Home > eCommerce Platforms > Braintree > Braintree vs Ecwid

Braintree vs Ecwid

Last Updated: November 18th, 2024

Our analysts compared Braintree vs Ecwid based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

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Product Basics

Braintree by PayPal is a web payment system that helps ecommerce businesses integrate and accept payments through credit and debit cards, Venmo (in the US), PayPal, Google Pay and other digital wallets. It allows users to track transactions, access real-time information, and manage in-store payments in multiple countries. Users can leverage other attributes including fraud protection, dispute management, payout management, reporting, level 1 PCI compliance and data encryption.

Ecwid, short for eCommerce widget, is a SaaS platform for creative individuals and small businesses to launch an online store. It provides a drag-and-drop page builder to build an online storefront or an extension to add online store functionalities to an existing site. Its core components include omnichannel marketing, inventory tracking, order management and a mobile app.

Access the marketplace to add popular digital wallets, shipping carriers, accounting modules and more customizations. It provides a free starter plan and venture, business and unlimited plans.

$0.49/Transaction, 2.59% Flat Rate

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$19 Monthly, Freemium

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Product Insights

Offer Customers Peace of Mind: Boost conversions and brand goodwill by creating a secure payment environment and enabling customers to pay via their preferred mode.
Expand Audience: Accept multiple currencies and allow customers from remote locations to shop from the online store.
Save Time: Efficiently perform time-consuming administrative tasks like invoice generation, data storage and visualization through automation.
Mitigate Risks: Detect and eliminate fraudulent transactions, create a secure repository of transactional data and leverage unique data visualizations to minimize risks and drill down on opportunities.

Quickly Launch a Digital Storefront: Create a website from scratch or use an extension to add inventory tracking, order management, payment processing, shopping cart and more to an existing website.
Manage Everything From a Centralized Dashboard: Sell online, in-store and on-the-go and manage everything from a unified platform with centralized inventory, order management and pricing.
Increase Brand Visibility: Advertise and sell products on the business website and popular marketplaces like Amazon, Etsy, Shopify, eBay, Google Shopping and more. Increase brand awareness by marketing products on social media.
Minimize Costs: Use the free starter plan to launch an online store with ten or fewer products and move onto paid pricing plans as business scales.
Sell Globally: Expand into new geographies with the multilingual software supporting 45 languages and offering extensions for localization.
Flexible Payment Options: Provides various payment and fulfillment options, including BOPIS, curbside pickup, dropshipping and more. Supports connections with popular digital wallets and payment processors.
Ensure Peace of Mind: Increase security with PCI DSS level-1 certified platform and ensure that every sensitive information passes through a secure HTTPS channel.

Fraud Prevention Tools: Minimize fraudulent activities by making transactions SCA compliant and leveraging 3D Secure 2, an authentication verification service. Keep a check on chargebacks and reduce false positives with machine learning and customizable filters.
Payment Methods: Accept payments through PayPal, Venmo, credit and debit cards, ACH transfers and many other popular digital wallets, including GPay, SamsungPay, ApplePay and more. Offer buyers a smooth checkout experience and consolidate operational flows for all payment types.
In-Store Payments: Enable customers to purchase in-store with payment methods saved to an online profile and vice versa with the integrated POS system. Accept MasterCard, magstripe cards, chip cards and contactless cards, along with all major digital wallets.
Payouts: Global merchants can send mass payments to recipients in more than 200 countries and regions. Allow recipients to choose how they receive payments, automate payouts with API calls or batch-file uploads and create disbursements in real time.
Reporting: Track and store all transactional data. Filter by card type, date of creation, settlement date and payment mode to view specific information. Receive real-time updates of events occurring at the payment gateway. Generate custom reports for even more specific needs through the open API.
Data Security: Securely store customer data with multiple encryption keys, split knowledge and dual control in the Level 1 PCI DSS compliant solution. Password, raw magnetic stripe, CVV or pin-block data is never stored. Requires authentication for every control panel login.

Omnichannel Commerce: Sell online and in-store and maintain accurate information across every sales and marketing channel.
- Instant Site: Offers a one-page-site builder with drag-and-drop tools, template libraries and CSS editing modules.
- Shopping Apps: Design branded apps optimized for Android and iOS and allow customers to checkout from within the app. Automatically sync product data, pricing and availability across every channel.
- Point of Sale Systems: Connect with Square, Clover, Vend and Alice POS modules. Accept payments offline, maintain inventory and order sync, and sell physically worldwide.
- Social Media Channels: Design channel-specific product listings and storefronts and sell on Facebook Market, Instagram, TikTok, Snapchat and Pinterest. Generate links to business websites for WhatsApp marketing.
- Email Marketing: Send automated cart recovery emails to customers who abandoned their carts. Connect with MailChimp for marketing automation.
- SEO Tools: Improve search engine rankings by customizing site URLs and metadata.
- Subscriptions: Sell subscription-based digital goods like music, movies, books, blogs and more.
- Promotions: Design and market gift cards and discount coupons across every sales channel.
Store Management: Manage orders coming in through multiple sales channels and going out of various fulfillment points.
- Shopping Cart: Customers can save items, edit the list, save carts, continue later and checkout easily.
- Store Management App: Receive real-time event-based notifications, manage inventory and fulfill orders from remote locations.
- Payment Processing: Offers connections with more than 50 payment processors, including PayPal, Stripe, Venmo and more.
- Shipping: Integrate with multiple shipping carriers and provide real-time shipping cost and tracking information. Print shipping labels at home and save up to 50% on international and domestic shipping with USPS.
- Taxes: Automate tax calculation and always offer accurate tax structures to customers.
- Inventory Management: Track inventory in real time and automate stock-level updates after every successful sale.
- Product Information Management: Add multiple attributes and dimensions to products and categorize similar products for unique bundles.
- Team Management: Onboard two members to the platform with the business pricing plan and unlimited members with the unlimited plan. Control access levels, assign tasks and track progress.
- App Marketplace: Integrate with third-party apps. Offers connections with marketing, store designing, dropshipping, order management, accounting and analytics software.

Product Ranking

#13

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#20

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Analyst Rating Summary

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User Sentiment Summary

76%

of users recommend this product

Braintree has a 'good' User Satisfaction Rating of 76% when considering 130 user reviews from 4 recognized software review sites.

92%

of users recommend this product

Ecwid has a 'excellent' User Satisfaction Rating of 92% when considering 537 user reviews from 2 recognized software review sites.

4.5 (18)

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3.6 (74)

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4.61 (517)

4.0 (22)

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3.6 (16)

4.75 (20)

Awards

Synopsis of User Ratings and Reviews

Ease of Use: It’s an intuitive platform with a user-friendly interface, according to 83% of users discussing this aspect.

Payment Processing: 79% of users reviewing payment processing said that the platform streamlines digital transactions.

Data Security: It secures transactional data against malware with fraud detection tools, according to 72% of reviews discussing security.

Easy to Use: Ecwid is known for its user-friendly interface, making it simple for beginners to set up and manage their online stores without needing extensive technical knowledge.

Affordability: Ecwid offers a free plan with basic features, making it a cost-effective option for small businesses or those just starting. Paid plans provide more advanced features at competitive prices.

Mobile-Friendly: Ecwid's platform is optimized for mobile devices, ensuring a seamless shopping experience for customers on smartphones and tablets.

Integrations: Ecwid integrates with various popular platforms, including social media, payment gateways, shipping providers, and marketing tools, allowing businesses to streamline their operations.

Scalability: Ecwid can accommodate businesses of all sizes, from small startups to large enterprises, as it offers a range of plans with varying features and capabilities to support growth.

Glitches: It’s a resource-intensive platform prone to glitches, according to 71% of users mentioning software performance.

Cost: According to 85% of reviews on the pricing structure, the platform is more expensive than its competitors.

Accounting: The lack of accounting features is a drawback, according to 100% of reviews on bookkeeping.

Limited Design Flexibility: Ecwid's design options might feel restrictive for users seeking extensive customization, especially when integrating with website builders like Wix or WordPress. The platform's focus on ease of use can sometimes lead to a lack of granular control over the visual aspects of your online store.

Transaction Fees on Certain Plans: While Ecwid offers a free plan, it's important to note that some of the paid plans include transaction fees, which can eat into your profit margins as your sales volume grows. Carefully evaluate the fee structure and weigh it against the features offered to determine the best plan for your business.

App Market Limitations: Although Ecwid provides an app market for extending your store's functionality, the selection might not be as extensive as some other eCommerce platforms. This could potentially limit your options for integrating specialized tools or services that cater to your specific business needs.

Braintree is a digital payment processor allowing online businesses to accept debit cards, credit cards, e-checks, Venmo, PayPal and other popular digital wallets. According to user reviews, the platform’s intuitive UI, quick payment processing and unique fraud detection tools are its main strengths. However, users have reported that the platform crashes frequently. It lacks accounting integrations, forcing users to record transactions and maintain ledgers manually. Additionally, the software charges a nominal fee for each transaction on top of a base monthly fee, which can become a costly affair for small businesses. In summary, Braintree is best for enterprises with large sales volume, powerful IT infrastructure and adequate technical expertise.

Ecwid is generally seen as a user-friendly and affordable eCommerce platform that caters well to small businesses or those with limited technical expertise. Users appreciate its intuitive interface and drag-and-drop functionality, which allows for quick and easy store setup without requiring coding or design skills. The platform also offers a free plan with basic features, making it a cost-effective option for those starting or testing the waters. Additionally, Ecwid's multi-channel selling capabilities, including integration with social media platforms and existing websites, are highlighted as valuable features for expanding reach and customer base. However, some users note that Ecwid may lack the advanced features and customization options found in more robust platforms like Shopify. While Ecwid provides essential tools for managing inventory, processing payments, and handling shipping, it may fall short for businesses requiring complex inventory management, extensive design flexibility, or comprehensive customer support. Therefore, Ecwid appears to be best suited for small businesses or entrepreneurs seeking a simple, affordable, and easy-to-use solution to establish their online presence and begin selling across multiple channels. Its ease of use and affordability make it an attractive option for those who prioritize getting their store up and running quickly without a steep learning curve or significant upfront investment.

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FAQ

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