Alchemer vs Alida

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Our analysts compared Alchemer vs Alida based on data from our 400+ point analysis of Customer Experience Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Alchemer (formerly SurveyGizmo) is a feedback management software that helps businesses collect and analyze feedback. It lets teams create and launch advanced surveys to gather crucial insights from markets, customers and employees.

It offers a Voice of the Customer (VoC) program to capture customer sentiment at a micro-level. Other capabilities include risk assessment and employee experience management.
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Alida is a web and mobile-based solution that helps businesses manage and optimize their customer, product, employee and brand experiences. It enables omnichannel feedback collection, rapid analysis and automated action management.

Businesses can collate qualitative and quantitative data from the voice of the customer (VoC), the voice of the employee (VoE) and market research programs. Integrations help unify operational and experiential data for critical insights.
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Android
Chromebook
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On-Premise
Mobile
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Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
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Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Increase Customer Retention: Gauge positive business impact and proactively address negative comments before they escalate through workflows and email triggers. 
  • Foster Collaboration: Facilitate healthy communication between team members and departments via security-based user access and role designations. Offers flexibility to determine who has access to modify workflows and mechanisms. 
  • Better Security: Ensure safe data collection with GDPR and CCPA compliance. 
  • Vast Question Types: Provides 43 built-in question types, including multiple choices and Likert scales to capture customer feedback. Customize questions and display relevant sections to respondents. 
  • Omnichannel Data Collection: Use different channels like panels, video and chat to reach existing customers and find new audiences. Integrate feedback with existing systems and processes. 
  • Diversify Market Research Initiatives: Conduct market and customer research for several objectives like awareness, new product research, customer profiling, workflows and more. Broaden the company’s audience lists through panels. 
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  • Collect Feedback at Scale: Gather insights from direct and indirect sources by accessing purpose-built integrations and enterprise-level feedback collection tools. 
  • Improve Customer Experience: Take proactive steps to counter negative feedback by identifying customer dissatisfaction. 
  • Unify Customer Feedback: Get complete visibility into customer experience metrics by combining operational and experiential data. 
  • Gain Critical Insights: Uncover recurring themes and customer sentiment through built-in analytical tools. Building a digital insight community helps create a consistent flow of detailed customer feedback.  
  • Reach More Customers: Interact with customers on their preferred communication channel. Deploy interactive activities on mobile apps, social media and online sites.  
  • Avail Extensive Guidance: Design and implement surveys, activities, member hub content, community research and other engagement programs through a professional services team of programmers, graphic designers and project coordinators. Offers one-on-one consultations for research design and technical implementation.  
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  • Surveys: Create customized surveys using multiple question types and advanced survey logic like a question, page and skip logic. Deliver them via website popups, social media, email and more. Provides pre-configured NPS surveys. 
  • Feedback Management: Capture insights at multiple stages throughout a customer’s journey to provide a single source of truth. 
    •  Store customer interactions with sales reps, customer service personnel and account managers. 
    •  Push relationship data in real time to existing CRMs. 
    •  Access a dedicated customer engagement portal integrated into the company’s existing CRM to view relationship data and past customer interactions. 
    •  Teams can gather and review responses within the CRM. 
    •  Pre-populate workflows, customer assessments and handoff surveys with account information. 
    •  Provides pre-configured workflows, demo assessments, qualification notes, onboarding feedback, training assessments and business reviews. 
  • Communication Management: Personalize customer interactions from prospecting to post-purchase with standardized, pre-designed communication processes and notifications. Add brand-centric details to emails and assessments. 
  • Integrations: Integrate with Salesforce and Microsoft Dynamics for a comprehensive customer view. Connect with communication tools and analytical modules like Slack, Tableau, HubSpot, MailChimp, Jira and more. Create custom integrations with existing business systems. 
  • Reporting: Provides built-in market research analysis and reporting modules. 
    •  Create custom reports that include TURF, comparison and cross tabs. 
    •  Export to SPSS, Excel and CSV for in-depth analysis. 
    •  Segment data based on variables like market, customer and touchpoint. 
    •  Customize reports via charts and other visual tools. 
    •  Review respondent problems for recurring issues like survey abandonment. 
    •  Correlate feedback with critical business metrics.  
  • Customer Journeys: Measure customer engagement across several touchpoints and break it into segments. 
  • Workflows: Route customer feedback to relevant individuals or teams. Leaders and managers can view progress in product development through dashboards powered by workflows. Trigger automated emails based on customer behavior. 
  • Product Feedback Management: Improve products and uncover trends by collecting and analyzing product feedback. Convert unstructured insights into actionable data.  
    • Product Testing: Run beta tests to collect quantitative and qualitative feedback. 
    • Product Launch and Enhancement: Capture customer reactions in real time. Create informed product roadmaps by quantifying collective data from multiple sources. Allows users to respond to individual comments.  
    • Panel Management: Gather input for new products and modules by creating feedback panels. Use customers who previously provided feedback to build advisory panels.  
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  • Automated Actions: Automate feedback collection based on customer transactions or events. Close the loop by creating and managing cases and alerting relevant representatives regarding further actions. Trigger automated actions according to keywords in reviews and surveys via a configurable custom rule engine. 
  • Case Management Dashboard: Gain visibility into performance metrics through real-time, dynamic and customizable dashboards. Display configured rules, triggered actions and case status. View review activities, average ratings, sentiment scores and direct review links. 
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Product Ranking

#19

among all
Customer Experience Software

#31

among all
Customer Experience Software

Find out who the leaders are

Analyst Rating Summary

75
83
19
31
68
89
100
100
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Dashboards and Reporting
Survey Management
Dashboards and Reporting
Integrations and Extensibility
Customer and Contacts Management
Feedback Channels
Survey Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Alchemer
Alida
+ Add Product + Add Product
AI-Based Capabilities Customer And Contacts Management Dashboards And Reporting Feedback Channels Mobile Capabilities Platform Capabilities Survey Management 19 68 100 83 50 79 89 31 89 100 89 84 82 89 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

80%
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User Sentiment Summary

Great User Sentiment 976 reviews
Excellent User Sentiment 7 reviews
89%
of users recommend this product

Alchemer has a 'great' User Satisfaction Rating of 89% when considering 976 user reviews from 5 recognized software review sites.

100%
of users recommend this product

Alida has a 'excellent' User Satisfaction Rating of 100% when considering 7 user reviews from 1 recognized software review sites.

5.0 (28)
n/a
4.4 (651)
n/a
n/a
5.0 (7)
4.5 (274)
n/a
5.0 (3)
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4.2 (20)
n/a

Awards

SelectHub research analysts have evaluated Alchemer and concluded it earns best-in-class honors for Survey Management.

Survey Management Award

SelectHub research analysts have evaluated Alida and concluded it earns best-in-class honors for Survey Management and Integrations and Extensibility. Alida stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Survey Management Award
Integrations and Extensibility Award

Synopsis of User Ratings and Reviews

Easy to Use: Users appreciate the platform's intuitive interface and drag-and-drop functionality, making it simple to create surveys without requiring extensive technical expertise. The user-friendly design allows users to quickly build and launch surveys, saving time and effort.
Customization Options: Alchemer provides a wide range of customization options, enabling users to tailor surveys to their specific branding and data collection needs. Users can customize survey themes, logos, and question types to create a professional and engaging survey experience.
Advanced Features: The platform offers advanced features such as skip logic, piping, and data validation, allowing users to create complex and sophisticated surveys. These features enhance the data collection process and ensure data accuracy.
Reporting and Analytics: Alchemer provides robust reporting and analytics tools, enabling users to gain insights from survey data. Users can generate reports, create charts and graphs, and export data for further analysis, facilitating data-driven decision-making.
Integrations: Alchemer integrates with various third-party applications, such as CRM and marketing automation platforms, allowing users to streamline workflows and improve data management. These integrations enhance the platform's functionality and extend its capabilities.
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Customization: Alida's dashboards are highly customizable, allowing users to tailor their view with features like drag-and-drop functionality and personalized widgets to display the most relevant information.
Integrations: The platform seamlessly integrates with various business tools, such as Salesforce and Marketo, enabling users to centralize customer data and streamline workflows.
Usability: Alida prioritizes user-friendliness with an intuitive interface and clear navigation, making it accessible for users of all technical skill levels.
Support: Users consistently praise Alida's customer support team for their responsiveness, helpfulness, and expertise in resolving issues and providing guidance.
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Limited Customization: Users may find the platform's customization options to be somewhat restrictive, especially when compared to other survey tools that offer more flexibility in terms of branding and design.
Learning Curve: The interface can be overwhelming for new users due to its extensive features and functionalities. This complexity may require additional time and effort to learn and navigate effectively.
Cost: Alchemer's pricing structure can be a deterrent for some users, particularly small businesses or individuals with limited budgets. The platform's cost may be perceived as relatively high compared to other survey solutions available in the market.
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Steep Learning Curve: Alida's interface can be overwhelming for new users due to its extensive features and functionalities. The platform's complexity may require significant time investment to learn and navigate effectively.
Customization Challenges: While Alida offers customization options, they can be intricate and demand technical expertise. Users might encounter difficulties tailoring the platform to their specific needs without assistance from Alida's support or professional services.
Reporting Limitations: Generating specific or customized reports can be cumbersome. Users may find it challenging to extract the exact data insights they require without relying on pre-built reporting templates or seeking additional support.
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Over the past year, Alchemer has carved out a distinctive niche in the customer experience management software arena, as evidenced by user reviews. Users frequently laud its robust survey creation tools and the flexibility it offers in data collection and analysis, setting it apart from competitors like SurveyMonkey and Qualtrics. A standout feature often highlighted is Alchemer's ability to integrate seamlessly with a wide array of third-party applications, enhancing workflow automation and data synchronization across platforms. This interoperability is crucial for businesses looking to streamline operations and leverage insights across various software ecosystems. However, some users have pointed out areas where Alchemer could improve. The learning curve is steeper compared to more straightforward platforms, which can deter less tech-savvy users. Additionally, while its customization options are extensive, they can sometimes lead to complexity in survey design and management, potentially slowing down project timelines. Despite these challenges, the depth of functionality and customization is precisely what many users find compelling, as it allows for a tailored approach to gathering and analyzing customer feedback that many simpler platforms do not offer. Alchemer shines for businesses that prioritize detailed customer feedback mechanisms and have the resources to invest in mastering its suite of tools. Its advanced features and integrations make it particularly suited for medium to large enterprises or specialized teams within larger organizations that require nuanced data collection and analysis capabilities. For companies looking to go beyond basic surveys and delve into comprehensive customer experience management, Alchemer presents a powerful solution that, despite its learning curve, offers significant returns on investment through deep customer insights and enhanced operational efficiency.

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Over the past year, Alida has carved out a distinctive niche in the customer experience management software arena, as evidenced by user reviews. Users have lauded Alida for its robust, intuitive platform that excels in gathering and analyzing customer feedback across various channels. This strength is particularly highlighted when compared to some competitors that may offer narrower feedback mechanisms. Alida's comprehensive dashboard and analytics tools are frequently mentioned as key differentiators, enabling businesses to derive actionable insights from customer data more efficiently. However, some users have pointed out that the learning curve can be steep for newcomers, which contrasts with more user-friendly interfaces offered by some other products in the market. Another aspect where Alida stands out is its customization capabilities, allowing businesses to tailor the platform to their specific needs. This flexibility is crucial for companies in niche markets or those with unique customer engagement strategies, and it's an area where generic solutions often fall short. Despite these strengths, a few users have noted that Alida's pricing can be on the higher side, which might deter smaller businesses or startups with limited budgets. Yet, the consensus suggests that the investment is justified by the value Alida delivers in terms of deep customer insights and the potential for driving business growth. Given its features and capabilities, Alida is most suited for medium to large enterprises that prioritize a deep understanding of their customer base and are willing to invest in a comprehensive solution. Its advanced analytics and customization options make it particularly appealing for businesses looking to go beyond surface-level customer feedback, aiming instead for a nuanced, actionable understanding of their market. Companies in sectors where customer experience is a key differentiator, such as retail, hospitality, and services, will find Alida an invaluable tool in their arsenal.

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Screenshots

Top Alternatives in Customer Experience Software


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Medallia

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SoGoSurvey

SurveySparrow

Survicate

Zoho CRM Plus

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