AskNicely vs SurveySparrow

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Our analysts compared AskNicely vs SurveySparrow based on data from our 400+ point analysis of Customer Experience Software, user reviews and our own crowdsourced data from our free software selection platform.

AskNicely Software Tool
SurveySparrow Software Tool

Product Basics

AskNicely is a mobile-friendly, web-based solution designed to provide users with feedback to improve frontline operations. It enables organizations to implement relevant changes based on customer survey responses. Users can customize these surveys and collect information via text, email or web.

Access personalized coaching and performance enhancement suggestions for team members. Managers can see where individuals are challenged or excelling and send integrated announcements. Its in-built case management service and automated workflows enable quick action and escalation.
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SurveySparrow is a chat survey platform that helps manage the customer, employee and product experience. It allows users to create intelligent and personalized surveys and share them through SMS, social media, QR codes, email embed codes and unique links. Users can choose themes, upload images, blend colors and fonts, and implement brand aesthetics in the survey.

It helps teams gain valuable insights through an intuitive dashboard, custom reports and text and sentiment analysis. It moderates tasks and automates workflows, centralizing data to provide an omnichannel view across all touchpoints. Users can also access real-time data through offline surveys, video surveys and conversational forms.
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$399 Monthly
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Tailored to your specific needs
$29/User, Monthly
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Tailored to your specific needs
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Product Assistance

Documentation
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FAQ
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Knowledge Base
24/7 Live Support
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24/7 Live Support

Product Insights

  • Improves Customer Satisfaction: Measure customer experience using Net Promoter Scores. Gain customer insights with marketing analytics and implement changes with automated workflows. 
  • Better Communication: Respond to customer feedback and send automated emails. Factor in employee suggestions and update team members on announcements and reminders. 
  • Real-Time Information: Share and view current dashboards to track status across roles and departments. Connect live NPS scores with processes and systems. 
  • Reduces Staff Turnover: Engage and recognize staff with rewards and positive feedback to increase employee satisfaction. Highlight key areas to work on and use NPS to follow up and provide support. 
  • Easily Customizable: Modify and send customer surveys in multiple languages. Track individual customer data based on customizable factors like location or product instead of whole campaigns. 
  • Increases Revenue: Turn one-time customers into repeat customers and promoters by automating customer feedback and communication. 
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  • Enhanced Customer Experience: SurveySparrow enables the creation of engaging and interactive surveys, leading to higher response rates and more insightful customer feedback.
  • Improved Employee Engagement: The platform facilitates the gathering of employee feedback, allowing organizations to address concerns, boost morale, and cultivate a more positive work environment.
  • Streamlined Data Collection: SurveySparrow offers a variety of question types and survey distribution methods, simplifying the data collection process and ensuring comprehensive insights.
  • Actionable Insights: The platform provides robust reporting and analytics tools, empowering businesses to translate survey data into actionable strategies for improvement.
  • Increased Productivity: By automating survey creation, distribution, and analysis, SurveySparrow saves time and resources, allowing teams to focus on other critical tasks.
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  • Customizable Surveys: Design and execute surveys for clients after service without logging in or downloading an app. Receive feedback via text, email or browser. 
  • Alerts and Notifications: Automate emails to increase reviews or point customers toward next steps. Send employees push notifications as follow-up reminders. 
  • Employee Appreciation: Reward employees for meeting customer rating targets, allowing them to earn achievements over time. Validate good performance with a personal message from superiors. 
  • Dashboards: Track employee and team growth metrics based on customer experience with team scoreboards. Download and consolidate data and statistics in real time using dashboards. 
  • Analytic Insights: Identify top performers and actions yielding results. View key growth metrics and showcase employee performance using snapshots. Download reports and statistics in real time. 
  • Automated Workflows: Follow up on feedback by setting up rule-based automatic notifications and emails. Prompt employees or customers to take action. 
  • Coaching and Advice: Utilize daily employee check-ins to connect remotely. Set parameters to activate personalized coaching tips based on customer responses. Highlight performance gaps and growth areas in individuals using real-time customer feedback. 
  • Integrations: Integrate survey data with over 40 CRM tools, including HubSpot, Salesforce and Microsoft Dynamics, to streamline customer journeys. 
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  • Surveys: Create responsive surveys with multiple question types. Add videos, emoticons, gifs and images. Use CSS to customize and design themes, backgrounds, fonts, color palettes and buttons. 
    • Survey Types: Generate multilingual, white-label, conversational and video surveys that are compatible with all devices. Set recurring surveys with daily, weekly and quarterly frequencies.  
    • Sharing: Share surveys via web links, SMS, social media and QR codes, or embed them on websites. 
    • Smart Surveys: Gather feedback from customers without redirecting them to another page. Ask relevant questions by using skip and display logic. Provides pop-up cards, custom parameters, inline embedding and thank you pages. 
    • Library: Browse through the library to utilize pre-existing survey templates. 
    • Preview: Evaluate surveys before launch through the live preview module. 
  • Dashboard: Access reports and responses in real time. Analyze and compare answers to identify recurring trends and patterns. Download files and SPSS reports in PDF format. 
  • Forms: Design mobile-friendly conversational forms to gather customer data. Add multiple question types such as drag and drop, rank order and matrix.  
  • Audience Management: Manage and sort contacts. Create custom lists to segment audiences according to parameters. Set up several sub-accounts within the primary account for multiple product requirements. Import databases from Excel. 
  • Payments: Facilitate secure transactions through online payment forms. Track payments, manage discounts and send automated payment reminders. Encrypt and organize financial data through Stripe. Provides multi-currency support. 
  • Workflow Management: Close loops swiftly by assigning actions according to responses. Design custom workflows and automatically allocate customer feedback to relevant teams. 
  • Security: Ensure safe data storage with custom SSL, IP address tracking and whitelisting, single sign-on, password protection and GDPR compliance.  
  • Integrations: Via API and Webhooks. Connect with third-party applications like Salesforce, WordPress, Slack, Intercom, Zapier, Zendesk, Hubspot and more. 
  • NPS: Measure customer journey across all touchpoints through Net Promoter Score. Share NPS surveys via emails, SMS and in-app. 
    • Segmentation: Create dynamic lists to categorize respondents based on predefined criteria. 
    • Analysis: Monitor NPS and view responses through dynamic dashboards. Analyze customer sentiment to uncover deeper insights. 
    • Survey Throttling: Ensure the same customers aren’t surveyed repeatedly until a configured period. 
    • Response Management: View and manage all responses in a centralized location. Convert responses into tickets and track their status. 
    • Follow-Ups: Add additional follow-up questions and share them with respondents. 
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Product Ranking

#49

among all
Customer Experience Software

#106

among all
Customer Experience Software

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Analyst Rating Summary

59
74
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68
77
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100
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Integrations and Extensibility
Mobile Capabilities
Dashboards and Reporting
Platform Capabilities
Integrations and Extensibility
Mobile Capabilities

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

AskNicely
SurveySparrow
+ Add Product + Add Product
AI-Based Capabilities Customer And Contacts Management Dashboards And Reporting Feedback Channels Mobile Capabilities Platform Capabilities Survey Management 5 68 79 56 88 70 46 0 77 100 83 88 92 69 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

we're gathering data
Great User Sentiment 74 reviews
we're gathering data
89%
of users recommend this product

SurveySparrow has a 'great' User Satisfaction Rating of 89% when considering 74 user reviews from 2 recognized software review sites.

n/a
4.75 (14)
n/a
4.4 (60)

Synopsis of User Ratings and Reviews

Easy to Use: Users praise AskNicely's intuitive design and ease of use, making it simple for teams to create and send surveys without extensive training.
Effective Reporting and Analytics: AskNicely provides robust reporting and analytics features that allow businesses to gain valuable insights from customer feedback. Users appreciate the clear and visually appealing dashboards that make it easy to understand trends and identify areas for improvement.
Integrations: AskNicely integrates seamlessly with popular business tools, such as Salesforce and HubSpot, enabling businesses to streamline their workflows and centralize customer data.
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Conversational Interface: SurveySparrow's chat-like surveys make respondents feel like they're having a one-on-one conversation, leading to higher engagement and completion rates.
Mobile-First Design: With a mobile-first approach, surveys look great and function seamlessly on any device, ensuring a smooth experience for respondents on the go.
Customization Options: Extensive customization features allow users to tailor surveys to their brand, creating a cohesive and professional look.
Advanced Reporting and Analytics: SurveySparrow provides in-depth reporting and analytics tools, enabling users to gain valuable insights from their survey data.
Integrations: Seamless integrations with popular CRM, email marketing, and other business tools streamline workflows and data management.
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Limited Customization: Users express frustration over the platform's restrictive customization options, particularly concerning survey design and branding. They desire more control over the look and feel to align surveys with their brand aesthetics.
Reporting Features: Some users find the reporting functionality to be less robust than desired. They seek more in-depth analytics and visualization tools to gain richer insights from survey data.
Integrations: Users desire more seamless integrations with other business-critical tools, particularly those commonly used in customer support and marketing workflows. This lack of integration can lead to data silos and manual workarounds.
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Limited Customization: SurveySparrow offers fewer customization options compared to other survey platforms, especially in its free plan. This can be restrictive for users who need to tailor surveys to specific branding or complex question logic.
Reporting Features: Some users find the reporting and analytics features in SurveySparrow to be less comprehensive than those offered by competitors. Generating detailed reports or conducting in-depth data analysis may require exporting data to other tools.
Learning Curve: While SurveySparrow is generally user-friendly, some users report a steeper learning curve compared to other survey platforms, particularly when it comes to utilizing advanced features or navigating the interface for complex survey creation.
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Is AskNicely really that nice? User reviews from the past year suggest that it is, but with a few caveats. Customers rave about AskNicely's intuitive interface, reporting capabilities, and top-notch customer support. They find it easy to create and send surveys, and the data visualization tools make it simple to identify trends and areas for improvement. One user even called the reporting "insanely good," highlighting the ability to drill down into specific customer segments and track progress over time. However, some users have expressed frustration with the platform's limited customization options and occasional glitches. What sets AskNicely apart is its focus on driving action from customer feedback. Unlike some competitors that simply collect data, AskNicely encourages users to close the feedback loop by responding to customers and making changes based on their input. This focus on actionability is a major selling point for many users, who appreciate the platform's ability to help them improve customer satisfaction and loyalty. Overall, AskNicely is best suited for businesses that are serious about using customer feedback to drive improvements. Its ease of use, powerful reporting, and action-oriented approach make it a valuable tool for companies of all sizes, but particularly those with a customer-centric culture.

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SurveySparrow has garnered positive feedback for its user-friendly interface and engaging survey formats, which have been reported to increase response rates. Users appreciate the platform's conversational style, which creates a more enjoyable experience for respondents compared to traditional survey tools. The platform's ease of use has been highlighted as a significant advantage, allowing users to quickly create and distribute surveys without requiring extensive technical expertise. Additionally, SurveySparrow's reporting and analytics features have been praised for providing valuable insights into customer feedback, enabling businesses to make data-driven decisions. While SurveySparrow offers a robust set of features, some users have noted that the platform's pricing can be a barrier for smaller businesses or individuals with limited budgets. Additionally, certain advanced features may require a higher-tier subscription, which may not be accessible to all users. Some users have also expressed a desire for more customization options, particularly in terms of survey design and branding. Despite these limitations, SurveySparrow remains a popular choice for businesses of all sizes due to its ease of use, engaging survey formats, and insightful reporting capabilities. SurveySparrow is particularly well-suited for businesses that prioritize customer experience and engagement. The platform's conversational surveys and user-friendly interface make it an ideal tool for gathering feedback from customers, employees, or any other target audience. Its reporting and analytics features provide valuable insights that can be used to improve products, services, and overall customer satisfaction. Additionally, SurveySparrow's automation capabilities can save businesses time and resources by streamlining the survey process.

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