Ecwid Reviews & Pricing

by Ecwid | Founded 2009, Encinitas, CA

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Overview Pricing Benefits Reviews Features

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What is Ecwid?

Industry Specialties: Serves all industries

Ecwid, short for eCommerce widget, is a SaaS platform for creative individuals and small businesses to launch an online store. It provides a drag-and-drop page builder to build an online storefront or an extension to add online store functionalities to an existing site. Its core components include omnichannel marketing, inventory tracking, order management and a mobile app.

Access the marketplace to add popular digital wallets, shipping carriers, accounting modules and more customizations. It provides a free starter plan and venture, business and unlimited plans.

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User Sentiment

Based on 537 reviews:

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Product Screenshots and Videos

Ecwid Pricing

Based on our most recent analysis, Ecwid pricing starts at $19 (Monthly, Freemium).

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Starting From: $19
Pricing Model: Monthly, Freemium
Free Trial: No

Training Resources

Ecwid is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Ecwid:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Ecwid Benefits and Insights

Why use Ecwid?

Key differentiators & advantages of Ecwid

Quickly Launch a Digital Storefront: Create a website from scratch or use an extension to add inventory tracking, order management, payment processing, shopping cart and more to an existing website.
Manage Everything From a Centralized Dashboard: Sell online, in-store and on-the-go and manage everything from a unified platform with centralized inventory, order management and pricing.
Increase Brand Visibility: Advertise and sell products on the business website and popular marketplaces like Amazon, Etsy, Shopify, eBay, Google Shopping and more. Increase brand awareness by marketing products on social media.
Minimize Costs: Use the free starter plan to launch an online store with ten or fewer products and move onto paid pricing plans as business scales.
Sell Globally: Expand into new geographies with the multilingual software supporting 45 languages and offering extensions for localization.
Flexible Payment Options: Provides various payment and fulfillment options, including BOPIS, curbside pickup, dropshipping and more. Supports connections with popular digital wallets and payment processors.
Ensure Peace of Mind: Increase security with PCI DSS level-1 certified platform and ensure that every sensitive information passes through a secure HTTPS channel.

Industry Expertise

Serves B2C retailers and small businesses looking to open a digital storefront.

Ecwid Reviews

Average customer reviews & user sentiment summary for Ecwid:

537 reviews

92%

of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of Ecwid reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Easy to Use: Ecwid is known for its user-friendly interface, making it simple for beginners to set up and manage their online stores without needing extensive technical knowledge.
Affordability: Ecwid offers a free plan with basic features, making it a cost-effective option for small businesses or those just starting. Paid plans provide more advanced features at competitive prices.
Mobile-Friendly: Ecwid's platform is optimized for mobile devices, ensuring a seamless shopping experience for customers on smartphones and tablets.
Integrations: Ecwid integrates with various popular platforms, including social media, payment gateways, shipping providers, and marketing tools, allowing businesses to streamline their operations.
Scalability: Ecwid can accommodate businesses of all sizes, from small startups to large enterprises, as it offers a range of plans with varying features and capabilities to support growth.

Cons

Limited Design Flexibility: Ecwid's design options might feel restrictive for users seeking extensive customization, especially when integrating with website builders like Wix or WordPress. The platform's focus on ease of use can sometimes lead to a lack of granular control over the visual aspects of your online store.
Transaction Fees on Certain Plans: While Ecwid offers a free plan, it's important to note that some of the paid plans include transaction fees, which can eat into your profit margins as your sales volume grows. Carefully evaluate the fee structure and weigh it against the features offered to determine the best plan for your business.
App Market Limitations: Although Ecwid provides an app market for extending your store's functionality, the selection might not be as extensive as some other eCommerce platforms. This could potentially limit your options for integrating specialized tools or services that cater to your specific business needs.

Researcher's Summary:

Ecwid is generally seen as a user-friendly and affordable eCommerce platform that caters well to small businesses or those with limited technical expertise. Users appreciate its intuitive interface and drag-and-drop functionality, which allows for quick and easy store setup without requiring coding or design skills. The platform also offers a free plan with basic features, making it a cost-effective option for those starting or testing the waters. Additionally, Ecwid's multi-channel selling capabilities, including integration with social media platforms and existing websites, are highlighted as valuable features for expanding reach and customer base.

However, some users note that Ecwid may lack the advanced features and customization options found in more robust platforms like Shopify. While Ecwid provides essential tools for managing inventory, processing payments, and handling shipping, it may fall short for businesses requiring complex inventory management, extensive design flexibility, or comprehensive customer support. Therefore, Ecwid appears to be best suited for small businesses or entrepreneurs seeking a simple, affordable, and easy-to-use solution to establish their online presence and begin selling across multiple channels. Its ease of use and affordability make it an attractive option for those who prioritize getting their store up and running quickly without a steep learning curve or significant upfront investment.

Key Features

Omnichannel Commerce: Sell online and in-store and maintain accurate information across every sales and marketing channel.
- Instant Site: Offers a one-page-site builder with drag-and-drop tools, template libraries and CSS editing modules.
- Shopping Apps: Design branded apps optimized for Android and iOS and allow customers to checkout from within the app. Automatically sync product data, pricing and availability across every channel.
- Point of Sale Systems: Connect with Square, Clover, Vend and Alice POS modules. Accept payments offline, maintain inventory and order sync, and sell physically worldwide.
- Social Media Channels: Design channel-specific product listings and storefronts and sell on Facebook Market, Instagram, TikTok, Snapchat and Pinterest. Generate links to business websites for WhatsApp marketing.
- Email Marketing: Send automated cart recovery emails to customers who abandoned their carts. Connect with MailChimp for marketing automation.
- SEO Tools: Improve search engine rankings by customizing site URLs and metadata.
- Subscriptions: Sell subscription-based digital goods like music, movies, books, blogs and more.
- Promotions: Design and market gift cards and discount coupons across every sales channel.
Store Management: Manage orders coming in through multiple sales channels and going out of various fulfillment points.
- Shopping Cart: Customers can save items, edit the list, save carts, continue later and checkout easily.
- Store Management App: Receive real-time event-based notifications, manage inventory and fulfill orders from remote locations.
- Payment Processing: Offers connections with more than 50 payment processors, including PayPal, Stripe, Venmo and more.
- Shipping: Integrate with multiple shipping carriers and provide real-time shipping cost and tracking information. Print shipping labels at home and save up to 50% on international and domestic shipping with USPS.
- Taxes: Automate tax calculation and always offer accurate tax structures to customers.
- Inventory Management: Track inventory in real time and automate stock-level updates after every successful sale.
- Product Information Management: Add multiple attributes and dimensions to products and categorize similar products for unique bundles.
- Team Management: Onboard two members to the platform with the business pricing plan and unlimited members with the unlimited plan. Control access levels, assign tasks and track progress.
- App Marketplace: Integrate with third-party apps. Offers connections with marketing, store designing, dropshipping, order management, accounting and analytics software.

Limitations

At the time of this review, these are the limitations according to user feedback:

Limited product attributes.
Doesn’t provide tools to design taxonomy and order routing workflows.
Lacks accounting integrations.
Doesn’t offer intelligent product recommendations and CX personalization features.

Suite Support

Support is available from Monday to Friday.

Email: Chat and email support available upon subscription.

Phone: Not listed.

Training: Access the “Help Center” for multimedia tutorials on implementation, connecting domains, shipping strategies and more. The Ecwid Academy provides paid courses on the industry’s best practices.

Tickets: Raise issues and submit tickets from the “Contact Us” section of the website.