Categories   >   Property Management CRM Software
Last Reviewed: November 13th, 2024

Best Property Management CRM Software Of 2024

What is Property Management CRM Software?

Property Management CRM Software is an indispensable tool designed to build stronger relationships between property managers and their tenants. By automating tasks like tracking interactions, organizing documents, and managing communications, it can help tackle the common hurdles of disjointed data and clunky communication. The system's purpose is anchored in improving tenants' satisfaction and retention, alongside operational efficiency. Its primary features, such as a centralized database, automated workflows, and communication tools, make the user's life easier. What's more, integration with other systems and AI-enhanced personalization represent the trendy facets. This solution primarily benefits the real estate industry, particularly residential and commercial property managers. However, implementation cost and user-friendliness might be potential roadblocks. Conclusively, Property Management CRM Software is a boon, improving tenant satisfaction and operational efficiency, but it's crucial to consider the cost and training involved.

What Are The Key Benefits of Property Management CRM Software?

  • Enhanced tenant relations
  • Automated tasks handling
  • Efficient communications management
  • Centralized tenant database
  • Improved tenant satisfaction
  • Better retention rates
  • Automated workflows
  • Operational efficiency boost
  • Integration with other systems
  • AI-enhanced personalization
Read more

Overall

Based on the latest available data collected by SelectHub for 188 solutions, we determined the following solutions are the best Property Management CRM Software overall:

AppFolio
AppFolio
Start Price
$1.49
Per Unit, Monthly
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Why We Picked AppFolio

AppFolio is an all-encompassing platform covering every aspect of property management. According to reviews, it’s an intuitive platform that localizes business processes and offers unique collaboration tools and a mobile app. Along with AI-embedded maintenance workflows, the universal search bar is one of its standout features.
However, reviews noted that it’s difficult to understand a variety of nuanced features without proper training. Also, due to no open API, businesses should be wary of their existing software stack requiring integration with the platform.
In conclusion, AppFolio is a robust management platform with various advanced features to support every kind of property. But the high cost, hit-or-miss support suite and scarce training resources can make it inconvenient for single landlords and managers with smaller portfolios.

Pros & Cons

  • Maintenance Management: 89% of users discussing this aspect said that they saved time with smart maintenance workflows.
  • Workflow Localization: According to 96% of users who reviewed this benefit, the software is feature-rich and localizes accounting, marketing and management workflows.
  • Ease of Use: It’s an intuitive platform that doesn’t require technical knowledge for beginners, as mentioned by 95% of users reviewing the user interface.
  • Collaboration: It provides an efficient centralized communication hub, according to 100% of reviews on native interactions.
  • Universal Search Bar: All the reviews on the search bar noted that it’s easy to locate documents and data throughout the organization.
  • Mobile App: Users can perform every major function remotely via the app, according to 88% of users reviewing the mobile app.
  • Integrations: It doesn’t support unique integrations with third-party software, according to 89% of reviews on backend connectivity.
  • Reporting: Reports generated through the platform lack customizations, as observed by 73% of reviews on the analytics module.
  • Accounting: Lack of automatic bank feeds and weekly recurring transactions and recording expenses without creating bills hinder smooth accounting, according to 57% of users reviewing the accounting module.
  • Customer Support: 67% of users mentioning customer support said that they were not satisfied with the support response time.

Key Features

  • Communication: Maintain a flat organization with clear communication between team members, managers, landlords and tenants. 
    • Individual Portals: Provide unique communication portals to associated parties based on their role. Tenants can pay rent, submit maintenance requests, interact with managers and view lease documents. Enables managers to communicate with multiple owners, issue work orders and send notifications and updates in bulk. Owners can track property-specific performance reports, assign tasks and transfer funds. 
    • Document Library: Maintain a centralized library of documents, leases and tenant information. Set role-based access permissions for each document. 
    • Board Member Management: Commercial property businesses can schedule board meetings, conduct polls on invoices and architectural requests, track votes and share documents and reports. 
    • Tenant Insurance: Tenants can submit proof of renter insurance or buy insurance provided by the vendor. Manage each policy and its maturity from the dashboard. 
    • Emails and Surveys: Email surveys, updates and notifications in bulk or send individually based on requirements. Offers unique surveys and text templates. 
    • Mobile App: Access the platform via any device and promote remote workflows. 
  • Accounting and Reporting: Gain visibility and make informed decisions faster. 
    •  Automate transaction recording and property-specific bookkeeping. 
    •  Offers CAM tracking and reconciling modules for commercial properties. 
    •  Use AI and machine learning to read PDF invoices from vendors, identify key information and automate accounts payable. 
    •  Leverage over 80 report templates and automate recurring report generation. Every template is customizable and updated frequently. 
    •  Customize the dashboard with real-time data visualizations and receive AI-driven performance insights. 
    •  Supports integration with personal banks and digital wallets to unify renting, accounting and reporting workflows. 
    •  Customize late fee processes. Set personalized rules in bulk or case-by-case waivers. 
    •  Manage multiple tenant accounts, track lease lifecycle and refund deposits directly from escrow. 
  • Marketing and Leasing: Generate leads, schedule showings, design leases and screen prospects from the dashboard. 
    • AI Leasing Assistant: Use an AI chatbot to automate property showing appointments, qualify leads according to set parameters, cross-sell units and answer FAQs. Respond to customer queries 24/7 through texts or emails. 
    • Omnichannel Marketing: Syndicate portfolio on multiple internet listing services (ILS) and manage every listing from the dashboard. Get real-time notifications upon each engagement and generate custom guest cards to track prospects. 
    • Personal Website: Design a personalized website with brand color and logo for portfolio marketing. Available at an extra cost. 
    • Rent Analysis: Retain a competitive edge by comparing rental prices of neighboring units to determine the best price for marketed properties. 
    • Virtual Showings: Accommodate prospects’ needs by scheduling and running live virtual tours of listed properties. Supports integrations with PropTech like smart locks and HVACs to facilitate self-guided property tours by prospects. 
    • Vacancy Management: Consolidate vacancy postings and tasks, view current status, and market units on multiple ILS from the unified dashboard. 
    • Tenant Screening: Screen every applicant’s credit score, eviction history, income verification and criminal record via TransUnion. Property managers can either pay for the reports or charge applicants. 
    • Leasing Hub: Design custom leases with personalized clauses and allow applicants to eSign them from anywhere. Track every lease lifecycle and set defaults for automatically updating lease dates, rent structures and statuses upon expiration. 
    • Student Housing: Supports lease and tenant management based on beds occupied. 
  • Maintenance: Streamline maintenance processes with AI and intelligent workflows. 
    • Smart Maintenance: Use the mobile app to receive maintenance requests, issue work orders and track progress. Set default rules to automatically dispatch pre-approved vendors. Accurately calculate the shared fee for common area maintenance and send invoices to renters. 
    • Vendor Onboarding: Vendors can access the platform, receive work orders, share status and send invoices. Automate bills payable and maintain records of work done for a clear audit trail. 
    • Utility Management: Track and charge each renter based on actual consumption and automate utility invoice processing. Use analytics to identify and fix leaks. 
    • Mobile Inspections: Perform mobile inspections, log issues and expedite turnovers. 
    • Auditing Center: View an itemized history of every activity and track changes made by team members and vendors. Use unique filters to identify and correct mistakes quickly. 
    • 24/7 Maintenance Contact Center: Deal with tenant calls, dispatch pre-approved vendors and input data directly to the user database. 
  • Team Management: Onboard unlimited team members, define role-based access levels and manage each person’s workflow. 
    • Training: Embed training manuals into the software to onboard new hires more easily. Centralize policies and procedures to ensure associates follow protocols while performing tasks. 
    • Task Management: Set tasks, assign staff and monitor progress with an interactive calendar. Team members can share tasks and customize workflows. 
    • Universal Search: Use the search bar to quickly navigate and find documents, records or data. 
  • Integrations: Supports integrations with personal marketing websites and third-party applications, including BlueMoon, CodeBox, Engrain, MatterPort and CIT. 
Avail
Avail
Start Price
$300
Per Unit, Monthly
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Why We Picked Avail

Avail helps property managers and landlords market, maintain and manage their properties. Reviews state it’s an all-in-one solution ideal for smaller portfolios. Users have identified the lease template library, omnichannel marketing suite and responsive customer support as the standout features.
However, users have noted that it lacks any accounting capabilities and requires third-party apps for these tasks. Plus, the user interface is challenging to understand for beginners. The free starter plan is a good way to get a feel for the platform before deciding whether to choose the paid version.

Pros & Cons

  • Lease Templates Library: It’s easy to generate custom leases using the state-specific lease templates, according to 84% of users talking about digital leases.
  • Customer Support: Over 92% of users who reviewed support said they were satisfied with the vendor’s response time and quality.
  • Deployment: About 78% of users mentioning onboarding and implementation said it’s easy to deploy and integrate the solution with current workflows.
  • Marketing: It helps manage listings on multiple channels from a single dashboard, according to 100% of reviews on the marketing suite.
  • Tenant Experience: It enhances overall tenant experience through customizable individual profiles, according to 88% of reviews mentioning this element.
  • Prospect Screening: Around 89% of users reviewing the screening process said they were satisfied with the in-depth capabilities offered.
  • Accounting: Lacks accounting features and integrations, according to 92% of users talking about this feature.
  • User Interface: The user interface isn’t intuitive and involves a steep learning curve, according to 75% of reviews mentioning the UI.

Key Features

  • Automatic Listing: Create customized listings and automatically post them on various property listing websites. Leverages partnerships with industry-leading property websites, including Trulia, Zillow, Doorsteps.com, HotPads and more. 
  • Rent Analysis: Determine optimum rent for specific properties via rental analysis through collaboration with RentRange. Compare rent and other data with competing listings relevant to user portfolios. 
  • Customizable Digital Lease: Draft property leases with specific clauses, rules and attachments using state-specific lease templates tailored to comply with various laws and regulations. Invite tenants to e-sign documents and communicate with them from the online portal. 
  • Marketing Website: Create a personalized marketing website through which prospective tenants can view rental properties and apply for listings. 
  • Online Rent Payments: Save time and hassle with its automatic online rent collection system that handles payments, rent reminders, receipts and reporting. Renters can pay rent online at their convenience from any device and via checking and savings accounts, credit cards and debit cards, as well as set up monthly recurring payments via Autopay. Direct deposits rent payments into landlords’ bank accounts in approximately two business days; cut payment processing time and receive next-day payments with FastPay, available for landlords on a premium plan. 
  • Rental Application: Choose information to receive on rental applications based on customizable templates. The standard application contains screening questions on smoking, bankruptcies, felonies, evictions and more. Custom questions are available through the Unlimited Plus Plan. Applications are free for both tenants and landlords. 
  • Tenant Screening: Screen tenants through a partnership with TransUnion. Choose which tests to require, with options including background checks, credit score checks and a National Eviction Records search. Applicants can pay for their background checks directly. Reports don’t hurt their credit scores and can be reused on unlimited applications within 90 days. 
  • Maintenance Tickets: Plan and schedule maintenance activities while maintaining an open line of communication between all parties. Keep track of expenses, materials used and work status. Tenants can submit and track requests online, with the ability to upload pictures and videos as necessary.  
  • Integrations: Integration with CreditBoost helps boost tenants’ credit scores through timely payments, while the Lemonade integration provides renter’s insurance quotes and options. 
TurboTenant
TurboTenant
Start Price
$8.25
Monthly, Freemium
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Why We Picked TurboTenant

Is TurboTenant the key to unlocking stress-free property management? User reviews from the past year paint a mixed picture, highlighting both its strengths and drawbacks. TurboTenant shines in its user-friendliness and comprehensive features, particularly for advertising and rent collection. Landlords praise its intuitive interface, making it a breeze to navigate even for those new to property management software. The platform's robust advertising features, including syndication across multiple platforms, are a major draw, with users reporting an average of 28 leads per listing. This directly addresses a key pain point for landlords - attracting potential tenants. However, TurboTenant's customer support emerges as a consistent sore spot. Users frequently cite difficulties in contacting support and slow response times, particularly on the free plan. While the free plan offers a generous suite of features, the limited support can be frustrating for landlords seeking assistance. This disparity in experience between the free and premium plans is a crucial factor for potential users to consider.

Despite these shortcomings, TurboTenant's affordability and ease of use make it a popular choice for landlords, especially those with smaller portfolios or new to the rental market. Its intuitive design and comprehensive features streamline many aspects of property management, making it a valuable tool for both novice and experienced landlords seeking an efficient and budget-friendly solution. However, those who prioritize responsive customer support or require more advanced features might find other platforms more suitable.

Pros & Cons

  • Easy to Use: TurboTenant is praised for its user-friendly interface, which makes managing rentals simple, even for those new to property management software.
  • Full Suite of Features: TurboTenant offers a comprehensive set of tools, including rent payments, tenant screening, property marketing, and maintenance request management, streamlining many aspects of being a landlord.
  • Cost-Effective Solution: TurboTenant is often lauded for its affordability, especially for landlords with multiple properties, as it provides significant value at a competitive price point.
  • Excellent Communication Tools: TurboTenant facilitates communication between landlords and tenants through a dedicated messaging system, allowing for seamless exchange of information, maintenance requests, and important documents.
  • Limited Customization: Lease agreements and other documents may appear atypical and offer few customization choices.
  • Security Concerns: There are reported cases of accounts being locked without clear explanations, leading to user frustration.
  • Customer Service Issues: Some users have reported challenges with customer service, particularly concerning account verification and support responsiveness.

Key Features

  • Online Rental Applications: Streamline the tenant application process with customizable online forms that can be filled out and submitted electronically.
  • Tenant Screening: Conduct comprehensive background checks, including credit reports, criminal history, and eviction records, to ensure you select reliable tenants.
  • Rent Payments: Facilitate secure online rent payments, allowing tenants to pay via ACH or credit card, and automate rent collection to reduce late payments.
  • Marketing Tools: Create and syndicate professional property listings across multiple platforms such as Zillow, Realtor.com, and Facebook Marketplace to reach a wider audience.
  • Lease Agreements: Generate state-specific lease agreements that comply with local laws and regulations, and allow for electronic signatures to expedite the leasing process.
  • Maintenance Requests: Enable tenants to submit maintenance requests online, and track the status of each request to ensure timely resolution.
  • Tenant Communication: Use built-in messaging tools to communicate with tenants directly through the platform, keeping all correspondence organized and easily accessible.
  • Expense Tracking: Monitor and categorize property-related expenses to simplify financial management and prepare for tax season.
  • Document Storage: Securely store important documents such as lease agreements, inspection reports, and receipts in a centralized digital repository.
  • Tenant Portal: Provide tenants with a dedicated portal where they can view their lease details, make payments, and submit maintenance requests.
  • Customizable Templates: Utilize a variety of templates for notices, lease agreements, and other documents to save time and ensure consistency.
  • Reporting and Analytics: Access detailed reports on rental income, expenses, and tenant performance to make informed decisions about your property management strategy.
  • Mobile Accessibility: Manage your properties on-the-go with a mobile-friendly interface that allows you to access key features from any device.
Buildium
Buildium
Start Price
$55
Monthly
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Why We Picked Buildium

Buildium helps property owners and managers digitize and streamline every property management workflow. Users prefer the solution because of its end-to-end property management features, ease of use and responsive support suite. Reviewers also mention that residents are fond of the platform’s mobility and prefer paying rent and issuing maintenance requests digitally.
However, reviews note that the platform is mainly built for residential properties and lacks nuanced features like complicated lease structures, automatic utility tracking, in-depth CC&R and violation tracking for commercial, student and community properties. Users also have to manually match transactions to bank entries and can’t issue work orders automatically. Considering everything, buildium can get confusing for larger portfolios but is perfect for single landlords and managers to organize and monitor operations from a unified dashboard.

Pros & Cons

  • End-to-End Software: Buildium is a comprehensive solution that can handle marketing, leasing, maintenance and management workflows of a property management business, according to 88% of users reviewing its features
  • Accounting: It offers robust and intuitive accounting features, according to 90% of reviews on this aspect.
  • Resident Experience: All the users who mentioned this element said that the software enhances overall tenant experience via individual communication portals, digital work orders and electronic rent payment.
  • Intuitive Interface: It has a simple and easy-to-use user interface, according to 80% of reviews on this aspect.
  • Customer Support: According to 90% of users who reviewed support services, the vendor offers responsive and agile customer support.
  • Commercial Property Management: The software lacks nuanced features for commercial property management, according to 100% reviews on this aspect.
  • Leasing: Insufficient in-depth leasing customizations are an issue, according to 85% of users who reviewed this element.
  • Automation: Accounting and maintenance management, according to 100% of reviews on this element.

Key Features

  • Accounting: Track and share owner, vendor and residential accounts and maintain accurate books. 
    • Property Accounting: Record transactions, convert work orders into bills and pay in bulk, automate bank reconciliations, identify discrepancies, and share customized reports. 
    • Company Financials: Capture financial overviews by tracking property-specific transactions alongside miscellaneous income and expenses. 
    • Online Payments: Accept rent, set up recurring transactions, pay bills and automate bookkeeping. Residents can add bank accounts or credit cards through individual portals. 
    • Retail Cash Payments: Leverage partnership with PayNearMe to allow residents to pay rent, dues and other fees in cash at multiple convenience stores like 7-Eleven, Casey’s General Store and more. Automatically update payments on respective ledgers and deposit them into bank accounts within a week. 
    • 1099 eFiling: E-file 1099-MISCs and 1099-NECs forms, mail paper copies to owners and vendors, and automate tax calculation based on year-round incomes. 
  • Business Operations: Streamline communication with owners, vendors and residents from a centralized platform. 
    • Resident Center: Residents can pay rent, set up recurring payments, submit maintenance requests coupled with photos and access important documents via mobile-responsive portals. Offers an announcement board to highlight updates, notifications and alerts from managers. 
    • Owner Portal: Owners can access property-specific financial documents and reports. Managers can control access levels for each owner portal. 
    • Document Storage: Securely store property-related documents, including leases, addendums, expense reports, vendor invoices and more and share with a few clicks. Offers unlimited storage space. 
    • Maintenance Tracking: Track maintenance requests, create work orders, assign preferred vendors and automate recurring maintenance activities. 
    • Property Inspection: Perform inspections on the go using an app powered by Happy Inspector. Choose from several templates to customize reports. Make a to-do list, take notes, and capture pictures and videos. 
    • Renters Insurance: Provide tenants with a fully integrated renter’s insurance solution powered by MSI. Document enrollment information and manage each policy till maturity from the dashboard. 
    • Analytics: Monitor real-time data visualizations, customize reports, compare data with localized industry benchmarks and share analysis with clients and board members. 
  • Marketing and Leasing: Increase digital visibility of the entire portfolio, shortlist suitable prospects and design custom leases. 
    • Rental Listings: Create and syndicate custom property listings on multiple channels, including Apartment List, HotPads, Lovely, MyNewPlace, Trulia, Zillow and Yahoo. 
    • Professional Website: Own and design a personalized property website for prospects to apply for listings. Upload important documents like residents rulebook, floor plans and model leases to create a secure self-service hub for prospects, tenants and owners. 
    • Rental Applications: Choose the best applicants based on personalized parameters through a customizable online rental application form that integrates with the website. Accept any related application fees online. 
    • Showings Coordinator: Leverage the module powered by TenantTurner to automate tour schedules according to set rules. Communicate with prospects via email, texts and SMS. 
    • Tenant Screening: Set custom credit score requirements, run background checks and receive credit score information from TransUnion. 
    • Leasing: Design custom lease templates and autofill data to expedite the process. Prospective tenants can digitally sign documents from remote locations. 
  • Homeowner Association Management: Log, track and report property violations remotely. Automate penalties and consequent bookkeeping. Offers a unified inbox for communication among board members, homeowners and vendors. 
Zillow Rental Manager
Zillow Rental Manager
Start Price
$0
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Key Features

  • Accounting
  • ACH Payment Processing
  • Alerts/Notifications
  • API
  • Background Screening
  • Channel Management
  • Communication Management
  • Credit Check
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Document Management
  • Electronic Payments
  • Financial Reporting
  • For Property Managers
  • Lease Tracking
  • Maintenance Scheduling
  • Online Payments
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Tax Management
  • Template Management
  • Tenant Portal
  • Tenant Tracking
  • Third Party Integrations
  • Transaction Monitoring
  • Vacancy Management
  • Web-based Deployment
  • Website Management
myCiti
myCiti
Start Price
$15
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Key Features

  • Accounting
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Billing & Invoicing
  • Brand Management
  • Calendar Management
  • Cash Flow Analysis
  • Client Portal
  • Commercial Property Management
  • Communication Management
  • Contact Database
  • Contact Management
  • Contract/License Management
  • Credit Check
  • CRM
  • Customer Database
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Deal Management
  • Document Management
  • Document Storage
  • Electronic Payments
  • Email Alerts
  • Expense Tracking
  • Financial Analysis
  • Financial Management
  • For Investors & Traders
  • For Property Managers
  • Inspection Management
  • Insurance Management
  • Invoice Management
  • Late Fee Calculation
  • Lead Management
  • Lease Management
  • Maintenance Management
  • Maintenance Scheduling
  • Owner Portal
  • Payment Processing
  • Portfolio Management
  • Project Management
  • Property Database
  • Real Time Data
  • Real Time Notifications
  • Recurring/Subscription Billing
  • Reminders
  • Rent Tracking
  • Reporting & Statistics
  • Residential Properties
  • Self Service Portal
  • Strategic Planning
  • Summary Reports
  • Task Management
  • Tax Management
  • Tenant Portal
  • Tenant Tracking
  • Third Party Integrations
  • User Management
  • Vacancy Management
  • Vendor Management
  • Website Management
  • Work Order Management
Tellus
Tellus
Start Price
$0
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Key Features

  • Accounting
  • Credit Check
  • Document Management
  • Financial Reporting
  • Lease Tracking
  • Maintenance Management
  • Online Payments
  • Tax Management
  • Tenant Portal
  • Tenant Tracking
  • Transaction Monitoring
  • Vacancy Management
  • Website Management
Propertyware
Propertyware
Start Price
$1
Per Unit, Monthly
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Why We Picked Propertyware

Propertyware is a robust platform that helps managers and landlords streamline marketing, maintenance, management and accounting workflows. Reviews identify a responsive customer support team, flexible interface and comprehensive reporting suite as the main reasons for the platform’s popularity.
However, due to the variety of features offered and inadequate training material available, implementing and understanding the software can be time-consuming. Given that, we advise small and medium businesses to tailor the software according to their needs and remove any extra features to avoid complexity.

Pros & Cons

  • Complete Package: Propertyware is an all-in-one solution that can handle every aspect of property management, according to 83% of reviews mentioning this element.
  • Customer Support: According to 100% of users who reviewed the support suite, the support team is helpful and responsive.
  • Customizable: It’s a flexible platform that can fit the needs of every type and scale of property management businesses, according to 72% of reviews on customization.
  • Reporting: It’s easy to design unique reports with business-specific metrics, according to 83% of reviews on data visualization.
  • Complexity: The platform has a steep learning curve due to the variety of features offered, according to 74% of reviews on ease of usage.
  • Training Resource: Propertyware lacks adequate training material for beginners, according to 81% of users reviewing this aspect.

Key Features

  • Marketing and Leasing: Integrated marketing and leasing modules ensure smooth data flow throughout the cycle, eliminating manual data entry and reducing lost leads. 
    • Branded Website: Design mobile-optimized websites with business color and logo for showcasing units. Provides a library of customizable templates. 
    • Listing Widget: Create brand-consistent property listings, offer search and filter features to customers based on leasing terms, and provide portals for applications. The widget functions on native websites, and there’s a code for usage on external listing channels. 
    • Lead Tracking: Track each prospect from lead generation to lease signing. Offers guest card information, CRM, customizable reports and dashboards, and more. 
    • Application Portal: Applicants can provide address validation and add co-applicants, guarantors and others to ensure data accuracy. Offers unique views, reports and dashboards to get real-time data into each applicant’s journey. Applicants can add themselves to waitlists and save and continue later with an application. 
    • AI-Powered Tenant Screening: Screen prospective tenants using an AI-based algorithm. Check tenants’ rent payment history, criminal background, credit score, monthly income-to-rent ratio and other factors to determine their ability and willingness to pay rent. 
    • Leasing Hub: Create templates for commonly used documents like work orders, leases, invoice approvals and more. Applicants can remotely eSign documents. Store unlimited files and use the search bar to find required ones quickly. 
  • Online Payment: Collect rent online through electronic bank transfers and credit and debit cards. Tenants can pay via cash at convenience stores like Walmart or create cash payment vouchers on mobile devices. 
  • Role-Based Portals: Owners and residents can use mobile-optimized portals to access property-related documents, pay and receive rent and other fees, issue maintenance requests with multimedia proof, and communicate with managers. 
  • Chat: Send DMs, group messages and emojis. Maintain a record of every interaction with tenants and owners for compliance. 
  • Maintenance Management: Get updates on every maintenance activity, log issues and perform inspections from the platform. 
    • Work Orders: Standardize recurring maintenance tasks and pricing. Call center specialists can dispatch pre-approved vendors to quickly resolve issues. Store work orders, track progress, work with multiple vendors and automate accounts payable. 
    • Mobile Inspections: Camera mode aids property inspections, additionally, customize reports, compare past inspections and share evaluations with owners and tenants. 
    • AssetProtect Program: Property owners and managers can choose insurance plans to protect rental assets, drive ancillary revenue and maximize insurance compliance. 
    • Utility Management: Avoid late fees on utility bills with a seamless billing and collection process powered by SimpleBills. Simplify utility management to improve net operating income, reduce costs and turnaround time, and ensure quick move-ins. Available for single-family properties only. 
    • Vendor Credentialing: Reduce compliance risks by choosing from over 135,000 pre-verified vendors. Obtain critical information from multiple sources to ensure a complete audit trail. 
  • Accounting: Leverage QuickBooks integration to save time and reduce hassle. Record company financials, maintain general ledgers, manage and track bills, collect markup for bills, and track discrepancies using automatic bank reconciliation services. 
  • Multi-Location Management: Manage properties from different locations, create standardization across every unit and consolidate reporting to measure performance and other key metrics from a single dashboard. 
ActiveBuilding
ActiveBuilding
Start Price
$0
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Key Features

  • Client Portal
  • Contact Database
  • Electronic Payments
  • Lease Tracking
  • Maintenance Management
  • Online Payments
  • Self Service Portal
  • Tenant Portal
  • Tenant Tracking
  • Third Party Integrations
  • Transaction History
  • Transaction Monitoring
Rentler
Rentler
Start Price
$19.50
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Key Features

  • Accounting
  • Activity Dashboard
  • Alerts/Notifications
  • API
  • Asset Lifecycle Management
  • Asset Tracking
  • Auto / Boat Rental
  • Availability Indicator
  • Availability Management
  • Backorder Management
  • Barcode / Ticket Scanning
  • Barcode Recognition
  • Barcoding/RFID
  • Billing & Invoicing
  • Booking Management
  • Bulk Ordering
  • Calendar Management
  • Cataloging/Categorization
  • Channel Management
  • Communication Management
  • Contact Database
  • Contract/License Management
  • Credit Card Processing
  • Credit Check
  • CRM
  • Customer Database
  • Customer History
  • Customer Management
  • Customizable Branding
  • Data Import/Export
  • Data Security
  • Discount Management
  • Document Storage
  • Electronic Payments
  • Email Marketing
  • Equipment Maintenance
  • Equipment Rental
  • Equipment Tracking
  • For B2B
  • For Small Businesses
  • Forecasting
  • Inspection Management
  • Inventory Control
  • Inventory Management
  • Inventory Optimization
  • Inventory Tracking
  • Item Management
  • Kitting
  • Late Fee Calculation
  • Lease Tracking
  • Maintenance Management
  • Maintenance Scheduling
  • Manufacturing Inventory Management
  • Medical Equipment Rental
  • Mobile Access
  • Mobile Commerce
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Location
  • Multi-Store
  • Online Booking
  • Online Payments
  • Order Entry
  • Order Fulfillment
  • Order Management
  • Order Processing
  • Order Tracking
  • Payment Options
  • Payment Processing
  • Product Catalog
  • Product Configurator
  • Product Data Management
  • Product Identification
  • Promotions Management
  • Purchase Order Management
  • Quotes/Estimates
  • Rate Management
  • Real Time Data
  • Real-time Updates
  • Recurring Orders
  • Recurring Rentals
  • Reorder Management
  • Reordering
  • Reporting & Statistics
  • Reporting/Analytics
  • Reservations Management
  • Retail Inventory Management
  • Returns Management
  • Reviews Management
  • Sales Orders
  • Sales Reports
  • Sales Trend Analysis
  • Scheduling
  • Search/Filter
  • SEO Management
  • Shipping Management
  • Shopping Cart
  • Short / Long Term Rental
  • Special Order Management
  • Stock Management
  • Supplier Management
  • Tax Management
  • Template Management
  • Templates
  • Tenant Portal
  • Tenant Tracking
  • Third Party Integrations
  • Transaction History
  • Utilization Reporting
  • Vacancy Management
  • Warehouse Management
  • Website Management
  • Website Management, eCommerce Management

COMPARE THE BEST Property Management CRM Software

Select up to 2 Products from the list below to compare

 
Product
Score
i
SelectHub’s Analyst Rating is based on data from our 400+ point analysis of Property Management CRM Software, user reviews, and our own crowd-sourced data from our free software selection platform. Scores are periodically updated via ongoing selection projects and user activity within our platform.
Start Price
Free Trial
Company Size
Deployment
Platform
Logo
AppFolio
$1.49
Per Unit, Monthly
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
AppFolio
Avail
$300
Per Unit, Monthly
No
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
Avail
TurboTenant
$8.25
Monthly, Freemium
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
TurboTenant
Buildium
$55
Monthly
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
Buildium
Zillow Rental Manager
$0
No
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
Zillow Rental Manager
myCiti
$15
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
myCiti
Tellus
$0
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
Tellus
Propertyware
$1
Per Unit, Monthly
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
Propertyware
ActiveBuilding
$0
No
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
ActiveBuilding
Rentler
$19.50
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
Rentler

All Property Management CRM Software (188 found)

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Zego

by PayLease
Zego
Designed for property owners, managers, developers and homeowners, Zego helps drive efficiency by modernizing and automating workflows. It offers four mobile-optimized modules called Mobile Doorman, Pay, Smart and Utility that ensure seamless integration with each other.Mobile Doorman helps connect managers and residents, streamline communication, conduct surveys, manage work orders and automate lease renewal. With Pay, users can pay and collect rent online and offline, use rent cycle automation, access reports and set digital rent reminders. Smart enables users to manage smart apartments and use expiring lock codes to give vendors or guests access. Utility helps managers audit invoices, streamline workflows and automate utility payments.
User Sentiment User satisfaction level icon: good
Cost Breakdown
$100 - $500
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Entrata

by Entrata
Entrata
Entrata is a comprehensive software solution designed to streamline property management tasks, making it particularly well-suited for property managers, real estate professionals, and multifamily housing operators. The platform offers an array of features including lease management, accounting, resident communication, and maintenance tracking, all integrated into a single interface. This integration allows users to efficiently handle day-to-day operations, improve tenant satisfaction, and optimize financial performance. One of the standout benefits of Entrata is its user-friendly interface, which simplifies complex processes and reduces the learning curve for new users. Additionally, the software's robust reporting capabilities provide valuable insights into property performance, aiding in strategic decision-making. Entrata's flexibility and scalability make it an ideal choice for both small property managers and large real estate enterprises. Pricing for Entrata typically varies based on the number of units managed and the specific features required, with payment options often structured on a monthly or annual basis. For precise pricing tailored to individual needs, it is recommended to contact SelectHub for a detailed quote.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$100 - $500
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

VTS

by View The Space
VTS
VTS is a prominent leasing and asset management platform for the commercial real estate industry. Landlords and property managers can maximize portfolio performance, transform the leasing and asset management process, and enable real estate agents to acquire the perfect tenants, sign the right deals faster and optimize the renewal process. It reduces costly downtime and brokers can manage their deals through a pipeline that helps them align tenants with empty and available spaces faster. It allows collaboration across teams and workforces and easily connects landlords to their clients, nurturing tenant-landlord relationships.It offers role and sector-specific attributes for eliminating manual processes and leveraging real-time data.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$1,000 or more
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Corrigo

by Corrigo, a JLL Company
Corrigo
Corrigo offers a comprehensive software solution designed to streamline Facility Management tasks, making it an invaluable tool for businesses seeking efficiency in maintenance operations. The platform excels in work order management, asset tracking, and vendor coordination, providing a centralized hub for all facility-related activities. It is particularly well-suited for large enterprises and multi-site operations due to its robust scalability and integration capabilities. Users benefit from real-time data analytics, which enhance decision-making and operational transparency. Popular features include automated scheduling, mobile access for field technicians, and detailed reporting tools. These functionalities collectively reduce downtime and improve service quality. Compared to similar products, Corrigo is often praised for its user-friendly interface and comprehensive support services. Pricing for Corrigo typically varies based on the number of users and the specific modules required, with options for monthly or annual payments. This flexibility allows businesses to tailor the solution to their unique needs and budget constraints.
User Sentiment User satisfaction level icon: good
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Yardi Voyager

by Yardi Systems
Yardi Voyager
Yardi Voyager is a web-based platform that helps real estate operators manage commercial and residential properties across housing industries. Users can execute leasing, manage operations, provide innovative services, automate workflows and run analytics. It offers centralized data access, accounting, compliance, resident screening and more. It also allows customization and integration from a single point of access.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$1,000 or more
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

ResNexus

by ResNexus
ResNexus
ResNexus is a cloud-based solution that helps hotels, campgrounds, bed and breakfasts, lodges, and vacation rentals book reservations for their properties. It offers an online booking engine, an ADA-compliant website, OTA integrations and back-office management.It helps show inventory on online marketing channels, streamline operations, set parameters for automatic yield management and automate booking-specific communication. Other attributes include reservation management, guest detail storage, secure payments and business data analysis.Automated email marketing helps deliver promotions, specials and newsletters to guests, increasing return rate. Sort and collapse current bookings to remove unwanted gaps and open up availability for potential reservations through unit optimization.It also provides a guest portal, contactless check-ins, reservations calendar and grid, housekeeping, front desk, retail add-ons, gift certificates, point-of-sale, dynamic pricing, credit card processing, and more.The product offers per-month, quarterly and annual pricing options. Custom pricing is also available based on property size and season-specific demands.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

WebSelfStorage

by U-Haul Self Storage Affiliate Network
WebSelfStorage
WebSelfStorage is a comprehensive software solution designed to streamline self-storage management tasks. It is particularly well-suited for self-storage facility operators who need to manage various aspects of their business efficiently. This software is ideal for industries that require robust property management capabilities, such as real estate and storage services. One of the standout benefits of WebSelfStorage is its ability to integrate seamlessly with other platforms, enhancing operational efficiency. Users appreciate its user-friendly interface, which simplifies tasks like tenant management, billing, and reporting. The software also offers powerful features such as online reservations, automated billing, and detailed analytics, which help facility managers make informed decisions. Compared to similar products, WebSelfStorage is praised for its reliability and ease of use. While specific pricing details are not readily available, potential users are encouraged to contact SelectHub for a customized pricing quote based on their unique requirements. This ensures that they receive a tailored solution that fits their budget and operational needs.
User Sentiment User satisfaction level icon: fair
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Occupier

by Occupier
Occupier
Occupier is a well-known software tool that ranks 29 among all Property Management Software according to our research analysts and 17 crowd-sourced reviews from 1 source. Occupier is most suitable for enterprises with hundreds or thousands of employees. Occupier can be deployed online. Similar alternatives to Occupier include Tenantcube, LandlordTracks and Happy Tenant.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

MRI Software

by MRI Software Company
MRI Software
MRI is a real estate management suite consisting of four offerings: Platform X, Application Gateway, Analytix, and Secure Sign. Platform X helps integrate with third-party applications, create a centralized management environment and access information online. Application Gateway provides a single point of entry for Platform X, data integrations, cross-functional workflows and access to the MyMRI support portal. Analytix includes reporting, data visualization, portfolio analysis, ad hoc querying and interactive dashboards. Secure Sign securely manages e-signatures, sets workflows for document management and streamlines transaction and contracts processes.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

LiveRez

by LiveRez
LiveRez
Liverez is a vacation rental software that helps manage reservations, advertise on listing websites, automate accounting and communication, and track operations. It offers an intuitive booking grid, websites with integrated content management, an online booking engine and guest portals. It also includes a CRM, lead management, work order management and reporting. Users can also leverage Airbnb integration, and create custom surveys and digital contracts.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$500 - $1,000
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Wise Agent

by Wise Agent
Wise Agent
Wise Agent is a cloud-based solution that helps real estate businesses and agents manage and automate different aspects of business operations such as communications, sales, marketing and transactions. Integrated with leading real estate technology companies, it helps businesses manage end-to-end processes, become more efficient, save time and operational costs and increase revenues.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

LetUs

by RentMoola
LetUs
LetUs is a well-known software platform that ranks 33 among all Property Management Software according to our research analysts and 14 crowd-sourced reviews from 2 sources. Starting from $0.50, LetUs is priced affordably and is most advisable for any company. LetUs can be deployed in the cloud and on-premise and is accessible from a fewer number of platforms including Windows and Linux devices. Similar alternatives to LetUs include RISSOFT, TrueRent and Property Genie.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$10 or less
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Rentberry

by Rentberry
Rentberry
Rentberry is a well-known software tool that ranks 34 among all Property Management Software according to our research analysts and 12 crowd-sourced reviews from 2 sources. Starting from $0, Rentberry is priced free of charge to start and is most applicable for businesses large and small. Rentberry can be deployed in the cloud. Similar alternatives to Rentberry include RISSOFT, Visulate and TrueRent.
User Sentiment User satisfaction level icon: fair
Cost Breakdown
$10 or less
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Hemlane

by Hemlane
Hemlane
Hemlane helps owners, agents, managers and tenants manage properties in the long run. Users can advertise properties, automate communication, access credit reports and store contracts. It provides applicant tracking, tenant screening, lease management, online rent and financials, and property maintenance. Customers can choose from three pricing options and take advantage of a one-month free trial.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

ResMan

by ResMan
ResMan
ResMan is a comprehensive property management software designed to streamline operations for property managers and owners. It's particularly well-suited for those managing multifamily residential properties, offering a suite of tools that cover leasing, accounting, maintenance, and compliance. One of the key benefits of ResMan is its ability to provide a centralized platform for managing all aspects of property management, enhancing efficiency and reducing the need for multiple software solutions. Users appreciate features such as automated rent collection, tenant screening, and customizable reporting, which significantly ease the day-to-day tasks of property management. When compared to similar products, ResMan stands out for its user-friendly interface and robust customer support. Pricing considerations for ResMan typically involve a monthly subscription fee, which may vary based on the number of units managed, making it scalable for both small and large property management companies. This flexibility in pricing, combined with its comprehensive feature set, makes ResMan a competitive option in the property management software market.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

iSite

by iSite
iSite
ISite is a popular application that ranks 37 among all Property Management Software according to our research analysts and 5 crowd-sourced reviews from 1 source. ISite is most advisable for medium-to-large-sized enterprises. ISite can be deployed in the cloud and on-premise and is accessible from a limited set of platforms including Windows and Linux devices. Similar alternatives to iSite include TrueRent, PropWorx and uLiving.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$10 or less
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

SoftPro

by softpro
SoftPro
SoftPro is a web-based application for supervising real estate closing, title insurance and escrow services. It offers accounting and reporting and allows users to manage documents, maintenance tasks and workflows. It helps automate processes and form submissions, and customize documents to stay compliant. It allows integrations with shipping, notary, underwriters and more. It has three plans: standard, select and hosted, and supports Windows.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$100 - $500
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Escapia

by Expedia Group
Escapia
Escapia is a cloud-based vacation rental software that helps market, manage and maintain properties. It’s trust accounting certified and can handle complex reconciliations. It has connections with more than 30 distribution channels and offers free listing on Vrbo. Businesses can receive intelligent performance insights based on data from Expedia and Vrbo. It also provides an integrated calendar to manage bookings, housekeeping and other tasks.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$10 or less
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Innago

by Innago
Innago
Innago offers a comprehensive software solution designed to streamline the complexities of property management. Tailored for small to mid-sized property owners and managers, Innago simplifies tasks such as tenant screening, lease management, rent collection, and maintenance requests. One of the key benefits of using Innago is its user-friendly interface, which makes navigation and operation straightforward for users of all tech levels. Additionally, its ability to automate and organize property management tasks saves users significant time and effort. Popular features include online lease signing, automated rent reminders, and detailed financial reporting, which collectively contribute to a more efficient management process. When compared to similar products, Innago stands out for its affordability, with a pricing model that lacks upfront costs, instead opting for a pay-per-use approach. This makes it an attractive option for property managers looking to optimize their operations without a hefty investment.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$10 or less
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

BReal

by BReal Estate
BReal
BReal is a well-known software solution that ranks 41 among all Property Management Software according to our research analysts. Starting from $300, BReal is priced cost-effectively, has offered a free trial in the past and is most fitting for any business. BReal can be deployed in the cloud. Similar alternatives to BReal include RISSOFT, Visulate and TrueRent.
Cost Breakdown
$100 - $500
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Buyer's Guide

Property Management CRM Software Is All About Centralizing Your Business’s Tenant and Prospect Data

By Riddhiman Roy, Market Analyst at SelectHub

Property Management CRM Software BG Intro

Property management isn’t only about catering to your existing tenants and offering them a great experience. You also need to reach out to new prospects, generate leads and market your property effectively. Juggling between these responsibilities can be cumbersome. This is where property management CRM software can help.

In this guide, we’ll discuss the benefits property management CRM can bring to your business and the key features you should look out for. We’ll also equip you with comprehensive software comparison and pricing strategies to scan the market and find the ideal solution for your business.

Executive Summary

  • Property management CRM software centralizes communication with tenants and prospective renters.
  • It’s a centralized repository of your leasing, tenant and marketing information, allowing you to search and locate information quickly.
  • The platform acts as the single source of truth for your leasing, marketing and accounting teams and helps improve collaboration across departments.
  • Due to the booming property management market, there are many systems available. To sift through the options, you must devise a requirements checklist and budget.
  • Make sure to ask plenty of questions to identify your internal requirements and understand the vendor and software better.
What This Guide Covers:

What Is Property Management CRM Software?

Property management CRMs are specialized customer relationship management modules for landlords and property management firms that help organize resident and prospect data. They let you create a database for current and prospective residents and view, edit and analyze information easily.

Today, almost every industry relies on CRMs to manage customer data. But property management requires specialized modules for handling two types of data sets with different needs and demands.

For example, your current residents can contact you via phone, text or email. Managing each conversation involving various topics like maintenance requests, lease terminations/renewals and rent inquiries can get overwhelming. Property management CRM solutions centralize your conversations and allow you to filter them, reducing the time spent looking for information and improving response times.

On the other hand, communications with prospects and lead management is a whole different ball game. These solutions help centralize conversations with prospects from each sales channel you use to market your properties. You can define multiple strategies to automate the initial conversation with prospects based on their lead source and referrals. The platform categorizes a prospect’s journey throughout the application process and helps you effectively turn leads into leases.

Primary Benefits

Property Management CRM Software Benefits

Related Categories

Create Meaningful Engagements

No one likes it when you pass around their queries between multiple customer service representatives. And we certainly don’t want to repeat our details, issues and questions every time a new team picks up our case.

Property management CRMs equip your sales and customer service reps with customers’ contacts, products and service histories before they start a conversation with them. Centralize your customer data to allow agents to pick up a case where the previous team member left off and ensure your customers have a seamless, consistent experience across channels and service agents.

Strengthen Decision-making

Property management CRM solutions are the primary repository of your tenant and prospect information. You can pull real-time data from multiple channels, create custom dashboards and track sales forecast reports.

Advanced solutions offer built-in AI to track market trends and provide actionable insights. You can develop lead scoring models and sales readiness grades to identify critical deals and prioritize the right leads.

Boost Customer Loyalty

Personalization is a key trend across major industries. Property management companies can improve customer retention rates by offering tenants and prospects a personalized experience curated to their taste, interest and navigation history.

According to a report, 49% of customers would remain loyal to a business and drive repeat sales after a personalized shopping experience. Property management CRMs can help businesses anticipate customer demands and key interest areas. Instead of sending generic marketing messages, you can tailor a message based on a prospect’s interest and buying preference.

Improve Collaborations

The right solution not only serves as a single source of information for your team but can also boost overall productivity and promote efficient internal processes between your sales and marketing teams.

For instance, sales representatives can pass on their insights about customer preferences to marketers, allowing them to create more engaging and targeted marketing campaigns. This, in turn, helps generate better leads that are more likely to convert into tenants.

Key Features & Functionality

In this section, we’ll discuss the key features required in a CRM solution to be a good fit for property management businesses.

Property Management CRM Software Features

Marketing Tools

An email template library allows you to design and send mass emails to tenants and prospects. The system integrates with Google and Facebook ads to track conversions across websites and campaigns. You can also define multiple communication approaches based on the source of a lead.
Resident and Prospect Notes

You can take notes for individual residents and prospects and assign them to their profiles. You won’t have to second-guess their preferences and can ensure consistent experiences throughout their journeys.
Lease Signing

Access a lease template library to design and personalize leases with a few clicks. You can store leases in individual tenant profiles for quick access.
Maintenance Requests

Renters may contact you on various channels to request property maintenance. Centralize maintenance requests from every disparate channel and keep track of activities from a dashboard. You can set reminders for critical activities and tasks.
Landing Page Builder

A few advanced solutions let you build rich landing pages with your business’s contact information and call to action. You can avoid hiring external web developers to design a landing page for your business from scratch.
Prospect Engagement

Set up trigger actions for each stage of the sales funnel to nurture cold leads. It allows you to reach prospects at the right time with the right message that helps convert prospects to tenants.

Software Comparison Strategy

The global real estate CRM software market is rising and expected to grow at a steady 6.4% CAGR from 2022 to 2028. The market has many options, and you should determine the features necessary for your operations before starting the software selection process.

You can start by assembling your business executives, stakeholders and department heads to discuss and identify the unique requirements each has from the property management CRM solution. Compile a list of your requirements and keep in mind the following factors while devising the checklist:

  • Integrations: You must ensure that the new solution connects with your existing systems and other potential software you might use in the future. A well-connected software stack facilitates smooth data transfer and helps you avoid manual re-entering of information in disparate systems.
  • Deployment: Although most solutions are available as SaaS and offer convenient accessibility via cloud hosting, you may want to consider on-premise deployment if you’re a large organization. Hosting the platform on proprietary servers leaves room for unlimited customizations that allows you to tweak the platform to meet your business’s whims.
  • Mobile Friendliness: Today, it’s all about remote workability. Look for a solution that gives you access via a mobile device and lets you stay on top of operations from remote locations.
  • Support: Not every business has the same technical and IT proficiency level. Find vendors that can offer long-term support based on your business’s IT expertise.

Cost & Pricing Considerations

Cloud-based real estate CRM solutions charge users a monthly subscription fee based on the number of tenants, units and team members using the platform. On-premise software requires a lump sum initial investment to acquire and deploy the software license on proprietary servers.

If it’s your first time using a property management CRM, you can consider free options and trials before easing into a paid advanced solution. The cost of cloud-based systems starts from $9 monthly and can exceed up to $4000 per month based on features and the number of properties and tenants.

Depending on the vendor, there may be additional costs for implementation, data migration, version updates, add-on features and premium support.

The Most Popular Property Management CRM Software

Before starting the software evaluation process, it’s important to understand that there aren’t perfect solutions that can fit every type and size of business. You must gauge your unique requirements and look for software that fulfills them without overcomplicating operations.

To kickstart your journey, we’ve listed overviews of some of the popular options available in the market as a reference point:

AppFolio

AppFolio is an all-in-one property management software with a powerful CRM module that lets managers effectively deal with residential, commercial and multifamily properties. It centralizes all your communications, including texts, emails and phone calls. You can send notices, documents and folders to residents and team members. Each resident receives a mobile-optimized portal to access documents and interact with managers and owners.

It offers a library of customizable message templates and streamlines board member meetings with features like voting polls, architectural requests, surveys and bulk messaging. You can create unique profiles for third-party maintenance and accounting vendors and track their activities from a centralized dashboard.

AppFolio

Track tenant, vendor and staff information from a centralized dashboard.

Yardi Voyager

Yardi voyager is one of the oldest and most reliable property management solutions with a modular architecture that lets you pick and choose the functions you require. Its Rentcafe CRM module allows you to turn leads into leases and stay on top of marketing campaigns with real-time notifications, unlimited custom follow-ups and centralized lead communications, including texts, emails and phone calls.

You can boost your tenant retention rate by offering them an intuitive and mobile-optimized platform to chat with managers, store personal information and renew or terminate leases. Consolidate all your business communication for easy trackability and improved accountability. You can also improve your ROI with reporting and analytics tools for marketing spend, lead scoring, employee performance, traffic patterns and more.

Yardi Voyager

Manage multiple properties, owners and businesses using a unified solution.

RealPage

RealPage is a comprehensive suite of management tools to handle residential, commercial, affordable and government properties. It offers an innovative CRM module that tracks a prospect’s journey from lead to lease. Get a thorough picture of the resident experience, including referrals to sister properties, leasing data, contact information and communication history.

You can allow prospective renters to self-schedule property tours using 3D floor maps and virtual tours. The system offers a native AI that compares benchmarks, market trends and competitor performance to provide actionable insights to your leasing team. The AI-powered chatbot helps you respond to prospect queries 24x7, schedule tours and provide support to existing tenants. The platform also automatically transcribes each leasing call, allowing you to evaluate performances and coach your team.

RealPage

The native AI automatically transcribes leasing calls and identifies critical information.

 

 

Questions To Ask

If you are unsure about your unique business needs, ask these questions internally to identify your requirements:

  • What are the key pain points we face while managing customer data?
  • Which features can help solve our problems?
  • What’s our preferred deployment model?
  • What’s our budget for the software and additional features?
  • Who will use the system?

Property Management CRM Software Key Questions

These questions can help you learn more about a vendor and its operations:

  • Can you customize the software to specific business needs?
  • What size of businesses can the software handle?
  • How do you ensure customer data security?
  • Which integrations does the software offer?
  • What are the support options and response times?

Next Steps

Property management CRM software is a game-changing tool that helps businesses centralize their prospects’ and tenants’ communications and information. You can offer your team a single source of information and improve collaboration between departments with robust search and filtering tools.

But picking the right software needs a careful assessment of your personal requirements and business budget. You can check out our free comparison report to compare market leaders and streamline the software evaluation process. Hopefully, this buyer’s guide can direct concerned professionals toward the ideal solution for their businesses. Happy selecting!

Product Comparisons

About The Contributors

The following expert team members are responsible for creating, reviewing, and fact checking the accuracy of this content.

Riddhiman
By Riddhiman Roy
Technical Content Writer
As a Senior Technical Content Writer at SelectHub, Riddhiman Roy delivers content about eCommerce, legal, employee scheduling, procurement, hotel management and property management software. He holds a Master's in multimedia journalism from the Indian Institute of Journalism and New Media. When he is not fighting huge-article-ogres and evil Grammarly suggestions, you can find him in his natural habitat grooving to music and banging his drumkit.
See Full Bio
Shweta
Technical Research By Shweta Bhandari
Senior Analyst
In her role on SelectHub's research team, Shweta Bhandari works on categories like manufacturing, CMMS, construction ERP, takeoff software, supply chain management, field service, construction bidding software and construction estimation software.
See Full Bio
Kankana
Technical Review By Kankana Kalita
Principal Analyst
A seasoned business and research analyst, Kankana Kalita specializes in ERP, CMMS, manufacturing, construction, supply chain, HRMS and CRM. Prior to joining SelectHub, she earned a Bachelor's degree in Computer Science and Engineering, an MBA in Operations and Marketing, and worked in email marketing and logistics.
See Full Bio
Pooja
Edited By Pooja Verma
Content Editor
Pooja Verma is a Content Editor and Senior Market Analyst at SelectHub, who writes and edits content for endpoint security, legal, CRM, fundraising software, eCommerce, and mental health software. She earned a literature degree from Miranda House, DU and also holds Master’s in Journalism from Symbiosis Institute of Media and Communication in India. In her free time, you can spot her reading a book or binge-watching the latest web series and movies.
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