Forsta vs Satmetrix

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Our analysts compared Forsta vs Satmetrix based on data from our 400+ point analysis of Customer Experience Software, user reviews and our own crowdsourced data from our free software selection platform.

Satmetrix Software Tool

Product Basics

Forsta's (formerly Conformit) software empowers businesses to gather and analyze customer feedback, enabling them to enhance customer experiences. The platform caters to organizations of all sizes, particularly those seeking to gain deeper insights into customer sentiment and behavior. Key advantages include improved customer satisfaction and loyalty, increased revenue, and reduced churn. Popular features encompass survey creation, data analysis, reporting, and action management. Users appreciate Forsta's user-friendly interface, robust reporting capabilities, and excellent customer support. Regarding pricing, Forsta offers various plans tailored to different needs and budgets, with options for monthly or annual subscriptions based on the number of users or surveys.

While user experiences with similar products vary, Forsta is often praised for its comprehensive features and ease of use. However, as with any software, it's recommended to explore different options and consider factors such as specific requirements, budget, and user reviews to determine the best fit for your organization. Keep in mind that the software landscape evolves constantly, so it's wise to check for the latest information and offerings.

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Satmetrix is an online platform that helps organizations gather feedback and analyze customer interactions for optimized engagement. Omnichannel support allows users to capture customer journeys across several touchpoints.

Text and speech analytics enable agents to take preemptive actions against negative sentiments. Other capabilities include closed-loop action, journey mapping and Net Promoter Score (NPS).
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Small
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Large
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Android
Chromebook
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Cloud
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Mobile
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On-Premise
Mobile

Product Assistance

Documentation
In Person
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Email
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Knowledge Base
24/7 Live Support
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Knowledge Base
24/7 Live Support

Product Insights

  • Enhanced Customer Insights: Forsta provides deep analytics and customer feedback tools, enabling businesses to understand customer needs and preferences more accurately, leading to improved product and service offerings.
  • Streamlined Feedback Collection: The software automates the process of gathering customer feedback across multiple channels, saving time and ensuring a comprehensive view of the customer experience.
  • Improved Decision Making: With real-time data and analytics, Forsta empowers businesses to make informed decisions quickly, enhancing responsiveness to market changes and customer demands.
  • Increased Customer Satisfaction: By leveraging Forsta's tools to monitor and respond to customer feedback, businesses can address concerns promptly, improving overall customer satisfaction and loyalty.
  • Efficient Task Management: Forsta's task management features allow teams to prioritize and track customer experience initiatives, ensuring that critical projects are completed on time.
  • Customizable Surveys: The platform offers flexible survey design tools, enabling businesses to create tailored questionnaires that capture the specific insights they need.
  • Advanced Reporting Capabilities: Forsta provides comprehensive reporting tools, allowing businesses to visualize data in various formats and uncover trends that can drive strategic improvements.
  • Seamless Integration: The software integrates with a wide range of business systems and tools, facilitating a unified approach to customer experience management across the organization.
  • Scalable Solutions: Forsta is designed to grow with your business, offering scalable solutions that can accommodate increasing volumes of customer feedback and data analysis needs.
  • Enhanced Team Collaboration: With features that promote collaboration among team members, Forsta helps ensure that everyone is aligned on customer experience goals and strategies.
  • Regulatory Compliance: The platform includes features to help businesses comply with data protection and privacy regulations, reducing the risk of legal issues related to customer data handling.
  • Cost Efficiency: By automating and streamlining customer experience management processes, Forsta can help reduce operational costs and increase the return on investment in customer experience initiatives.
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  • Reduce Customer Churn: Rectify product, process and behavioral issues using AI-based analytical modules. Identify negative sentiments, blind spots and churn risks. 
  • Measure Customer Satisfaction: Optimize data gathering through real-time, personalized, contextual and conversational surveys. 
  • Improve CX Strategies: Determine if customer decisions align with an organization’s financial objectives through customer experience impact assessment (CXIA). Provides custom consulting for KPI target setting and ROI analysis. 
  • Optimize Business Processes: Streamline product, marketing and sales tasks by accessing the feedback repository. Gather structured and unstructured customer insights through omnichannel feedback collection forms. 
  • Avoid Expensive Repeat Calls: Agents and service teams can preemptively close the loop using role-based dashboards. 
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  • Data Collection: Optimize data gathering for the voice of the customer, the voice of the employee and market research programs. 
    • Web: Engage customers with web surveys and distribute them via email, mobile links and as overlays. Incorporate multiple question types and embed multimedia files. 
    • Telephone: Interview candidates via interactive voice response (IVR) and computer-assisted telephone interviewing (CATI). Unify call management, live monitoring and reporting processes. 
    • Offline: Conduct offline interviews with multiple language options and multimedia questions. Available for interviewers on Windows, Android and iOS devices. Respondents can self-complete surveys via kiosk tools. 
    • Paper: Reach demographic groups that aren’t available on digital platforms with paper surveys. 
    • SDK: Allows feedback collection through mobile apps. 
    • Mobile: Capture customer insights via an app, mobile browser or SMS. Provides visual aids, location data capture and multilingual capabilities. 
  • Surveys: Use the survey designer tool to create engaging, innovative surveys.  
    •  Add multiple question types in any language. 
    •  Customize forms with rich media content and brand-centric details and deliver them via telephone, email, paper, mobile or a combination of channels. 
    •  Minimize survey length with optimal use of unstructured data like text, audio and video. Capture and map all information in SmartHub. 
    •  Automatically generate surveys from a Microsoft Word document. 
  • Panel Management: Personalize panels according to company-specific style and build incentive programs. Use the professional panel module to manage large groups spanning different segments. 
  • Reporting and Dashboards: Share crucial information with role-specific reports, dashboards and other visualization tools. 
    • Dashboards: Deliver data based on user needs via a drag-and-drop dashboard. Use simple widget-based dashboards for critical objectives and benchmarks. Build company-specific dashboards through advanced reporting. 
    • Mobile Reporting: Provides reports to users on the move directly on their mobile devices. 
    • Alerts: Ensure quick actions with automated alerts. Create permission-based roles and predefined workflows to assign issues to relevant employees. 
    • Real-Time Analytics: Receive instant insights on feedback collected across multiple channels. Store structured and unstructured data in one place. 
    • Tracking: Monitor survey progress and perform data analysis in real time. View, search, sort and analyze structured responses. 
    • Text Analytics: Identify customer intent, market trends and product issues by analyzing textual data. Leverage AI and NLP to perform sentiment analysis. 
  • Action Management: Automatically assign customer issues to relevant departments or staff members. Enables customer support to spot at-risk customers and resolve cases. Employees can receive custom notifications on their phones. Provides action-based workflows and permissions. 
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  • Omnichannel: Streamline data collection across multiple customer touchpoints and channels. 
    • Direct Feedback: Send surveys via email, IVR, in-app, website and comment cards. 
    • Indirect Feedback: Gather insights from service call recordings, agent notes, social media, chat transcripts and emails. 
    • Operational Feedback: Collect data through contact centers and customer profiles. 
  • Customer Journey Maps: Gain macro and micro-level insights into a customer’s journey. Identify trends, potential bottlenecks and pain points with heatmaps and other visualization tools.  
  • Analytics: Understand customer sentiment, recover at-risk clients and optimize agent performance with text and speech analytics. 
    •  Mine textual and audio-based interactions in multiple languages via Neural Phonetic Speech Analytics. 
    •  Automatically categorize text and display topics by duration, volume and emotions on dashboards. 
  • Action Management: Agents can resolve customer issues before they escalate through automated, role-specific actions. Receive real-time alerts based on predetermined triggers like ratings, words or actions. 
  • Feedback Management: Meet customers at their preferred mode of communication. Unify feedback received from multiple channels and touchpoints. Store customer interactions in the contact center. 
  • Net Promoter Score (NPS): Measure customer satisfaction and loyalty. Compare performance by accessing competitors’ key KPIs. Use intuitive filters and reports to review an industry’s or certain organizations’ NPS performance. 
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Product Ranking

#52

among all
Customer Experience Software

#99

among all
Customer Experience Software

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Analyst Rating Summary

81
65
45
69
95
81
86
100
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Feedback Channels
Mobile Capabilities
Customer and Contacts Management
Platform Capabilities
Dashboards and Reporting
Dashboards and Reporting
Feedback Channels

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Forsta
Satmetrix
+ Add Product + Add Product
AI-Based Capabilities Customer And Contacts Management Dashboards And Reporting Feedback Channels Mobile Capabilities Platform Capabilities Survey Management 45 95 86 100 100 88 82 69 81 100 89 50 61 54 0 25 50 75 100
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86%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

50%
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User Sentiment Summary

Good User Sentiment 7 reviews
we're gathering data
77%
of users recommend this product

Forsta has a 'good' User Satisfaction Rating of 77% when considering 7 user reviews from 1 recognized software review sites.

we're gathering data
3.86 (7)
n/a

Awards

SelectHub research analysts have evaluated Forsta and concluded it earns best-in-class honors for Feedback Channels and Mobile Capabilities.

Feedback Channels Award
Mobile Capabilities Award

No awards.

Synopsis of User Ratings and Reviews

User-Friendly Interface: Forsta's interface is intuitive and easy to navigate, even for users with limited experience with survey platforms. The platform's drag-and-drop functionality and clear menus make it simple to create and manage surveys.
Advanced Features: Forsta offers a wide range of features that allow users to create complex surveys and collect rich data. These features include branching logic, piping, and quotas, which can be used to tailor surveys to specific respondents and ensure that data is collected in a meaningful way.
Data Visualization Tools: Forsta provides users with a variety of tools for visualizing survey data. These tools include charts, graphs, and tables, which can be used to identify trends and patterns in data. The platform also allows users to export data to other programs for further analysis.
Collaboration Tools: Forsta makes it easy for teams to collaborate on surveys. The platform allows users to share surveys with others and to track changes that are made. This can be helpful for ensuring that everyone is on the same page and that surveys are completed in a timely manner.
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Actionable Insights: Users praise Satmetrix for delivering clear, actionable insights from customer feedback, enabling them to pinpoint areas for improvement and enhance customer satisfaction.
User-Friendly Interface: Satmetrix is lauded for its intuitive and easy-to-navigate interface, making it simple for users to collect, analyze, and act on customer feedback without extensive training.
Robust Reporting: Users appreciate the comprehensive reporting capabilities of Satmetrix, allowing them to generate visually appealing and informative reports to share with stakeholders and track progress over time.
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Usability Issues: Users report the platform can be challenging to navigate, especially for those new to survey platforms or with limited technical expertise. The interface is not always intuitive, and certain functions can be difficult to locate or use effectively.
Customer Support Challenges: Some users express concerns about the responsiveness and effectiveness of Forsta's customer support. Getting timely assistance or resolving technical issues can sometimes be a frustrating experience.
Reporting Limitations: While Forsta offers reporting capabilities, some users find them to be somewhat limited in terms of flexibility and customization options. Generating specific types of reports or conducting in-depth data analysis may require additional effort or workarounds.
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Difficult to Use: Some users find the platform difficult to navigate and use, particularly when it comes to reporting and analytics. They desire a more user-friendly interface.
Limited Customization: Users express frustration with the limited customization options available for surveys and reports. They want more flexibility to tailor the platform to their specific needs.
Integration Challenges: Integrating Satmetrix with other business systems can be challenging, leading to data silos and workflow inefficiencies. Users seek smoother integrations with commonly used CRM and marketing automation platforms.
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Forsta's user reviews over the past year highlight its strengths in survey creation and data analysis. Users appreciate the platform's flexibility in designing surveys, allowing for various question types and logic options. The ability to create visually appealing dashboards and reports is also a plus, enabling users to easily interpret and share insights. However, some users find the interface to be complex and overwhelming, especially for those new to survey software. The learning curve can be steep, requiring significant time investment to master the platform's full capabilities. Compared to competitors like Qualtrics and SurveyMonkey, Forsta offers more advanced features for data analysis and reporting, making it suitable for organizations with complex research needs. However, its user interface may not be as intuitive as some of its competitors, potentially posing a challenge for smaller teams or those seeking a simpler solution. Forsta is best suited for large organizations or research teams that require a robust platform for managing complex surveys and analyzing data. Its advanced features and flexibility make it ideal for gathering and interpreting customer feedback, employee engagement, and market research data. However, smaller teams or those with limited experience in survey software may find the platform's complexity to be a barrier.

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User reviews from the last year paint a mixed picture. While Satmetrix is generally praised for its ease of use and comprehensive features, some users have expressed concerns about its cost and occasional difficulty to use. Users often highlight Satmetrix's strength in collecting and analyzing customer feedback, particularly its survey tool and reporting capabilities. They appreciate the platform's ability to provide a holistic view of the customer journey, enabling them to identify pain points and areas for improvement. However, some users find the platform's pricing to be a significant barrier, especially for smaller businesses. Additionally, while many users find Satmetrix easy to use, some have reported a steep learning curve for certain features. Satmetrix differentiates itself through its robust scoring tool, which allows businesses to track their progress in improving customer experience. This feature is particularly valuable for businesses that are serious about measuring and improving customer satisfaction. Overall, Satmetrix seems best suited for medium to large businesses that prioritize customer experience and have the budget to invest in a comprehensive solution. Smaller businesses or those with limited resources might find the platform's cost prohibitive. It's important to note that Satmetrix was acquired by NICE Systems in 2017, so it's essential to check for the most up-to-date information on the product and its availability.

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