Upper Quadrant Reviews & Pricing

by Upper Quadrant | Founded 2001, Reston, VA

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Overview Benefits Reviews Features

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What is Upper Quadrant?

Industry Specialties: Serves all industries

Upper Quadrant is an analytics and data science platform that facilitates marketing automation, campaign management, budgeting and forecasting. Used specifically by race organizers for event registrations, subscriber outreach and eCommerce, it aggregates and standardizes data from people, brands, geographical locations, business units and disparate systems. It enables data management and performance metrics tracking through real-time dashboards and shareable reports. Race organizers can share run metrics with customers through automated emails delivered straight to their inboxes.

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Upper Quadrant Benefits and Insights

Why use Upper Quadrant?

Key differentiators & advantages of Upper Quadrant

Boost Race Registrations: Drive racing event registrations with affordable marketing campaigns and outreach initiatives. Sell racing sportswear online with seamless virtual fittings for both sports clothing and footwear. Provide a holistic online shopping experience to customers, complete with browsing and product comparisons. Ensure local delivery, including curbside pickup and free shipping through eCommerce services.
Automate Marketing Outreach: Expand the client base by building lead and customer funnels, right from the first website visit to the actual purchase. Monitor ad spends and plan omnichannel outreach campaigns aligned with existing market trends.
Share Data Results: Prioritize KPIs and disseminate information into multiple reporting environments through subscription reporting or third-party reporting tools. Collaborate with team members on a single spreadsheet through shared comments. Get notified of comments that others make in shared sheets through alerts.
Ensure Data Security: Secure sensitive data through role-based permissions. Track user activity and changes to data through audit trails. Access only the data that matters and prevent overwriting over others’ work with row-level locking.
Get-Industry Related Tips: Apply industry-contributed resources, tips and recommendations to the business with the Run Specialty Toolkit.

Industry Expertise

The vendor provides marketing analytics to clients in diverse industries across the world that include pharmaceuticals, marketing agencies, run specialty retail and running events organizers.

Key Features

Personalized Emails: Provide personalized customer experiences with behavior-triggered messaging that includes welcome emails and reminders, such as for product replenishment and cart abandonment. Prevent churn, and cross-sell better by tracking every client and lead interaction.
Marketing Campaign Insights: Aggregate all marketing data from a wide range of third-party sources in one place and create drag-and-drop dashboards. Get an at-a-glance view of all marketing activities through intuitive data visualizations and answer queries in real time with ad-hoc reports, shareable with others. Subscribe to have reports and dashboards delivered to the email inbox.
Automated Social Media Promotion: Automate product promotion on social media sites such as Facebook and Instagram. Drive business by syncing store information with Google’s local inventory service and keep stocks current in real time with efficient product management.
Spreadsheet-Like Interface: Integrate external data at scale through vLookup in a familiar, interactive spreadsheet interface and validate on submission. Update any data set at any time after uploading, and view relevant data with easy-to-use dropdown and cascading lists. Work flexibly with local currency through seamless currency conversion.
Data Connectivity: Drive meaningful messages to customers by automatically pushing data from POS, run event management and e-commerce platforms to customer devices and inboxes. Share marketing messages to major social media websites through connectors.