Categories   >   Text Analysis Software
Last Reviewed: November 15th, 2024

Best Text Analysis Software Of 2024

What is Text Analysis Software?

Text Analysis Software dives into the world of unstructured data, deciphering meaning from vast volumes of text. It's built to sift through different forms of content- emails, social media posts, or customer reviews—to extract valuable insights. Its importance and benefits are closely tied to this problem-solving ability, making the slog through text convenient and objectively interpretable. Its key functionalities often incorporate sentiment analysis, topic modeling, and entity recognition. Emerging aspects include predictive modeling by folding in artificial intelligence techniques. Users are often businesses in sectors like marketing or customer service that handle copious amounts of customer feedback. Despite its numerous benefits, limitations include inability to understand context especially in ironic or metaphoric sentences and dependency on good quality input data for accurate output. Summing up, Text Analysis Software accelerates understanding of customer sentiments, contributing greatly to informed decision-making in an era that values customer centricity.

What Are The Key Benefits of Text Analysis Software?

  • Unveils hidden patterns.
  • Enhances customer understanding.
  • Improves decision-making processes.
  • Automates feedback analysis.
  • Facilitates real-time insights.
  • Minimizes manual labor.
  • Guides product development.
  • Drives personalized marketing.
  • Surveys competitive landscape.
  • Identifies potential risks.
Read more

Overall

Based on the latest available data collected by SelectHub for 21 solutions, we determined the following solutions are the best Text Analysis Software overall:

Qualtrics XM
Qualtrics XM
Start Price
$1,500
Annually
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
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Why We Picked Qualtrics XM

Over the past year, Qualtrics XM has emerged as a robust platform in the realm of customer experience management, distinguishing itself through a blend of comprehensive analytics, user-friendly design, and versatile survey tools. Users have lauded its ability to gather and analyze customer feedback across multiple channels, offering deep insights that drive strategic decisions. A standout feature is its predictive intelligence capabilities, which not only analyze past customer behavior but also forecast future trends, setting it apart from competitors like SurveyMonkey and Zendesk. However, some users have noted a steep learning curve and higher price point as potential barriers, particularly for smaller businesses or those with limited technical resources.

Despite these challenges, the depth of customization and integration options available with Qualtrics XM is frequently highlighted as a significant advantage. Users can tailor surveys and reports to meet specific needs, integrating data from various sources for a holistic view of the customer experience. This level of customization and integration is often cited as a key differentiator from other platforms, which may offer more out-of-the-box solutions but less flexibility. The importance of this cannot be overstated, as it allows businesses to adapt quickly to changing customer expectations and market dynamics.

Qualtrics XM is best suited for medium to large enterprises that prioritize a deep understanding of their customer experience and are willing to invest in a comprehensive platform. Its advanced analytics, predictive capabilities, and customization options make it particularly valuable for organizations that operate in dynamic industries or have a diverse customer base. While the initial investment in time and resources may be higher, the potential for actionable insights and strategic decision-making justifies the commitment for businesses focused on long-term customer satisfaction and loyalty.

Pros & Cons

  • Sophisticated Survey Design: Qualtrics XM offers a wide range of question types and logic options, enabling users to create complex and nuanced surveys that yield richer insights. The platform's user-friendly interface makes it easy to design surveys, even for those with limited experience.
  • Robust Reporting and Analytics: Qualtrics XM provides powerful reporting and analytics tools that allow users to easily analyze survey data and generate meaningful insights. Users can create custom reports, dashboards, and data visualizations to track key metrics and trends over time.
  • Actionable Insights: Qualtrics XM goes beyond simply collecting data; it helps users turn data into actionable insights. The platform's text analytics and sentiment analysis capabilities allow users to understand the underlying emotions and opinions expressed in survey responses, providing valuable context for decision-making.
  • Integrations and Partnerships: Qualtrics XM integrates with a wide range of third-party tools and platforms, such as CRM systems, marketing automation platforms, and social media platforms. These integrations allow users to connect survey data with other business data sources, providing a more holistic view of the customer experience.
  • Steep Learning Curve: The platform's extensive features and functionalities can be overwhelming for new users, requiring significant time investment to master. This complexity can hinder adoption and limit the ability to fully leverage its capabilities.
  • Cost: Qualtrics XM is known for its premium pricing, which may be prohibitive for smaller businesses or those with limited budgets. The pricing structure can also be complex, making it difficult to predict and manage costs effectively.
  • Mobile App Limitations: The mobile app's functionality is limited compared to the web version, restricting users' ability to manage and analyze data on the go. This can be inconvenient for teams that require flexibility and remote access.

Key Features

  • Automation: Automatically deliver recommended actions and notifications to the appropriate teams. Use drag-and-drop integrations to create a unified system of action within CRMs, ticketing platforms and messaging apps. 
  • Digital Optimization: Streamline customer engagement on digital channels. 
    • Customer Targeting: Deliver more personalized and relevant content to customers. Analyze customer behavior through targeted assessment. 
    • Apps: Optimize in-app experiences to improve brand reputation. Monitor app store reviews and automatically send recommended solutions to team members. 
    • Feedback: Gather feedback across every digital touchpoint and convert it into actionable insights. Gain insights about new digital products and services in real time. Connect with customers via app, web, chat or SMS. 
    • Customer Satisfaction: Use advanced statistics to compare customer journeys with their satisfaction scores. 
  • Dashboards: Collect feedback, design digital listening posts and create programs through intuitive dashboards. Use drag-and-drop modules to deliver feedback surveys across apps, mobile and web. 
  • Artificial Intelligence: Discover trends and patterns, and predict customer behavior via AI modules. 
    • Customer Behavior: Automatically view actions that enhance customer experience. 
    • Customer Interactions: Analyze comments from multiple sources like social media, chatbots, surveys, websites and more. Identify engagement across customer touchpoints. Analyze phone calls to uncover insights and track agents’ performance.  
    • Critical Issues: Monitor urgent issues and automatically follow-up via texts. 
    • Industry Knowledge: Leverage pre-built, industry-specific topic libraries. 
    • Statistical Analysis and Testing: Implement regressions, correlations, pivot tables, crosstabs, conjoint and cluster analysis. Automatically run relevant tests by computing data. 
  • Reputation Management: Extract data from online channels, automatically request positive reviews and publicly counter negative ones. Analyze user sentiment, track location-specific trends and get an overview of brand reputation across all digital channels. 
  • Personalization: Reduce churn by identifying at-risk clients and anticipating behaviors. Create tickets for queries and concerns, facilitating quick follow-ups. Connect with customers through SMS, chatbots, email, websites, apps and more to deliver personalized interactions. 
  • Voice of Customers (VoC): Base critical business decisions around customers. Gather real-time insights on crucial satisfaction drivers for first-time and regular clients. Deliver customized products, features and add-ons. 
  • NPS: Optimize the customer experience, identify dissatisfied customers, segment them by loyalty, compare against competitors and industry benchmarks, and track product improvements via the Net Promoter® Score. 
  • Feedback Management: Take quick actions on customer feedback with ticketing systems, resolution tracking and root cause, and text and statistical analysis. Automatically convert feedback into tickets by setting triggers. Monitor tickets, customer satisfaction, team productivity and first call resolution through role-based dashboards. 
  • Surveys: Increase brand awareness and customer retention through surveys. Use the drag-and-drop user interface to create customizable surveys or opt for pre-built ones. Deliver surveys across all channels like email, text, offline and native apps, chatbots and more. 
  • Integrations: Connect existing tech stacks with Google Analytics, Genesys Cloud, Salesforce, SlackIntegromat, Infotools, Adobe Analytics, Zapier, Quantum Metric and more. 
  • Security: Ensure data protection with encryption, FedRAMP authorization and ISO27001 and HITRUST certifications. Provides password-protected accounts, single sign-on and multi-factor authentication, user logs monitoring and data backups. 
Zendesk
Zendesk
Start Price
$55
Per User, Monthly
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
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Why We Picked Zendesk

Zendesk For Service offers streamlined tools for businesses of all sizes. It excels in features like ticket management, collaboration and knowledge management. Its interface is easy to use and understand, and there are plenty of onboarding resources for new users. The platform also offers numerous integrations with programs like CRM systems, project management tools and collaboration tools like Slack.

While users praised the comprehensive features and level of customization offered by the platform, they also said that this can make the learning curve steeper. Some customers were also disappointed by the lack of advanced reporting tools, the unresponsiveness of customer support and high cost for small businesses. All in all, Zendesk is a scalable and feature-rich solution for businesses looking for an efficient ticketing and support tool.

Pros & Cons

  • Ticket Management: 83% of users who talked about Zendesk’s ticket management features had a positive experience and praised the platform.
  • Ease of Use: 64% of users who talked about their onboarding and general experience using the platform said Zendesk was easy to use and learn.
  • Integrations: 57% of reviewers who mentioned integrations were happy with the range and variety of integrations available.
  • Knowledge Management: 83% of users who mentioned using the knowledge management and help center tools said they had a positive experience.
  • Collaboration: 92% of users who talked about Zendesk’s collaboration tools said that the platform made external and internal collaboration and communication easier.
  • Reporting: 55% of users who talked about the platform’s reporting and analytics tools complained about the lack of advanced reporting tools, especially on cheaper plans.
  • Customer Support: 70% of users who talked about contacting Zendesk customer service expressed dissatisfaction with their experience.
  • Cost: 100% of users who talked about pricing said that the cost of the platform was quite high for small businesses and businesses in developing countries.

Key Features

  • Ticketing System: Offer high-quality customer support across various channels with pre-built dashboards, automation, customer ticket fields and dynamic forms. Avoid misplacing tickets, produce faster resolution and boost the bandwidth via robust tools such as CSAT ratings, routing, service-level agreements and time tracking. 
  • Omnichannel Support: Offer quick and seamless customer support through multiple channels including email, phone, chat, customized chatbots, a website, WhatsApp, messaging, Facebook and Twitter to ensure faster resolutions 
  • Messaging and Live Chat: Engage in long-term, personalized conversations with customers to deliver instant support without any repetitions. Help customers get instant answers via bots and integrated programs with the ability to turn to a live agent whenever needed. 
  • Help Center: Give customers access to knowledge base articles and automated suggestion pop-ups to enable a streamlined and efficient self-service. Convert essential issues in the community into resolvable tickets and update reusable content from help centers and articles through content blocks. 
  • Voice Support: Deliver instant support to customers with a cloud-based voice solution, plug into 90+ telephone providers. Extend voice capabilities with services including redaction, quality assurance and advanced call transcriptions. 
  • Community Forums: Create a platform for customers to collaborate, provide feedback, review the product, and answer other user’s questions. Help them reach out for the most relevant services. 
  • Reporting and Analytics: Analyze how customers use websites, products, services and various support channels. Determine ways to improve the experience by getting instant access to insights and identifying problem areas via customizable, pre-built dashboards. 
  • Knowledge Base: Help customers get to know the services and products better by creating easy-to-read articles with rich formatting and translations to 40+ languages for a localized customer experience. 
Podium
Podium
Start Price
$0
Quote-based
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Key Features

  • Reviews: Receive notifications of new reviews in a single inbox for instant management. Integration with ERP, POS and CRM systems facilitates sending automated and customizable invitations to customers that help generate reviews. Monitor and compare company and competitor reviews to improve services. 
  • Automated Interactions: Strengthen customer engagement using an automated messaging system to interact with them. Send appointment reminders, request feedback and follow up on previous queries using SMS, Facebook Messenger and WhatsApp. 
  • Teamchat: Via one-on-one and group messaging, teams can discuss reviews, study customer questions and communicate developments through a centralized platform without needing emails, phone calls and other applications. 
  • Performance Analytics: Assess overall business performance. Its analytics package includes reports indicating key business metrics like leads generated, average site rating, total active conversations and reviews, median response time and more. 
  • Payments: Collect payments through options like Google Pay, HAS, Apple Pay, credit and debit cards, and bank transfers. Share payment links with customers via text messages. Incurs transaction fees for payments initiated. Provides instant refunds, invoices and fraud protection. 
  • Inbox: Organize customer conversations in a centralized location. View interaction history and customer profiles for context. Mark messages as read and unread, and allocate them to team members. Provides role-based permissions, customizable templates and automates responses. 
  • SMS Marketing Campaigns: Deliver brand-specific marketing campaigns via SMS. Evaluate their performance and results through the dashboard. 
  • Webchat: Use a chat widget on websites to initiate conversations, schedule appointments and answer queries. Customize it to add brand-centric greetings and avatars. Transfer conversations to different channels and auto-respond to FAQs. 
  • Video Chat: Personalize interactions by connecting with customers through secure video chat. Schedule virtual appointments, share screens and flip between selfie and regular mode.  
UserTesting
UserTesting
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
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Key Features

  • Testing: Connect with customers and gain insights through easy-to-use testing tools. Test prototypes, websites, app designs, campaigns, concepts and more. Provides usability, A/B and information architecture testing. 
    • Customizable Tests: Create customized tests — ask open-ended, multiple-choice and rating scale questions — or launch pre-formatted tests. 
    • Targeting: Target intended audiences via the “My Panel” and “My Recruit” modules. 
    • Tasks: Create and organize tasks in an integrated dashboard with a drag-and-drop interface. 
  • Feedback: Receive instant feedback on product issues, advertising campaigns, promotions and brands. Enhance marketing campaigns, gain a competitive edge and boost channel performance by connecting with customers, employees and partners. 
  • Integrations: Leverage integrations with other systems and technologies to extend functionality and increase data visibility. 
    • Technical Integrations: Share insights, schedule live conversations, add videos and clips, and launch tests by accessing connections with Jira, Slack, Trello, Outlook and Google Calendar. 
    • Ecosystem: Conduct quantitative studies by integrating with Qualtrics, SurveyMonkey and Medallia. Design prototypes through Adobe XD, InVision, Sketch and Figma. Transform data into insights via Adobe Analytics, Google Analytics and Pendo. 
  • Mobile Testing: Run customizable mobile tests to improve experiences and uncover insights on app abandonment and usage. Conduct tests on iOS and Android mobile devices and tablets. Test unreleased and live apps, mobile prototypes and AR/VR and web-based experiences. Leverage the tester’s camera and use the full-screen recording solution to get direct feedback. 
  • Video Interviews: Schedule instant one-on-one interviews with target customers through a live conversation module. Ask follow-up questions, note important details and pick up non-verbal cues. Supports multiple time zones, screen sharing and recording. 
  • Customer Network: Get access to diverse and vetted customer groups through the contributor network. Select audience demographically using advanced targeting. 
  • Security: Protect data with 256-bit AES encryption and Amazon Web Services, which also offers property data storage. Provides disaster recovery, service authentication, restricted access and single sign-on options. 
Acoustic
Acoustic
Start Price
$0
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
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Key Features

  • Analytics: Optimize experience, observe user intentions, identify at-risk customers and measure campaign performance by leveraging the analytical module. 
    • Digital Analytics: Gather insights on visitors and conversion rates across all digital channels. 
    • Customer Analytics: Analyze behavior data at individual and multi-channel levels. Collect information across several touchpoints to investigate customer abandonment, action replication and task duration. 
    • Dashboards and Reporting: Glean shareable insights and digital metrics via easy-to-use dashboards. Monitor purchases and objectives to understand clients’ lifetime value. 
  • Personalizations: Increase engagement by delivering brand-centric, customized buying experiences and relevant product suggestions. Create targeted marketing campaigns based on defined segments. Implement A/B testing for web channels and receive notifications post-completion. 
  • Content Management: Manage content creation, implementation and other processes within an AI-based system. 
    • Content Repository: Easily search in a unified repository and pull up templates, approvals, publishing reviews and more. Store content and media in a centralized place and deliver consistent content across all channels. Add reusable and repurposable copies, images and other assets. 
    • Content Creation: Create content for use across multiple touchpoints like emails and landing pages. Pick layouts, edit pages, implement and mobilize content, and search through the library. Access Shutterstock’s editor and more than 200 million content pieces. Distinguish product- or brand-specific items by identifying elements and characteristics. 
  • Campaign Management: Enhance engagement and appeal to new clients by creating personalized, multi-channel campaigns. Target specific audiences based on preferences, behavioral patterns and profiles. Measure performance, clicks, unsubscribes and opens through customizable dashboards. Facilitates email, social media, SMS and mobile marketing. 
  • Mobile Optimization: Streamline experiences across all touchpoints through the AI-powered mobile marketing module. Deliver tailored content, automate communications and understand mobile-based journeys. 
  • Integrations: Access pre-built and click-to-connect integrations with Salesforce, SugarCRM, Google Analytics and more. 
  • Website Interactions: Track what customers see and the actions they take on web and mobile devices. Visualize customer behavior on web pages through heat maps. Replay and record all sessions, and send them to the legal or compliance team, as needed. 
  • Digital Experience Management: Capture, manage and observe visitor interactions. 
    • Call Center Data: Connect online data with call centers. Predict spikes and dips in calls to prepare teams for quick issue resolutions. 
    • Protection: Detect counterfeit activities and time-sensitive opportunities. 
    • Reporting: Gain real-time insights on customer abandonment, business health and errors. Maintain comprehensive reports that can be sent to decision-makers. 
Hotjar
Hotjar
Start Price
$0
Annual, Free
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Key Features

  • Heatmaps: Visualize where visitors are clicking, scrolling and moving on the website. Analyze user behavior to uncover successful elements and identify underperforming pages. Compare engagement levels on multiple devices and detect problems like unclickable links and broken forms. Run A/B tests to observe changes. 
  • Recording: Monitor what visitors see on the website through live playbacks. View complete recordings to observe mouse and rage clicks and retractions. Use filter recording to identify obstacles and frustration points instantly. Upload custom data to filter recordings based on customer segments like loyalty, at-risk and spendthrift. 
  • Surveys: Use surveys to discover reasons for potential obstacles, customer churn and product likability, and gather insights on new launches. Generate customizable surveys that measure customer satisfaction and loyalty metrics like NPS, CSAT and CES. 
  • Feedback: Capture positive or negative customer reactions in real time. Set benchmarks like user ratings to discover problematic aspects and low-performing pages. Collect localized input in more than 40 languages. 
  • Integrations: Leverage connections with Google Optimize, Slack, Zapier, Segment, Hubspot and Omniconvert. 
  • Security: Ensure data protection through Amazon Web Services. Provides internal and external checkpoints in applications. It is PCI compliant and ISO-27001 certified. 
Genesys
Genesys
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
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Key Features

  • Chatbots: Deliver instant, personalized and automated services via bots. Let customers use self-service for simple queries and seamlessly hand-over conversations to live agents when necessary. Build conversational bots and use them on multiple platforms like Google, IBM, Facebook Messenger, Whatsapp and Apple Business Chat. 
  • Email: Enhance the customer experience with quick issue resolution and personalized responses. Respond faster by using customizable canned responses. 
    • Intelligent Routing: Deliver emails to appropriate agents or a shared mailbox according to priority, business rules and resource availability.  
    • Blocking and Virus Protection: Block specific addresses from sending emails to agents. Protects against spam and viruses. 
    • Text Formatting and Images: Add bullets and number lists, change colors, highlight text and attach files and images. 
  • Voicebots: Deploy automated support across all channels through AI-powered voicebots. Create task-specific bots for bills or account administration through the drag-and-drop builder. Provides cross-selling and up-selling opportunities via personalized recommendations. 
  • Live Chat: Facilitate real-time, two-way conversations by providing personalized support and additional details to customers via the live chat widget. Reach out to customers based on web page activity by assigning several triggers like behavior, availability and segmentation. Provides skill-based routing, post-chat surveys, typing indicators and channel escalation options. 
  • Integrations: Via open APIs, connect existing tech infrastructure with webhooks, CRMs, PBX, ACD, pre-built and third-party applications, and other legacy solutions. 
  • Messaging: Connect with customers on Facebook Messenger, Whatsapp, WeChat, SMS and other chat platforms. Route conversations to agents with contextual information for faster issue resolution. Optimize messaging experiences by using interactive elements and suggested actions. 
  • Reporting: Convert customer interactions across all touchpoints into actionable insights. 
    • KPIs and SLAs: Track relevant metrics to measure resolution rates and customer satisfaction. Compare historical and real-time data. Filter, save and export details. 
    • Tracking: Monitor customer journeys to make proactive decisions at the right time. 
    • Analytics: Analyze call recordings and text conversations on email, social media or chat to uncover insights and identify issues. Measure previous and real-time email performance. Use predictive analytics to anticipate customer interactions and discover trends. Provides data visualization modules. 
    • Dashboards: Access data through real-time, configurable dashboards and add necessary parameters and filters. 
  • Routing: Assign appropriate agents to customers based on their needs and preferences. Use predictive routing to prioritize tasks and anticipate outcomes. Reduce resolution time by shifting from one channel to another without losing context. Build customer and agent profiles for personalized interactions. 
  • Security: Protect public or private cloud-enabled call center platforms and secure data through firewall capabilities and its signature-based Network Intrusion Detection system. Provides multi-stage authentication and 24/7 CCTV surveillance at data centers. PCI Level 1 and HIPAA Compliant, and SOC 2 certified. 
Birdeye
Birdeye
Start Price
$300
Monthly
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Why We Picked Birdeye

Birdeye is a business reputation management software that enables users to collect reviews, run surveys, convert leads, get referrals and more to drive customer engagement and grow their businesses. Positive user reviews mentioned it offers an intuitive platform with top-notch customer service and a variety of features to meet industry-specific requirements.
According to negative reviews, new features cost extra and are not bundled in with existing plans, listings are difficult to set up and maintain, email notifications are not detailed and the solution, as a whole, is expensive.

Pros & Cons

  • Usability: The software is visually appealing and easy to understand, according to 96% of users who mentioned this.
  • Customer Service: 100% of users who reviewed this aspect said the support is top-notch and service reps are informative.
  • Reporting: About 74% of users who mentioned this said the reports are easy to understand and generate.
  • Features: Regarding this aspect, approximately 70% of users said that the solution offers a range of dynamic features suited to various needs.
  • Pricing: About 60% of users said the software is not cost-effective.
  • Customer Support Issues: Difficulty reaching support representatives in a timely manner and a lack of responsiveness to customer inquiries have been reported.
  • Technical Issues: Users have experienced challenges with software functionality, including problems with review generation and data syncing.
  • Pricing Concerns: The cost of Birdeye's services has been cited as a drawback, particularly for small businesses with limited budgets.

Key Features

  • Online Reviews: Generate and manage online reviews to improve SEO performance and attract new customers. Set up customizable widgets for reviews, get instant notifications and share them on company websites and social media. Send review invitations and publish them on Amazon, Facebook, Healthgrades, Zillow and other platforms through a centralized dashboard. 
  • Unified Inbox: Manage conversations in a single inbox with advanced features. Send attachments and images, get automated review responses and assign individual chats to specific teammates. View customers' Experience Scores and interaction history to generate specific responses and access reviews, referrals, surveys, texts, emails, voicemails and more in one place. 
  • Surveys: Create surveys with a range of question types, advanced display logic and an intuitive UI. Send feedback surveys, internal employee surveys, two-way interactive Pulse Surveys and more. Turn surveys into text conversations with Robin Automation. Follow up with respondents using email, video or chat conversations, alert the team on survey responses and turn survey feedback into actionable insights. 
  • Reports: Access various reports built using data from a business profile and customer reviews in chart and table formats. Monitor review and rating performance over time. View and track platform usage, visitors, average response time and campaign performance, among other metrics. Download reports in PDF and Excel formats. 
  • Webchat: Add a customizable chat widget to the website and program it with a manual response system. Provide automated messages to accept appointments, share hours of operation and respond to emergencies. Engage visitors with real-time conversations, generate leads using business texting and understand how visitors use webchat with the help of Google Analytics. 
  • Pages: Optimize SEO by creating mobile-friendly custom pages for every location. Customize pages to include brand-specific content, business hours and online reviews. Add advanced search options and let customers search by city, zip code and interactive maps. Manage data in a centralized repository. 
  • Integrations: Connect with CRMs, accounting systems, business management tools, eCommerce solutions and more. 
  • Ticket Management: Resolve issues quickly by converting responses, texts, WebChat messages, social comments and reviews into support tickets. Automatically generate workflows based on certain triggers like ratings, reviews and keywords. Assign tickets to team members and filter them based on priority. Track status, response rate and resolution time. 
Canny
Canny
Start Price
$150
Monthly
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
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Request Pricing Request Demo

Why We Picked Canny

Canny has received high marks from users over the last year, with an average rating of 4.5 out of 5 stars. It is praised for its intuitive interface, powerful features, and excellent customer support. One of Canny's key strengths is its ability to collect and organize customer feedback, making it easy for teams to identify and prioritize issues. Its roadmap feature is also highly valued, as it allows teams to plan and track their progress on customer-driven initiatives.

Canny compares favorably to similar products in several ways. First, its focus on customer feedback sets it apart from other tools that prioritize internal communication. Second, its powerful analytics and reporting capabilities give teams deep insights into customer sentiment and behavior. Third, Canny's roadmap feature is unique in its ability to link customer feedback directly to product development, ensuring that customer needs are met.

These differentiating factors are important because they enable teams to build products and services that are truly customer-centric. By understanding customer needs and feedback, teams can make better decisions and deliver a better customer experience. Canny is most suited for companies that are committed to customer-centricity and want to improve their product development process. Its powerful features and ease of use make it an ideal tool for teams of all sizes.

Pros & Cons

  • Customer Feedback Hub: Centralizes all customer feedback from various channels, providing a comprehensive view of customer sentiment and requests.
  • Feedback Prioritization: Enables users to prioritize feedback based on customer demand, impact, and alignment with business objectives.
  • Roadmap Planning: Integrates with product roadmap tools to help teams plan and track feature development based on customer feedback.
  • Customer Engagement: Provides channels for customers to engage with the product team, share ideas, and track the progress of their feedback.
  • Analytics and Reporting: Offers robust analytics and reporting capabilities to measure the impact of customer feedback on product development and customer satisfaction.
  • Lack of Customization: Canny's user interface is inflexible, making it challenging to tailor the software to specific team needs and branding guidelines.
  • Limited Reporting Capabilities: Canny's reporting features are basic, providing limited insights into customer feedback and product roadmap progress.
  • Slow Response Times: Users have reported experiencing delays in Canny's response time, affecting their ability to efficiently manage customer feedback.
  • Lack of Integrations: Canny's limited integrations with other tools make it difficult to connect with existing workflows and software.
  • Pricing Concerns: Some users have expressed concerns about Canny's pricing model, finding it expensive for the value provided.

Key Features

  • Feedback Management: Collect customer feedback from multiple sources in a centralized place. Create a uniform data gathering process across the entire team. 
    • Comments: Ensure important reviews stay on top. Enhance readability by formatting posts. 
    • Customization: Incorporate brand logo, colors and prompts. 
    • Board: Gather insights privately and publicly through a feedback board. Limit access to boards by selecting privacy settings. Add custom fields like company type and monthly expenditure.
    • Profiles: Tie feedback with existing accounts and automatically categorize similar requests. See votes from customers on their profiles. 
  • Segmentation: Make informed product decisions by segmenting feedback data into groups, tags and categories. 
  • Project Management: Sync with project management tools and see statuses in real time. Store product backlogs in the system. 
  • Roadmapping: Create public and private roadmaps. Rank and score components, and organize them based on priority. Set feature availability estimates and customize prioritization according to relevant factors. 
  • Communication: Keep customers and stakeholders in the loop about product updates and new features. Schedule releases, close feedback threads and add custom labels in the product changelog. 
  • Integrations: Leverage connections with Salesforce, Microsoft Teams, Slack, Intercom, Zapier, Zendesk, Jira, GitHub, Integrately and more. 
  • Security: Protect data through Amazon Web Services and SSL encryption. SOC 2 certified. 
Sprinklr
Sprinklr
Start Price
$199
Quote-based
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Key Features

  • Case Management: Quickly resolve issues by identifying sentiments and automatically routing customers to the appropriate resources and agents. 
  • Omnichannel: Engage with customers across several channels, including messaging platforms, social media sites, virtual communities and more. 
  • Self-Service Chatbots: Use conversational bots to solve general and recurring customer queries at scale. Humanize automated interactions by following language change, context and cues; seamlessly hand-over to agents when necessary. Customize chatbots for every channel. 
  • Digital Community: Provide customers with a forum to post their issues and solutions. 
  • Feedback: Gather feedback in real time and across multiple digital channels through CSAT and NPS surveys. Segment results based on locations, channels, products, queues and groups. Automatically receive alerts for negative sentiment. 
  • Dashboards: Monitor performance, customer sentiment and crucial KPIs and SLAs.s 

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Start Price
Free Trial
Company Size
Deployment
Platform
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Qualtrics XM
$1,500
Annually
Yes
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Cloud On-Premise
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Qualtrics XM
Zendesk
$55
Per User, Monthly
Yes
Small Medium Large
Cloud On-Premise
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Zendesk
Podium
$0
Quote-based
Yes
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Podium
UserTesting
Still gathering data
No
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
UserTesting
Acoustic
$0
No
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
Acoustic
Hotjar
$0
Annual, Free
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
Hotjar
Genesys
Still gathering data
No
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
Genesys
Birdeye
$300
Monthly
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
Birdeye
Canny
$150
Monthly
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
Canny
Sprinklr
$199
Quote-based
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
Sprinklr

All Text Analysis Software (21 found)

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Qualtrics XM

by Qualtrics
Qualtrics XM
Qualtrics is a web and mobile-based platform that enhances an enterprise’s customer, employee, product and brand experiences. Predictive intelligence and analytics help teams gain a comprehensive view of customer needs and experiences through real-time feedback, actionable data, precision targeting and prescriptive insights. Organizations can find ways to improve their offerings and achieve higher ratings by tracking app store reviews.Users can access integrations with CRMs, ticketing processes, chats and analytics modules like Adobe Analytics, Google Analytics, FullStory and Quantum Metric. It also includes brand tracking, ad testing, product pricing research, market segmentation and more.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$1,000 or more
Company Size
Small Medium Large
Deployment
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Platform
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Zendesk

by Zendesk
Zendesk
Zendesk For Service is a scalable platform offering streamlined customer and sales support. Agents can resolve problems efficiently, and track and prioritize support tickets. Omnichannel support allows users to centralize customer interactions across phone, chat, email and more. Its built-in intelligent routing reduces resolution time by automating ticketing queues and ensuring an appropriate customer-to-agent fit. Customizable, shareable and pre-built dashboards help users gain actionable insights through real-time data. Teams can leverage the integrated knowledge base management tools to empower customers to resolve issues by themselves. AI-powered bots optimize engagement by providing 24/7 support, answering FAQs, collecting information, delivering chat transcripts and auto-filling ticket fields. Its other offerings include a self-service portal, reporting and analytics, an IT service desk and more. To explore other popular solutions offered by Zendesk, visit our Zendesk company page. Pros Easy to use Scalable Multi-channel Integrations Customization Cons Costly Limited reporting Learning curve Collaboration limitations Integrations limitations
User Sentiment User satisfaction level icon: great
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Podium

by Podium
Podium
Podium is an interaction management software that enables businesses to boost communication with customers, leads and teams. It includes messaging, listing management, reporting, customer sentiments and more. It enables online review management by combining customer interactions and online reviews from several websites (including Google, Facebook and Tripsor) into a single dashboard. Customizable surveys and follow-up options allow teams to gather real-time feedback across all touchpoints and initiate a two-way conversation for quick issue resolution. Users can streamline customer conversations by accessing remote connections and collaborating on leads from one inbox. SMS campaigns help teams foster better customer relationships and gain insights by delivering personalized content to segmented groups. Organizations can leverage the integrated Google Analytics module to gauge website performance and analyze customer interactions. It offers automated and smart responses to initiate leads and answer FAQs. It enhances business exposure to significant websites when searching for local SEOs. It is available on desktop, Android and iOS devices and serves industries like auto, entertainment, healthcare and more.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$10 or less
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

UserTesting

by UserTesting
UserTesting
UserTesting is a self-service human insight platform that provides qualitative feedback by analyzing the target audience’s behavioral patterns. Users can test prototypes and websites, and connect with customers for a detailed understanding of their needs and expectations. Self-guided tests and remote interview options enable teams to receive valuable feedback from a dynamic audience within hours. It provides research across product, design and UX, marketing, and executive teams to integrate customer feedback into every process.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$100 - $500
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Acoustic

by Acoustic
Acoustic
Acoustic is an analytical tool that helps optimize user experiences through actionable insights. It provides teams with customer behavior data by generating holistic user profiles across multi-channel journeys. Marketers can deliver personalized campaigns, improved engagement, user experience analytics, streamlined content creation and management, and more by accessing the marketing cloud.A built-in data exchange layer ensures bi-directional exchange of information across existing technical infrastructure. Mobile, email and social marketing inclusions enable real-time engagement with customers.
User Sentiment User satisfaction level icon: good
Cost Breakdown
$10 or less
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Hotjar

by Hotjar
Hotjar
Hotjar is a behavior analytics solution that helps organizations acquire valuable customer feedback and insights through heatmaps, session recordings and surveys. It assists marketers in gauging customer behavior through visual representation of where they’re clicking and scrolling on a website. A/B testing allows teams to improve content engagement and pinpoint underperforming pages. Support reps can get real-time feedback, compare traction on multiple devices, identify key user segments and observe user attention for an optimized marketing strategy.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$10 or less
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Genesys

by Genesys
Genesys
Genesys is a cloud-based platform that streamlines customer engagement through its all-in-one contact center. Its AI-powered capabilities help in forecasting, scheduling, analyzing performance and more. Users can leverage speech-enabled IVR, chatbots and voicebots to automate conversations across multiple channels and deliver 24/7 self-service assistance.Predictive routing connects customers with the most qualified support agents for optimized interactions. Teams can tailor dashboards according to their requirements and respond to customers instantly based on real-time information. Integrations are available with PBX, ACD, CRMs, case management and other legacy connectors.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Birdeye

by Birdeye
Birdeye
Birdeye is a comprehensive platform designed to enhance Customer Experience through a variety of tools, including reputation management, customer surveys, and review generation. It's particularly well-suited for businesses of all sizes that are keen on improving their online presence and engaging more effectively with their customers. One of the key benefits of Birdeye is its ability to aggregate feedback from multiple sources, providing businesses with a holistic view of their customer satisfaction. Popular features include the automation of review requests and the ability to respond to reviews directly from the platform, which significantly streamlines the process of managing a business's online reputation. When compared to similar products, users often highlight Birdeye's user-friendly interface and robust analytics as distinguishing factors. Pricing for Birdeye varies based on the specific needs and size of a business, typically involving a monthly subscription model. This flexibility in pricing ensures that businesses can find a plan that fits their budget while leveraging the platform's powerful features to enhance their customer experience.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$100 - $500
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Canny

by Canny
Canny
Canny is a web-based platform that helps B2B companies collect and analyze customer feedback. Its built-in changelog provides custom labels and markdown support, allowing teams to announce product updates in a personalized way for enhanced engagement. Teams can access feedback from different sources and segment them into groups to make informed choices. It also provides customized offerings to accommodate user priorities. Integrations with Salesforce, Slack, Intercom, Zapier, GitHub and other communication channels ensure seamless workflows.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$100 - $500
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Demo Pricing

Sprinklr

by Sprinklr
Sprinklr
Sprinklr is a unified platform that optimizes digital customer experiences through Modern Marketing, Advertising, Research, Care and Engagement modules. It helps businesses convert customer data into valuable insights across digital channels like Twitter, Facebook, Instagram and other news sites, forums, blogs and more. Real-time content optimization enables teams to better communicate with and deliver relevant, engaging information to customers.Its AI-powered engine offers personalized experiences, automated workflows, key competitor insights and market trends, integrated bots, conversation suggestions, actionable insights and more. Integrations with CRMs, email, surveys and marketing automation help teams get a more comprehensive view of their customers.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$100 - $500
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Delighted

by Bain & Company
Delighted
Delighted is an AI-based platform that uses a proprietary customer loyalty metric methodology to provide real-time, actionable customer feedback through surveys. Organizations can choose to deliver surveys to customers via email, SMS, link, kiosk, iOS SDK or website. Smart trends optimize feedback by categorizing responses and analyzing recurring patterns for valuable insights.Users can choose from multiple survey types like Net Promoter Score, smiley, 5-star, customer satisfaction, customer effort score and thumbs up/down. Integrations with APIs, email, webhooks, Microsoft Office 365, MailChimp, Salesforce and more enable flexible operations.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$100 - $500
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Demo Pricing

Medallia

by Medallia, Inc.
Medallia
Medallia is a scalable and secure cloud-based platform that delivers data-driven analytical modules to manage customer and employee experience. It helps teams capture signals across every touchpoint by enabling customer engagement through the web, email surveys, messaging, mobile feedback, IVR processes, IoT devices and other digital channels. Users can optimize workforce experience by leveraging data to analyze survey insights, measure talent lifecycles and deploy role-based dashboards. Qualitative insights and real-time alerts provide a complete picture of personnel and customer profiles, empowering organizations to identify opportunities on both ends.Marketers can test prototypes, target user segments, visualize journeys and collect feedback on product attributes through A/B tests and product feedback management. Real-time integrations are available with Slack, Workplace by Facebook, Salesforce, Marketo and other legacy connectors.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$1,000 or more
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Verint

by Verint Systems Inc.
Verint
Verint is an all-inclusive, unified analytical tool that helps brands build consistent customer relationships. Its native cloud architecture allows users to generate a unified data hub to drive customer interactions across multiple touchpoints. Transform unstructured data into actionable intelligence, observe customer intent, detect data anomalies and utilize machine learning to enhance operations with its embedded AI and analytics. Optimize workloads to increase engagement and productivity by automating planning, forecasting and scheduling through workforce engagement.Users can capture and retrieve interactions across voice, video, chat and other communication modules, with end-to-end encryption. It also offers speech analytics, text analytics, digital behavior analytics, virtual assistant, knowledge management, experience management and more.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$100 - $500
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Alchemer

by Alchemer
Alchemer
Alchemer (formerly SurveyGizmo) is a feedback management software that helps businesses collect and analyze feedback. It lets teams create and launch advanced surveys to gather crucial insights from markets, customers and employees.It offers a Voice of the Customer (VoC) program to capture customer sentiment at a micro-level. Other capabilities include risk assessment and employee experience management.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$100 - $500
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Gladly

by Gladly
Gladly
Gladly is a web-based platform that offers people-centric services. It logs customer attributes including name, address, preferences, conversation history, order details, purchase history, loyalty status, return rate and more in a centralized view, enabling agents to have better informed and more personalized interactions with customers.Intelligent routing ensures proper customer-to-agent fit, assigning calls according to context, urgency and customer history. Its built-in interactive IVR offers voice and touch-tone recognition, multi-language support, IVR-to-SMS call deflection and more. Integrations with e-commerce sites, web forms, CRMs, APIs, payment processes, chatbots and more accelerate workflows.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Demo Pricing

QuestionPro

by QuestionPro Survey Software
QuestionPro
QuestionPro is a web and mobile-based online survey platform. It assists users in creating personalized, multi-lingual and real-time surveys, offering more than 250 templates for customer satisfaction, market research, academic research and more. Organizations can identify workforce trends and receive real-time employee feedback by leveraging intuitive dashboards. It enables teams to glean actionable insights, generate segmentation metrics and observe customer behavior through access to analytical techniques.Its market research modules include conjoint analysis, MaxDiff analysis, card sorting, A/B test responses, heatmap analysis, Van Westendorp pricing and more. The FTP sync inclusion automates processes by integrating survey feedback with legacy CRMs and marketing technologies.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Demo Pricing

Uxpressia

by Uxpressia
Uxpressia
UXPressia is an online tool that streamlines customer-centric processes through journey maps, personas, impact maps and templates. It offers real-time collaboration with teams, clients and stakeholders, updating edits instantly across all devices. Generate an omnichannel view across multiple touchpoints, visualize desired paths, pinpoint customer emotions and more with customer journey maps. Share, download and export maps and personas, with customizations to integrate logos, links and company colors in PDFs, PNGs, CSVs and PowerPoint files. Users can choose personalized free industry-specific templates from the library.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$10 or less
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

InMoment

by InMoment
InMoment
InMoment is a unified, cloud-based experience intelligence solution that improves the customer, employee and business experiences. Users can create, schedule and share personalized reports and dashboards with live data sets, enhancing customer interactions. Organizations can leverage the EX and MX Cloud to gain employee perspectives and industry insights, respectively. Active Listening Studio delivers smart surveys, real-time responses, social monitoring and more.Automate workflows, collect data from third-party modules, analyze feedback and manage cases by accessing flexible integrations with CRMs, APIs, HRIs, social media and other legacy communication channels. It also offers case management, data management, data exploration, action planning and more
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$100 - $500
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Clarabridge

by Clarabridge
Clarabridge
Clarabridge is an AI-powered text and speech analytical tool that helps businesses extract actionable, omnichannel insights by collecting and analyzing data across several touchpoints. Its NLP engine evaluates interactions and allows teams to derive a contextual understanding of customer feedback through various metrics and methodologies, including an effort score, 11-point sentiment scale, built-in categorization, semantic analysis and more.Connections across messaging channels, social networks, email and other communication methods ensure real-time conversations with all customers. Its preemptive responses and templates help businesses get ahead of any unplanned crises. Integrations with existing APIs, CRMs, ticketing processes and more help teams comprehensively access customer details.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$10 or less
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Kentico

by Kentico Software
Kentico
Kentico is a cloud-based solution that helps manage content and digital experiences. It streamlines tasks, content production, business collaborations, content delivery and integrations. Users can ensure engaging and personalized experiences for existing and potential customers by creating digital touchpoints across websites, online stores, email campaigns and mobile devices. They can also leverage the .NET MVC architecture to build new and developed life cycles. Workflow management helps match business processes and align internal operations.Its built-in AI and analytics optimize digital initiatives by allowing users to track the most visited pages, create customized websites, send newsletters and identify recurring visitors. It enables businesses to remind customers about abandoned shopping carts and notify them to reorder favorite products. It also includes flexible payment and shipping options, automated checkout processes, marketing integrations and multi-store management.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$1,000 or more
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Buyer's Guide

Text Analysis Software Is All About Understanding Customer Sentiment 

By Saumya Anand, Market Analyst at SelectHub

Text Analysis Software BG Intro

Have you ever tried to decode the meaning behind a message you’ve received? Whether the “ok” text has hints of passive aggression or not? We’ve all been there, right? A text analysis software does precisely that on a much larger, sophisticated scale!

Customers interact with brands on several platforms. They leave comments on social media and app stores and feedback on polls and surveys. Merely storing all these insights in an Excel spreadsheet or manually classifying them as negative or positive isn’t going to cut it. It may end up doing more harm than good.

Here’s where the solution comes into the picture. It interprets customer engagement across your company’s channels to derive intelligent insights from texts

We’ve curated a thorough buyer’s guide to acquaint you with text analysis software. We cover the top benefits, features and how to go about your software selection process.

Executive Summary

  • Text analysis software converts unstructured data into actionable insights.
  • The solution has several advantages like real-time feedback monitoring, tracking brand image and conducting market research.
  • Its features include sentiment analysis, language detection, data extraction and reporting.
  • Streamline software selection by creating a requirements checklist.
What This Guide Covers:

What Is Text Analysis Software?

Text analysis software sorts and analyzes raw textual data to uncover actionable business insights. It extracts keywords and entities and classifies text based on sentiment, topic and intent. By analyzing text from disparate data sources, businesses have the ammo to understand customer behavior and improve their services.

As a company, you probably deal with terabytes (if not petabytes) of data. Most of this is raw information in the form of emails, chats, survey answers, transcripts, online reviews and social media posts. In fact, 90% of the world’s data is unstructured. Text analysis software leverages machine learning and natural language processing (NLP) to help you easily interpret all that textual information at your disposal.

Text Analysis Software Categories

Aside from being a standalone system, it also works in tandem with customer experience software, big data analytics and business intelligence tools.

Primary Benefits

The global text analytics market is booming. It’s forecasted to reach $14.84 billion by 2026 at a CAGR of 17.35%. Industries are increasingly using the system for fraud and risk management, business intelligence and even cybercrime prevention.

49% of CX leaders deem real-time sentiment analysis a valuable feature for maintaining customer service. As is evident, the solution offers a myriad of perks, including:

Primary Benefits of Text Analysis Software

Monitor Feedback

Customers leave their footprints all over the internet. Keeping track of them is as impossible as outrunning a cheetah. Text analysis software enables you to monitor customer interactions and feedback round the clock. It automatically sends texts to agents with negative or urgent connotations, prompting them to take action.

Gauge Brand Image

Text analysis solutions allow you to monitor brand perception online. You can also measure changes in customer sentiment through monthly and quarterly comparisons.

Process Data at Scale

Swift through hundreds of data sources like emails, social media, chats, support tickets, documents and more in real time.

Optimization and Accuracy

To err is human — text analysis systems help overcome this flaw with the ability to analyze, perceive and sort through data quickly and accurately. This helps save time so you can focus on more pressing tasks.

Effectively Close the Loop

Ticket volume is expected to increase by 9% or less this year, according to Zendesk. That’s a lot of tickets to answer to.

Text analysis software lets you automatically categorize incoming customer messages based on subject, priority or other variables. This way, you can send queries and grievances to dedicated agents and put out the fire before anyone even lights up a match!

Identify Strengths and Weaknesses

Social media and review sites are Pandora’s box of useful information regarding your products and services. You can improve marketing and communication strategies and modify offerings based on public reaction by gathering feedback data. Find out which feature is well-liked and which one needs fine-tuning by segmenting reviews according to keywords and sentiments.

Text analysis software also tracks customer behavior to identify recurring patterns, which helps businesses make informed decisions.

Key Features & Functionality

Text Analysis Software Features

Sentiment Analysis

Understanding how customers feel about your products and services is paramount to business sustainability. Text analysis software allows you to analyze customer feedback and classify them as positive, negative or neutral.

By identifying the sentiment, you can decide how you want to act on it. For example, multiple negative reviews about a module can prompt you to make necessary upgrades.
Data Extraction

Extract customer information from channels like social media, texts, chats and emails. Keyword extraction highlights the most often used words to help determine patterns and themes. You can identify crucial details like addresses, phone numbers and email addresses in texts.
Reporting

Visualize customer feedback, recurring themes and keywords via charts, graphs and other reporting tools.

You can create word clouds, conduct side-by-side comparisons, perform crosstabs analysis and more.
Language Detection

The world is a global village. Chances are, your customers span around the globe. This module detects what language the text is written in, making it easy to decode the feedback.
Segmentation

Reading vast amounts of text data will send your brain into a tizzy. Text analysis solutions enable you to sort data thematically and tag text based on particular subjects.

By categorizing data into different themes, you can pinpoint areas where you’re scoring or lacking. Track themes over time to see if you’re making any headway.

Software Comparison Strategy

Just like picking out suitable medical insurance, zeroing in on a text analysis solution requires careful consideration. After all, your business’ health depends on it.

Figure out where your current systems are lacking and what you want this software to improve. Create a detailed requirements checklist of all the features you may require. You can also use the features mentioned above as a reference.

Then, shortlist vendors that meet your business-specific needs and have them exhibit their system’s capabilities through demos, free trials and use cases.

Choose the vendor that best aligns with your requirements, and voila, you’ll be decoding customer feedback in no time!

Cost & Pricing Considerations

Budget is a primary consideration when deciding on software. Costs depend on the deployment method, the number of add-ons required, and the support package you opted for.

Text analysis software is usually billed based on the number of licenses purchased. Your company’s size may also factor into the pricing plans.

You can go through the vendor’s website for pricing details or reach out to them directly for a quote. Ask if the vendor offers migration and implementation support within the purchasing price or as an add-on service.

The Most Popular Text Analysis Software

Our research team compiled a list of the best text analysis software in the market. Take a peek at our leaderboard and top three picks:

Qualtrics

Qualtrics’ predictive intelligence and analytical capabilities allow you to gather prescriptive, real-time insights into customers’ experiences. The listening engine collects feedback from 27 channels and 128 data sources for a comprehensive customer view.

Companies can track app store reviews to monitor general disposition towards their offerings. It connects with other analytical tools like Adobe Analytics, Google Analytics and FullStory.

Qualtrics

Reputation Management in Qualtrics.

Zoho CRM Plus

Zoho CRM Plus is a consolidated engagement platform that helps capture customer insights across all media channels. Its in-house AI assistant, Zia, predicts business trends, suggests the best way to interact with customers and identifies sentiments in tickets. Built-in analytics lets you monitor positive and negative interactions on social networks.

Zoho CRM Plus

Social Campaign Analysis in Zoho CRM Plus.

Alida

Alida helps convert insights into actionable data with sentiment analysis. AI and analytical capabilities enable you to identify recurring patterns, forecast changes and prioritize issues.

You can collect contextual feedback through various survey types. It also offers automated follow-ups and social review monitoring features.

Alida

Dashboard in Alida.

 

 

Questions to Ask

When on the lookout for new software, it’s imperative to conduct a thorough assessment — internally and externally. It helps lay down the groundwork for your business requirements.

Text Analysis Software Key Questions to Ask

Use these questions as a starting point for internal conversations:

  • Are our current systems unable to accurately quantify customer experience?
  • Do we need a custom solution?
  • Do we have any budgetary restrictions?
  • How many channels do we need to use the software on?

Use these questions as a starting point for conversations with vendors:

  • Is the solution GDPR compliant?
  • How easy is the tool to use?
  • Does it connect to your organization’s existing data sources?
  • How responsive are you with implementation and support queries?
  • What pricing plans do you offer?

In Conclusion

Finding business-specific text analysis software is a lot like picking hiking boots; if you don’t choose the right one, it may inevitably give you a financial callus. You want a cost-effective solution that is up and running in no time. We hope this buyer’s guide helps steer your software selection journey in the right direction.

About The Contributors

The following expert team members are responsible for creating, reviewing, and fact checking the accuracy of this content.

Manogna Chandrika
By Manogna Chandrika Matta
Technical Content Writer
Manogna Matta was a Technical Content Writer at SelectHub who delivered content for CRM, mental health, marketing and fundraising. An alum of the University of Hyderabad, Manogna did Communication and Psychology courses in her B.A. and M.A. She's also an avid coin collector and a fashion enthusiast. When not typing away on the keyboard, Manogna plays mother hen to her tiny birds, watches sitcoms and makes bad-quality dad jokes.
See Full Bio
Saumya
By Saumya Anand
Technical Content Writer
Saumya Anand is a Market Analyst and Technical Content Writer at Selecthub. She curates content for fundraising, CPQ and CX. She completed her Master’s in Communication from the University of Hyderabad. When not tapping away at the keyboard, she can be found trying various coffee blends, catching up on TV shows and going through her to-read list.
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Joan
Technical Research By Joan Akash
Senior Analyst
Joan Akash, a Senior Research Analyst at SelectHub, holds a Post-Graduate Diploma in Management with a specialization in Marketing. Her expertise as a researcher and reviewer spans diverse software categories, including Project Management, Customer Relationship Management, Live Chat, and Help Desk. Beyond her professional pursuits, Joan is spiritually driven, with a passion for teaching children and a penchant for reading biblical blogs and crafting poetry.
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Manan
Technical Review By Manan Roy
Principal Analyst
Manan is a native of Tezpur, Assam (India), who currently lives in Kolkata, West Bengal (India). At SelectHub, he works on categories like CRM, HR, PPM, BI, and EHR. He has a Bachelor of Technology in CSE from The Gandhi Institute of Engineering and Technology, a Master of Technology from The Institute of Engineering and Management IT, and an MBA in Finance from St. Xavier's College. He's published two research papers, one in a conference and the other in a journal, during his Master of Technology.
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Pooja
Edited By Pooja Verma
Content Editor
Pooja Verma is a Content Editor and Senior Market Analyst at SelectHub, who writes and edits content for endpoint security, legal, CRM, fundraising software, eCommerce, and mental health software. She earned a literature degree from Miranda House, DU and also holds Master’s in Journalism from Symbiosis Institute of Media and Communication in India. In her free time, you can spot her reading a book or binge-watching the latest web series and movies.
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