Givebutter vs EveryAction

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Our analysts compared Givebutter vs EveryAction based on data from our 400+ point analysis of Fundraising Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Givebutter is a software platform designed to help organizations, particularly nonprofits, raise money online. It offers a suite of tools for creating and managing fundraising campaigns, including website building, payment processing, and email marketing. Givebutter's user-friendly interface and comprehensive features make it a suitable choice for organizations of all sizes, from small community groups to large enterprises.

Key benefits of using Givebutter include its ease of use, affordability, and the wide range of features it offers. Users appreciate the platform's modern functionalities, such as accepting Venmo donations and creating interactive fundraising pages. Givebutter's pricing structure is based on a "tip-or-fee" model, where organizations can use the platform for free with the option for donors to leave a tip, or they can choose to pay a platform fee ranging from 1% to 5%. This flexible pricing model makes Givebutter an attractive option compared to other fundraising platforms that often charge subscription fees.

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EveryAction is a digital unified solution that assists in raising funds, handling internal operations and donor management. Users can build a highly engaged supporter base, gather and manage online donations, and send and respond to targeted emails and advocacy efforts. The built-in CRM includes segmentation, data management and reporting for easy administration. Other attributes include event management, direct messaging, social network integration, volunteer management, member activation, mobile contributions and more. Additionally, it supports state and federal PAC compliance.

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$0.30/Transaction, 2.9% Flat Rate
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$109/Feature, Monthly
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Product Assistance

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Product Insights

  • Use Several Payment Options: Ensure secure payments with donors’ preferred payment method. Accept donations via Venmo, Apple Pay, Google Pay, PayPal, ACH, checks and other credit and debit cards. Provides a scan-to-donate option. 
  • Migrate Quickly: Easily migrate recurring donors from other platforms. Centralize all contacts by uploading a CSV or typing directly into the import table. 
  • Unify Tasks: Organize and execute fundraising activities like creating campaigns, overseeing ticketing and managing donations in one place. Track data, including contacts, custom fields, email logging, tagging and timelines. 
  • Showcase Brand: Build a consistent brand experience by adding logo and theme colors to forms, pages, emails, tickets and events. Create custom links as well. 
  • Deliver Multi-Channel Campaigns: Target multiple channels for donations, including emails, texts, social media, forms and more. 
  • Receive More Donations: Integrate with Double the Donation to receive corporate matching gifts. Supporters can designate funds and dedicate donations in memory of loved ones. 
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  • Enhanced Donor Engagement: EveryAction provides tools to segment your audience, personalize communications, and automate outreach, fostering stronger relationships with donors and increasing their lifetime value.
  • Streamlined Fundraising Operations: The platform centralizes donor data, automates administrative tasks, and offers comprehensive reporting, freeing up your team to focus on strategic initiatives and donor cultivation.
  • Data-Driven Decision Making: EveryAction offers robust reporting and analytics tools, enabling you to track campaign performance, identify trends, and make data-informed decisions to optimize fundraising strategies.
  • Improved Online Fundraising: With integrated online donation processing, peer-to-peer fundraising tools, and customizable donation pages, EveryAction helps you expand your online reach and convert more supporters into donors.
  • Effective Advocacy and Outreach: EveryAction's advocacy tools facilitate targeted email campaigns, petition drives, and social media engagement, empowering you to mobilize supporters and amplify your organization's impact.
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  • Forms: Raise funds with personalized, engaging donation forms. Add custom fields to collect additional donor information. Set suggested giving amounts. Track effectiveness via UTM parameters. 
  • Fundraising Pages: Create comprehensive fundraising pages using texts, images and videos. Design graphics by integrating with Canva. Motivate supporters with real-time campaign thermometers and countdowns. 
  • Event Management: Organize in-person, virtual and hybrid events with built-in tools. 
    •  Increase outreach by live streaming events on YouTube, Facebook and Zoom. 
    •  Use a QR code reader to promote events, sell tickets, raise funds and check-in attendees.  
    •  Send event reminders and let supporters add them to their calendars.  
  • Peer-to-Peer Fundraising: Initiate a grassroots movement by empowering supporters to create unlimited teams. 
    •  Team members can personalize pages to set fundraising goals and share stories. 
    •  Invite participants via emails, links or a button on campaign pages. 
    •  Foster healthy competitions with public leaderboards for supporters and teams. 
  • Ticketing: Manage tickets for all events. 
    •  Create multiple ticket options and adjust ticket availability for different events and attendees like VIP, early bird, general admission or other custom fields. 
    •  Check in guests by scanning tickets on any device. 
    •  Resend tickets to the same email address or a new one and revoke any purchase via the dashboard. 
  • Recurring Donations: Ensure a steady revenue stream by setting up monthly, quarterly and annual recurring donations. Set custom frequencies to display on forms. 
  • Supporter Feed: Maintain campaign momentum and engage donors. Donors can like, comment and leave public messages by adding text, GIFs, images and drawings. Share campaigns, donor messages, updates and milestones via social media. 
  • Contact Management: Set up contact profiles in one place by adding donor details like general information, total contributions, recurring giving, past activities and contextual notes. 
    •  Use the timeline view to see donors’ past purchases, donations, check-ins and messages. 
    •  Filter contacts with custom tags like VIP and alumni. 
  • Donation Management: Manage online and offline donations in a centralized location. Add offline donations to campaigns and process manual contributions and purchases from the dashboard. 
  • Segmentation: Access data using custom filters based on predefined criteria like payment methods, assigned funds and total contributions. Save filters and export transactions, campaigns and payouts to CSV. 
  • Data Management: Maintain clean and organized data with data validation and de-duplication tools. Update contact lists by detecting invalid phone numbers. 
  • Communication: Deliver forms, pages, campaign updates and more via communication tools. 
    • Emails: Send brand-centric, targeted emails to supporters. Create outbound emails and add custom heads and images via the visual editor. Set up a custom domain.  
    • Texts: Supporters can donate through their smartphones via text-to-donate. Peer-to-peer fundraisers can send automated text messages to promote campaigns.  
    • Video: Create and send videos to supporters by accessing native integration with ThankView. 
    • Social Media: Boost engagement using built-in social sharing modules. 
    • Personalization: Send highly targeted messages with unique supporter details like first name or previous donation amount through smart segments and merge fields. Schedule message delivery at a specific date and time. 
    • Automation: Reduce manual dependency by automatically sending personalized email confirmations to donors. Automate event reminders and follow-ups. 
    • Tracking: Monitor supporter engagement and email open, bounce and unsubscribe rates. 
  • Integrations: Integrate with CRM tools, analytical modules, payment processors, accounting solutions and websites. Connect with Bloomerang, MailChimp, QuickBooks, Twitch, WordPress and more. 
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  • Emails: Send personalized, targeted emails and track engagement with visual editing, A/B testing and other digital tools. 
    • One-Click Donations: Enable quick and easy donations by incorporating single-click URLs and credit card autofill in emails. 
    • Statistics: Gain valuable insights and monitor performance by tapping into a statistics dashboard and reporting modules. 
    • Templates: Design mobile-friendly, responsive templates by choosing from existing layouts. 
    • Personalized Content: Drive engagement using conditional content and segmented emails based on individuals’ donation history. 
    • Smartlinks: Incorporate hyperlinks and targeted donation amounts in emails and auto-fill the known portions in forms, such as name, city, zip code and more. 
    • Email Series: Send automated series to welcome new supporters, convert one-off donors to recurring ones, and re-engage inert subscribers. 
    • Multivariate Testing: Ensure email efficacy through A-J multivariate testing tools. 
  • Online Donation Management: Increase donations, boost conversions and optimize user experiences with a consolidated platform. 
    • Payments: Provides easy-to-give, flexible payment options via Paypal and Apple Pay. 
    • Forms: Create customizable and embeddable mobile-optimized, single and multi-step donation forms. 
    • Self-Service: Reduce staff workload by allowing donors to update contact and payment information, select communication preferences and set up recurring giving. 
  • Social Integrations: Increase outreach by leveraging connections with Facebook Ads and Facebook Ads Manager to deliver personalized Facebook ads to target segments and track ROI. Boost sign-up rates by providing sharing options on online forms. 
  • Grant Management: Oversee applications, identify potential funders, keep track of deadlines and analyze results. 
  • Online Advocacy: Send calls, petitions, emails, forms and tweets to link supporters to legislators. 
    • Single-Step Advocacy: Prompt supporters to message elected officials after they fill forms. If they refuse, the information is still stored. 
    • Multiple Campaigns: Initiate calls-to-action through emails, petitions, social media and calls. Embed forms on websites like WordPress, Drupal, Squarespace and more. 
    • Geopolitical Mapping: Match data against national voter files to generate district-based supporter databases. 
    • Social Advocacy: Generate public support for causes by sharing advocacy messages on social media. Use custom targeting to tweet at influential people like CEOs and officials. 
  • Reporting: Gain real-time data on supporters across multiple channels, segment details by timeframes and sources, and track critical metrics via snapshots and in-depth reports. Safely store, format and interpret data according to organizational needs. Track revenue from both online and offline campaigns and funds. 
  • Mobile Canvassing: Use MiniVan 8 to automatically send canvassers to nearby areas, dispatch lists to their phones and equip them with responsive scripts for confidence. Receive instant details of field activities and make real-time changes with MiniVan Manager. 
  • Dashboard: Glean yearly statistics on specific campaigns, track donation sizes and numbers per fundraiser, and attain valuable insights from the data collected. Use customizable analytics to visualize data and build charts using donor information, contribution summaries, online submissions and more. 
  • Native Integrations: Integrates with Google Analytics, Salesforce, Drupal, Catalist, TargetSmart and ActionKit. Extract research data, including income, number of workers, market influence on prospective funders by accessing integration with WealthEngine. 
  • Donor Management: Build consistent relationships through targeted messaging. Organizations can also plan, monitor and analyze the process of converting significant donors. 
  • PAC Compliance: File state and federal reports in e-filing states and manage multiple entities with specific requirements in a single database. Offers built-in modules like audit trails, error flags and restricted user access. 
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Product Ranking

#15

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Fundraising Software

#19

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Fundraising Software

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Analyst Rating Summary

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87
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Data Hygiene
Integrations and Extensibility
Fundraising Programs
Data Hygiene
Marketing and Online Advocacy
Payment Processing and Receipts
Volunteer Management
Event Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Givebutter
EveryAction
+ Add Product + Add Product
Dashboard And Reporting Data Hygiene Document Management Donation Management Donor Management Event Management Fundraising Programs Marketing And Online Advocacy Mobile Capabilities Payment Processing And Receipts Platform Capabilities, Security And Compliances Volunteer Management 50 100 25 65 64 70 88 70 44 73 56 39 90 100 50 92 84 95 91 100 75 100 73 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

80%
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35%

User Sentiment Summary

Excellent User Sentiment 1156 reviews
Excellent User Sentiment 536 reviews
96%
of users recommend this product

Givebutter has a 'excellent' User Satisfaction Rating of 96% when considering 1156 user reviews from 2 recognized software review sites.

91%
of users recommend this product

EveryAction has a 'excellent' User Satisfaction Rating of 91% when considering 536 user reviews from 4 recognized software review sites.

n/a
4.2 (8)
4.8 (963)
4.4 (224)
4.9 (193)
4.6 (116)
n/a
4.7 (188)

Awards

SelectHub research analysts have evaluated Givebutter and concluded it earns best-in-class honors for Data Hygiene and Integrations and Extensibility. Givebutter stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Data Hygiene Award
Integrations and Extensibility Award

SelectHub research analysts have evaluated EveryAction and concluded it deserves the award for the Best Overall Fundraising Software available today and earns best-in-class honors for Data Hygiene, Marketing and Online Advocacy, Payment Processing and Receipts and Volunteer Management. EveryAction stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

Analysts' Pick Award
User Favorite Award
Data Hygiene Award
Marketing and Online Advocacy Award
Payment Processing and Receipts Award
Volunteer Management Award

Synopsis of User Ratings and Reviews

Streamlined Donation Process: Givebutter offers a user-friendly platform that simplifies the donation process, making it easy for supporters to contribute to causes they care about. The platform's intuitive interface and mobile-responsive design ensure a seamless giving experience across various devices.
Comprehensive Fundraising Tools: Givebutter provides a wide range of fundraising tools to support diverse campaign needs. From crowdfunding and peer-to-peer fundraising to event ticketing and donation forms, the platform equips users with the necessary resources to achieve their fundraising goals.
Customizable Branding Options: Givebutter allows users to personalize their fundraising pages and campaigns with custom branding elements. This feature enables organizations to maintain brand consistency and create a cohesive experience for their supporters.
Data-Driven Insights: Givebutter offers robust analytics and reporting tools that provide valuable insights into campaign performance. Users can track key metrics, such as donation trends and donor demographics, to make data-driven decisions and optimize their fundraising strategies.
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Comprehensive Fundraising Tools: EveryAction provides a wide range of features that cater to various fundraising needs, including online donation processing, donor management, event management, and grant tracking. This comprehensive suite of tools allows organizations to streamline their fundraising operations and improve efficiency.
Customizable and Scalable: The platform is highly customizable, allowing organizations to tailor it to their specific requirements. Whether it's creating custom donation pages or designing complex workflows, EveryAction offers the flexibility to adapt to evolving needs. Additionally, the software is scalable, making it suitable for both small and large organizations.
Data-Driven Insights: EveryAction provides robust reporting and analytics capabilities, enabling organizations to gain valuable insights into their fundraising performance. Users can track key metrics, identify trends, and measure the effectiveness of their campaigns. These data-driven insights help organizations make informed decisions and optimize their fundraising strategies.
Integrations and Partnerships: EveryAction integrates with a wide range of third-party applications, such as payment processors, email marketing platforms, and social media platforms. These integrations enhance the functionality of the platform and allow organizations to connect with their supporters across multiple channels.
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Limited Customization: Givebutter's customization options for donation pages and forms are relatively basic, which may not be suitable for organizations with specific branding or complex fundraising needs.
Transaction Fees: Givebutter charges platform and processing fees on donations, which can eat into fundraising revenue, especially for smaller organizations or campaigns with tight budgets.
Customer Support: Some users have reported challenges with Givebutter's customer support, including slow response times and difficulty resolving technical issues. This can be frustrating for users who need timely assistance.
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Steep Learning Curve: Many users report EveryAction's interface can be overwhelming for new users due to its extensive features and complex navigation, leading to a longer onboarding process than anticipated.
Customization Challenges: Some users express frustration with limitations in customizing reports and dashboards to fit their specific needs, often requiring workarounds or compromises in data analysis.
Customer Support Concerns: A recurring theme in user feedback is the difficulty in reaching EveryAction's customer support promptly, with extended wait times and challenges in resolving technical issues efficiently.
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Givebutter is a fundraising platform that's been making waves in the nonprofit world. It's like the Swiss Army knife of fundraising tools, offering everything from donation forms and crowdfunding campaigns to event ticketing and donor management. Users rave about its ease of use – you don't need to be a tech whiz to get started. Plus, it's packed with features that can help you raise more money, like peer-to-peer fundraising, text-to-give, and even auctions. The pricing is also a major draw, as Givebutter operates on a "tip-or-fee" model, meaning you only pay what you feel is fair. However, no platform is perfect. Some users have noted that Givebutter's customer service can be a bit slow, and it lacks some integrations with other software that larger nonprofits might need. But overall, Givebutter seems like a great fit for smaller nonprofits or those just starting out with online fundraising. It's user-friendly, affordable, and has all the essential features you need to get your fundraising efforts off the ground. So, if you're looking for a way to "butter up" your donors and boost your fundraising, Givebutter might just be the answer!

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EveryAction has garnered a reputation as a robust fundraising software solution, particularly favored by larger nonprofit organizations with complex needs. Users frequently praise its comprehensive suite of features, encompassing donor management, online fundraising, advocacy tools, and event management. The platform's strength lies in its ability to streamline various fundraising processes, from donation processing and email marketing to volunteer management and grant tracking. This consolidation of tools eliminates the need for multiple, disparate systems, enhancing efficiency and providing a holistic view of fundraising efforts. Reviewers often compare EveryAction to Salesforce Nonprofit Cloud, citing EveryAction's more intuitive interface and nonprofit-specific focus as key differentiators. However, some users note that EveryAction's extensive functionality can lead to a steeper learning curve, potentially posing challenges for smaller organizations with limited resources. While EveryAction receives accolades for its comprehensiveness, some users point out areas for improvement. Several reviews mention occasional glitches and a desire for more advanced reporting capabilities. Additionally, the platform's pricing structure, often based on the size and complexity of an organization, can be a deterrent for smaller nonprofits with tighter budgets. Despite these drawbacks, EveryAction remains a popular choice among established nonprofits seeking a scalable and feature-rich fundraising solution. Its ability to centralize data, automate tasks, and provide insights into donor behavior makes it well-suited for organizations aiming to optimize their fundraising strategies and cultivate lasting donor relationships.

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