Etsy vs Braintree

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Our analysts compared Etsy vs Braintree based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Etsy Software Tool
Braintree Software Tool

Product Basics

Etsy is an online global marketplace for artists, craftspeople and vintage vendors to sell unique pieces. It’s majorly focused on handcrafted and vintage pieces with categories like jewelry, clothing, bags, home decor, furniture, arts and more. Sellers can create stores online and use additional paid services like payments, ads, tracking and insurance for shipping, and currency conversions.
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Braintree by PayPal is a web payment system that helps ecommerce businesses integrate and accept payments through credit and debit cards, Venmo (in the US), PayPal, Google Pay and other digital wallets. It allows users to track transactions, access real-time information, and manage in-store payments in multiple countries. Users can leverage other attributes including fraud protection, dispute management, payout management, reporting, level 1 PCI compliance and data encryption.
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$0.20/Item, Usage-Based
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$0.49/Transaction, 2.59% Flat Rate
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Product Insights

  • Global Reach: Etsy connects sellers with a worldwide audience, expanding market opportunities beyond local boundaries.
  • Low Startup Costs: With minimal listing fees and no need for a physical storefront, Etsy offers an affordable entry point for new businesses.
  • Community Support: Sellers benefit from a robust community of peers and buyers, fostering collaboration and shared learning.
  • Customizable Shops: Etsy allows sellers to personalize their storefronts, helping to build a unique brand identity.
  • Integrated Marketing Tools: Built-in SEO, social media integration, and promotional tools help sellers increase visibility and drive traffic to their shops.
  • Secure Transactions: Etsy provides a secure platform for financial transactions, ensuring both buyer and seller protection.
  • Analytics and Insights: Detailed analytics help sellers understand customer behavior and optimize their product offerings.
  • Mobile Accessibility: The Etsy app allows sellers to manage their shops on-the-go, ensuring they can respond to customer inquiries and orders promptly.
  • Handmade and Vintage Focus: Etsy's emphasis on unique, handmade, and vintage items attracts a niche market of dedicated buyers.
  • Customer Trust: Etsy's established reputation and buyer protection policies build trust, encouraging more purchases.
  • Scalability: Etsy supports businesses of all sizes, from hobbyists to full-time entrepreneurs, allowing for growth and expansion.
  • Environmental Impact: By promoting handmade and vintage items, Etsy supports sustainable shopping practices and reduces waste.
  • Educational Resources: Etsy offers a wealth of resources, including tutorials and forums, to help sellers improve their business skills.
  • Payment Flexibility: Multiple payment options, including credit cards, PayPal, and Etsy gift cards, make transactions convenient for buyers.
  • Customer Engagement: Direct messaging and review systems facilitate communication and build relationships between sellers and buyers.
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  • Offer Customers Peace of Mind: Boost conversions and brand goodwill by creating a secure payment environment and enabling customers to pay via their preferred mode. 
  • Expand Audience: Accept multiple currencies and allow customers from remote locations to shop from the online store. 
  • Save Time: Efficiently perform time-consuming administrative tasks like invoice generation, data storage and visualization through automation. 
  • Mitigate Risks: Detect and eliminate fraudulent transactions, create a secure repository of transactional data and leverage unique data visualizations to minimize risks and drill down on opportunities. 
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  • Online Store: Create stores using customizable templates and promote products using featured listings. 
  • Analytics: Provides detailed statistics to track orders and revenue, identify products with the most page views and understand performance trends. 
  • SEO Tools: Customers can find listings with the proper headings and descriptions. Helps recognize the keywords that get more traffic to the store. 
  • Logistics: Auto calculates shipping costs based on weight, dimension, shipping method and delivery speed. Prints shipping labels and directly sends tracking details to customers. 
  • Mobile App: Manage orders, update items, check shop analytics, create listings and talk to customers from anywhere. 
  • Promotional Tools: Promote items and listings in internal search and on social media. 
  • Payment Management: Collect and manage payments through PayPal or credit card, based on customers’ convenience. Also manages currency conversions, making it globally accessible. 
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  • Fraud Prevention Tools: Minimize fraudulent activities by making transactions SCA compliant and leveraging 3D Secure 2, an authentication verification service. Keep a check on chargebacks and reduce false positives with machine learning and customizable filters. 
  • Payment Methods: Accept payments through PayPal, Venmo, credit and debit cards, ACH transfers and many other popular digital wallets, including GPay, SamsungPay, ApplePay and more. Offer buyers a smooth checkout experience and consolidate operational flows for all payment types. 
  • In-Store Payments: Enable customers to purchase in-store with payment methods saved to an online profile and vice versa with the integrated POS system. Accept MasterCard, magstripe cards, chip cards and contactless cards, along with all major digital wallets. 
  • Payouts: Global merchants can send mass payments to recipients in more than 200 countries and regions. Allow recipients to choose how they receive payments, automate payouts with API calls or batch-file uploads and create disbursements in real time. 
  • Reporting: Track and store all transactional data. Filter by card type, date of creation, settlement date and payment mode to view specific information. Receive real-time updates of events occurring at the payment gateway. Generate custom reports for even more specific needs through the open API. 
  • Data Security: Securely store customer data with multiple encryption keys, split knowledge and dual control in the Level 1 PCI DSS compliant solution. Password, raw magnetic stripe, CVV or pin-block data is never stored. Requires authentication for every control panel login. 
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User Sentiment Summary

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Good User Sentiment 130 reviews
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76%
of users recommend this product

Braintree has a 'good' User Satisfaction Rating of 76% when considering 130 user reviews from 4 recognized software review sites.

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4.5 (18)
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3.6 (74)
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4.0 (22)
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3.6 (16)

Synopsis of User Ratings and Reviews

Niche Marketplace: Etsy is known for its focus on unique and handmade goods, attracting buyers looking for distinctive items.
Creative Variety: The platform boasts a vast selection of products, offering a diverse range of options for shoppers seeking one-of-a-kind pieces.
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Ease of Use: It’s an intuitive platform with a user-friendly interface, according to 83% of users discussing this aspect.
Payment Processing: 79% of users reviewing payment processing said that the platform streamlines digital transactions.
Data Security: It secures transactional data against malware with fraud detection tools, according to 72% of reviews discussing security.
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Customer Service Issues: Etsy has received complaints regarding its customer service, potentially leading to unresolved issues for businesses.
Shipping Challenges: Shipping delays are a recurring concern on Etsy, potentially impacting customer satisfaction and business operations. Businesses may need to meticulously manage shipping profiles and expectations.
Price-Focused Competition: Etsy's platform can lead to intense price competition, potentially impacting businesses focused on product quality and unique offerings.
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Glitches: It’s a resource-intensive platform prone to glitches, according to 71% of users mentioning software performance.
Cost: According to 85% of reviews on the pricing structure, the platform is more expensive than its competitors.
Accounting: The lack of accounting features is a drawback, according to 100% of reviews on bookkeeping.
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Is Etsy really as easy as everyone says it is to buy and sell unique items? Etsy is an eCommerce platform known for its distinctive, handcrafted goods from independent sellers. Users rave about the platform's user-friendly design, which makes it simple to navigate and discover those one-of-a-kind treasures. Etsy's strength lies in fostering a community of passionate creators and buyers seeking unique, personalized items. This dedication to small businesses and artisans distinguishes Etsy from mass-produced goods found on platforms like Amazon. For instance, a buyer looking for a handmade ceramic mug with a specific design is more likely to find it on Etsy than on a more generalized platform. However, Etsy's dependence on individual sellers can lead to inconsistencies. Shipping delays, variable product quality, and customer service challenges arise from dealing with numerous independent entities. While Etsy has policies in place, enforcing them across a vast network poses a challenge. Potential buyers should prioritize individual seller ratings and reviews to ensure a smooth experience. Ultimately, Etsy is best suited for shoppers seeking unique, handcrafted items and willing to embrace the nuances of buying directly from independent creators.

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Braintree is a digital payment processor allowing online businesses to accept debit cards, credit cards, e-checks, Venmo, PayPal and other popular digital wallets. According to user reviews, the platform’s intuitive UI, quick payment processing and unique fraud detection tools are its main strengths. However, users have reported that the platform crashes frequently. It lacks accounting integrations, forcing users to record transactions and maintain ledgers manually. Additionally, the software charges a nominal fee for each transaction on top of a base monthly fee, which can become a costly affair for small businesses. In summary, Braintree is best for enterprises with large sales volume, powerful IT infrastructure and adequate technical expertise.

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