Twilio vs GoToConnect

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Our analysts compared Twilio vs GoToConnect based on data from our 400+ point analysis of Business Phone Systems, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Twilio is a cloud communication platform as a service provider that enables businesses to embed phone, VoIP and messaging into web, desktop and mobile applications through web service APIs. Developers can design more efficient self-service call flows and trigger custom business processes through its low-code builder, Studio. Teams can make and receive phone calls, send and receive text messages and communicate in other ways. Developers can build new apps with a wide range of existing global cellular networks and enhance audio conferencing infrastructure through its Voice API. It helps augment existing contact centers with voice, SMS, IVR and a chatbot and integrates with Whatsapp, Facebook Messenger and Webchat.

Omnichannel customer service ensures sustained engagement through click-to-dial, automated text notifications, intelligent routing and callback service during peak hours. It blocks unlawful robocalls and ensures increased call answer rates through call trust indicators. It empowers businesses to create video apps and embed videos through dedicated SDKs for Android, iOS and JavaScript.
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GoToConnect (formerly Jive) is a cloud-based phone and virtual meeting solution that provides calling, chat and texting for web and desktop. In addition to on-demand webinars for brand marketing or training, it provides live video conferencing in HD with up to 250 participants, including screen sharing, collaboration, breakout rooms and participation analytics. With security functions such as call encryption and identity management, it adheres to universal security compliance regulations including SOC Type II and GDPR.

The vendor provides native apps for iOS and Android devices to stay connected on the go. Pricing is per user and varies by tier.
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$150/User, Monthly, Usage-Based
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Product Insights

  • Global Reach: Twilio enables businesses to connect with customers worldwide through voice, messaging, and video, breaking down geographical barriers and expanding market presence.
  • Scalability: As your business grows, Twilio effortlessly scales with you, ensuring that your communication capabilities can expand to meet increasing demand without the need for significant infrastructure investments.
  • Flexibility: With its API-first approach, Twilio offers unparalleled flexibility, allowing businesses to customize and integrate communication features into their existing workflows and systems seamlessly.
  • Cost Efficiency: By leveraging cloud communications, Twilio reduces the need for expensive hardware and maintenance costs associated with traditional communication systems, providing a cost-effective solution for businesses of all sizes.
  • Enhanced Customer Experience: Twilio's advanced features, such as automated SMS notifications and personalized voice responses, enable businesses to offer a more engaging and responsive customer service experience.
  • Reliability: Twilio's robust infrastructure ensures high availability and reliability, minimizing downtime and ensuring that businesses can maintain communication with their customers around the clock.
  • Security: With a strong commitment to security, Twilio provides features like end-to-end encryption and compliance with industry standards, ensuring that sensitive communication data is protected.
  • Real-Time Analytics: Twilio offers detailed analytics and reporting tools, giving businesses valuable insights into their communication performance and customer interactions, enabling data-driven decision-making.
  • Multi-Channel Support: Twilio supports a wide range of communication channels, including SMS, MMS, voice, video, and email, allowing businesses to reach customers on their preferred platforms.
  • Developer Friendly: With comprehensive documentation, SDKs, and support resources, Twilio is designed to be developer-friendly, reducing the learning curve and accelerating the development of custom communication solutions.
  • Innovation: Twilio is at the forefront of communication technology, regularly introducing new features and capabilities that enable businesses to stay ahead of the curve and leverage the latest advancements in communication tech.
  • Integration Ecosystem: Twilio integrates with a wide array of third-party applications and services, enhancing its functionality and allowing businesses to create a seamless ecosystem of tools tailored to their needs.
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  • Simplified Collaboration: GoToConnect streamlines communication by combining phone, video conferencing, and messaging into one platform, eliminating the need to juggle multiple applications. This fosters a more cohesive and efficient collaboration experience for teams.
  • Enhanced Mobility: The platform's mobile app empowers your workforce to stay connected and productive from anywhere with an internet connection. Employees can make and receive calls, join meetings, and send messages just as they would from their office desks.
  • Scalability and Flexibility: GoToConnect effortlessly adapts to your business's evolving needs. Whether you're expanding your team or exploring new markets, the platform's flexible plans and features allow you to scale your communication system accordingly.
  • Cost Savings: By consolidating communication tools into one platform, GoToConnect can potentially reduce your overall communication expenses. Additionally, features like call routing and auto attendants can optimize call handling and minimize wasted time.
  • Improved Customer Experience: GoToConnect's features, such as call routing, voicemail transcription, and call analytics, enable businesses to provide a more responsive and personalized customer experience. This can lead to increased customer satisfaction and loyalty.
  • Enhanced Productivity: GoToConnect's unified communication features can significantly boost employee productivity. Features like presence indicators, instant messaging, and video conferencing facilitate quicker decision-making and problem-solving.
  • Streamlined Administration: The platform's centralized administration portal simplifies the management of your communication system. Administrators can easily add or remove users, configure settings, and monitor system usage from a single interface.
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  • Phone Numbers: Use APIs to monitor a number’s entire lifecycle. Facilitate global innovation to ensure that all number-based apps are secure from disruption. Get a hold of numbers that have undergone intensive testing. Port your existing numbers through an online application or email. Choose from over 65,000 phone numbers from the inventory and pick from a range of phone number types.
  • Elastic SIP Trunking: Get PSTN connectivity for any SIP device in a network. Automatically scale up or down with unlimited capacity. Add innovative cloud communication features, including voice insights, Twilio Interconnect and call control. Simplify the network, don’t pay any channel or port fees and ensure optimized security. Make use of disaster recovery features to safeguard the service.
  • Short Code: Increase reachability with shortcodes available in the U.S., Canada and the U.K., and long code numbers available in over 100 countries. Enable throughput at 100 messages per second. Reroute to standard long-code phone numbers in the U.S. if a carrier is unable to receive messages from short codes. Access automatic picture transcoding, character encoding and message assembly, ensuring message delivery without custom code.
  • Email Marketing: Import and sync large contact lists within minutes. Use the powerful segmentation engine to manage and send emails to any number of people. Choose a design flow using the drag-and-drop option or the code editor. Easily schedule a one-time email or set up an automated email series.
  • Account Security: Eliminate fake account creation, secure new users and reduce fraud. Deliver detailed carrier and caller information using Lookup. Make informed decisions regarding who can contact and who cannot. Secure business and a large volume of customers with Authy, enabling two-factor authentication to the log-in via TOTP, push and SMS.
  • Enhanced Emailing: Deliver all emails without interruptions with the propriety MTA (mail transfer agent), intuitive console, email experts and more. Activate automated email queue handling and throttle risk detection. Use sender authentication, SPF (Sender Policy Framework), DKIM (Domain Keys), reverse DNS (Domain Name System) and dedicated IP addresses to improve deliverability and reliability.
  • Improved Video Experience: Integrate videos directly into the app to enjoy a customized experience. Design a layout or choose one from the pre-configured options. Monitor participant network quality with Network Quality API. Create engaging whiteboards, animation and more with DataTracks. Allow screen-sharing to improve collaboration. Add live chat and support phone dial-in when the internet is unavailable.
  • Voice API: Quickly scale and modify a voice experience and add a wide array of customizations and resources. Add features such as Interactive Voice Response (IVR), recording transcriptions and speech recognition. Enable reliable, high-quality connections supported by the Twilio Super Network. Place quality calls by facilitating access to global carriers, infinite scaling and private links to the cloud.
  • Messaging API: Engage customers across the globe with 1,500 redundant partner carrier connections, phone numbers in over 100 countries and more than 200 types of numbers. Support channels such as SMS, MMS, OTT, email and more. Use intelligent sender selection for consistent, localized and compliant messaging. Message worldwide using over 200 phone number types, including shortcodes, alphanumeric and toll-free numbers. Use message insights to check status callbacks and real-time analytics.
  • Applications:  
    • Flex: Enable digital-first engagement with a broad span of communication channels managed through one platform. Continuously inspect, adapt and adjust any part of the contact center. Facilitate personalized interactions with customers by providing agents access to contextual information.
    • Frontline: Assist clients and forge relationships despite geographical location. Provide support on any channel, including SMS, MMS, WhatsApp and chat. Transfer conversations between channels and employees and direct inquiries to the next employee. Manage privacy and compliance with SSO authentication and number anonymization. Use native push and badge notifications, ensuring employees never miss any alerts. Send and receive media and messages across channels using a single app.
    • Segment: Unify data and enhance engagements by reaching out to the customers with the right message and using the right channel. Build personalized engagements by creating a single, holistic view of the customer journey rather than wasting endless hours on data. Collect user data from every interaction and combine it from various sources to better understand each customer. Catch quality data issues at the start and fix them automatically. Get rid of old, incomplete and inaccurate data.
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  • Voice Calls: Connect on any web browser, laptop, desk phone or through iOS and Android apps. Maintain high-quality audio and video compatible with over 180 desk phone models. Send messages, videos, documents and more via chat.
  • Conferencing: Meet with up to 250 participants with support for 25 webcams and join scheduled meetings directly from a call or chat. Send invites to individuals in contact lists, create one-time meetings or set recurring times.
  • Admin Tools: Create call flows utilizing a drag-and-drop interface that displays where calls will be routed. Personalize phone greetings and inform customers of business hours with call-routing schedules. Analyze employee’s performance and communications with reports and dashboards.
  • Meeting: Host virtual meetings securely with encrypted sessions, meeting locks, single sign-on and more. HD video and built-in audio with VoIP and toll give the ability to meet from anywhere, anytime without downloads. Personalize meetings with screen and keyboard sharing, drawing tools, in-meeting chat and more.
  • Room Display: Display meetings in any room size, join meetings on third-party software without downloading external apps and sync Microsoft and Google to join directly from calendars. Use whiteboard mode to automatically adjust the projection screen to the size of the background.
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Product Ranking

#9

among all
Business Phone Systems

#69

among all
Business Phone Systems

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Call Coverage Calling Features Collaboration Mobile Features Phone Numbers Phone System Voice Intelligence & Analytics Voicemail & Messaging 95 96 95 100 75 96 75 94 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Excellent User Sentiment 630 reviews
Excellent User Sentiment 1281 reviews
90%
of users recommend this product

Twilio has a 'excellent' User Satisfaction Rating of 90% when considering 630 user reviews from 4 recognized software review sites.

90%
of users recommend this product

GoToConnect has a 'excellent' User Satisfaction Rating of 90% when considering 1281 user reviews from 5 recognized software review sites.

4.2 (15)
4.6 (14)
4.5 (333)
4.5 (643)
4.6 (241)
4.5 (567)
n/a
4.3 (10)
4.3 (41)
4.1 (47)

Awards

Twilio stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

GoToConnect stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Easy Setup: Twilio's user-friendly interface and comprehensive documentation make it easy for users to set up and configure their phone systems without requiring extensive technical expertise.
Scalability: Twilio's cloud-based platform allows businesses to easily scale their phone systems up or down as needed, accommodating growth and changing communication requirements.
Global Reach: With its extensive global infrastructure, Twilio enables businesses to establish a local presence in various countries and regions, facilitating international communication and expansion.
Integrations: Twilio integrates seamlessly with numerous business applications and CRM systems, streamlining workflows and enhancing productivity.
Customization: Twilio provides a wide range of APIs and tools that allow businesses to customize their phone systems to meet their specific needs and preferences.
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Unified Communications: GoToConnect seamlessly integrates phone, video conferencing, and messaging, allowing users to switch between communication methods effortlessly. This feature is particularly beneficial for businesses with remote or hybrid teams, as it keeps everyone connected regardless of location.
Scalability: The platform's flexibility allows businesses to easily add or remove users and features as their needs evolve. This scalability eliminates the need for significant infrastructure investments and ensures the phone system can adapt to changing business requirements.
Cost-Effectiveness: GoToConnect often proves to be a more affordable option compared to traditional phone systems, especially for small and medium-sized businesses. The cloud-based nature of the platform eliminates the need for expensive hardware and maintenance costs, resulting in significant savings.
Mobile App: The GoToConnect mobile app empowers users to stay connected and productive while on the go. The app replicates the functionality of the desktop version, enabling users to make and receive calls, send messages, and participate in video conferences from their smartphones or tablets.
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Pricing Structure: Twilio's pay-as-you-go pricing can lead to unpredictable costs, especially for businesses with fluctuating call volumes or those that use premium features like call recording or transcription. The lack of bundled plans may also make it difficult to budget for communication expenses effectively.
Customer Support: Obtaining timely and effective support can be challenging, particularly for users on the free tier or those with less complex issues. The support structure often relies on community forums and documentation, which may not provide immediate solutions for urgent problems.
Learning Curve: Integrating Twilio's APIs and configuring its services can require a significant investment of time and technical expertise. This can be a barrier for businesses without dedicated development resources or those seeking a more out-of-the-box solution.
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Call Quality Issues: Users frequently report problems like dropped calls, choppy audio, and static interference, hindering smooth and professional communication with clients and colleagues.
Mobile App Concerns: The mobile app often receives criticism for its clunky interface and limited functionality compared to the desktop version, impacting users who rely on their smartphones for business communication.
Admin Portal Challenges: Navigating the admin portal can be complex and unintuitive for users, making it difficult to efficiently manage settings, add users, and access essential features.
Customer Support Experiences: Some users express frustration with long wait times and unhelpful responses from customer support, leading to unresolved technical issues and a sense of dissatisfaction.
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Twilio has earned a reputation as a leading cloud communications platform, empowering businesses to build, scale, and operate customized communication solutions. Its flexible platform, powerful tools, and global infrastructure make it easy for businesses to create solutions that meet their unique needs and help them connect with customers in a meaningful way. Users appreciate Twilio's ease of use, scalability, and flexibility, making it a solid choice for businesses of all sizes that need a cloud-based communications platform. It offers a variety of features that can help businesses improve their communication with customers, such as call routing, voicemail, and analytics. The platform's ability to integrate with various channels like WhatsApp, Facebook Messenger, and Webchat ensures sustained engagement through features like click-to-dial, automated text notifications, intelligent routing, and callback service during peak hours. However, some users have expressed concerns about Twilio's customer support and its complex pricing structure. The pay-as-you-go fees can be more expensive compared to other CPaaS platforms, especially for businesses with high-volume communication needs. Despite these drawbacks, Twilio remains a popular choice due to its comprehensive features and ability to adapt to evolving business requirements. Its low-code builder, Studio, allows developers to design efficient self-service call flows and trigger custom business processes, while its Voice API enhances audio conferencing infrastructure. Twilio is particularly well-suited for businesses seeking a customizable and scalable communication solution that can integrate with existing applications and workflows. Its ability to handle various communication channels and provide detailed analytics makes it a valuable tool for businesses looking to enhance customer engagement and streamline communication processes.

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Over the past year, user reviews for GoToConnect have highlighted its strengths in providing a unified communication experience. The platform's integration of phone, video conferencing, and messaging capabilities has been praised for its ability to streamline workflows and enhance team collaboration. Users have particularly appreciated the user-friendly interface and intuitive design, making it easy for both tech-savvy and less experienced individuals to navigate the system effectively. The mobile app has also received positive feedback for its seamless functionality, allowing users to stay connected and productive while on the go. However, some users have expressed concerns regarding occasional call quality issues and dropped calls, particularly in areas with weaker internet connectivity. Additionally, while the platform offers a range of features, some users have found the pricing structure to be relatively expensive compared to competitors like RingCentral and Zoom, especially for smaller businesses with limited budgets. Despite these drawbacks, GoToConnect's emphasis on customer support has been a differentiating factor. Users have consistently commended the responsiveness and helpfulness of the support team in resolving technical issues and providing guidance. This focus on customer satisfaction has fostered a sense of trust and reliability among users. Overall, GoToConnect appears to be most suitable for small to medium-sized businesses seeking a comprehensive and user-friendly unified communications solution. Its integrated features and emphasis on customer support make it a valuable tool for enhancing team collaboration and streamlining communication processes. However, businesses with limited budgets or those operating in areas with unreliable internet connectivity may want to consider alternative options that better align with their specific needs and constraints.

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Top Alternatives in Business Phone Systems


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