Bloomerang vs Salsa Engage

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Our analysts compared Bloomerang vs Salsa Engage based on data from our 400+ point analysis of Fundraising Software, user reviews and our own crowdsourced data from our free software selection platform.

Salsa Engage Software Tool

Product Basics

Bloomerang is a complete system allowing nonprofit organizations to manage donor relationships, events and fundraising. Its emphasis on donor engagement and retention supports company growth.

Capabilities include email marketing, online giving, grant tracking, donor surveys, data segmentation, dashboards, reporting and prospect research. Deployment via Amazon Cloud Services provides security and scalability. It’s available to both U.S. and Canadian organizations.
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Salsa Engage is a cloud-based solution that unifies an organization’s campaigning and advocacy efforts. It optimizes engagement through digital marketing and email automation modules. The visual dashboard helps track campaign health and progress. It provides multi-channel outreach, event registrations and a mobile app for crowdfunding.

Leverage its CRM integration for donor management capabilities. It also offers bi-directional integration with Salesforce.
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$125 Monthly
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$349 Monthly
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Tailored to your specific needs
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Product Assistance

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Product Insights

  • Features Designed Using Expert Input: Bloomerang partners with fundraising experts to ensure high quality for essential features such as donor engagement surveys, data analysis, written donor communication, social media and email. 
  • Commitment to Donor Retention: Product features and enhancements aim at retaining donors for sustainable growth. Accomplish this through analytics and dashboards, an engagement meter, an interactive timeline, trend reports, regular data updates (NCOA, birth year, etc.), standard reports and affinity scorecards. 
  • Improved Giving Results: Find the best donors through a giving summary. The summary leverages a proprietary algorithm designed by Dr. Adrian Sargeant, a fundraising expert, along with a generosity score, both of which use a rating scale to highlight the strongest supporters. 
  • Sustainability Scorecard: Encourage grant funding by helping the organization become responsible and sustainable so supporters feel confident giving. The scorecard is a quarterly survey that evaluates the organization’s health and promotes strategies that lead to sustainability. 
  • Donor Insights: Evaluate prospect’s giving capacity, create engagement strategies and pinpoint the best asking amounts by integrating with the DonorSearch platform. Generate wealth reports drawn from more than 20 proprietary and public databases. 
  • Mobile-Responsive Design: Get full access to information outside the office and be confident that website pages, like donation forms, are formatted correctly. 
  • Flexible Configurations: Customized settings enable recording relevant information, with custom fields and household fields to capture multiple phone numbers, emails and addresses. 
  • Ahern Audit: Ensure emails and letters focus on the donor and are easily readable. The tools draw from best practices developed by donor communications expert Tom Ahern. 
  • Consultant Directory: Receive additional expert support and access to more tools through Bloomerang’s extensive network of agencies, consultants and software vendors. 
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  • Easily Convert Visitors to Donors: Website visitors and subscribers can donate, register or sign-up with mobile-optimized conversion forms. Deliver personalized, engaging and relevant content via email, social media and mobile. 
  • Gauge Campaign Performance: Gain crucial campaign insights by monitoring organization-specific metrics. Track average donation amounts, events attended, email click rate, major donations and more.  
  • Save Time: Ensure timely responses with automated reminders and workflows. Automate gift acknowledgments, newsletter subscriptions, event invites, donation receipts and welcome messages.  
  • Increase Outreach: Boost campaign effectiveness by leveraging social media tools. Create and schedule social posts on Facebook, Twitter, LinkedIn, Pinterest and Tumblr. Monitor social engagement, activities, and likes, shares and comments for each post. 
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  • Online Giving: Maximizes giving, provides strong security and keeps processing fees low. Integrates customizable with any website, supports multiple campaigns, automatically pulls in data captured in donor forms and is customizable. 
  • Email Marketing: Reach the right constituents with the right content from within the platform — no need to integrate with a third-party application like Constant Contact. Features include a user-friendly editor, mobile-responsive format, scheduling, templates, segmenting filters, analytics, receipts and delivery validation. 
  • Integrations: Connect Bloomerang to best-of-breed solutions that provide wealth screening, data stewardship, fund accounting, social fundraising, donation processing, IT assistance and website packages. However, the integrations aren’t as extensive as competitors such as Donor Perfect and Kindful. 
  • Engagement Meter: Shows how engaged contacts are to facilitate pursuing the best opportunities. Compiles information by measuring things like donation frequency, email opens and clicks, website visits, event attendance, donation amounts and social media interactions. 
  • Social Listening: Assists with effective Twitter engagement by providing a hub for monitoring interactions with an account, choosing hashtags and finding new connections. 
  • Reports: Understand organizational health and donor base with built-in reports that can be used as-is or customized for greater precision. Drag-and-drop tools and filters make reports easy to manage. 
  • Surveys: Encourages long-term relationships with constituents and identifies areas of improvement. The surveys, which focus on existing, lapsed and new donors, are science-based, drawing on the research of Dr. Sargeant. 
  • Grant Tracking: Custom fields, reports, relationship tracking and task management make it easier to secure funding. 
  • Volunteer Management: Simplifies the process of managing volunteers with the ability to record any necessary information as well as keep track of which donors have volunteered and which volunteers have donated. 
  • Data Import: Simplifies uploading of data from a spreadsheet and can retain information like notes and interactions. 
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  • Multi-Channel Advocacy: Reach supporters via online petitions, targeted actions and integrated digital communication modules. Create a comprehensive strategy and deploy key communication channels when required. Supporters can contact legislators via click-to-call, email messaging and tweet-a-rep functionalities. Provides updated federal, state and local target lists. 
  • Fundraising Management: Create customizable, engaging fundraising forms from built-in templates. Streamline efforts using tools like text-to-initiate, machine learning, integrated payment processing and formula-driven smart ask. 
  • Digital Marketing: Deliver targeted messages based on supporters’ actions through automated email series. Use the visual email designer tool to create personalized content. Segment contributors according to pre-defined criteria to send broadcast text messages. 
  • Peer-to-Peer Events:  
    •  Organize engaging digital and in-person events. 
    •  Create and customize team pages via the content editor module. 
    •  Generate event pages, configure details like dates, goals and campaign types, and preview them on desktop, mobile and tablets before launch. 
    •  Track pageview metrics, discover top teams and fundraisers and gain insights into average gift size through real-time visual dashboards. 
  • Mobile App: Available for free on iOS and Android. Allows fundraisers and team captains to track progress and donations. Fundraisers can also use native mobile apps like Facebook, Twitter and LinkedIn to reach out to friends and family for contributions. 
  • Salsa CRM Integration:  
    •  Manage supporters with detailed donor profiles that capture all interactions like activity timelines, notes, touches and other custom fields. 
    •  Gain a comprehensive view of fundraising campaigns with online and offline gift management. 
    •  Get actionable insights on engagement level, donor retention, revenue trends and opportunities via customizable dashboards and built-in alerts. 
    •  Leverage AI to calculate ask amounts. 
  • Salesforce Integration: Configure Salesforce integration based on organization-specific requirements. Use smart content matching to identify duplicate records. 
  • Email Marketing:  
    •  Deliver engaging, personalized content to donors by setting targeted email series. Test and compare different email versions through A/B testing.  
    •  Segment customers into groups and lists based on variables like donation size, recurring giving and campaign type. 
    •  Prioritize important donor activity by creating trigger notifications. 
  • Dashboard and Analytics: Track donations, event registration progress, active recipients, social media engagement levels, new subscribers, top-performing emails and more. Analyze content effectiveness by viewing open, click-through and conversion rates, and compare them against industry standards. 
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Product Ranking

#5

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Fundraising Software

#34

among all
Fundraising Software

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Analyst Rating Summary

77
76
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83
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54
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Donation Management
Volunteer Management
Payment Processing and Receipts
Fundraising Programs
Donation Management
Mobile Capabilities
Platform Capabilities, Security and Compliances

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Bloomerang
Salsa Engage
+ Add Product + Add Product
Dashboard And Reporting Data Hygiene Document Management Donation Management Donor Management Event Management Fundraising Programs Marketing And Online Advocacy Mobile Capabilities Payment Processing And Receipts Platform Capabilities, Security And Compliances Volunteer Management 80 58 33 100 75 82 85 54 75 91 73 100 83 50 54 88 80 80 62 65 88 77 86 61 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Excellent User Sentiment 2200 reviews
Great User Sentiment 180 reviews
94%
of users recommend this product

Bloomerang has a 'excellent' User Satisfaction Rating of 94% when considering 2200 user reviews from 4 recognized software review sites.

81%
of users recommend this product

Salsa Engage has a 'great' User Satisfaction Rating of 81% when considering 180 user reviews from 3 recognized software review sites.

4.7 (18)
n/a
4.7 (749)
4.0 (23)
4.7 (1273)
4.0 (136)
4.4 (160)
4.6 (21)

Awards

SelectHub research analysts have evaluated Bloomerang and concluded it earns best-in-class honors for Volunteer Management. Bloomerang stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Volunteer Management Award

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Synopsis of User Ratings and Reviews

Reporting: 66% of the users who mentioned reporting said it was very robust and saved a lot of time.
Automation: The platform’s automation eliminates manual tasks, making functionality easier according to 60% of reviews about automation.
Ease of Use: 75% of users who refer to this feature mentioned the software is easy to use and adapt to, even without strong technical know-how.
Integration: 60% of reviews referencing this feature suggested that the platform is easy to operate due to integration with commonly used applications.
Customer Service: 100% of users mentioning this aspect said that they loved the chat support and that the support team helped them understand the product.
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Customizable Forms: Salsa Engage allows users to create donation forms tailored to specific campaigns or events, with options to add custom fields and branding. This level of customization helps organizations collect the data they need while maintaining a consistent brand experience.
Email Marketing Tools: The platform provides robust email marketing features, enabling users to design, send, and track email campaigns to engage with their audience. This includes features like A/B testing and segmentation, allowing for targeted and effective communication.
Donor Management: Salsa Engage offers tools to manage donor information, track donations, and generate reports. This helps organizations gain insights into their fundraising efforts and build stronger relationships with their supporters.
Integrations: The software integrates with various other platforms, such as CRM and payment processing systems. This streamlines workflows and ensures data consistency across different systems.
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Task Management: The platform restricts exporting, generation of data and other functional tasks, with 60% of users who mention this feature observing that data extraction could be simpler.
Customization: 70% of the users who reviewed customization noted that the platform restricts customization of questions for donors, making it difficult to build strategies.
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Limited Customization: Users frequently express frustration with the constraints placed on customizing email templates and donation pages, often citing the inability to achieve the precise look and feel desired for their campaigns.
Reporting Challenges: Generating specific reports or extracting particular data points can be cumbersome, leading to inefficiencies in data analysis and decision-making.
Learning Curve: The platform's interface, while comprehensive, can feel overwhelming to new users due to its multitude of features and functionalities, resulting in a steep learning curve.
Integrations: Salsa Engage's compatibility with external applications and services can be limited, potentially hindering seamless workflows and data synchronization with other essential tools.
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Bloomerang is a cloud-based solution for small and growing nonprofits that helps organizations view donor records, track the best time to contact each donor and measure donor engagement levels to improve outreach. Strengths include reporting, seamless integration, ease of use and automation. Users also praised the customer support. Some reviewers noted that extracting data isn’t very easy and that survey questions need more customization. However, the system allows unlimited users and is a good product to consider.

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Salsa Engage appears to be most suitable for small to medium-sized nonprofit organizations seeking an all-in-one solution for managing supporter engagement. The platform's user-friendly interface and comprehensive feature set make it accessible to users with varying levels of technical expertise, while its scalability allows it to grow alongside an organization's needs. Additionally, Salsa Engage's focus on advocacy and its integration with Salsa CRM make it a valuable tool for nonprofits that rely on grassroots mobilization and constituent relationship management. Salsa Engage stands out from its competitors due to its robust advocacy tools, which empower organizations to mobilize supporters and drive social change. Users appreciate the platform's ability to facilitate online petitions, targeted actions, and legislative tracking, enabling them to effectively engage with policymakers and advance their missions. For instance, one user highlighted the ease of creating advocacy campaigns and generating reports to track progress. However, some users noted that the platform's email marketing features could be enhanced with more advanced automation capabilities, such as triggered emails based on specific supporter actions. While Salsa Engage receives praise for its comprehensive functionality, some users mention that the platform's interface can feel overwhelming initially due to the abundance of features. The learning curve, however, is often outweighed by the platform's extensive capabilities and the availability of helpful resources, such as training materials and customer support. Users consistently commend Salsa Engage's customer support team for their responsiveness and willingness to assist with any challenges. In comparison to similar products, Salsa Engage offers a more extensive range of features, particularly in the areas of advocacy and online fundraising, making it a suitable choice for organizations seeking a holistic solution for supporter engagement.

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Salsa Engage

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