Infusionsoft Reviews & Pricing

by Infusionsoft, Inc. | Founded 2001, Mesa, AZ

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What is Infusionsoft?

Industry Specialties: Serves all industries

Infusionsoft was rebranded as Keap in 2019. Learn more about Keap.

It's a comprehensive software platform designed to help small businesses save time and grow revenue. Rated as a top sales product for SMBs in 2019, this vendor brings automation and organization to sales and marketing activities.

The available toolkit allows small businesses to gain extensive control over their efforts to help form personal, lasting connections with their customers. This product is suitable for individual business owners or small teams looking to scale and handle an increasing task load. The implementation includes a required kickstart package (available in three different price tiers) that helps users get set up with the program and positions them for success.

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User Sentiment

Based on 2245 reviews:

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Infusionsoft Pricing

Based on our most recent analysis, Infusionsoft pricing starts at $159 (Monthly).

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Starting From: $159
Pricing Model: Monthly
Free Trial: Yes, Request for Free

Training Resources

Infusionsoft is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Infusionsoft:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Infusionsoft Benefits and Insights

Why use Infusionsoft?

Key differentiators & advantages of Infusionsoft

Free Up More Time: Infusionsoft simplifies and streamlines time-consuming tasks such as following up after a lead enters the pipeline or staying in touch to reduce churn.
Monitor Your Business's Health: Reports help you stay on top of key metrics. Marketing reports share campaign performance, conversions and other data, while admin reports capture the big picture. With over 20 included reports for orders and billing, you can track income, spot unpaid invoices, determine customer lifetime value and more. Sales reports bring together key points from a set of data, including projected revenue, sales rep performance, revenue by criteria and other sources.
Capture More Leads: You can embed web forms in a number of places to increase visibility and win more leads. Forms are easy to configure using the WYSIWYG editor, which allows you to change elements such as the layout, fields and the follow-up "Thank You" page.
Send Targeted Messages: Ensure leads and customers only receive relevant content by creating different lists based on a range of factors. Because Infusionsoft also captures and stores personal details, you can automatically personalize emails (e.g., using a contact’s first name).
Customize the Customer Experience: Unlimited landing pages and custom domains let you sell targeted offers. Configure the links, checkout pages and email campaigns for each segment of your audience.

Industry Expertise

Infusionsoft by Keap serves over 200,000 small business users. With its focus on small businesses, Infusionsoft has a unique client base. Education, marketing services, manufacturing and sales, pool services, construction and fitness are among the industries represented by its customers.

Infusionsoft Reviews

Average customer reviews & user sentiment summary for Infusionsoft:

2245 reviews

82%

of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of Infusionsoft reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Process Automation: Every user who mentions this feature notes the system has vast automation scope including automating customer acquisition and marketing processes.
Campaign Builder: It offers a robust, flexible and feature-rich campaign builder with excellent controls, as observed by 85% of reviewers who reference campaign management.
Email Marketing: According to almost 90% of reviewers who mention email marketing, Infusionsoft by Keap has a responsive, user-friendly interface that aids segmentation, sends mass emails and offers templates.
Contact Management: 85% of users who reference managing client databases feel it’s possible to manage databases efficiently with the ability to create, organize and configure contact lists.

Cons

Learning Curve: The system is confusing to learn, requires a lot of training and has some features that are hard to find, as noted by more than 80% of customers who refer to training.
Price: The cost of the software is on the higher side, according to 90% of reviewers who mention pricing.
Custom Fields: It’s difficult to search fields and the platform doesn’t support more than 100 fields, according to every user who mentions custom fields and tools.
Document Storage: It doesn’t store documents or client information internally or in the cloud, as indicated by each customer who mentions storage.

Researcher's Summary:

Infusionsoft by Keap is a comprehensive CRM platform that helps SMBs automate processes, connect with prospects and customers, and increase ROI. As many reviews noted, the price is on the high end for a small business, and it has some features that work best for enterprises. It also has a learning curve and limitations with storage and custom fields. However, it provides robust email marketing and campaign management tools, and its wide range of automations can save users a lot of time. There are mixed reviews about customer service, as some find it satisfactory while others believe it’s inadequate. Overall, the product can be a good choice for companies with a large enough budget.

Key Features

Customer Relationship Management: Infusionsoft’s CRM platform acts as the central hub for sales and marketing efforts. From it, you can segment lists, automate lead data entry, sync client emails from your other accounts to the correct contact record and identify the best opportunities with lead scoring tools.
Marketing Automation: Build efficient processes using a variety of marketing automation settings. Campaign sequences are easy to create using the drag-and-drop interface, and you can set up workflows by defining triggers based on user actions. A/B testing is also supported.
Sales Pipeline: The software allows sales reps and managers to nurture leads through the pipeline. The Infusionsoft by Keap app facilitates the creation and management of custom quotes, which customers can accept with a single click.
Online Sales: Using this feature, you can generate unique landing pages. The interface is drag-and-drop, and templates make the process quick and easy. Add elements like text and images, as well as define which products to include. The system is also equipped to process online payments and will send automatic follow-ups to customers based on the sequence you choose.
Integrations: Infusionsoft plugs into a host of third-party apps that extend your capability. E-Commerce integrations include Magento, WooCommerce and Shopify. You can also connect the platform to Zendesk, QuickBooks, Xero, Zapier, Vimeo, WordPress and a host of other tools.
Payment Collection: Simplify the process of collecting payments on time. The system allows you to set up automated reminders and shows which customers have paid and which have outstanding balances. The connected platform removes the need to juggle multiple tools. Infusionsoft offers a flat rate for every transaction.
Analytics: Take the pulse of your business with the analytics dashboard. It tracks a number of KPIs such as email conversions, quarterly sales and number of contacts. This provides insight into every aspect of your marketing and sales efforts, along with informing decisions.

Limitations

Doesn’t support project management functionality
No visual reporting capability available to users
Email campaigns are often sent to spam folders, thus restricting the reach and performance of the marketing campaigns
Requires active support from an in-house IT team for system upkeep and maintenance
Lacks social media marketing automation

Suite Support

Email: Email addresses for different situations are listed on the “Contact” page of Keap’s website. Users can tag @KeapGrowing on Twitter for help with questions and workarounds. For more direct support, Keap offers 24/7 chat.

Phone: The U.S.-based support team can be reached at +1 (866) 800-0004 during the weekdays from 6 a.m. to 7 p.m. MST. The U.K. support line is +44(0) 808 258 0093 and is available Monday through Saturday from 2 p.m. to 3 a.m. GMT. The AUS support line is +61 1800 730 419 and is available from Tuesday to Saturday from 11 p.m. to 12 p.m. Australian Eastern Standard Time.

Training: You can take advantage of free training in the form of videos, help articles, guides, tutorials, blog posts and a community forum. The video trainings cover topics such as CRM, marketing, eCommerce and sales. Keap also offers premium courses.

Tickets: The “Known Issues” tab takes you to a list of previously submitted topics. Each topic consists of a description and a summarized log of updates that provide the latest information on where the problem stands. There’s also the option to submit a report indicating you’ve experienced the issue as well. Once the case is sent, you’ll receive notifications via email about any developments. For non-urgent problems, you can submit a ticket via the app help menu.

Cost of Ownership

License/Subscription Cost	Recurring subscription-based model: per user, per month, plus maintenance, implementation and backup support All plans are billed monthly according to the annual contract All plans come with a mandatory one-time setup fee called Kickstart package for new customers Costs vary depending on the plan selected, based on the level of consulting and implementation help businesses require
Maintenance Cost	Included in the subscription cost
Installation/Implementation Cost	Included in the subscription cost
Customization Cost	Varies depending on the functional requirements added in the product module, such as sales force automation, marketing automation and eCommerce capabilities. This is based on the organization’s business requirements
Data Migration Cost/Change Management/Upfront Switching Cost	Cost varies depending on the amount and type of data to be migrated from the legacy system, availability of migration tools, data profiling, data cleansing and audit trail of the migration process
Training Cost	Cost is over and above the subscription cost and varies depending on the type of plan chosen Provides an initial training program for first-time users. Users need to enroll and pay for the training course Provides embedded links, including walkthrough features and video tutorials, after initial training is completed
Recurring/Renewal Costs	Cost is included in the subscription fee, based on the number of users, additional add-ons and the plan purchased