Ecwid vs Volusion

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Our analysts compared Ecwid vs Volusion based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

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Product Basics

Ecwid, short for eCommerce widget, is a SaaS platform for creative individuals and small businesses to launch an online store. It provides a drag-and-drop page builder to build an online storefront or an extension to add online store functionalities to an existing site. Its core components include omnichannel marketing, inventory tracking, order management and a mobile app.

Access the marketplace to add popular digital wallets, shipping carriers, accounting modules and more customizations. It provides a free starter plan and venture, business and unlimited plans.
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Volusion helps businesses design secure storefronts, manage backend processes and analyze KPIs. It offers site builders, shopping carts, marketing tools, order routing, inventory management and reporting modules.

A CRM, content and CSS editor, tax rate calculator, website designing services, ROI tracker and Robots.txt are its other offerings. It provides a 14-day free trial.
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$19 Monthly, Freemium
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$35 Monthly
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Product Assistance

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Product Insights

  • Quickly Launch a Digital Storefront: Create a website from scratch or use an extension to add inventory tracking, order management, payment processing, shopping cart and more to an existing website. 
  • Manage Everything From a Centralized Dashboard: Sell online, in-store and on-the-go and manage everything from a unified platform with centralized inventory, order management and pricing. 
  • Increase Brand Visibility: Advertise and sell products on the business website and popular marketplaces like Amazon, Etsy, Shopify, eBay, Google Shopping and more. Increase brand awareness by marketing products on social media. 
  • Minimize Costs: Use the free starter plan to launch an online store with ten or fewer products and move onto paid pricing plans as business scales. 
  • Sell Globally: Expand into new geographies with the multilingual software supporting 45 languages and offering extensions for localization. 
  • Flexible Payment Options: Provides various payment and fulfillment options, including BOPIS, curbside pickup, dropshipping and more. Supports connections with popular digital wallets and payment processors. 
  • Ensure Peace of Mind: Increase security with PCI DSS level-1 certified platform and ensure that every sensitive information passes through a secure HTTPS channel. 
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  • Design Websites: Create multimedia homepages, categories and product pages with drag-and-drop tools and HTML/CSS editors. Provides search bars for easy navigation. Access mobile-optimized websites via any device. 
  • Ensure Uptime and Security: Host SSL-certified websites on Google Cloud and use firewall settings to filter traffic on websites. 
  • Efficient Inventory and Order Management: Automate purchase orders, track inventory in real time and route orders coming through multiple channels using a unified platform. 
  • Improve Marketing Efforts: Define rules to showcase specific content, products and pricing based on customers’ history, location, navigation and other metrics. Improve website visibility across search engines using SEO and sitemap indexing tools. 
  • Streamline Checkouts: Ensure a seamless transition to payment gateways without redirecting traffic to external sites. Provides flexible payment options, including credit cards, cash, wire payment, PayPal, Amazon Pay, ACH and money orders. 
  • Identify Opportunities: Track ROI based on ad campaigns, newsletters and affiliates. Generate daily reports by tracking personalized KPIs like purchases, return merchandise authorizations, CRM tickets and more. 
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  • Omnichannel Commerce: Sell online and in-store and maintain accurate information across every sales and marketing channel. 
    • Instant Site: Offers a one-page-site builder with drag-and-drop tools, template libraries and CSS editing modules. 
    • Shopping Apps: Design branded apps optimized for Android and iOS and allow customers to checkout from within the app. Automatically sync product data, pricing and availability across every channel. 
    • Point of Sale Systems: Connect with Square, Clover, Vend and Alice POS modules. Accept payments offline, maintain inventory and order sync, and sell physically worldwide. 
    • Social Media Channels: Design channel-specific product listings and storefronts and sell on Facebook Market, Instagram, TikTok, Snapchat and Pinterest. Generate links to business websites for WhatsApp marketing. 
    • Email Marketing: Send automated cart recovery emails to customers who abandoned their carts. Connect with MailChimp for marketing automation. 
    • SEO Tools: Improve search engine rankings by customizing site URLs and metadata. 
    • Subscriptions: Sell subscription-based digital goods like music, movies, books, blogs and more. 
    • Promotions: Design and market gift cards and discount coupons across every sales channel. 
  • Store Management: Manage orders coming in through multiple sales channels and going out of various fulfillment points. 
    • Shopping Cart: Customers can save items, edit the list, save carts, continue later and checkout easily. 
    • Store Management App: Receive real-time event-based notifications, manage inventory and fulfill orders from remote locations. 
    • Payment Processing: Offers connections with more than 50 payment processors, including PayPal, Stripe, Venmo and more. 
    • Shipping: Integrate with multiple shipping carriers and provide real-time shipping cost and tracking information. Print shipping labels at home and save up to 50% on international and domestic shipping with USPS. 
    • Taxes: Automate tax calculation and always offer accurate tax structures to customers. 
    • Inventory Management: Track inventory in real time and automate stock-level updates after every successful sale. 
    • Product Information Management: Add multiple attributes and dimensions to products and categorize similar products for unique bundles. 
    • Team Management: Onboard two members to the platform with the business pricing plan and unlimited members with the unlimited plan. Control access levels, assign tasks and track progress. 
    • App Marketplace: Integrate with third-party apps. Offers connections with marketing, store designing, dropshipping, order management, accounting and analytics software. 
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  • Website Builder: Craft a niche website with designer templates, a custom domain, search functionality and more:
    • Designing: Choose from a set of mobile-friendly templates or access the CSS editor to design the website manually.
    • Custom Domain: Promote business brand and allow customers and search engines to access the website easily. Showcase branding across the site with built-in promotional tools.
    • Product Pages: Customize products, upload images, write product descriptions and add subcategories. Highlight discounted products on the homepage and use the content editor to create interactive slideshows and transitions. Employ SEO to improve search engine rankings.
    • Search Tab: Allow customers to search the inventory and streamline the navigation process with quick search and customizable filters.
    • Security: Operate securely with an SSL-certified website and a PCI DSS compliant payment processor that ensures 99.99% uptime for customers.
  • Product Sales: Boost online sales and streamline business operations:
    • Payment Processing: Accept credit cards, cash, wire payments and electronic checks, along with all major digital wallets like PayPal, Amazon Wallet, Stripe and more. Streamline the checkout process, accept multiple currencies and set up a recurring payment collector for a subscription-based business model.
    • Inventory Management: Monitor product status, reorder quantities and remaining stock, verify amounts and receive low stock alerts. Quickly update inventory by uploading CSV files. Create custom barcodes for products for easy identification.
    • Order Processing: Process phone, website and mobile orders. Set up warehouse locations and keep track of returns. Receive updates for chargebacks and claims against the business.
    • Shipping: Specify shipping types, provide signatures, offer special discounts, set shipping rates and provide flat-rate shipping options. Leverage available integrations for seamless dropshipping.
    • Tax Calculator: Automate tax calculation based on region, currency and regulations. Stay up-to-date and receive tips on reducing tax costs.
    • Related Products: Entice customers to buy more by displaying related products based on their last purchase.
  • CRM: Improve customer engagement and relationships. Manage sales tickets, route them to the concerned departments, monitor customer reviews and respond to feedback from a centralized platform.
  • Mobile App: Manage stores, update inventory, interact with associates and customers, and generate reports with a mobile app compatible with both Android and iOS devices.
  • Growth Hacking: Rapidly scale business and drive growth through digital marketing and leveraging insights.
    • Listings: Showcase products on major marketplaces like Facebook Marketplace, eBay, Amazon and more. Make changes to listings from the dashboard and link social media accounts to promote on Instagram, Twitter and more.
    • ROI Tracking: Accurately estimate the value of investments with comprehensive ROI tracking, based on ad campaigns, newsletters and affiliates.
    • Reporting: Create personalized reports to drill down on critical areas. Receive insights on abandoned and live carts, purchases, product views, CRM tickets submitted, and more.
    • Discounts and Gift Cards: Set the starting time, duration and percentage or amount of a discount. Create customizable gift cards with business colors and logos. Set up deals of the day to push sales of stagnant stock.
    • Newsletter: Create and send custom newsletters and keep customers in the loop.
    • SEO: Manage metadata and let search engines crawl every corner of the site with sitemap indexing. Prevent specific pages from being crawled with editable robots.txt files.
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Product Ranking

#20

among all
eCommerce Platforms

#28

among all
eCommerce Platforms

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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User Sentiment Summary

Excellent User Sentiment 537 reviews
Good User Sentiment 169 reviews
92%
of users recommend this product

Ecwid has a 'excellent' User Satisfaction Rating of 92% when considering 537 user reviews from 2 recognized software review sites.

72%
of users recommend this product

Volusion has a 'good' User Satisfaction Rating of 72% when considering 169 user reviews from 5 recognized software review sites.

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4.5 (14)
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3.3 (57)
4.61 (517)
3.8 (44)
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3.8 (37)
4.75 (20)
2.7 (17)

Awards

Ecwid stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

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Synopsis of User Ratings and Reviews

Easy to Use: Ecwid is known for its user-friendly interface, making it simple for beginners to set up and manage their online stores without needing extensive technical knowledge.
Affordability: Ecwid offers a free plan with basic features, making it a cost-effective option for small businesses or those just starting. Paid plans provide more advanced features at competitive prices.
Mobile-Friendly: Ecwid's platform is optimized for mobile devices, ensuring a seamless shopping experience for customers on smartphones and tablets.
Integrations: Ecwid integrates with various popular platforms, including social media, payment gateways, shipping providers, and marketing tools, allowing businesses to streamline their operations.
Scalability: Ecwid can accommodate businesses of all sizes, from small startups to large enterprises, as it offers a range of plans with varying features and capabilities to support growth.
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Easy to Use: Volusion is known for its user-friendly interface, making it a good choice for beginners with limited technical expertise. The platform offers drag-and-drop functionality and intuitive design tools, allowing users to easily build and customize their online stores without needing to code.
Built-in Features: Volusion provides a comprehensive suite of built-in features, including marketing tools, SEO options, and payment processing capabilities. This eliminates the need for extensive third-party integrations, streamlining the setup and management of online businesses.
Scalability: Volusion offers various pricing plans to accommodate businesses of different sizes and growth stages. As businesses expand their product offerings and customer base, they can easily upgrade their plans to access additional features and resources.
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Limited Design Flexibility: Ecwid's design options might feel restrictive for users seeking extensive customization, especially when integrating with website builders like Wix or WordPress. The platform's focus on ease of use can sometimes lead to a lack of granular control over the visual aspects of your online store.
Transaction Fees on Certain Plans: While Ecwid offers a free plan, it's important to note that some of the paid plans include transaction fees, which can eat into your profit margins as your sales volume grows. Carefully evaluate the fee structure and weigh it against the features offered to determine the best plan for your business.
App Market Limitations: Although Ecwid provides an app market for extending your store's functionality, the selection might not be as extensive as some other eCommerce platforms. This could potentially limit your options for integrating specialized tools or services that cater to your specific business needs.
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Limited Design Flexibility: Volusion's templates can feel restrictive for users who want more control over their online store's appearance and functionality. Customizing beyond the provided options often requires coding knowledge or hiring a developer, which can be a barrier for some users.
Transaction Fees: Unlike some competitors, Volusion charges transaction fees on all plans, including higher-tier ones. This can eat into your profit margins, especially if you have a high volume of sales or sell lower-priced items.
App Store Limitations: The app store offers fewer options compared to other platforms, potentially limiting the ability to extend your store's functionality with third-party tools and integrations.
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Ecwid is generally seen as a user-friendly and affordable eCommerce platform that caters well to small businesses or those with limited technical expertise. Users appreciate its intuitive interface and drag-and-drop functionality, which allows for quick and easy store setup without requiring coding or design skills. The platform also offers a free plan with basic features, making it a cost-effective option for those starting or testing the waters. Additionally, Ecwid's multi-channel selling capabilities, including integration with social media platforms and existing websites, are highlighted as valuable features for expanding reach and customer base. However, some users note that Ecwid may lack the advanced features and customization options found in more robust platforms like Shopify. While Ecwid provides essential tools for managing inventory, processing payments, and handling shipping, it may fall short for businesses requiring complex inventory management, extensive design flexibility, or comprehensive customer support. Therefore, Ecwid appears to be best suited for small businesses or entrepreneurs seeking a simple, affordable, and easy-to-use solution to establish their online presence and begin selling across multiple channels. Its ease of use and affordability make it an attractive option for those who prioritize getting their store up and running quickly without a steep learning curve or significant upfront investment.

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Volusion has been making waves in the eCommerce world, but is it the right fit for your business? Let's dive into what users have been saying over the past year. Volusion's user-friendly interface is a major draw, especially for those new to eCommerce. The drag-and-drop functionality makes building and customizing your online store a breeze, even without coding experience. This ease of use is a significant advantage over more complex platforms like Shopify or Magento, which often require a steeper learning curve. However, Volusion's simplicity can also be a drawback for larger businesses with more complex needs. Some users report that Volusion lacks the advanced features and scalability required for high-volume stores or those with intricate product variations. Another key consideration is pricing. Volusion's plans can be pricier compared to competitors, which might deter budget-conscious entrepreneurs. But, for those who value ease of use and a comprehensive set of built-in features, Volusion's pricing might be justifiable. The platform offers a range of tools for inventory management, payment processing, SEO optimization, and marketing, eliminating the need for multiple third-party apps, which can add up in cost and complexity. So, who is Volusion best suited for? It's ideal for small to medium-sized businesses and solopreneurs seeking a user-friendly platform with a wide range of built-in features. If you're looking for an intuitive solution to get your online store up and running quickly, Volusion is worth considering. However, if you anticipate rapid growth or require highly specialized features, you might want to explore more robust platforms. Remember, the eCommerce landscape is constantly evolving, so be sure to check for the latest updates and offerings before making your final decision.

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