SquareSpace vs Unilog

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Our analysts compared SquareSpace vs Unilog based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

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Product Basics

Squarespace is a website builder that helps create portfolios and blogs, track web traffic and manage content on mobile applications or desktop. It offers customizable templates, product merchandising, custom CSS, inventory management and more. Other attributes include scheduling, email marketing and commenting. Users can track orders, manage taxes, handle payments, analyze sales and design logos and manage social media posts. It is helpful for small businesses, photographers, bloggers, artists, restaurants, musicians, wedding planners and students. 
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Unilog is a flexible, cloud-based platform designed specifically for mid-market B2B distributors, manufacturers and wholesalers looking to sell online. It digitizes the entire commerce process from customers setting up business accounts to final delivery.

Its core components include a website builder, product information management (PIM), content management system (CMS), site search analytics, event management and a mobile app. It helps businesses enrich product catalogs and syndicate on multiple listing sites.
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Product Insights

  • Quick Setup: Purchase a domain or transfer to an existing one and launch an online store with a few clicks. 
  • Automate Backend Maintenance: The vendor manages overall performance and security updates. Update purchased plugins and add-ons automatically according to needs. 
  • No-Code Content Layout: Make new pages, layouts and content without complicated coding using the drag-and-drop editor. 
  • Centralize Management: Localize marketing, analytics, payment processing and social media workflows in a unified platform. Monitor developments and functioning from the dashboard. 
  • Enhance Customer Experience: Build a secure environment for transactions, provide multimedia descriptions for products and services, create member zones, and manage paid content. 
  • Build Brand Awareness: Design emails with website content, track responses and maintain contact information. Generate leads, streamline metadata and boost social media posts using SEO and social media tools. 
  • Create Engaging Content: Record, edit, share and track quality videos on multiple channels via a video studio mobile app. 
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  • Easily Customize Storefronts: Add personal touches to the digital storefront with a drag-and-drop tool. 
  • Best Of Both Worlds: Sell to B2B clients using B2C simplicity. Offers nuanced B2B features like self-guided buying, multi-level approval workflows, RFQ portals, as well as prevalent B2C functionalities like predictive searching, shopping carts, one-click reorders and more. 
  • Custom Features: Add business-specific features like tax calculators, payment processors, warehouse management modules, ERP, CRM, BI, shipping carriers and more by accessing the integrations marketplace. 
  • Boost Customer Satisfaction: Create rich product descriptions and allow customers to set up hierarchical company accounts with multiple users. Provides approval workflow designing tools and helps host events for product launches, training and more. 
  • Enhance Digital Presence: Syndicate targeted product information to multiple sales channels with the PIM module. Generate rich content based on customer data using product content services. 
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  • Templates and Design Tools: Access customizable templates that support all major content types, like blogs, galleries, pages, calendars and more. Use the latest HTML, Javascript and CSS transcripts to edit templates. Use customized color palettes, video and background banners, images via Unsplash, Google and TypeKit fonts, a built-in photo editor and more. 
  • Layout and Pages: Use pre-designed structures to create websites and add blocks, menus, links, maps, forms, files, buttons, charts, custom codes and social media icons. Duplicate text pages, use CSS editor and create custom redirect pages. Design websites that automatically adapt to the device it is accessed on without changing the overall style of the website. 
  • Commenting System: Incorporate a commenting system that helps with community management, flagging spam messages, disabling comments, threading comments, counting individual likes and moderating content. 
  • Multiple Contributors and Access Levels: Restrict permission to access based on role and use a single login to handle multiple sites simultaneously. Provide access levels, including content editing, reporting, store managing, administrating, billing and more. 
  • Passwords and Page Lock: Lock websites with a password while editing it, use a password to create private sections and customize page displays for visitors when locked by a password. 
  • Built-In Mobile Websites: Design websites that automatically adapt to the device it is accessed on without changing the overall style of the website. 
  • App: Use an app available on Android and iOS to manage websites, add or edit pages, add images, write and edit blogs and review traffic analytics. Manage inventory, orders and customers as well as add products and issue returns while on the go. 
  • Extensions: Use third-party tools to manage sales transactions, handle inventory and accounting, file taxes, streamline bookkeeping, promote products, ship products and more. Connect with Google Analytics and Disqus. 
  • Blogging: Publish, draft, schedule and mark posts for review. Use markdown block to add text, change layouts as per the blog content and automate the process of reformatting content for email campaigns. Manage audio blocks, blog post options and podcast support for better visibility. Save excerpts and source URLs, use accelerated mobile pages to create lightweight web pages, add subscribe buttons, access built-in RSS feeds and link titles to external URLs. 
  • Portfolios: Drag and drop images, add videos and audio files to pages or blog posts, and set videos or images as backgrounds. Access a built-in image editor, create landing pages with links to sub-pages, use lightbox to highlight images, define focal points for images and auto-fill tags, tiles and descriptions when importing images. 
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  • PIM: Manage unlimited SKUs with unlimited fields for product information. Sync accurate data across various distribution channels. 
    • Master Data Management: Add business-specific attributes to products, including manufacturer, brand, pricing, availability/quantity, dimensions, descriptions, keywords, images, relations, alternate options, accessories and more.  
    • Taxonomy: Define hierarchies, assign attributes, add products to multiple categories and maintain various taxonomies. 
    • Digital Asset Management: Store, manage and search every digital asset, including pictures, videos, documents, spreadsheets and more. Offers editing tools to maintain specific sizes and compressions for each distribution channel. 
    • Bundling: Group similar products together and include relations like spare parts, accessories, “people who bought this also bought this” suggestions and more. 
    • Information Flow: Design workflows from product engineering to post-sales service using drag-and-drop tools. 
    • Targeted Content: Showcase specific information to certain markets and vendors for a personalized experience. 
  • CMS: Create a consistent and personalized customer experience across websites and sales channels. 
    • Page Builder: Offers a WYSIWYG interface to create wireframes and insert HTML elements like graphics, texts, banners, widgets and more. 
    • SEO Tools: Customize URL structures, create redirects, configure page parameters and more. 
    • Widgets: Boost engagement using dynamic buttons, dialog boxes, pop-up windows, featured products, event pages, social media feeds and more. 
    • Event Management: Schedule events, manage reservations with an interactive calendar, embed events on websites and easily accept payments. Reflects event changes on every deployed widget. 
    • Image Library: Offers a library of stock photos and storage space for sitemaps, business logos, banners and more. 
    • Blog: Host and publish content from a centralized dashboard. 
    • Forms: Design forms like RFQ submissions, newsletter subscriptions and more and specify any number of fields. 
  • Site Search: Streamline customers’ path-to-purchase with intelligent site search powered by Solr. 
    • Predictive Search: Display the most relevant results based on the first few characters entered in the search bar. 
    • Alternate Suggestions: Define synonyms for product names and display “Did you mean” suggestions in case of misspelled search terms. 
    • Filtering: Provides multiple fields for filtering product attributes like brand, style, size, manufacturer, and more. 
    • Image Preview: Display images within the predictive search box to help customers locate products before typing the search term. 
    • Promotions: Showcase banners, featured products and scheduled events in the predictive search box. 
    • Results Page: Customize the search results page by selecting grid or list views, specifying how many items display at a time and more. 
    • Search Analytics: Tweak and improve search experiences by tracking popular searches, trending terms, unsuccessful searches and searches with no results. 
    • Configurable Search: Customize the search algorithm, prioritize particular products and track the impact of changes. 
  • Analytics: Track multiple KPIs, including conversion rates, abandoned carts, bounce rates, user flows and more. 
    • Visits Over Time: Create snapshots of visits over a specific timeframe, set goals for trending up the number of unique visitors and correlate events like promotions, campaigns and more. 
    • Visitor Profiles: Generate detailed visitor profiles that include purchase history, frequency of site visits, devices used and locations. 
    • Site Traffic: Measure traffic related to completed sales. Track content, identify content that’s not performing well and improve engagement through tweaks. 
    • Heatmaps: Get a visual representation of customer behavior and engagement with the business website. 
    • Funnels: Design navigation paths and traffic funnels. 
    • Onsite Search: Identify high-sales volume search terms and incorporate them into onsite content. 
  • Commerce: Supports purchase orders, multiple levels of approval, quick order pads, easy access to lines of credit and more. 
    • Business Accounts: Clients can set up multiple user accounts, control access levels and design approval workflows. 
    • Shopping Cart: Add items, continue shopping, delete items, save and duplicate carts, and proceed to checkout with a few clicks. 
    • Quick Orders: Quickly build carts by uploading .CSV files or copy-pasting content from a spreadsheet to the order pad. 
    • RFQ Portals: Customers can request multiple-item quotes. Automatically send emails to the sales team upon form submission. 
    • Anonymous Shopping: Allow anonymous credit card shopping or restrict sales to only registered customers. 
    • Favorite Products: Customers can create a list of frequently purchased items. 
    • Payment: Enable flexible payment via purchase orders, credit cards or PayPal. Connect with other digital wallets from the integrations marketplace. 
    • Shipping: Offers flexible fulfillment options via FedEx, UPS, personal trucks, BOPIS and more. 
    • Self Service: Connect with a CPQ module to automate quoting and negotiation. Customers can place orders directly through their procurement system with self-configurable punch-out portals. 
  • Mobile: Generate a mobile app code in sync with the eCommerce site within a day and eliminate lengthy development periods. 
    • Image Search: Use the mobile camera to take pictures of an item and search the catalog with images. 
    • Barcode Scanner: Scan barcodes, locate items and place orders quickly. 
    • Voice Search: Speak directly to the app and get instant results with a VoLTE-enabled mobile device. 
    • Offline Shopping Cart: Use the barcode scanner offline or manually add products to the cart for online purchases. 
    • Fingerprint Security: Scan fingerprints to access sensitive information like invoice history, scheduled orders and more. 
    • Location: Locate the nearest stores and receive driving instructions using GPS. 
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Product Ranking

#5

among all
eCommerce Platforms

#95

among all
eCommerce Platforms

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Analyst Rating Summary

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Checkout
Marketing and Search Engine Optimization
Platform Capability
Shipping
Storefront
Platform Capability
Reporting and Analytics
Storefront
Marketing and Search Engine Optimization
Catalog and Product Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

SquareSpace
Unilog
+ Add Product + Add Product
Catalog And Product Management Checkout Inventory Management Marketing And Search Engine Optimization Order Management Payments Platform Capability Reporting And Analytics Sales Channel Shipping Storefront 94 100 87 100 84 66 100 80 65 100 100 92 84 59 94 83 63 100 100 67 73 97 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

70%
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User Sentiment Summary

Excellent User Sentiment 5450 reviews
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91%
of users recommend this product

SquareSpace has a 'excellent' User Satisfaction Rating of 91% when considering 5450 user reviews from 4 recognized software review sites.

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4.4 (870)
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4.57 (2539)
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4.6 (1944)
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4.2 (97)
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Awards

SquareSpace stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

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Synopsis of User Ratings and Reviews

Website Builder: It’s simple to create a professional website without any coding using the drag-and-drop editor, according to 70% of users mentioning this feature.
Ease of Use: The platform is intuitive and straightforward, according to 100% of users mentioning this aspect.
Domain: Squarespace helps transfer existing domains without any hassle, according to 90% of reviews mentioning domains.
Customer Support: Vendor’s support team offers quick and quality responses, as noted by 92% of reviews on customer support.
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Easy to Use: Users praise Unilog's intuitive interface, finding it easy to navigate and manage their online stores. They highlight the platform's user-friendliness, making it simple to perform tasks like adding products and processing orders.
Comprehensive Features: Unilog is lauded for its wide array of features that cater to diverse eCommerce needs. Users appreciate the platform's built-in tools for marketing, inventory management, and customer relationship management, eliminating the need for multiple third-party integrations.
Reliable Performance: Users consistently report Unilog's stability and uptime, ensuring their online stores are always accessible to customers. They value the platform's dependable performance, which is crucial for maintaining a positive customer experience and maximizing sales.
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Rigidity: The drag-and-drop website editor lacks customization features, according to all users discussing personal customizations.
Cost: According to 92% of users reviewing the pricing structure, the solution is costlier than its competitors based on the features provided.
Performance Speed: 82% of users who mentioned this element said that the platform uses a lot of RAM while running and is prone to crashes.
Data Analytics: In-depth analytics is only available with the enterprise pricing plan, according to 67% of reviews discussing this aspect.
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Difficult to Use: Some users find the platform's interface and navigation to be complex and not intuitive, making it challenging to perform tasks efficiently.
Limited Customization: Users express frustration with the limited ability to customize the platform to align with their specific branding and design preferences.
Lack of Features: Certain essential eCommerce features are reportedly missing or underdeveloped in Unilog, limiting users' ability to fully manage their online businesses.
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Squarespace helps businesses and individuals promote their brands digitally by launching professional websites and integrating every social account in a unified platform. According to reviews, the drag-and-drop website builder and intuitive user interface are the primary pros of the software.But, users have noted that the drag-and-drop editor lacks intricate customizations like moving image blocks, using multiple fonts, changing website structures and more. If you’re looking to deploy the software, we advise having technical expertise in WordPress coding or CSS editing for in-depth personalization. In conclusion, Squarespace is ideal for creating fashionable landing pages for individuals and smaller businesses, especially those looking for a simple option. It’s less effective for larger organizations with big inventory and that need hyper-detailed websites.

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Users praise Unilog for its user-friendliness, even for those who aren't tech-savvy. They appreciate the platform's wide range of features, which streamline many aspects of eCommerce management. One of the key differentiating factors is its robust B2B workflow capabilities, including user roles and permissions and account management features, which are particularly beneficial for businesses operating in the B2B space. However, some users have pointed out that while the platform offers a lot of features, some of them could be more intuitive and require a bit of a learning curve. Overall, Unilog seems best suited for mid-market distributors, manufacturers, and wholesalers who need a comprehensive, user-friendly platform to manage their online businesses, especially those heavily involved in B2B transactions. The platform's focus on B2B features makes it a strong contender in this market segment.

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