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WooCommerce vs Braintree

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Our analysts compared WooCommerce vs Braintree based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features User Ratings Analyst Summary Screenshots
WooCommerce Software Tool
Braintree Software Tool
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Product Basics

WooCommerce, a free and open-source eCommerce platform, empowers you to sell products online by leveraging the popular content management system, WordPress. Ideally suited for small businesses and entrepreneurs venturing into the online marketplace, WooCommerce offers a user-friendly setup and a diverse range of features to facilitate online sales. The platform's open-source nature allows for customization to meet specific needs, while its large community of users and developers provides support and resources.

Key benefits of WooCommerce include its cost-effectiveness, flexibility, ease of use, and comprehensive feature set, encompassing product catalog management, order processing, and secure payment gateways. The platform's extensibility through plugins and themes further enhances its capabilities, enabling businesses to tailor their online stores to their unique requirements. When compared to similar eCommerce solutions, WooCommerce often stands out due to its affordability and adaptability, making it a compelling choice for budget-conscious businesses seeking a customizable online store solution.

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Braintree by PayPal is a web payment system that helps ecommerce businesses integrate and accept payments through credit and debit cards, Venmo (in the US), PayPal, Google Pay and other digital wallets. It allows users to track transactions, access real-time information, and manage in-store payments in multiple countries. Users can leverage other attributes including fraud protection, dispute management, payout management, reporting, level 1 PCI compliance and data encryption.
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$25 Monthly
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$0.49/Transaction, 2.59% Flat Rate
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Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
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Videos
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Email
Phone
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FAQ
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Knowledge Base
24/7 Live Support
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24/7 Live Support

Product Insights

  • Easily Setup a Digital Storefront: Use the plugin to add essential online store functionalities to an existing WordPress website without coding. 
  • Control Costs: Design business-specific eCommerce websites and pay only for features and functionalities used. 
  • Easy Scalability: Supports businesses of every size through extensions from Wix Marketplace. Add advanced features like omnichannel marketing, data analysis, dropshipping and more while scaling business operations. 
  • Boost Brand Presence: Maintain ownership of the online store, sell products without the hassle of going through a third party and direct traffic to the website instead of external marketplaces. Leverage SEO tools and email marketing solutions for targeted campaigns. 
  • Global Audience: Cater to customers from across the globe with multilingual content and easy currency exchange. Supports 24 languages and all major currencies. 
  • Design Personalized Integrations: Create business-specific integrations with external software, extensions and add-ons by leveraging an open API. 
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  • Offer Customers Peace of Mind: Boost conversions and brand goodwill by creating a secure payment environment and enabling customers to pay via their preferred mode. 
  • Expand Audience: Accept multiple currencies and allow customers from remote locations to shop from the online store. 
  • Save Time: Efficiently perform time-consuming administrative tasks like invoice generation, data storage and visualization through automation. 
  • Mitigate Risks: Detect and eliminate fraudulent transactions, create a secure repository of transactional data and leverage unique data visualizations to minimize risks and drill down on opportunities. 
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  • Online Store: Setup an online store and personalize its design and layout through “Storefront.” Or integrate into a WordPress website for a nestable grid system, enhanced SEO performance and innovative design templates. 
  • Content Creation: Display products and content in a modular way, adding different categories like bestsellers, top-rated, on-sale and more, and post them anywhere on the site. Leverage the Wooslider integration to create interactive slideshows and transitions to boost engagement. 
  • Payment Processing: Streamline the checkout process, monitor charges, accept multiple currencies, handle disputes and track deposits from a unified dashboard. Customers can save their credit card details and set up recurring payments for subscriptions or memberships. 
  • Order Management System: Update products, fulfill orders and track shipment from the dashboard. Track orders throughout the fulfillment process using status bars. 
  • Shipping: Execute fulfillment from the dashboard with a built-in shipping module. Print labels and drop off packages without waiting in a queue at the post office. Leverage DHL and USPS integrations to display prices and charge customers directly during checkout. 
  • Product Information Management: Sell physical products, catalog appointments or offer members-only digital content. Let customers choose from product variations, subscription options, single items or bundle variations. 
  • Integrations: Enhance the online store with plugins and extensions from the WooCommerce Marketplace to add design, marketing, point of sale, accounting, tax management capabilities and more. 
  • Marketing: Increase brand visibility and boost engagement: 
    • Listings: Manage product listings on all major marketplaces, including Facebook Ads, Google Listings, Amazon and more. 
    • Email Marketing: Generate customized emails to recover abandoned carts and automate campaigns. 
    • Discounts: Drive repeat sales and increase customer loyalty with customizable coupons, redeemable points and rewards, and gifts upon direct purchase. 
  • Global Audience: Cater to customers from across the globe with multilingual content and easy currency exchange. Supports 24 major languages and all major currencies. 
  • REST API: Gain complete control of the online store with a flexible and scalable API solution conforming to the constraints of the REST architecture. 
  • Mobile App: Use the app for Android and IOS to create, edit and publish products, receive real-time notifications and alerts, manage orders from purchase to fulfillment, track statistics and switch between sites in case of multiple stores. 
  • Jetpack: Secure the site with automated malware screening, authenticated customer logins and brute force attack prevention. Maintain a backup of sales data and monitor insights on orders, trends and traffic. 
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  • Fraud Prevention Tools: Minimize fraudulent activities by making transactions SCA compliant and leveraging 3D Secure 2, an authentication verification service. Keep a check on chargebacks and reduce false positives with machine learning and customizable filters. 
  • Payment Methods: Accept payments through PayPal, Venmo, credit and debit cards, ACH transfers and many other popular digital wallets, including GPay, SamsungPay, ApplePay and more. Offer buyers a smooth checkout experience and consolidate operational flows for all payment types. 
  • In-Store Payments: Enable customers to purchase in-store with payment methods saved to an online profile and vice versa with the integrated POS system. Accept MasterCard, magstripe cards, chip cards and contactless cards, along with all major digital wallets. 
  • Payouts: Global merchants can send mass payments to recipients in more than 200 countries and regions. Allow recipients to choose how they receive payments, automate payouts with API calls or batch-file uploads and create disbursements in real time. 
  • Reporting: Track and store all transactional data. Filter by card type, date of creation, settlement date and payment mode to view specific information. Receive real-time updates of events occurring at the payment gateway. Generate custom reports for even more specific needs through the open API. 
  • Data Security: Securely store customer data with multiple encryption keys, split knowledge and dual control in the Level 1 PCI DSS compliant solution. Password, raw magnetic stripe, CVV or pin-block data is never stored. Requires authentication for every control panel login. 
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Product Ranking

#7

among all
eCommerce Platforms

#13

among all
eCommerce Platforms

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User Sentiment Summary

Great User Sentiment 1659 reviews
Good User Sentiment 130 reviews
88%
of users recommend this product

WooCommerce has a 'great' User Satisfaction Rating of 88% when considering 1659 user reviews from 5 recognized software review sites.

76%
of users recommend this product

Braintree has a 'good' User Satisfaction Rating of 76% when considering 130 user reviews from 4 recognized software review sites.

5.0 (29)
4.5 (18)
4.3 (785)
3.6 (74)
4.54 (504)
n/a
4.5 (277)
4.0 (22)
4.4 (64)
3.6 (16)

Synopsis of User Ratings and Reviews

Flexibility and Customization: It’s a flexible platform that offers various customizations through plugins and add-ons, according to 94% of users mentioning this element.
Ideal for WordPress: Users can add essential eCommerce features to any website on WordPress, as noted by 97% of reviews on this aspect.
Implementation: According to 96% of reviews on implementation, it’s easy to implement the software without in-depth technical expertise.
Training: A vast amount of tutorials are available from vendors and external user bases, according to 100% of reviews on training.
Costs: It’s a cheaper option than its competitors, as noted by 85% of users mentioning pricing.
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Ease of Use: It’s an intuitive platform with a user-friendly interface, according to 83% of users discussing this aspect.
Payment Processing: 79% of users reviewing payment processing said that the platform streamlines digital transactions.
Data Security: It secures transactional data against malware with fraud detection tools, according to 72% of reviews discussing security.
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Advanced Features: Most of the advanced eCommerce features are only available as paid plugins, according to all the reviews on this aspect.
Website Performance: More plugins can affect the website’s speed and performance, as mentioned by 90% of reviews on website functioning.
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Glitches: It’s a resource-intensive platform prone to glitches, according to 71% of users mentioning software performance.
Cost: According to 85% of reviews on the pricing structure, the platform is more expensive than its competitors.
Accounting: The lack of accounting features is a drawback, according to 100% of reviews on bookkeeping.
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WooCommerce facilitates eCommerce on any WordPress website. It’s a popular solution among users for its flexibility and ease of implementation. The plugin is easy to install and use without complicated coding. The basic plugin is free but only provides essential eCommerce features. Advanced modules like data analytics, email marketing, CRM and more are available as paid extensions. Reviews noted that heavier websites with many extensions tend to work slow. So for users without WordPress and coding experience, it’s tough to maintain the website. In conclusion, WooCommerce is a robust solution that businesses of any type can mold based on their needs and scale with adequate technical expertise.

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Braintree is a digital payment processor allowing online businesses to accept debit cards, credit cards, e-checks, Venmo, PayPal and other popular digital wallets. According to user reviews, the platform’s intuitive UI, quick payment processing and unique fraud detection tools are its main strengths. However, users have reported that the platform crashes frequently. It lacks accounting integrations, forcing users to record transactions and maintain ledgers manually. Additionally, the software charges a nominal fee for each transaction on top of a base monthly fee, which can become a costly affair for small businesses. In summary, Braintree is best for enterprises with large sales volume, powerful IT infrastructure and adequate technical expertise.

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Top Alternatives in eCommerce Platforms

Adobe Commerce
BigCommerce
commercetools
Ecwid
Kibo
Optimizely
Oracle Commerce
Salesforce Commerce Cloud
SAP Commerce Cloud
Shopify
Sitecore
SquareSpace
TrueCommerce
Unilog
Wix

Related Categories

Catalog Management Software
Ecommerce Order Management Software
Enterprise Ecommerce Platforms
Headless Ecommerce Platforms
Multi-channel Ecommerce Software
PIM Software
Shopping Cart Software
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Catalog Management Software
Ecommerce Order Management Software
Enterprise Ecommerce Platforms
Headless Ecommerce Platforms
Multi-channel Ecommerce Software
PIM Software
Show more

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