Ecwid vs Oracle Commerce

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Our analysts compared Ecwid vs Oracle Commerce based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Ecwid, short for eCommerce widget, is a SaaS platform for creative individuals and small businesses to launch an online store. It provides a drag-and-drop page builder to build an online storefront or an extension to add online store functionalities to an existing site. Its core components include omnichannel marketing, inventory tracking, order management and a mobile app.

Access the marketplace to add popular digital wallets, shipping carriers, accounting modules and more customizations. It provides a free starter plan and venture, business and unlimited plans.
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Oracle Commerce offers a comprehensive suite of tools for complex B2B buying processes, such as multi-step approvals, contract pricing and bulk ordering. One of its key strengths is the ability to handle complex product catalogs and pricing structures. It can manage various products, variants and configurations, ensuring accurate product information and pricing across all sales channels.

Additionally, the platform has robust order management tools, including complex order types, subscriptions and returns. This feature is invaluable for B2B businesses as they often deal with large and customized orders that require precision handling.

Businesses can set up self-service portals for clients and use account management tools to deliver personalized shopping experiences that mimic the intuitiveness of B2C customer journeys. They can create tailored product recommendations, offer personalized pricing and provide dedicated support channels for different customer segments.

Oracle Commerce is built on a scalable and flexible architecture to adapt to changing market conditions and customer demands. It offers a range of deployment options, including on-premise, cloud-based and hybrid, helping meet specific IT infrastructure requirements.

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Product Insights

  • Quickly Launch a Digital Storefront: Create a website from scratch or use an extension to add inventory tracking, order management, payment processing, shopping cart and more to an existing website. 
  • Manage Everything From a Centralized Dashboard: Sell online, in-store and on-the-go and manage everything from a unified platform with centralized inventory, order management and pricing. 
  • Increase Brand Visibility: Advertise and sell products on the business website and popular marketplaces like Amazon, Etsy, Shopify, eBay, Google Shopping and more. Increase brand awareness by marketing products on social media. 
  • Minimize Costs: Use the free starter plan to launch an online store with ten or fewer products and move onto paid pricing plans as business scales. 
  • Sell Globally: Expand into new geographies with the multilingual software supporting 45 languages and offering extensions for localization. 
  • Flexible Payment Options: Provides various payment and fulfillment options, including BOPIS, curbside pickup, dropshipping and more. Supports connections with popular digital wallets and payment processors. 
  • Ensure Peace of Mind: Increase security with PCI DSS level-1 certified platform and ensure that every sensitive information passes through a secure HTTPS channel. 
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  • Implementation With Ease: According to our data, Oracle Commerce provides 89% of key B2B eCommerce requirements out of the box. This means you don’t need to configure and connect the platform with external solutions to get the desired features.
  • Create Efficient Checkout Processes: The platform scored top marks (100) for its checkout and billing features, according to our data. It offers abandoned checkout recovery, customer accounts, guest checkouts and automatic tax calculation based on customers’ locations.
  • Manage Orders Effectively: Our analysts found the platform excels in order management capabilities. It provides a centralized view of order history, status and notes for easy trackability. You can manage backorders, returns and exchanges, and in-store pickups. Customers get order tracking emails and can place quick orders or replicate an order based on their purchase history.
  • Design Branded Storefronts Easily: Oracle Commerce got a perfect 100 rating from our analysts for its storefront designing toolkit. It offers an intuitive module with drag-and-drop capabilities to design websites, blogs and product pages. The platform equips storefronts with shopping carts and lets you manage multiple storefronts from a centralized backend with its headless architecture.
  • Market Efficiently Across Channels: According to our data, the platform scores full marks for its marketing and SEO optimization tools. You get every key marketing feature required in eCommerce platforms ready to use out of the box. These include a channel manager, A/B testing, branded domains, custom email addresses, sitemap generation, Google Ads integration, SEO product tags and much more.
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  • Omnichannel Commerce: Sell online and in-store and maintain accurate information across every sales and marketing channel. 
    • Instant Site: Offers a one-page-site builder with drag-and-drop tools, template libraries and CSS editing modules. 
    • Shopping Apps: Design branded apps optimized for Android and iOS and allow customers to checkout from within the app. Automatically sync product data, pricing and availability across every channel. 
    • Point of Sale Systems: Connect with Square, Clover, Vend and Alice POS modules. Accept payments offline, maintain inventory and order sync, and sell physically worldwide. 
    • Social Media Channels: Design channel-specific product listings and storefronts and sell on Facebook Market, Instagram, TikTok, Snapchat and Pinterest. Generate links to business websites for WhatsApp marketing. 
    • Email Marketing: Send automated cart recovery emails to customers who abandoned their carts. Connect with MailChimp for marketing automation. 
    • SEO Tools: Improve search engine rankings by customizing site URLs and metadata. 
    • Subscriptions: Sell subscription-based digital goods like music, movies, books, blogs and more. 
    • Promotions: Design and market gift cards and discount coupons across every sales channel. 
  • Store Management: Manage orders coming in through multiple sales channels and going out of various fulfillment points. 
    • Shopping Cart: Customers can save items, edit the list, save carts, continue later and checkout easily. 
    • Store Management App: Receive real-time event-based notifications, manage inventory and fulfill orders from remote locations. 
    • Payment Processing: Offers connections with more than 50 payment processors, including PayPal, Stripe, Venmo and more. 
    • Shipping: Integrate with multiple shipping carriers and provide real-time shipping cost and tracking information. Print shipping labels at home and save up to 50% on international and domestic shipping with USPS. 
    • Taxes: Automate tax calculation and always offer accurate tax structures to customers. 
    • Inventory Management: Track inventory in real time and automate stock-level updates after every successful sale. 
    • Product Information Management: Add multiple attributes and dimensions to products and categorize similar products for unique bundles. 
    • Team Management: Onboard two members to the platform with the business pricing plan and unlimited members with the unlimited plan. Control access levels, assign tasks and track progress. 
    • App Marketplace: Integrate with third-party apps. Offers connections with marketing, store designing, dropshipping, order management, accounting and analytics software. 
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  • B2B Commerce: Scale online revenue and deal with the complexities of B2B sales: 
    • Self Service: Allow clients to navigate and shop for themselves with ease. 
      •  Deliver a B2C-caliber customer experience with native support for contract pricing, account-based selling and customer catalogs. 
      •  Provide flexibility to business clients through unlimited accounts, hierarchy and permission specifications. 
      •  Simplify the approval process by streamlining rules and requirements based on shoppers’ unique needs. 
      •  Clients can place orders from their procurement systems. 
  • Website Management: Takes care of all elements of creating and maintaining a website that focuses on enhancing the customer experience for both B2B and B2C commerce. 
    • Hosting: Host website on vendor’s native cloud solution and eliminate manual upgrades with continuous fixes, performance enhancements and stable backend compatibility. 
    • Design: Create a dynamic experience with the intuitive drag-and-drop interface. Choose from more than 20 pre-built page layouts and 70 widgets to curate the experience to fulfill the company’s unique needs. 
    • Storefront: Manage the storefront with non-technical tools; control product catalogs, pricing, inventory and promotions and more from a centralized interface. Add multimedia content and product descriptions to enrich listings. 
  • Integrations: Leverage open API to integrate digital commerce into several customer touchpoints, including augmented and virtual reality, voice, IoT and more. Build a complete enterprise software stack by integrating with the vendor’s native ERP, EPM, SCM and CX solutions. 
  • Global Support: Supports more than 40 languages and 60 currencies to help scale and grow businesses worldwide. 
  • Embedded Intelligence: Cater to customers more effectively through AI-based recommendations and personalization. 
    • Search: Delivers the most relevant and accurate search results and product listings through AI and guided navigation. Displays recommendations for synonyms, spell-check and related products. 
    • Personalization: Offer dynamic promotions based on the shopper’s cart and deliver highly personalized recommendations according to their navigation history. 
    • Analytics: Leverage real-time reporting and data visualization to identify key trends and analyze shoppers’ behavior. 
  • Configure, Price and Quote: Guide customers through the step-by-step process of correctly configuring and submitting purchase orders: 
    • Configure: Allow customers to customize their product or service to their specific needs. 
      •  Make sure every order is accurate and validated by allowing the sales team to identify customer needs and recommend relevant product offers. 
      •  Create reusable rules and navigate the process using a common product model for one-click quoting. 
      •  Manage subscription annuities, software license contracts, support agreements and renewals, including end-dates and prorated pricing. 
    • Price: Offer a variety of price options and ensure accurate, competitive pricing. 
      •  Provides intelligent pricing and discount information, including average selling price, cost comparison scatterplots, the last price paid and other analytics that enable businesses to offer more competitive, strategic pricing. 
      •  Support multiple prices for a product, as well as localized discounting, seasonal promotions and more. 
      •  Align sales activities to match business objectives; leverage in-depth deal analysis and key metrics like profitability, lead sources, conversion rate and more. 
      •  Automate the approval and validation process. Control which designated approvers have access at each point in the sales process. 
    • Quote: Create formal documentation for customers to review to make sure that the final pricing and configuration meets their expectations before agreeing to purchase. 
      •  Quickly generate proposals, quotes, statements of work and more with accurate data across multiple languages. 
      •  Generate dynamic contracts, compare and merge them, highlight differences across versions, and accept or reject changes made by customers or legal departments and store them securely in accounts. 
      •  Identify trends with contract analysis. 
      •  Integrate with e-signature vendors to virtually sign documents. 
  • Subscription Management: Manage new subscriptions, renewals and upgrades. Customers can edit their subscriptions and accounts without needing any technical help. Utilizing machine learning, minimize churn rate with insights identifying at-risk customers early and set up dynamic pricing to target different customer segments. 
  • Content Management: Create and syndicate content consistently across multiple channels: 
    • Content Creation: 
      •  The “Content Wizard” provides step-by-step guided navigation for writing and publishing articles, blogs, landing pages and more. 
      •  Use AI to classify content through image recognition and natural language processing (NLP). 
    • Video Management: 
      •  Create video projects, specify goals and descriptions, and invite collaborators to view, add, curate and edit projects. 
      •  Capture and upload footage via any device, including mobile devices, drones, desktops and more. 
      •  Smart tag overall video content as well as subjects within to search for videos and aspects within a video. 
      •  Add comments, flag, trim, crop and do more with the cloud video editor. 
      •  Analyze video content and receive engagement metrics like lead source, time spent, watched video parts, watching platform and more. 
    • Omni Channel Delivery: 
      •  Showcase content on the most engaging platforms with the API-first solution. 
      •  Use preferred front-end technology while creating and reusing best content, and simplify the management and deployment workflows. 
      •  Deliver fully rendered HTML digital assets and content for use in other channels and platforms. 
    • Collaboration and Workflows: 
      •  Improve speed and accuracy of content approval with in-context annotations and comments. 
      •  Use the “Content Calendar” to improve planning and collaboration across all content channels. 
      •  Collaborate with remote teams and agencies across mobile, web or desktops for all types of content. 
    • Universal Asset Hub: 
      •  Store and manage content on the cloud-based platform. 
      •  Access and organize any structured or unstructured content. 
  • Customer Data Platform: Collect, manage and store customer data securely; leverage insights to connect with and market to customers more effectively. 
    • Unified Customer View: Create dynamic real-time customer profiles by combining data from online, offline and third-party sources under one platform. Automate data cleansing and preparation for enterprise data models. Unify these profiles by connecting identities across devices, channels and domains. Keep information safe with advanced privacy and identity controls. 
    • Profile Enrichment: Add more than 50 pre-built intelligent attributes, or customize attributes as needed, to enhance customer profiles and add more detail. Automate profile enrichment with access to a third-party data marketplace powered by Oracle Data Cloud. 
    • Segmentation: Offer real-time personalized customer experience by delivering the right information at the correct time to select groups across channels. Calibrate targeted marketing campaigns by receiving valuable insights according to customer behavior. 
      •  Segmentize profiles with over 80 behavioral scores like purchase propensity, churn likelihood and more, and 100 behavioral segments such as “early adopters” and “bargain hunters.” 
      •  Publish customer segments across adtech and martech channels for successful campaigns. 
    • Customer Analytics: Track KPIs about customer activity to gain greater visibility and actionable insights. 
      •  Use AI and machine learning to model, predict and recommend the best customer experience. 
      •  Measure key metrics like customer engagement, lifetime value, purchase recency and frequency and more to identify valuable customers. 
      •  Leverage unique widgets for analyzing engagement, audience and segments. 
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Product Ranking

#20

among all
eCommerce Platforms

#129

among all
eCommerce Platforms

Find out who the leaders are

Analyst Rating Summary

92
95
99
96
100
100
77
92
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Checkout
Reporting and Analytics
Shipping
Storefront
Catalog and Product Management
Checkout
Marketing and Search Engine Optimization
Order Management
Payments
Reporting and Analytics

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Ecwid
Oracle Commerce
+ Add Product + Add Product
Catalog And Product Management Checkout Inventory Management Marketing And Search Engine Optimization Order Management Payments Platform Capability Reporting And Analytics Sales Channel Shipping Storefront 99 100 77 86 90 90 93 100 84 100 100 96 100 92 100 100 100 97 100 79 94 100 0 25 50 75 100
100%
0%
0%
95%
5%
0%
100%
0%
0%
100%
0%
0%
80%
0%
20%
80%
20%
0%
86%
0%
14%
100%
0%
0%
91%
0%
9%
100%
0%
0%
82%
0%
18%
100%
0%
0%
88%
0%
12%
88%
13%
-1%
100%
0%
0%
100%
0%
0%
86%
0%
14%
71%
0%
29%
100%
0%
0%
100%
0%
0%
100%
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0%
100%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

80%
0%
20%
80%
0%
20%

User Sentiment Summary

Excellent User Sentiment 537 reviews
Great User Sentiment 325 reviews
92%
of users recommend this product

Ecwid has a 'excellent' User Satisfaction Rating of 92% when considering 537 user reviews from 2 recognized software review sites.

84%
of users recommend this product

Oracle Commerce has a 'great' User Satisfaction Rating of 84% when considering 325 user reviews from 4 recognized software review sites.

n/a
4.2 (173)
4.61 (517)
n/a
n/a
3.8 (4)
n/a
4.2 (89)
4.75 (20)
4.2 (59)

Awards

Ecwid stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

SelectHub research analysts have evaluated Oracle Commerce and concluded it earns best-in-class honors for Order Management and Payments.

Order Management Award
Payments Award

Synopsis of User Ratings and Reviews

Easy to Use: Ecwid is known for its user-friendly interface, making it simple for beginners to set up and manage their online stores without needing extensive technical knowledge.
Affordability: Ecwid offers a free plan with basic features, making it a cost-effective option for small businesses or those just starting. Paid plans provide more advanced features at competitive prices.
Mobile-Friendly: Ecwid's platform is optimized for mobile devices, ensuring a seamless shopping experience for customers on smartphones and tablets.
Integrations: Ecwid integrates with various popular platforms, including social media, payment gateways, shipping providers, and marketing tools, allowing businesses to streamline their operations.
Scalability: Ecwid can accommodate businesses of all sizes, from small startups to large enterprises, as it offers a range of plans with varying features and capabilities to support growth.
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Enhanced Website Performance: The platform can manage eCommerce sites with high-volume transactions and large product catalogs. Users praise its ability to ensure smooth performance during peak traffic.
Greater Flexibility: It offers extensive customization options with a flexible and headless framework, allowing businesses to create unique eCommerce experiences.
Smooth Integration Capabilities: The platform allows API access to design custom integrations. It also offers built-in connections with other Oracle products and partner solutions.
Improved Security and Data Management: Many reviews praise the platform’s ability to handle large volumes of data while ensuring data protection and compliance.
Efficient Technical Support: Users appreciate the excellent technical support provided by Oracle via chat services, emails and phone calls, which helps resolve issues promptly.
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Limited Design Flexibility: Ecwid's design options might feel restrictive for users seeking extensive customization, especially when integrating with website builders like Wix or WordPress. The platform's focus on ease of use can sometimes lead to a lack of granular control over the visual aspects of your online store.
Transaction Fees on Certain Plans: While Ecwid offers a free plan, it's important to note that some of the paid plans include transaction fees, which can eat into your profit margins as your sales volume grows. Carefully evaluate the fee structure and weigh it against the features offered to determine the best plan for your business.
App Market Limitations: Although Ecwid provides an app market for extending your store's functionality, the selection might not be as extensive as some other eCommerce platforms. This could potentially limit your options for integrating specialized tools or services that cater to your specific business needs.
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High Cost: Oracle Commerce has a high entry fee, making it less accessible for smaller businesses. There are also significant licensing and implementation costs, which can be a barrier for some organizations.
Complexity and Learning Curve: The platform's implementation and configuration can be complex, requiring skilled developers and dedicated resources. Its initial setup and configuration also involve a steep learning curve.
Outdated Interface: Some users complain about the user interface having an outdated and clunky look, which can impact the overall experience.
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Ecwid is generally seen as a user-friendly and affordable eCommerce platform that caters well to small businesses or those with limited technical expertise. Users appreciate its intuitive interface and drag-and-drop functionality, which allows for quick and easy store setup without requiring coding or design skills. The platform also offers a free plan with basic features, making it a cost-effective option for those starting or testing the waters. Additionally, Ecwid's multi-channel selling capabilities, including integration with social media platforms and existing websites, are highlighted as valuable features for expanding reach and customer base. However, some users note that Ecwid may lack the advanced features and customization options found in more robust platforms like Shopify. While Ecwid provides essential tools for managing inventory, processing payments, and handling shipping, it may fall short for businesses requiring complex inventory management, extensive design flexibility, or comprehensive customer support. Therefore, Ecwid appears to be best suited for small businesses or entrepreneurs seeking a simple, affordable, and easy-to-use solution to establish their online presence and begin selling across multiple channels. Its ease of use and affordability make it an attractive option for those who prioritize getting their store up and running quickly without a steep learning curve or significant upfront investment.

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Oracle Commerce is a robust platform designed primarily for B2B eCommerce. Its core strength lies in the ability to handle complex sales processes, including contract pricing, multi-step approvals and account-based selling.Features such as self-service portals, customizable product catalogs and integrated CRM enhance customer experience and drive sales. The platform’s integration capabilities with Oracle’s ERP, EPM and SCM solutions offer a unified view of business operations.However, the platform's complexity and high cost can be significant barriers for smaller businesses. While it offers deep customization options, implementation and configuration can be challenging and require technical expertise.Despite advanced features like AI-driven personalization and robust analytics, users criticize the user interface for being outdated. Oracle does offer strong technical support, but the learning curve can be steep.On the positive side, Oracle Commerce excels in scalability and performance, making it suitable for large enterprises handling high transaction volumes and complex product catalogs. The platform’s strong focus on security and data management is also a crucial advantage for businesses managing sensitive information.Businesses considering this platform should carefully evaluate their requirements and resources to determine if the benefits outweigh the potential challenges.

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Screenshots

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