Tableau vs Einstein Analytics

Last Updated:

Our analysts compared Tableau vs Einstein Analytics based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Einstein Analytics Software Tool

Product Basics

Tableau is a data visualization and analytics solution for enterprises and individuals. A rich library of connectors helps you pull data from files, cloud sources and servers. A separate data management module, Tableau Prep, ensures your data is ready to transform when it comes into the platform.

Its latest features include AI with Tableau Pulse and the Einstein CoPilot.

Software, healthcare, manufacturing, banking and financial services, and retail companies will find it helpful. Whatever your domain, chart, plot and map data will give you a clear picture of business performance.

Besides, you can track daily operations and support line-of-business decisions with hardcore data. At the higher level, it boosts planning by giving senior management the freedom to dig deeper.

A Tableau Creator license costs $70 per user and includes Tableau Desktop and Tableau Cloud. Alternatively, you can deploy it on-premise and connect to the cloud using a bridge. A free trial of Tableau Desktop is available, and Tableau Public is always free to use.

Though it's a user favorite for data visualization, many users find it expensive and slow when handling large datasets.

read more...
Einstein Analytics is a suite of analytics applications that use artificial intelligence to supply insights. With predictive, tailored analytics, it can build AI data visualizations and deliver recommendations to help companies accomplish their business goals. Developed by Salesforce, it integrates natively with their CRM to boost understanding of sales pipelines and customer satisfaction.

It offers three editions: Predictions, Analytics Growth and Analytics Plus. Until 2017, it was known as Salesforce Analytics Cloud or Wave.
read more...
$15/User, Monthly
Get a free price quote
Tailored to your specific needs
$75/User, Monthly
Get a free price quote
Tailored to your specific needs
Small 
i
Medium 
i
Large 
i
Small 
i
Medium 
i
Large 
i
Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Include Location Insights: Tableau scored a perfect 100 in our rankings with full support for geographical searches, geocoding and in-and-out zoom actions in maps. It stores the names of cities, countries, airports and zip codes, converting them to latitudes and longitudes. Already a user favorite for visual analysis, it wins the award for Best Geospatial Visualization and Analysis in our BI product directory.
  • Handle Data Queries: According to our analysis, Tableau got a top score of 99 and our best-in-class award for data querying. It allows automatic batch updates, while Power BI must rely on the bulk operations feature to update its underlying data, and Oracle Analytics doesn’t support batch updates at all.
  • Prepare Data: Tableau got a score of 100 in our assessment for its robust Tableau Prep module. It cleans and shapes data, allows forecasting models with R and Python scripts and accepts unstructured content, provided you convert it into a standard format first.
  • Manage Access: The Tableau Blueprint involves assessing if your organization’s data architecture is ready to adopt the platform. As part of this exercise, you can opt for one of three governance models — centralized, delegated or self-governing — with varied access permissions for different roles. Such a level of detail gets Tableau a top score of 100 in our analysis.
  • Visualize Your Metrics: Tableau earns the top score of 100 in our rankings and wins our analyst award for dashboarding and data visualization. It surpasses Power BI with dashboard starters, animations and auto-refresh capabilities. Plus, it can switch to use extracts when live connections aren’t necessary.
  • Track License Usage: View license information in detail, such as the number of active licenses and the last used date/time. Once you’ve configured the registry key on every computer with a Tableau Desktop instance, it’ll start sending usage reports to the Tableau Server.
read more...
  • Predictive Analytics: Automatically generates models and precise recommendations based on insights gleaned from relevant data, with the power of artificial intelligence.
  • Achieve Faster ROI: Spend less time cleaning up data and more time selling products and converting leads.
  • Native Salesforce Integration: Connects seamlessly with Salesforce, supplementing the CRM platform with crucial BI.
  • Unify Your Systems: Bring all data onto one screen to get the complete picture with data connectors to any platform, including external systems.
  • Simplicity of Use: Create data visualizations that make sense with ready-to-use customizable templates that eliminate the need to have coding knowledge.
  • Free Trial: Sign up for a free 30-day trial on the vendor’s website.
read more...
  • Connectors: Combine data from various sources by choosing from a wide range of connectors — no need to spend on expensive third-party data integration tools. Tableau Bridge connects private networks to live data sources via Tableau Cloud.
  • AI: Tableau now offers AI capabilities thanks to Einstein Analytics.
    • Tableau Pulse: Explore data independently and ask questions with AI analytics. Tableau Pulse is available with Tableau Cloud and Embedded Analytics.
    • Explain Data: Understand the displayed insights with natural language explanations of data points.
    • Einstein CoPilot (Beta): Close the gap in understanding data with AI insights. Discover hidden trends by asking follow-up questions without losing context, thanks to generative AI. Einstein CoPilot is available with a Tableau Cloud subscription.
  • Tableau Prep: Clean and transform data of all types, including survey results, feedback data and social media posts. Shape and combine it with Tableau Prep, which is available with the paid edition only.
  • Data Stories: Convey your message with compelling narratives to get stakeholder buy-in. Drag and drop sheets onto the storyboard to show the growth, decline or stability of critical metrics.
  • Animations: Explain how data changes over time with animated charts and customize them to include graphics, labels and colors.
  • Filtering: Focus on the data that matters; it’s as easy as dragging and dropping desired fields to the Filter shelf. Specify a value range, set a condition or choose the top values to display.
  • User-Based Licenses: Explore cost-effective license combinations that work for your team.
    • Creators can build dashboards, permissions, and governance rules, and establish connections to new sources. They’re content authors who transform and analyze data. This license is available at $70 per user monthly, billed annually. However, they can’t control the Tableau Server or Desktop environment.
    • Explorer licenses are suitable for line-of-business users whose role requires independent data exploration. They can author content but within a governed ecosystem. Each Explorer license costs $42 monthly, billed annually. They can’t connect to new sources, modify data, or use the Tableau desktop or custom SQL.
    • Viewers can interact with data, apply filters and follow pre-decided workflows. This license is available for $15 per user monthly, billed annually. Viewers have limited rights and can’t create and edit visualizations and the underlying data.
read more...
  • Role-Specific Analytics: Leverage its prebuilt templates and native apps designed to maximize insights with customizable best-practice KPIs in specific industries, including sales, customer service, financial advising, B2B marketing, fundraising and more.
  • Actionable AI: Build AI-powered applications and models that explore millions of data combinations and trends in minutes, even without knowing code. Generate predictions and what-if scenarios for the business. 
  • Self-Service BI: Customize the queries and looks of analytics applications to target the information needed for specific decisions. 
  • All-Around Insights: Gather all information in one place by connecting to any external data source, including AWS Redshift, Salesforce CRM, Microsoft Dynamics, Google BigQuery and more.  
  • Team Collaboration: Quickly share assets and take action together with colleagues with smart notifications, annotations, presentation mode, downloadable analytics, updates via email subscription and native integration with Salesforce Chatter.  
  • Mobile Ready: Download apps compatible with iOS and Android platforms that support many of the available analytics features.  
  • Continuous Upgrades: Avail new features and enhancements released by the Salesforce platform three times a year in winter, spring and summer.  
read more...

Product Ranking

#1

among all
Business Intelligence Tools

#168

among all
Business Intelligence Tools

Find out who the leaders are

Analyst Rating Summary

84
we're gathering data
95
we're gathering data
32
we're gathering data
100
we're gathering data
Show More Show More

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Tableau
Einstein Analytics
+ Add Product + Add Product
Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 95 32 100 95 90 100 93 96 95 96 100 0 25 50 75 100
92%
8%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
31%
0%
69%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
88%
13%
-1%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
90%
0%
10%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
86%
0%
14%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
88%
13%
-1%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
86%
0%
14%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
89%
0%
11%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
76%
0%
24%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
88%
0%
12%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A

User Sentiment Summary

Great User Sentiment 10554 reviews
Great User Sentiment 1161 reviews
88%
of users recommend this product

Tableau has a 'great' User Satisfaction Rating of 88% when considering 10554 user reviews from 5 recognized software review sites.

83%
of users recommend this product

Einstein Analytics has a 'great' User Satisfaction Rating of 83% when considering 1161 user reviews from 4 recognized software review sites.

4.5 (18)
n/a
4.4 (2083)
4.2 (302)
4.5 (2284)
4.3 (60)
4.4 (3909)
4.3 (169)
4.2 (2260)
4.1 (630)

Awards

SelectHub research analysts have evaluated Tableau and concluded it earns best-in-class honors for Advanced Analytics.

Advanced Analytics Award

we're gathering data

Synopsis of User Ratings and Reviews

Data Visualization: Almost 98% of users who reviewed its visual capabilities praised the platform for its dashboards and the freedom to play around with data and modify charts as desired.
User-Friendly: According to 93% of users who mentioned ease of use, it makes data accessible with its easy user actions and handy tooltips.
Data Connectivity: About 92% of users who discussed data sourcing praised its ability to pull data from disparate systems.
Show more
Data Analysis: Citing its strong AI and machine learning features, all users who discussed the platform’s analytical capabilities said that it helps deliver business intelligence insights.
Data Visualization: Reviewing visualization capabilities, approximately 79% of users said that its clear and custom dashboards make business data easy to understand from a KPI point of view.
Data Integration: Around 76% of users who discussed data connectivity said that the platform connects easily to a wide range of data sources for advanced analytics.
Functionality: Reviewing functionality, around 65% of users said that, supported by regular updates that address user requests, the tool is feature-rich and stable.
Ease of Use: Discussing the interface, approximately 61% of users said the software is easy to use and aesthetically elegant.
Show more
Pricing: Around 90% of the users citing cost found it expensive.
Speed: About 71% of the users who discussed performance found it slow when processing large data volumes.
Onboarding Woes: Approximately 67% of the users who reviewed the platform's adoption said there was a steep learning curve.
Show more
Cost: Citing per-user licensing plans and additional fees for on-premise installation, maintenance and add-ons, around 80% of users said that costs can quickly add up.
Performance: Around 78% of users who reviewed the solution for performance said that it is slow and prone to infrequent crashes, especially when uploading large amounts of data.
Setup: Approximately 67% of users who reviewed ease of deployment said that configuring the platform can be difficult if done without professional support.
Show more

Tableau Desktop is a BI solution for data visualization, dashboarding and location analysis. In online reviews, users said they found its drag-and-drop charting a boon for creating charts and maps. Regarding customization, many users praised the platform for its various labeling and design options.I recently tried the Tableau Desktop 2024.1.3 version. The trial is only for 14 days and is enough for a sneak peek into Tableau’s dashboarding and data storytelling capabilities. For more straightforward use cases, Tableau is incredibly user-friendly and fast. Creating a new sheet gives you a canvas to create a visualization. Once you have the required sheets, combining them into a dashboard view is straightforward — select and add.My dataset included healthcare data, including details of patients, their hospital visits and insurance payer details. One use case was to find the total claim settlement amount. I dragged the Total Claims Cost and Payer fields to the column and row shelves, and Tableau gave me a bar graph. The toolbar had single-click options for sorting data from increasing to decreasing values or the other way around.To view the number of encounters by payer, I dragged the Payer field to the row shelf and used the SUM(ROW_COUNT()) function on the column shelf. The chart popped up with more visualization and layout options.I wanted an interactive filter to view the average claim cost by birthdate. I dragged the Birthdate field to the Filters shelf and right-clicked on it to set the end date as October 22, 1961. Selecting Show Filter added a slider conveniently to the right of my visualization. I could see the data for people born before October 22, 1961, and if required, I could change the end date.Another use case would be viewing the data by the type of hospital visits — how many people were inpatients, outpatients or those who needed emergency care. I dragged and dropped the Total Claims Cost and Payer fields into columns and rows, respectively. Similarly, I dropped Encounterclass into the Filters shelf and clicked on Show Filter to enable a checkbox on the screen. It had all the categories of visits, giving users the option to select the desired views.One-fourth of the users discussing adoption said there was a steep learning curve. Tableau relies on Python and R scripts for statistics in its visualizations. It's where the named licenses can prove to be a blessing, as you can opt to train upcoming Creators and Explorers. We recommend factoring in training if you want to hit the ground running.Some reviewers felt discounted packages for business editions should be available, similar to the free student licenses. At $70 per user, the Creator license can seem costly when compared to Power BI ($9.99 per user) and Qlik Sense ($30 per user).Here's the good news, though. Its built-in user management acts as a permissions layer for your organization - users can only access the relevant content. Plus, an organization will have very few Creators and a greater number of Viewers and Explorers, and the license fee reduces from Creator to Explorer to Viewer.We recommend opting for a wise license combination to get the most out of the product.On the upside, the vendor constantly releases new features, the latest one being Einstein CoPilot in beta.Overall, Tableau is a competitive BI solution, but if the pricing seems inflexible, quite a few other solutions offer live insights and advanced analytics out of the box.

Show more

Einstein Analytics from Salesforce is a predictive analytics BI tool that uses the power of AI and machine learning to glean insights and create visualizations and reports to drive business decisions. All users who reviewed its analytics capabilities said that it excels at augmented analytics. Many users who reviewed data visualization said that templates and dashboards are easy to customize for deep-dive data exploration. With a range of reporting options and intuitive drag-and-drop functionality, the platform empowers business users to create their own reports without needing to code. Being part of the Salesforce suite, the platform integrates well with other SF offerings, as expected, as well as with external data sources. As for the tool’s data management capabilities, some users said that ETL functions are self-contained in that they replace the need to write code, however others said that data needs to be cleansed before the ETL engine can consume it for data analysis. Commenting on the software’s functionality, around 68% of users said that it is easy to drill down into KPIs with little training in analytics, whereas some users said that the platform is sparse in terms of features and does not have the same reporting capabilities as other Salesforce tools. Mentioning the interface, a majority of users said that it is clean and interactive, though quite a few users said that they preferred the classic version to the new one. A majority of the users who reviewed pricing said that, in addition to expensive per-user licenses, other costs can quickly add up, since implementation is not easy and often requires professional vendor support. Many users who discussed setup said that the platform struggles when processing large amounts of data, and plugins are needed to process heavier data sets, which further compounds costs. Quite a few users said that the platform performs well within the Salesforce ecosystem; however, it does not have the robustness and flexibility of Tableau. Overall, Einstein Analytics is a BI tool with strong out of the box ETL and data visualization capabilities that glean deeper insights into business metrics and seems to be suited for organizations with lightweight data analysis needs or those that already implement Salesforce solutions.

Show more

Screenshots

Top Alternatives in Business Intelligence Tools


Cognos Analytics

Domo

GoodData

Grow

Logi Symphony

Looker Studio

MicroStrategy

Oracle Analytics Cloud

Power BI

Qlik Sense

QuickSight

SAP Analytics Cloud

SAS Visual Analytics

Sisense

Spotfire

Related Categories

Head-to-Head Comparison

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

Compare products
Comparison Report
Just drag this link to the bookmark bar.
?
Table settings