Big Cartel vs Adobe Commerce

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Our analysts compared Big Cartel vs Adobe Commerce based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Big Cartel Software Tool

Product Basics

Big Cartel is an eCommerce website builder that helps artists quickly design and launch an online storefront. They can set up professional websites on a custom domain for free, and move onto paid plans during scaling for features like inventory management, theme code editing, Google Analytics and more. The free plan supports five products and paid plans can support up to 500 products.
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Adobe Commerce is an end-to-end platform for creating digital storefronts, managing catalogs, setting up fulfillment workflows, and personalizing shopper experiences based on location, preferences, and navigation history. It supports all the major eCommerce business models, including B2B, D2C, dropshipping and B2C.

It provides tools for catalog management, inventory control, order processing and customer management. Businesses can efficiently organize their product information, track stock levels, handle orders and maintain detailed customer records. The platform also offers dynamic pricing and promotions, allowing businesses to implement various pricing strategies and create targeted marketing campaigns.

One of its key strengths is the ability to handle complex B2B scenarios. It supports features like multi-tier pricing, customer-specific catalogs and complex approval workflows. Additionally, the platform offers tools for quote management, contract management and purchase order processing, making it suitable for businesses dealing with large-scale transactions and multiple buyers.

The platform also supports personalization and customer experience optimization. It offers data analytics to provide insights into customer behavior, allowing businesses to tailor product recommendations, promotions and content to individual customers. Integration with other Adobe Experience Cloud solutions enables a holistic view of the customer journey, helping deliver consistent experiences across different channels.

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$12 Monthly, Freemium
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$2,000 Monthly
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Product Assistance

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Product Insights

  • Design Unique Storefronts: Create branded storefronts with automated tax calculators, site searching, shipment connections and real-time statistics using templates and coding. 
  • Improve Engagement: Track KPIs, cart recovery, engagement rates and bounce rates to identify weaknesses and drill down on opportunities. Attract customers and boost engagement through unique promos and discounts. 
  • Work From Anywhere: Stay on top of every business process with real-time updates and notifications on the mobile app for Android and iOS. 
  • Add Custom Features: Leverage partnership with Zapier to facilitate connections with over 1,000 third-party solutions like Google Analytics, Facebook Store, Instagram, Pulley, MailChimp and more. 
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  • Market Leader: Adobe Commerce is one of the top-rated eCommerce platforms, according to our research. It received a 96 rating from our analysts, ranking just after industry stalwarts like Shopify (100) and BigCommerce (97).
  • Manage Products Effectively: The platform got a 100 rating from our analysts for its product and catalog management toolkit. You can define multiple attributes, and the platform automatically assigns products to categories based on those attributes. It supports multimedia product pages and updates inventory automatically after order confirmations or returns. For digital products, you can set multiple pricing tiers, use watermarks to brand digital products and set up subscription plans.
  • Streamline Inventory Management: Our analysts gave top marks (100) to the platforms’ inventory tracking and management module. It supports barcode generation, automatic stock level updates, out-of-stock messages and multiple inventory locations. All the features are ready to use, and there’s no need to connect with external solutions to manage your inventory.
  • Improve Marketing Campaigns: The platform offers one of the most robust marketing toolkits with a 100 rating from our analysts. It supports A/B testing, Google sitemap generation, sales channel connections, discounts and coupons, and URL redirects. You can connect it to a Google ads account to launch and manage marketing campaigns without leaving the software interface.
  • Optimize Shipping and Handling: Another standout feature is its shipping toolkit, which received a perfect 100 in our analysis. The solution shows you real-time shipping rates based on customer location and supports free shopping for high-value orders. You can define and set up shipping rules to automate shipping label printing upon order confirmation.
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  • Professional Website: Build and design a niche standalone website to create product USPs. Personalize web pages and add business branding through design templates or editing source code with the HTML and CSS editor. Websites are compatible with both mobile and PC. Host sites on the vendor’s domain or use a custom domain, available with paid plans. 
  • Inventory Management: Keep track of sold units, add new products, supply products with descriptions and photos, and receive notifications when a product is about to go out of stock. Available with paid plans. 
  • Order Management: Send confirmation emails after purchases. Arrange shipping, print shipping labels, track orders and bulk export order history to a CSV file from a unified dashboard. 
  • Search Engine Optimization (SEO): Provide targeted product descriptions, collect inbound links and receive expert advice on optimizing search engine results. 
  • Discounts: Provide discounts on the checkout page to boost customer retention and improve loyalty. 
  • Analytics: Track monthly sales, visitor statistics, conversion rates and more from the analytics dashboard. Leverage integrations with third-party applications for in-depth analysis, available with paid plans.  
  • Mobile App: Access free mobile apps to streamline workflows and increase efficiency. Available apps assist in custom printing, social media marketing, site analytics, customer support, shipping management and more.  
  • Payment Processing: Choose between PayPal and Stripe to provide customers with a one-touch checkout and payment point on the website. Additionally, utilize the mobile application and a card swiper to accept in-person payments, without incurring additional processing fees. 
  • Integrations: Leverage partnership with Zapier to facilitate connections with over 1,000 third-party solutions like Google Analytics, Facebook Store, Instagram, Pulley, Mailchimp and more, available at a cost. 
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  • Omnichannel Marketing: Sell to businesses and consumers on multiple channels, expand into new geographies and create a consistent brand experience across all fronts. Offers 150 language packs and regional extensions. 
    • Multi-Branding: Manage more than one brand, set location-specific business strategies and pricing structures, market product catalogs based on audience, and customize the checkout and fulfillment process. 
    • Website Builder: Add images, videos and banners, drag-and-drop content positions, edit text inline, and adjust the layout. Design content updates to respond in real time to customer behavior. 
    • Progressive Web Application (PWA) Studio: Use various performance optimizers and design strategies to load content faster on any network and deliver it to all devices. 
    • Content Staging: Preview updates, save changes and track the impact of each update with a timeline dashboard. 
    • Headless Commerce: Design customer experiences across any touchpoint, including single and multi-page web apps, mobile apps, IoT devices, and VR and AR. 
    • Amazon Sales Channel: Offers an extension to sell on Amazon and access every feature of Sell On Amazon
    • B2B Commerce: Clients can use their portals to set up multiple buyers, specify roles and permissions, set approval roles, track quotes, and manage credit. Buyers can preset requisition lists, set order placement rules and buy on credit. 
  • Search Bar: Quickly find documents and data across the platform with a few clicks. 
  • Inventory Management: Manage inventory across multiple locations and sales channels: 
    • Sourcing: Design an algorithm to automate product sourcing based on distance and priority. Add extensions for further sourcing customizations. 
    • Stock Tracking: Maintain an accurate picture of retail stock across every store and warehouse, and avoid stockouts and backorders. Automatically update inventory once a product is delivered or canceled. 
  • Fulfillment: Connect to shipping carriers and offer various fulfillment options, including buy-online-pick-up-in-store, curbside pickups and more. 
    • Order Routing: Customers can choose their ideal fulfillment option and route orders to convenient locations. 
    • Ship From Store: Quickly deliver from the nearest store instead of a central warehouse by connecting each store’s POS with the platform. 
  • Customer Experience (CX): Acquire new customers and retain existing ones by personalizing experiences from discovery to delivery. 
    • Customer Segmentation: Deliver personalized experiences by showcasing tiered pricing, promotions and content to customers according to their location, gender, wish lists, order history and more. 
    • Personalized Recommendations: Use Adobe Sensei AI to suggest relevant products according to the shopper’s history, searches, trends and other criteria. Offers a set of recommendation algorithms based on the shopper, item, contextual popularity and more. Doesn’t require page tagging and manual analysis. 
    • Customer Account Management: Customer service representatives can get a real-time view of global inventory, access centralized order information, and generate return and refund processes quickly. 
  • Data Handling: Store data in one location and access it from anywhere. 
    • Warehousing: Keep business data in the vendor’s cloud infrastructure and control syncing of systems and datasets. Import supplementary data with .CSV and spreadsheet uploads. 
    • Business Intelligence: Provides dashboards to track key metrics like average order value, customer lifetime, retention rates and more. Use the dynamic scatter and bubble graph to plot more than two values and create unique visualizations. 
    • Reporting: Access a library of report templates, customize and standardize business-specific metrics, and schedule periodic report generation. 
  • Commerce Financing: Leverage partnership with Wayflyer to apply for revenue-based funding when required. 
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Product Ranking

#11

among all
eCommerce Platforms

#100

among all
eCommerce Platforms

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Adobe Commerce
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Catalog And Product Management Checkout Inventory Management Marketing And Search Engine Optimization Order Management Payments Platform Capability Reporting And Analytics Sales Channel Shipping Storefront 100 100 100 100 100 88 91 100 98 100 80 0 25 50 75 100
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User Sentiment Summary

Great User Sentiment 32 reviews
Great User Sentiment 1655 reviews
84%
of users recommend this product

Big Cartel has a 'great' User Satisfaction Rating of 84% when considering 32 user reviews from 2 recognized software review sites.

83%
of users recommend this product

Adobe Commerce has a 'great' User Satisfaction Rating of 83% when considering 1655 user reviews from 4 recognized software review sites.

4.2 (21)
4.0 (509)
4.18 (11)
4.3 (642)
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Awards

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SelectHub research analysts have evaluated Adobe Commerce and concluded it earns best-in-class honors for Catalog and Product Management, Inventory Management and Order Management.

Catalog and Product Management Award
Inventory Management Award
Order Management Award

Synopsis of User Ratings and Reviews

Simple Store Setup: Big Cartel is known for its straightforward and user-friendly interface, making it easy for users to set up their online stores quickly, even with limited technical expertise.
Free Plan Availability: The platform offers a free plan that allows users to sell up to five products, making it an attractive option for individuals or small businesses starting with a limited budget or inventory.
Affordable Paid Plans: Big Cartel's paid plans are generally considered affordable compared to other eCommerce platforms, providing scalability for growing businesses without breaking the bank.
Focus on Artists and Makers: Big Cartel caters specifically to artists, crafters, and independent creators, offering features and tools tailored to their needs, such as customizable themes and the ability to sell digital products.
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Rich Feature Set: The platform offers extensive out-of-the-box functionality, including the management of customers, orders, products, carts, payments, taxes and shipping. It also supports SEO and customizable experiences.
Scalability and Flexibility: Adobe Commerce is highly scalable, making it suitable for businesses handling high volumes of traffic and transactions. It offers extensive customization options, which help create tailored online stores for different audiences and geographies.
Active Community and Support Resources: The platform has a large and active community, extensive documentation, and training materials to help users make the most of the system.
Powerful SEO Capabilities: Its robust SEO features enable businesses to improve their visibility and search engine rankings.
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Limited Design Flexibility: The platform's design options can feel restrictive for users seeking extensive customization, especially when compared to other platforms that offer a wider range of themes and more advanced design tools.
Feature Limitations: Big Cartel may not be the best fit for businesses with complex needs, as it lacks certain features commonly found in other eCommerce platforms, such as abandoned cart recovery, detailed analytics, and extensive marketing tools.
Scalability Challenges: While suitable for smaller stores or those just starting out, Big Cartel may not be the best choice for rapidly growing businesses due to limitations in product variations, inventory management, and order processing capabilities.
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High Cost: Adobe Commerce can be prohibitively expensive due to high initial setup costs, ongoing maintenance and the need for skilled developers. This makes it less viable for small businesses or those with limited budgets.
Complexity and Steep Learning Curve: The platform is complicated to set up and use, especially for those unfamiliar with it. A steep learning curve and the need for technical expertise can be challenging for smaller teams.
Limited Built-In Integrations: It only supports built-in integration with other Adobe Experience Cloud products, such as Adobe Analytics, Adobe Marketo Engage and Adobe Experience Manager. Users will need to hire third-party developers to create custom connections with external software.
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Big Cartel has been making waves in the eCommerce world, but like any platform, it has its fans and its critics. Users who dig Big Cartel often point to its user-friendliness and affordability as major pluses. It's a great starting point for small businesses and artists who want to get their online stores up and running without breaking the bank or getting bogged down in technical complexities. However, some users find Big Cartel's features a bit too basic, especially compared to more robust platforms like Shopify or WooCommerce. If you're looking for advanced marketing tools, extensive customization options, or top-tier customer support, Big Cartel might leave you wanting more. Ultimately, Big Cartel is a solid choice for those who prioritize simplicity and affordability, but if you need a platform that can scale with your business, you might want to explore other options. "Big Cartel: the perfect platform for your big dreams." Whether you're an artist selling handmade crafts or a musician hawking merch, Big Cartel provides a straightforward way to turn your passion into profit. Just remember, as your business grows, you might need to upgrade to a platform with more bells and whistles.

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Adobe Commerce is a highly sophisticated eCommerce platform that offers a high level of flexibility and customization. Its headless architecture empowers businesses to design unique storefronts tailored to specific audiences and geographies.I found its native PWA studio to be a game-changer during testing, enabling the creation of high-performance mobile experiences. The platform's A/B testing and content staging capabilities are also helpful for optimizing customer engagement and driving conversions.One of Adobe Commerce's standout features is its robust personalization engine. By creating detailed customer personas and leveraging AI-powered pattern recognition, you can deliver highly targeted product recommendations and experiences.However, I found the platform's complexity to be undeniable. Implementing and customizing Adobe Commerce requires significant time and resources. While the vendor offers implementation services, gaining full proficiency with the platform involves a steep learning curve.Despite its high cost, Adobe Commerce is an excellent choice for large enterprises and D2C brands that demand a highly customizable and scalable solution. Its rich feature set can drive significant business growth. However, the platform's limited built-in integrations can be a drawback, requiring additional development efforts to connect with external systems.Overall, Adobe Commerce is a powerful tool for enterprises seeking to create exceptional online shopping experiences for multiple geographies. But, it can be overkill for solo entrepreneurs and medium-sized businesses, and they may find it tough to offset the platform cost with sales revenue.

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