Bronto vs Silverpop
Last Updated:Our analysts compared Bronto vs Silverpop based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.
Product Basics
Bronto is a cloud-based marketing automation software designed to help businesses automate and personalize their marketing campaigns. It offers a comprehensive suite of features, including email marketing, SMS messaging, and marketing analytics. Bronto is most suitable for medium to large businesses with complex marketing needs.
Key benefits of Bronto include its ability to automate repetitive tasks, personalize customer experiences, and track campaign performance. Popular features include its drag-and-drop email builder, segmentation tools, and real-time reporting. User experiences within the context of marketing automation software indicate that Bronto is a reliable and user-friendly platform.
Pricing for Bronto is based on the number of contacts in a business's database. The basic plan starts at $1,200 per month for up to 10,000 contacts. Additional contacts can be purchased in increments of 10,000. Bronto also offers a variety of add-on services, such as implementation and training, at an additional cost.
Product Assistance
Product Insights
- More Sales: Drive increased sales and better customer engagement using highly relevant messages at every step of the buying cycle.
- User-Friendly: Intuitive marketing tools including segmentation and automation make it easy to manage complex campaigns.
- Data-Based Engagement: Create highly relevant emails which are backed by data to generate more conversions and offer a better customer experience.
- Relevant Communications: Filter segments using subscriber profile data, purchase information, click and visit behavior, geolocation, demographic data, and more to ensure customers feel unique.
- Personalization: Generate personalized recommendations in emails or even on transactional emails, which leads to increased sales and revenue.
- Gain Faster ROI: Silverpop’s automation tools combined with integrations from other data sources enables users to better assess channel performance and tweak campaign variables.
- Automate Marketing: Automated marketing can bring in significant revenue for businesses by taking the lead conversion and nurturing process and making it into an automated task — carried out in the background.
- Uncover New Levels of Insights: The software comes with robust, baked-in analytics engines and analysis platforms, making it easy to compare metrics and surface insights from client data and behaviors.
- Personalized Experiences: By combining automation and sophisticated automation techniques, customers can engage with deeply personalized marketing campaigns, driving them to convert.
- Automation: Easily create automated campaigns with dynamic workflows and a drag-and-drop palette to send automated emails like welcome series, cart abandonment and more, based on subscriber behavior or data.
- Segmentation: Segment data easily and monitor it based on purchaser location, demographics, engagement and more. Also offers automatic segments updates to reach the right audience.
- Product Recommendations: Personalize emails and website content automatically with product recommendations for relevant branding and customer experiences. Also available for transactional messages.
- Integrations: Enhance email marketing capabilities by seamlessly integrating with AddShoppers, Annex Cloud, Barilliance, Chamaileon, Custora and more. Also, integrate with Netsuite, Magento and Shopify for data.
- Coupon Generator: Manage unique discount codes in pop-ups, emails and SMS messages. Provides insights into redemption metrics and revenue per coupon campaigns.
- Email Analytics and Reporting: View core metrics, analyze campaign performance and understand each campaign’s performance using customizable, role-based dashboards.
- Social Media Marketing: Drive more engagement and increase revenue using Social Bridge and integrate with Facebook to generate Facebook Tab, Lead Ads, and Audience campaigns to deliver brand experiences. Targeted lead ads on Instagram are supported as well.
- SMS: Design two-way conversations so customers reply with specific keywords to trigger programmed responses. Includes multimedia messaging, special tags, unique coupon codes and more to personalize SMS.
- Email and SMS Automation: Silverpop as built on its email automation features. Now the software includes functionality which allows for sophisticated and personalized email and texting campaigns.
- Mobile Marketing: SMS, email and push notifications allow users to extend their outreach and target potential customers directly on their mobile devices. The software can also utilize AI and location-based data to deeply personalize messaging efforts.
- AI-powered advertising: An AI-powered media bidder helps users spend their ad budget efficiently and effectively. Silverpop integrates easily with leading demand-side platform and data management platforms to inform spending and performance.
- Customer Experience Analytics: AI-powered customer experience tracking shows marketing professionals a holistic view of the customer’s journey. This enables users to deliver on high customer expectations by identifying wins and pain-points.
- Omnichannel Automated Marketing: One-to-one conversions and personalization efforts can be unified with cross-channel marketing tools such as AI-powered solutions, segmentation and drag-and-drop program design.
- Interactive Reporting: Interactive reporting lets users see which campaigns are performing, and which are lagging behind — with all the data needed to understand why.
Product Ranking
#43
among all
Marketing Automation Software
#25
among all
Marketing Automation Software
User Sentiment Summary
70 reviews
120 reviews
Bronto has a 'great' User Satisfaction Rating of 81% when considering 70 user reviews from 1 recognized software review sites.
Silverpop has a 'fair' User Satisfaction Rating of 67% when considering 120 user reviews from 2 recognized software review sites.
Synopsis of User Ratings and Reviews
Bronto consistently receives high marks for its user-friendly interface, robust segmentation capabilities, and reliable email delivery. Its drag-and-drop editor simplifies campaign creation, and pre-built templates provide a starting point for beginners. Advanced users appreciate the flexibility to customize templates and segment audiences based on complex criteria. Bronto's email deliverability rates are among the highest in the industry, ensuring that messages reach their intended recipients. Compared to competitors, Bronto stands out with its superior segmentation capabilities. Its advanced filtering options allow users to create highly targeted campaigns based on demographics, behavior, and engagement history. This granularity enables businesses to deliver personalized messages that resonate with each segment. Bronto also integrates seamlessly with popular e-commerce platforms, making it easy to track customer behavior and trigger automated campaigns based on purchase history or website activity. Bronto is an excellent choice for businesses that prioritize customer segmentation and personalized marketing. Its user-friendly interface, robust segmentation capabilities, and reliable email delivery make it a valuable tool for marketing teams of all sizes. Businesses looking for advanced segmentation and personalization features will find Bronto an excellent option, particularly if they have complex customer segments or a high volume of email campaigns.
User reviews for Silverpop paint a mixed picture. While some users praise its ease of use and robust features, others find it clunky and lacking in key functionalities. Silverpop's strength lies in its email marketing capabilities, with users highlighting its intuitive drag-and-drop editor and comprehensive reporting tools. However, many users find the platform's user interface outdated and cumbersome, especially when compared to more modern competitors like Marketo and Pardot. Silverpop's integration with other IBM products is a major selling point for some, but others find it restrictive and inflexible. The platform's lack of advanced automation features, such as dynamic content personalization and multi-channel marketing capabilities, is a significant drawback for many users. Ultimately, Silverpop is best suited for businesses with a strong focus on email marketing and a preference for a more traditional approach to marketing automation. If you're looking for a platform that can handle complex marketing campaigns across multiple channels, Silverpop may not be the best fit.
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