Ecwid vs Salesforce Commerce Cloud

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Our analysts compared Ecwid vs Salesforce Commerce Cloud based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Ecwid, short for eCommerce widget, is a SaaS platform for creative individuals and small businesses to launch an online store. It provides a drag-and-drop page builder to build an online storefront or an extension to add online store functionalities to an existing site. Its core components include omnichannel marketing, inventory tracking, order management and a mobile app.

Access the marketplace to add popular digital wallets, shipping carriers, accounting modules and more customizations. It provides a free starter plan and venture, business and unlimited plans.
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Salesforce Commerce Cloud is a comprehensive cloud-based eCommerce solution designed to streamline the way businesses engage with their customers across various channels. It's particularly well-suited for medium to large enterprises looking to enhance their online sales capabilities and provide a seamless shopping experience. One of the key benefits of using Salesforce Commerce Cloud is its ability to offer personalized customer experiences, thanks to its advanced AI and analytics features. This platform stands out for its robustness in managing inventory, orders, and customer data, making it a popular choice among businesses aiming to scale their online presence efficiently. When compared to similar products, users often highlight its seamless integration capabilities with other tools and the extensive support ecosystem as significant advantages. Pricing for Salesforce Commerce Cloud can vary widely based on the specific needs and scale of a business, typically following a subscription model that may include fees based on a percentage of sales transactions. This flexible pricing structure allows businesses to choose a plan that best fits their budget and growth expectations.

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$19 Monthly, Freemium
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$1,000 Annually
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Product Assistance

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Product Insights

  • Quickly Launch a Digital Storefront: Create a website from scratch or use an extension to add inventory tracking, order management, payment processing, shopping cart and more to an existing website. 
  • Manage Everything From a Centralized Dashboard: Sell online, in-store and on-the-go and manage everything from a unified platform with centralized inventory, order management and pricing. 
  • Increase Brand Visibility: Advertise and sell products on the business website and popular marketplaces like Amazon, Etsy, Shopify, eBay, Google Shopping and more. Increase brand awareness by marketing products on social media. 
  • Minimize Costs: Use the free starter plan to launch an online store with ten or fewer products and move onto paid pricing plans as business scales. 
  • Sell Globally: Expand into new geographies with the multilingual software supporting 45 languages and offering extensions for localization. 
  • Flexible Payment Options: Provides various payment and fulfillment options, including BOPIS, curbside pickup, dropshipping and more. Supports connections with popular digital wallets and payment processors. 
  • Ensure Peace of Mind: Increase security with PCI DSS level-1 certified platform and ensure that every sensitive information passes through a secure HTTPS channel. 
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  • Optimized Performance: Stay up-to-date with best practices in the industry with automated platform updates.  
  • Customize To Fit Needs: Connect with other Salesforce products to add multiple features, including marketing, sales, PWA studios, AI and more. 
  • Seamless Scaling: Automatically adjust domain capacity in the background to handle sudden spikes in traffic without any halt in operations. 
  • Unify Complex Processes: Create a single source of information by connecting marketing, sales, fulfillment and post-sale customer retention work cycles. 
  • Boost Customer Satisfaction: Curate customer experiences across every touchpoint with the headless platform. Offers flexible payment and fulfillment options. Quickly resolve issues by providing customer service reps with real-time data. 
  • Deliver Rich Content: Design storefronts with brand logos and multimedia content. Track customer interactions with the content to identify opportunities. 
  • Sell To a Global Audience: Supports more than 15 languages and connects with external translation management systems for localization. 
  • Achieve Faster ROI: Free up associates to sell and convert more leads by automating recurring tasks like data cleaning, payment processing, bookkeeping and more. 
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  • Omnichannel Commerce: Sell online and in-store and maintain accurate information across every sales and marketing channel. 
    • Instant Site: Offers a one-page-site builder with drag-and-drop tools, template libraries and CSS editing modules. 
    • Shopping Apps: Design branded apps optimized for Android and iOS and allow customers to checkout from within the app. Automatically sync product data, pricing and availability across every channel. 
    • Point of Sale Systems: Connect with Square, Clover, Vend and Alice POS modules. Accept payments offline, maintain inventory and order sync, and sell physically worldwide. 
    • Social Media Channels: Design channel-specific product listings and storefronts and sell on Facebook Market, Instagram, TikTok, Snapchat and Pinterest. Generate links to business websites for WhatsApp marketing. 
    • Email Marketing: Send automated cart recovery emails to customers who abandoned their carts. Connect with MailChimp for marketing automation. 
    • SEO Tools: Improve search engine rankings by customizing site URLs and metadata. 
    • Subscriptions: Sell subscription-based digital goods like music, movies, books, blogs and more. 
    • Promotions: Design and market gift cards and discount coupons across every sales channel. 
  • Store Management: Manage orders coming in through multiple sales channels and going out of various fulfillment points. 
    • Shopping Cart: Customers can save items, edit the list, save carts, continue later and checkout easily. 
    • Store Management App: Receive real-time event-based notifications, manage inventory and fulfill orders from remote locations. 
    • Payment Processing: Offers connections with more than 50 payment processors, including PayPal, Stripe, Venmo and more. 
    • Shipping: Integrate with multiple shipping carriers and provide real-time shipping cost and tracking information. Print shipping labels at home and save up to 50% on international and domestic shipping with USPS. 
    • Taxes: Automate tax calculation and always offer accurate tax structures to customers. 
    • Inventory Management: Track inventory in real time and automate stock-level updates after every successful sale. 
    • Product Information Management: Add multiple attributes and dimensions to products and categorize similar products for unique bundles. 
    • Team Management: Onboard two members to the platform with the business pricing plan and unlimited members with the unlimited plan. Control access levels, assign tasks and track progress. 
    • App Marketplace: Integrate with third-party apps. Offers connections with marketing, store designing, dropshipping, order management, accounting and analytics software. 
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  • Customer Experience: 
    • Cart Tracking: Reduce abandoned carts with a seamless checkout cycle and track abandoned ones to recover lost sales. 
    • Mobile Centric: Optimize every website and touchpoint for mobile devices with responsive designs, data-driven UX and one-touch payments. 
    • Social Media Extensions: Increase product visibility by advertising products on popular social media channels and online communities. 
    • Payment Processing: Connect with Stripe to add a native payment processor. Provide customers with flexible payment options without redirecting them to external websites. 
    • Commerce Cloud Endless Aisle: Store associates can use a customizable mobile app to access available inventory across channels. Provide various product options to customers, including online-only items, to prevent losing sales due to out-of-stock products. 
  • Marketing and Merchandising: 
    • Page Builder: Create branded websites and landing pages without any coding. 
    • Campaigns: Design and launch campaigns, promotions and A/B tests based on customers’ location, purchase history and channel. 
    • Centralized View: Unify products, pricing and catalog across all sales channels, languages and currencies. 
    • SEO Tools: Boost organic traffic and improve page ranking by customizing metadata and other SEO metrics. 
    • Search Bar: Customers can quickly navigate through product catalogs with search bars and unique filters. 
    • Digital Commerce: Create targeted content, promotions and product bundles categorized by language, country, state, region and city. 
  • Artificial Intelligence: Get actionable insights to personalize customer experiences. 
    •  Offer product suggestions based on customers’ purchase history, navigation route, clicks and other metrics. 
    •  Use the predictive sort feature to personalize category pages and search results for every shopper. 
    •  Provide type-ahead suggestions in real time to help customers navigate the catalog. 
    •  Offers an AI-powered cart analysis dashboard to interpret purchase behavior and optimize product bundles, pricing and deals. 
  • B2B Commerce: Design portals for clients and sellers, create partner websites, embed self-guided manuals and streamline B2B selling with self-service online buying. Offers fast reorders, account hierarchies, contract pricing, custom catalogs, account-based pricing, split shipments and more. 
  • Order Management: Manage omnichannel orders, fulfillment processes and post-purchase journeys. 
    •  Create visual workflows to plan and automate distributed order management with drag-and-drop tools. 
    •  Offer various flexible fulfillment options, including BOPIS, curbside pickup, no contact delivery and more. 
    •  Connect pre-built apps for payment processing, tax calculation and CRM. Provide a unified view of each customer’s journey to customer service reps. 
    •  Manage dual storefronts for B2B and B2C customers. Facilitate quick checkouts with automated invoices and post-sale services for B2B customers. 
    •  Use chatbots to initiate refunds, returns and cancellations. 
    •  Brands can use drag-and-drop columns to organize omnichannel order lifecycles. 
    •  Use dynamic charts to track each line of business in real time and prioritize urgent orders. 
  • Content Management: Create, manage and syndicate multimedia content on popular sales channels. 
    •  Allow access to content creators, create tasks and manage approvals for rich collaborations. 
    •  Use content templates and visualizations to create blogs, newsletters, articles, social media posts, emails and more. 
    •  Update content on multiple platforms with a few clicks and track its performance. 
    •  Use the headless API to share content across every customer touchpoint, including VR, AR, IoT, mobile apps and more. 
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Product Ranking

#20

among all
eCommerce Platforms

#58

among all
eCommerce Platforms

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Analyst Rating Summary

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82
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100
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Checkout
Reporting and Analytics
Shipping
Storefront
Catalog and Product Management
Integrations
Inventory Management
Marketing and Search Engine Optimization
Platform Capability
Reporting and Analytics

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Ecwid
Salesforce Commerce Cloud
+ Add Product + Add Product
Catalog And Product Management Checkout Inventory Management Marketing And Search Engine Optimization Order Management Payments Platform Capability Reporting And Analytics Sales Channel Shipping Storefront 99 100 77 86 90 90 93 100 84 100 100 93 82 100 100 92 68 100 100 74 72 100 0 25 50 75 100
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82%
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88%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

80%
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User Sentiment Summary

Excellent User Sentiment 537 reviews
we're gathering data
92%
of users recommend this product

Ecwid has a 'excellent' User Satisfaction Rating of 92% when considering 537 user reviews from 2 recognized software review sites.

we're gathering data
4.61 (517)
n/a
4.75 (20)
n/a

Awards

Ecwid stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

SelectHub research analysts have evaluated Salesforce Commerce Cloud and concluded it earns best-in-class honors for Inventory Management and Integrations.

Inventory Management Award
Integrations Award

Synopsis of User Ratings and Reviews

Easy to Use: Ecwid is known for its user-friendly interface, making it simple for beginners to set up and manage their online stores without needing extensive technical knowledge.
Affordability: Ecwid offers a free plan with basic features, making it a cost-effective option for small businesses or those just starting. Paid plans provide more advanced features at competitive prices.
Mobile-Friendly: Ecwid's platform is optimized for mobile devices, ensuring a seamless shopping experience for customers on smartphones and tablets.
Integrations: Ecwid integrates with various popular platforms, including social media, payment gateways, shipping providers, and marketing tools, allowing businesses to streamline their operations.
Scalability: Ecwid can accommodate businesses of all sizes, from small startups to large enterprises, as it offers a range of plans with varying features and capabilities to support growth.
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Scalability and Performance: Handles traffic spikes and high order volumes effectively, ensuring a smooth shopping experience even during peak periods like flash sales or holiday seasons.
Customization and Flexibility: Caters to diverse business needs with extensive customization options, allowing for unique branding and tailored shopping experiences.
Mobile-First Approach: Prioritizes mobile optimization, providing seamless shopping experiences across various devices, aligning with the increasing trend of mobile commerce.
AI-Powered Personalization: Leverages artificial intelligence to deliver personalized product recommendations and targeted promotions, enhancing customer engagement and driving sales.
Omnichannel Capabilities: Provides a unified commerce experience across multiple channels, including online stores, social media, and physical stores, ensuring consistent brand interactions.
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Limited Design Flexibility: Ecwid's design options might feel restrictive for users seeking extensive customization, especially when integrating with website builders like Wix or WordPress. The platform's focus on ease of use can sometimes lead to a lack of granular control over the visual aspects of your online store.
Transaction Fees on Certain Plans: While Ecwid offers a free plan, it's important to note that some of the paid plans include transaction fees, which can eat into your profit margins as your sales volume grows. Carefully evaluate the fee structure and weigh it against the features offered to determine the best plan for your business.
App Market Limitations: Although Ecwid provides an app market for extending your store's functionality, the selection might not be as extensive as some other eCommerce platforms. This could potentially limit your options for integrating specialized tools or services that cater to your specific business needs.
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Cost: The platform can be expensive, especially for small to medium-sized businesses, with licensing fees based on gross merchandise value (GMV) rather than a flat rate. This pricing structure can make it difficult to predict costs and budget effectively.
Complexity: Salesforce Commerce Cloud is a complex platform with a steep learning curve. This can make it challenging for businesses to manage and maintain their online stores without significant technical expertise or the help of a certified Salesforce partner.
Customization Limitations: While the platform offers some customization options, it can be restrictive for businesses with unique requirements or complex workflows. This may necessitate additional development work or integrations, further increasing costs and complexity.
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Ecwid is generally seen as a user-friendly and affordable eCommerce platform that caters well to small businesses or those with limited technical expertise. Users appreciate its intuitive interface and drag-and-drop functionality, which allows for quick and easy store setup without requiring coding or design skills. The platform also offers a free plan with basic features, making it a cost-effective option for those starting or testing the waters. Additionally, Ecwid's multi-channel selling capabilities, including integration with social media platforms and existing websites, are highlighted as valuable features for expanding reach and customer base. However, some users note that Ecwid may lack the advanced features and customization options found in more robust platforms like Shopify. While Ecwid provides essential tools for managing inventory, processing payments, and handling shipping, it may fall short for businesses requiring complex inventory management, extensive design flexibility, or comprehensive customer support. Therefore, Ecwid appears to be best suited for small businesses or entrepreneurs seeking a simple, affordable, and easy-to-use solution to establish their online presence and begin selling across multiple channels. Its ease of use and affordability make it an attractive option for those who prioritize getting their store up and running quickly without a steep learning curve or significant upfront investment.

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Salesforce Commerce Cloud has garnered positive feedback for its user-friendly interface and comprehensive features that cater to businesses of all sizes. Users appreciate the platform's ability to streamline online store management, including product catalogs, orders, payments, and customer service. The platform's emphasis on security and compliance, coupled with its global support network, has instilled confidence in users regarding data protection and assistance. However, some users have noted that the platform's extensive features can lead to a steeper learning curve, particularly for those new to eCommerce platforms or with limited technical expertise. Compared to similar products, Salesforce Commerce Cloud stands out due to its seamless integration with other Salesforce products, such as Sales Cloud and Service Cloud. This integration empowers businesses to create a unified view of their customers and deliver personalized experiences across various touchpoints. Additionally, the platform's scalability and flexibility make it suitable for businesses with evolving needs and growth aspirations. The robust order management system within Salesforce Commerce Cloud has been lauded for its efficiency in handling complex order fulfillment processes, including inventory management, shipping, and returns. This feature is particularly beneficial for businesses with high order volumes or intricate supply chains. Salesforce Commerce Cloud is an ideal choice for businesses seeking a comprehensive and scalable eCommerce solution that integrates seamlessly with other Salesforce products. Its user-friendly interface, extensive features, and robust order management capabilities make it well-suited for businesses of all sizes, particularly those with ambitious growth plans or complex operational requirements. While the platform may present a learning curve for some, its benefits and potential for enhancing online sales performance make it a valuable investment for businesses looking to establish a strong online presence and deliver exceptional customer experiences.

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