Bitrix24 vs GoToConnect

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Our analysts compared Bitrix24 vs GoToConnect based on data from our 400+ point analysis of Business Phone Systems, user reviews and our own crowdsourced data from our free software selection platform.

Bitrix24 Software Tool

Product Basics

Bitrix24 facilitates the execution of the customer journey. It supplies organizations with tools for marketing, sales and customer service activities such as lead generation, marketing automation, campaign management and call center support.

It comes with a free edition for companies with less advanced needs or a smaller budget. Deployment is available in the cloud and on-premise. It’s suitable for smaller businesses as well as enterprises with up to 50,000 employees.
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GoToConnect (formerly Jive) is a cloud-based phone and virtual meeting solution that provides calling, chat and texting for web and desktop. In addition to on-demand webinars for brand marketing or training, it provides live video conferencing in HD with up to 250 participants, including screen sharing, collaboration, breakout rooms and participation analytics. With security functions such as call encryption and identity management, it adheres to universal security compliance regulations including SOC Type II and GDPR.

The vendor provides native apps for iOS and Android devices to stay connected on the go. Pricing is per user and varies by tier.
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$20/User, Monthly
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Windows
Mac
Linux
Android
Chromebook
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Mac
Linux
Android
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Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
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24/7 Live Support

Product Insights

  • Automate Sales and Marketing Activities: Streamline time-consuming tasks with autoresponders, email sequences, reminder notifications and more. Apply set rules for sending messages on multiple channels, creating tasks, adding an item to a calendar, changing the status of a lead or deal and targeting on social media sites. Triggers include incoming messages, web form submissions, incoming calls and incoming emails.;
  • Track KPIs: Analytics and reporting capabilities provide an in-depth view of performance for metrics such as deals, leads, activity and sales. Custom fields pull metrics beyond what the standard reports generate.;
  • Connect With Third-Party Apps: Extend the system’s capabilities with over 100 apps for accounting, project management, VoIP integration, chatbots, HR and more. Integrations include Zapier, Google Analytics, Zendesk, Evernote and PayPal. A REST API allows creation of additional apps.;
  • Manage Client Projects: Handle project details, create tasks, collaborate with clients and track billable hours without using a third-party tool.;
  • Know Your Customers: Rich profiles provide a 360-degree view of all contacts, leads and customers, including timelines for tracking interactions. Comment, conduct calls, send messages, set tasks and more from a central dashboard.;
  • Organize Schedules: Manage appointments and view availability with built-in calendars. The system also confirms meetings, sends reminders, connects external calendar apps and shares calendars with other participants.;
  • Build Web Forms: Support lead generation efforts, leverage contact, support and feedback templates, and generate forms for online payments, with all data captured in Bitrix24. Forms are embeddable and include an opt-in checkbox.;
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  • Simplified Collaboration: GoToConnect streamlines communication by combining phone, video conferencing, and messaging into one platform, eliminating the need to juggle multiple applications. This fosters a more cohesive and efficient collaboration experience for teams.
  • Enhanced Mobility: The platform's mobile app empowers your workforce to stay connected and productive from anywhere with an internet connection. Employees can make and receive calls, join meetings, and send messages just as they would from their office desks.
  • Scalability and Flexibility: GoToConnect effortlessly adapts to your business's evolving needs. Whether you're expanding your team or exploring new markets, the platform's flexible plans and features allow you to scale your communication system accordingly.
  • Cost Savings: By consolidating communication tools into one platform, GoToConnect can potentially reduce your overall communication expenses. Additionally, features like call routing and auto attendants can optimize call handling and minimize wasted time.
  • Improved Customer Experience: GoToConnect's features, such as call routing, voicemail transcription, and call analytics, enable businesses to provide a more responsive and personalized customer experience. This can lead to increased customer satisfaction and loyalty.
  • Enhanced Productivity: GoToConnect's unified communication features can significantly boost employee productivity. Features like presence indicators, instant messaging, and video conferencing facilitate quicker decision-making and problem-solving.
  • Streamlined Administration: The platform's centralized administration portal simplifies the management of your communication system. Administrators can easily add or remove users, configure settings, and monitor system usage from a single interface.
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  • Pipeline Management: A kanban layout provides a visual view of your pipeline. The software supports custom deal stages and multiple pipelines. 
  • Campaign Management: This feature lets you build dynamic or static audience segments, run advertising campaigns on social networks, and set up campaigns across channels such as bulk mail and instant messaging. It includes campaign templates and metrics. 
  • Call Center Capabilities: Features include: 
    • PBX (private branch exchange) functionality for routing, queueing, voicemail, call transfers and forwarding, employee extensions, and recording.
    • Telemarketing features such as voice or SMS broadcasting, automatic call transcribing and callback requests.
    • Local numbers across more than 50 countries.
    • Integration with RingCentral and other VoIP tools.
  • Customer Support Tools: Post business hours, send canned replies, route and transfer conversations, and view client and supervisor ratings with a live support widget. A helpdesk feature provides tickets, SLAs, statuses and case priority. A multichannel contact center lets service teams provide email and telephone support, live chat, social media support and more. 
  • Document Management: Manage quotes and invoices, create custom documents, set up recurring invoices and build a product catalog. Documents support e-signature, and the kanban layout shows what stage invoices are at. Includes multi-currency support and tax capabilities, with accounting achieved via integrations with Xero and QuickBooks. 
  • Mobile Apps: Free iOS and Android apps are available. 
  • Self-Hosted Solution: The on-premise solution is a scalable platform offering: 
    • LDAP and Active Directory support.
    • Web clustering.
    • Multiple single sign-on (SSO) options and robust security features such as two-factor authentication and RSA encryption.
    • Modules for eLearning, a helpdesk and idea management, which aren’t available in the cloud version.
    • Access to the source code for full customization.
    • Deployment on any major server, including readiness for AWS deployment
    • 30-day trial.
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  • Voice Calls: Connect on any web browser, laptop, desk phone or through iOS and Android apps. Maintain high-quality audio and video compatible with over 180 desk phone models. Send messages, videos, documents and more via chat.
  • Conferencing: Meet with up to 250 participants with support for 25 webcams and join scheduled meetings directly from a call or chat. Send invites to individuals in contact lists, create one-time meetings or set recurring times.
  • Admin Tools: Create call flows utilizing a drag-and-drop interface that displays where calls will be routed. Personalize phone greetings and inform customers of business hours with call-routing schedules. Analyze employee’s performance and communications with reports and dashboards.
  • Meeting: Host virtual meetings securely with encrypted sessions, meeting locks, single sign-on and more. HD video and built-in audio with VoIP and toll give the ability to meet from anywhere, anytime without downloads. Personalize meetings with screen and keyboard sharing, drawing tools, in-meeting chat and more.
  • Room Display: Display meetings in any room size, join meetings on third-party software without downloading external apps and sync Microsoft and Google to join directly from calendars. Use whiteboard mode to automatically adjust the projection screen to the size of the background.
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Product Ranking

#20

among all
Business Phone Systems

#69

among all
Business Phone Systems

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Analyst Rating Summary

80
94
66
95
82
96
90
95
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Integration & extensibility
Mobile features
Phone numbers
Security
Collaboration
Integration & extensibility
Mobile features
Security
Calling features
Phone system

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Bitrix24
GoToConnect
+ Add Product + Add Product
Call Coverage Calling Features Collaboration Mobile Features Phone Numbers Phone System Voice Intelligence & Analytics Voicemail & Messaging 66 82 90 100 100 62 80 71 95 96 95 100 75 96 75 94 0 25 50 75 100
64%
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36%
93%
0%
7%
80%
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20%
96%
0%
4%
87%
0%
13%
93%
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7%
100%
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100%
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100%
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75%
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25%
57%
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43%
93%
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7%
71%
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29%
71%
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29%
71%
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29%
86%
14%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

100%
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100%
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100%
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User Sentiment Summary

Great User Sentiment 1460 reviews
Excellent User Sentiment 1281 reviews
82%
of users recommend this product

Bitrix24 has a 'great' User Satisfaction Rating of 82% when considering 1460 user reviews from 5 recognized software review sites.

90%
of users recommend this product

GoToConnect has a 'excellent' User Satisfaction Rating of 90% when considering 1281 user reviews from 5 recognized software review sites.

4.7 (19)
4.6 (14)
4.1 (515)
4.5 (643)
4.1 (804)
4.5 (567)
4.2 (27)
4.3 (10)
4.1 (95)
4.1 (47)

Awards

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GoToConnect stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Budget-Friendly: 87% of users mentioning this aspect suggested that the software is inexpensive and fits well for any size organizations, providing good value for the price.
Workflows: It automates many tasks to make work easier, according to 88% of reviews about workflows.
Report Generation: 64% of user reviews referencing this feature indicated the reporting tool is useful.
Integration: The platform integrates all the necessary applications that users need, as observed by 67% of reviewers mentioning integration.
Customization: Users can customize Bitrix24 based on their needs, according to 66% of reviews mentioning customization.
Device Compatibility: It works well on all kinds of devices and various digital networks, according to 75% of users who reference compatibility.
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Unified Communications: GoToConnect seamlessly integrates phone, video conferencing, and messaging, allowing users to switch between communication methods effortlessly. This feature is particularly beneficial for businesses with remote or hybrid teams, as it keeps everyone connected regardless of location.
Scalability: The platform's flexibility allows businesses to easily add or remove users and features as their needs evolve. This scalability eliminates the need for significant infrastructure investments and ensures the phone system can adapt to changing business requirements.
Cost-Effectiveness: GoToConnect often proves to be a more affordable option compared to traditional phone systems, especially for small and medium-sized businesses. The cloud-based nature of the platform eliminates the need for expensive hardware and maintenance costs, resulting in significant savings.
Mobile App: The GoToConnect mobile app empowers users to stay connected and productive while on the go. The app replicates the functionality of the desktop version, enabling users to make and receive calls, send messages, and participate in video conferences from their smartphones or tablets.
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User Interface: 57% of users mentioning the UI said it was difficult to understand and use for daily operational tasks.
Customer Support: 100% of users who talked about support remarked that it wasn’t prompt and supportive in solving product-related queries.
Unnecessary Features: 50% of the users referring to capabilities noted the platform has many unnecessary features that never come to use.
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Call Quality Issues: Users frequently report problems like dropped calls, choppy audio, and static interference, hindering smooth and professional communication with clients and colleagues.
Mobile App Concerns: The mobile app often receives criticism for its clunky interface and limited functionality compared to the desktop version, impacting users who rely on their smartphones for business communication.
Admin Portal Challenges: Navigating the admin portal can be complex and unintuitive for users, making it difficult to efficiently manage settings, add users, and access essential features.
Customer Support Experiences: Some users express frustration with long wait times and unhelpful responses from customer support, leading to unresolved technical issues and a sense of dissatisfaction.
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Bitrix24 is a collaboration platform that handles various tasks such as communications, notifications, subscriptions, reporting, workflow management and more. Automation, customization and integrations are a few noteworthy features. However, reviews noted that there are too many features and that the platform isn’t user-friendly. In addition, users found customer support unhelpful. Overall, it has all the basic CRM features along with extras like project management not always found in CRMs. That, along with a free subscription, makes it a good choice for companies on a tight budget.

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Over the past year, user reviews for GoToConnect have highlighted its strengths in providing a unified communication experience. The platform's integration of phone, video conferencing, and messaging capabilities has been praised for its ability to streamline workflows and enhance team collaboration. Users have particularly appreciated the user-friendly interface and intuitive design, making it easy for both tech-savvy and less experienced individuals to navigate the system effectively. The mobile app has also received positive feedback for its seamless functionality, allowing users to stay connected and productive while on the go. However, some users have expressed concerns regarding occasional call quality issues and dropped calls, particularly in areas with weaker internet connectivity. Additionally, while the platform offers a range of features, some users have found the pricing structure to be relatively expensive compared to competitors like RingCentral and Zoom, especially for smaller businesses with limited budgets. Despite these drawbacks, GoToConnect's emphasis on customer support has been a differentiating factor. Users have consistently commended the responsiveness and helpfulness of the support team in resolving technical issues and providing guidance. This focus on customer satisfaction has fostered a sense of trust and reliability among users. Overall, GoToConnect appears to be most suitable for small to medium-sized businesses seeking a comprehensive and user-friendly unified communications solution. Its integrated features and emphasis on customer support make it a valuable tool for enhancing team collaboration and streamlining communication processes. However, businesses with limited budgets or those operating in areas with unreliable internet connectivity may want to consider alternative options that better align with their specific needs and constraints.

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Top Alternatives in Business Phone Systems


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