding features, while lacking in some customization compared to competitors, help users track KPIs and see metrics from all of their data sources in one place. However, some reviews mentioned that this solution suffers from slow loading times and refresh rates, especially with larger data sets. Another con cited by several users is its cost: while some say that it’s affordable, others say that it’s too expensive for what it provides and that the price hike associated with adding embedding to pricing plans is too high. For businesses specifically looking for a mobile app, this tool may not be the right fit, as there is currently no mobile app. Though it lacks some advanced features needed by power users or provided by other alternatives, some reviews said that this is a trade-off for its ease of use with business users. Overall, Chartio is a great fit for businesses seeking to empower all their employees with data-driven decision making and encourage them to discover their own insights, while reducing the burden on their IT department.

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