Tableau vs Power BI

Last Updated:

Our analysts compared Tableau vs Power BI based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Tableau is a data visualization and analytics solution for enterprises and individuals. A rich library of connectors helps you pull data from files, cloud sources and servers. A separate data management module, Tableau Prep, ensures your data is ready to transform when it comes into the platform.

Its latest features include AI with Tableau Pulse and the Einstein CoPilot.

Software, healthcare, manufacturing, banking and financial services, and retail companies will find it helpful. Whatever your domain, chart, plot and map data will give you a clear picture of business performance.

Besides, you can track daily operations and support line-of-business decisions with hardcore data. At the higher level, it boosts planning by giving senior management the freedom to dig deeper.

A Tableau Creator license costs $70 per user and includes Tableau Desktop and Tableau Cloud. Alternatively, you can deploy it on-premise and connect to the cloud using a bridge. A free trial of Tableau Desktop is available, and Tableau Public is always free to use.

Though it's a user favorite for data visualization, many users find it expensive and slow when handling large datasets.

read more...

Microsoft Power BI is an analytics and reporting solution for individuals and enterprises. Ranked among the top five products in our BI product directory, it’s a user favorite, with 88% of reviewers giving it the thumbs up.

It’s versatile in connectivity, pulling data from files, databases and cloud sources. Power Query helps users transform data to the desired format for building accurate models. They will serve as the basis for analysis and reporting. With Azure Machine Learning, Power BI incorporates AI into the analysis.

Government agencies find them handy for tracking citizen programs, crime and health data, and utilities. For healthcare companies, it proves helpful in patient data tracking, population health management and operations. Retail is all about sales and revenue, and if this is you, the vendor offers ready-made report templates that can help you hit the ground running. That’s not all; other report samples are available too.

Reusable dataflows in Power BI help you create a process once and run it again. Dataflows are shareable, so your whole team benefits. DAX enables complex calculations, while natural language Q&A speeds up analysis. Team workspaces enable collaboration, and mobile insight is available.

Individual accounts include Power BI Desktop, Power BI Pro and Premium per User (PPU). Pro and PPU licenses use Power BI Service, which lets you share content with other Pro users and is suitable for small businesses.

Power BI Premium is an enterprise license; you can share content with anyone, even external users. Pro and PPU cost $9.99 and $20 per user monthly, while Premium comes at $4,995 per month. User reviews praise it for ease of use, connectivity and modeling, but most users find the pricing confusing, possibly because of the various Microsoft integrations that make Power BI a complete package.

read more...
$15/User, Monthly
Get a free price quote
Tailored to your specific needs
$10/User, Monthly, Freemium
Get a free price quote
Tailored to your specific needs
Small 
i
Medium 
i
Large 
i
Small 
i
Medium 
i
Large 
i
Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Include Location Insights: Tableau scored a perfect 100 in our rankings with full support for geographical searches, geocoding and in-and-out zoom actions in maps. It stores the names of cities, countries, airports and zip codes, converting them to latitudes and longitudes. Already a user favorite for visual analysis, it wins the award for Best Geospatial Visualization and Analysis in our BI product directory.
  • Handle Data Queries: According to our analysis, Tableau got a top score of 99 and our best-in-class award for data querying. It allows automatic batch updates, while Power BI must rely on the bulk operations feature to update its underlying data, and Oracle Analytics doesn’t support batch updates at all.
  • Prepare Data: Tableau got a score of 100 in our assessment for its robust Tableau Prep module. It cleans and shapes data, allows forecasting models with R and Python scripts and accepts unstructured content, provided you convert it into a standard format first.
  • Manage Access: The Tableau Blueprint involves assessing if your organization’s data architecture is ready to adopt the platform. As part of this exercise, you can opt for one of three governance models — centralized, delegated or self-governing — with varied access permissions for different roles. Such a level of detail gets Tableau a top score of 100 in our analysis.
  • Visualize Your Metrics: Tableau earns the top score of 100 in our rankings and wins our analyst award for dashboarding and data visualization. It surpasses Power BI with dashboard starters, animations and auto-refresh capabilities. Plus, it can switch to use extracts when live connections aren’t necessary.
  • Track License Usage: View license information in detail, such as the number of active licenses and the last used date/time. Once you’ve configured the registry key on every computer with a Tableau Desktop instance, it’ll start sending usage reports to the Tableau Server.
read more...
  • Make Informed Decisions: Make your life easier — change data to visuals by dragging and dropping fields into the visualization pane. Power BI generates suitable charts automatically. You can display important metrics in square boxes called tiles. Power BI maintains a separate cache for each tile, updating it after every data refresh. Custom branding is available. For these and many other graphics capabilities, it wins the top award in our visualization analysis.
  • Improve Efficiency: Never miss out on insights — ingest data using the import mode or DirectQuery. Connect to over 100 data sources, detecting data types as they come into the system. And then there’s Power Query. No wonder our analysts awarded Power BI the top honors for connectivity and a perfect 100 for data prep.
  • Leverage AI: Drill deeper into the entire dataset or dig into a specific visual with Quick Insights. Round off your customer insights with data from social media — extract key phrases and tag images for sentiment analysis with Azure. In our analysis, Power BI wins the best-in-class award for augmented analytics.
  • Stay Competitive: Write complex queries using SQL or use the drag-and-drop feature to speed things up. Analyze data with in-memory storage, which is always faster than pulling data from sources. Query scheduling and batch updates are available. Our analysts rated Power BI the best solution in its category for data querying.
  • Generate Insights: Produce interactive reports that save time in meetings. Explore data at will and dig deeper by clicking on visuals. Power BI gets the top distinction in our analysis for excellent reporting. With conditional formatting, you can use color gradients to show increasing or decreasing values. Keep track of your investment with a built-in performance analyzer.
  • Secure Data: Protects sensitive data with encryption and object security. Authenticate users when they sign in. The vendor tests the solution regularly for security vulnerabilities. Our team gives it an outstanding ranking for watertight data security.
  • Stay Connected Anywhere: Keep tabs on your business when away from the office with a mobile app for iOS, Android and Windows devices. According to our team, Power BI is the best in class for mobile insights with natural language processing.
  • Embed: Deliver reports to users where they work without switching context. Embed reports into business systems and allow users to filter and sort the data without disturbing the underlying metrics. White-labeling and write-backs are available. What’s not to like? Our analysts give it a perfect 100.
read more...
  • Connectors: Combine data from various sources by choosing from a wide range of connectors — no need to spend on expensive third-party data integration tools. Tableau Bridge connects private networks to live data sources via Tableau Cloud.
  • AI: Tableau now offers AI capabilities thanks to Einstein Analytics.
    • Tableau Pulse: Explore data independently and ask questions with AI analytics. Tableau Pulse is available with Tableau Cloud and Embedded Analytics.
    • Explain Data: Understand the displayed insights with natural language explanations of data points.
    • Einstein CoPilot (Beta): Close the gap in understanding data with AI insights. Discover hidden trends by asking follow-up questions without losing context, thanks to generative AI. Einstein CoPilot is available with a Tableau Cloud subscription.
  • Tableau Prep: Clean and transform data of all types, including survey results, feedback data and social media posts. Shape and combine it with Tableau Prep, which is available with the paid edition only.
  • Data Stories: Convey your message with compelling narratives to get stakeholder buy-in. Drag and drop sheets onto the storyboard to show the growth, decline or stability of critical metrics.
  • Animations: Explain how data changes over time with animated charts and customize them to include graphics, labels and colors.
  • Filtering: Focus on the data that matters; it’s as easy as dragging and dropping desired fields to the Filter shelf. Specify a value range, set a condition or choose the top values to display.
  • User-Based Licenses: Explore cost-effective license combinations that work for your team.
    • Creators can build dashboards, permissions, and governance rules, and establish connections to new sources. They’re content authors who transform and analyze data. This license is available at $70 per user monthly, billed annually. However, they can’t control the Tableau Server or Desktop environment.
    • Explorer licenses are suitable for line-of-business users whose role requires independent data exploration. They can author content but within a governed ecosystem. Each Explorer license costs $42 monthly, billed annually. They can’t connect to new sources, modify data, or use the Tableau desktop or custom SQL.
    • Viewers can interact with data, apply filters and follow pre-decided workflows. This license is available for $15 per user monthly, billed annually. Viewers have limited rights and can’t create and edit visualizations and the underlying data.
read more...
  • Dataflows: Save time with reusable workflows that lock the logic in. While shared datasets are open to interpretation, dataflows will take your users in one direction only, ensuring consistent results. It’s like a written recipe, just follow the steps to get the taste right.
  • Analyze in Excel: Focus on the end game. Give your teams the freedom to analyze their data in Excel and move the results back to Power BI.
  • DAX: Empower your people to go beyond raw data. Derive calculated columns and measures with Data Analysis Expressions. Watch them update as you apply filters and slicers and interact with data in other ways.
  • Data Alerts: Act in time to keep things running smoothly. Stay informed of changes with alerts. Subscribe to receive notifications via email or the Power BI notification center (available only with Power BI Service). Among visualizations, KPI cards, cards and gauges have the alert option. 
  • Data Refreshes: Stay ahead of trends with the latest insight. Update data on demand in Power BI or schedule refreshes with Power Automate. Power BI Pro and Premium allow up to eight and 48 refreshes daily, respectively.
  • Key Influencers Visual: Decide the next steps by spotting the factors affecting a critical metric. As a transporter, does only the terrain impact how consistently your trucks deliver, or is the average age of the fleet vehicles also a factor?
  • Decomposition Tree: Identify which product category or region contributed most to sales increase or decrease. For instance, you can analyze sales trends by channel with the decomposition tree.
read more...

Product Ranking

#1

among all
Business Intelligence Tools

#2

among all
Business Intelligence Tools

Find out who the leaders are

Analyst Rating Summary

84
87
95
84
32
68
100
100
Show More Show More
Availability and Scalability
Data Management
Data Visualization
Platform Compliance
Reporting
Data Management
Data Transformation
Embedded Analytics Capabilities
Geospatial Visualizations and Analysis
Mobile Capabilities

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Tableau
Power BI
+ Add Product + Add Product
Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 95 32 100 95 90 100 93 96 95 96 100 84 68 100 73 100 97 100 100 100 96 100 0 25 50 75 100
92%
8%
0%
69%
23%
8%
31%
0%
69%
69%
0%
31%
100%
0%
0%
100%
0%
0%
88%
13%
-1%
75%
0%
25%
90%
0%
10%
100%
0%
0%
100%
0%
0%
92%
8%
0%
86%
0%
14%
100%
0%
0%
88%
13%
-1%
100%
0%
0%
86%
0%
14%
100%
0%
0%
89%
0%
11%
89%
0%
11%
100%
0%
0%
100%
0%
0%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

100%
0%
0%
100%
0%
0%
76%
0%
24%
88%
0%
12%
100%
0%
0%
100%
0%
0%
88%
0%
12%
100%
0%
0%

User Sentiment Summary

Great User Sentiment 10554 reviews
Great User Sentiment 5246 reviews
88%
of users recommend this product

Tableau has a 'great' User Satisfaction Rating of 88% when considering 10554 user reviews from 5 recognized software review sites.

88%
of users recommend this product

Power BI has a 'great' User Satisfaction Rating of 88% when considering 5246 user reviews from 4 recognized software review sites.

4.5 (18)
n/a
4.4 (2083)
4.5 (1107)
n/a
4.6 (1673)
4.5 (2284)
n/a
4.4 (3909)
4.4 (686)
4.2 (2260)
4.2 (1780)

Awards

SelectHub research analysts have evaluated Tableau and concluded it earns best-in-class honors for Advanced Analytics.

Advanced Analytics Award

SelectHub research analysts have evaluated Power BI and concluded it earns best-in-class honors for Embedded Analytics Capabilities, Geospatial Visualizations and Analysis and Mobile Capabilities.

Embedded Analytics Capabilities Award
Geospatial Visualizations and Analysis Award
Mobile Capabilities Award

Synopsis of User Ratings and Reviews

Data Visualization: Almost 98% of users who reviewed its visual capabilities praised the platform for its dashboards and the freedom to play around with data and modify charts as desired.
User-Friendly: According to 93% of users who mentioned ease of use, it makes data accessible with its easy user actions and handy tooltips.
Data Connectivity: About 92% of users who discussed data sourcing praised its ability to pull data from disparate systems.
Show more
Integrations: Around 95% of users who mentioned data sources said they were satisfied with its flexibility in connecting to sources.
Data Visualization: About 93% of the users who discussed visual analysis said they relied on it for daily reporting.
Functionality: Over 75% of the users reviewing features said they were impressed with its live queries, DAX calculations and data modeling.
Ease of Use: Approximately 72% of the users who mentioned its UI said it was straightforward to use.
Show more
Pricing: Around 90% of the users citing cost found it expensive.
Speed: About 71% of the users who discussed performance found it slow when processing large data volumes.
Onboarding Woes: Approximately 67% of the users who reviewed the platform's adoption said there was a steep learning curve.
Show more
Speed: About 95% of recent reviews citing performance said the platform lagged when dealing with large data volumes.
Adoption: Around 81.5% of the reviewers mentioning adoption said the learning curve was steep.
Cost: Approximately 71% of users discussing pricing complained about the platform being expensive.
Show more

Tableau Desktop is a BI solution for data visualization, dashboarding and location analysis. In online reviews, users said they found its drag-and-drop charting a boon for creating charts and maps. Regarding customization, many users praised the platform for its various labeling and design options.I recently tried the Tableau Desktop 2024.1.3 version. The trial is only for 14 days and is enough for a sneak peek into Tableau’s dashboarding and data storytelling capabilities. For more straightforward use cases, Tableau is incredibly user-friendly and fast. Creating a new sheet gives you a canvas to create a visualization. Once you have the required sheets, combining them into a dashboard view is straightforward — select and add.My dataset included healthcare data, including details of patients, their hospital visits and insurance payer details. One use case was to find the total claim settlement amount. I dragged the Total Claims Cost and Payer fields to the column and row shelves, and Tableau gave me a bar graph. The toolbar had single-click options for sorting data from increasing to decreasing values or the other way around.To view the number of encounters by payer, I dragged the Payer field to the row shelf and used the SUM(ROW_COUNT()) function on the column shelf. The chart popped up with more visualization and layout options.I wanted an interactive filter to view the average claim cost by birthdate. I dragged the Birthdate field to the Filters shelf and right-clicked on it to set the end date as October 22, 1961. Selecting Show Filter added a slider conveniently to the right of my visualization. I could see the data for people born before October 22, 1961, and if required, I could change the end date.Another use case would be viewing the data by the type of hospital visits — how many people were inpatients, outpatients or those who needed emergency care. I dragged and dropped the Total Claims Cost and Payer fields into columns and rows, respectively. Similarly, I dropped Encounterclass into the Filters shelf and clicked on Show Filter to enable a checkbox on the screen. It had all the categories of visits, giving users the option to select the desired views.One-fourth of the users discussing adoption said there was a steep learning curve. Tableau relies on Python and R scripts for statistics in its visualizations. It's where the named licenses can prove to be a blessing, as you can opt to train upcoming Creators and Explorers. We recommend factoring in training if you want to hit the ground running.Some reviewers felt discounted packages for business editions should be available, similar to the free student licenses. At $70 per user, the Creator license can seem costly when compared to Power BI ($9.99 per user) and Qlik Sense ($30 per user).Here's the good news, though. Its built-in user management acts as a permissions layer for your organization - users can only access the relevant content. Plus, an organization will have very few Creators and a greater number of Viewers and Explorers, and the license fee reduces from Creator to Explorer to Viewer.We recommend opting for a wise license combination to get the most out of the product.On the upside, the vendor constantly releases new features, the latest one being Einstein CoPilot in beta.Overall, Tableau is a competitive BI solution, but if the pricing seems inflexible, quite a few other solutions offer live insights and advanced analytics out of the box.

Show more

Our researchers ranked products on a whole bunch of features. They include data management, querying and visualization, advanced and embedded analytics, mobile BI, and IoT and location analytics.In our rankings, Power BI scores 87 for connectivity, leaving behind Tableau, Oracle Analytics and Dundas BI. Robust Microsoft technology is one reason, for sure. Besides, intelligent techniques like DirectQuery and easy data modeling make it popular among users.In product reviews, some users mentioned a lag when sharing reports from the desktop to the cloud. For me, the platform was a tad slow to start, but otherwise, it stayed performant for my average-sized dataset.When dealing with sales data, total sales, the top-performing products, seasonality and period trends are common queries. Creating a sales KPI report in Power BI was an excellent way for me to answer them. My CSV files included sales, calendar, products and store data.Connecting to sources is straightforward with Get Data on the home screen and toolbar. Once I had pulled in the data, I clicked on Transform Data and opened the Power Query editor. It automatically detects the data type for strings and numbers but can get confused with dates and currency, which it marks as text. It involved some manual wrangling, but I had it sorted in no time. Read my article on KPI Reports to learn how I did it.But I wouldn’t call it a deal-breaker as it’s not a tedious task. I had the same experience with Qlik Sense, but Tableau was way better as it recognizes seven data types — string, number, date, date and time, boolean, geographic and cluster values.Tracking sales over periods required a greater level of detail, so I added new columns to the calendar data — start of month and start of week. Column statistics were immensely helpful in identifying unique, distinct and null values and correcting incomplete records. Clicking on the number of products selling at a particular price allowed me to see which toys sold at that price.Creating a relational data model by defining primary keys is a manual process and seems dated once you’ve used Qlik Sense. Adding calculated measures is where DAX shows its magic. For data workers well-versed with SQL, DAX is a ready-to-go tool they’ll be glad to have in their corner.Creating visualizations wasn’t as intuitive as Tableau as it involved drag-and-drop onto the canvas, and frankly, I felt like I was flying blind. I didn’t feel that way with Tableau, and it’s slicker.Power BI offers a paintbrush tool that lets you define the layout, the card arrangement and the maximum number of cards. You can define the canvas settings, background and headers and determine the filter pane settings. It took me longer to create a dashboard from scratch than it took in Tableau.Some users found the pricing structure too complex. While using Azure data in Power BI for basic queries is free, costs can add up when you go for text and sentiment analysis. With Microsoft Fabric, the pricing complexity is set to rise. Though Power BI is available separately too, you’ll need to rely on Fabric to manage users, licenses and other administrative tasks.About 31% of the users mentioning cost complained about onboarding difficulties, possibly because DAX introduces the complexity of learning syntax. It can daunt non-technical users initially, but guided formulas can make the task easier. That said, I agree with the majority of user reviews that training will speed up onboarding and help your team maximize the investment.Overall, Power BI has many powerful features and will give you value for your money. If you’re not a Microsoft user yet, it’s worth checking out for the baked-in vendor technologies like Azure and SSAS. If you are an MS user, Power BI might be a no-brainer, though be prepared to shell out a little extra for advanced functionality and additional modules.

Show more

Screenshots

Top Alternatives in Business Intelligence Tools


Cognos Analytics

Domo

GoodData

Grow

Logi Symphony

Looker Studio

MicroStrategy

Oracle Analytics Cloud

Power BI

Qlik Sense

QuickSight

SAP Analytics Cloud

SAS Visual Analytics

Sisense

Spotfire

Related Categories

Head-to-Head Comparison

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

Compare products
Comparison Report
Just drag this link to the bookmark bar.
?
Table settings