Optimizely Reviews & Pricing

by Optimizely | Founded 2010, New York, NY

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What is Optimizely?

Industry Specialties: Serves all industries

Optimizely is a comprehensive digital experience platform (DXP) that helps create, deliver, optimize and personalize customer journeys and shopping experiences. It offers a robust suite of experimentation tools, including A/B and multivariate testing, enabling you to compare multiple variations of a webpage or feature simultaneously.

This granular experimentation provides deeper insights into customer behavior and preferences. Additionally, the platform’s personalization tools enable you to deliver tailored experiences to individual customers based on their actions, preferences and demographics.

The platform integrates content management, distribution and marketing functionalities, allowing you to manage your brand’s entire digital presence from a single platform. This unified approach streamlines workflows and improves efficiency.

Additionally, analytics and reporting tools provide actionable insights into customer interactions and marketing campaigns. This helps businesses identify opportunities for improvement and measure the impact of their experiments.

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User Sentiment

Based on 1102 reviews:

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Optimizely Pricing

Based on our most recent analysis, Optimizely pricing starts at $36,000 (Annually).

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Starting From: $36,000
Pricing Model: Annually
Free Trial: Yes, Request for Free

Training Resources

Optimizely is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Optimizely:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Optimizely Benefits and Insights

Why use Optimizely?

Key differentiators & advantages of Optimizely

Most Popular Platform: According to our research, 90% of users recommend this product. Its user sentiment rating is higher than industry leaders like Shopify (88) and BigCommerce (86).
Robust Marketing Toolkit: Optimizely received top marks (100) from our analysts for its marketing and SEO optimization features. It supports content generation using generative AI, A/B testing, feature and web experimentation, and product information management. You can centralize content creation, storage, distribution and marketing using its native digital asset management module.
Efficient Payment and Checkout: Our analysts gave it a perfect 100 rating for its unique payment and checkout features. It supports partial payments, split tenders (accepting two or more payment types in a single transaction), zero-value orders and guest checkouts.
Easy Storefront Management: Another key differentiator is Optimizely’s storefront editing and management toolkit. It got a 100 analyst rating right alongside industry stalwarts like Shopify and BigCommerce. You can manage multiple storefronts, publish blogs, oversee shopping carts and test website features before they go live.

Industry Expertise

Optimizely serves eCommerce, media and technology businesses where rapid experimentation, personalization and data-driven decision-making are important. Industries like finance, healthcare and travel can also benefit significantly as they increasingly rely on digital channels to engage customers and optimize operations.

Optimizely Reviews

Average customer reviews & user sentiment summary for Optimizely:

1102 reviews

87%

of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of Optimizely reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

User-Friendly Interface: Many users praise the platform's intuitive and easy-to-use interface, making it accessible even for those without extensive technical knowledge.
Efficient Experimentation: Optimizely's seamless integration with various external platforms simplifies tracking and analysis. Users also appreciate the platform’s ability to run multiple tests and experimentations simultaneously.
Smooth Integration Capabilities: The platform provides API access for designing custom integrations. It also offers built-in connections with other Oracle products and partner solutions.
Seamless Performance Tracking: Reviewers appreciate the platform's ability to provide clear metrics and insights, especially for monitoring performance improvement over time.

Cons

High Cost: The platform has a high entry cost, which can be a drawback for small businesses or solo entrepreneurs.
Customer Support Issues: Some users express dissatisfaction with the quality and responsiveness of customer support, noting that it often falls short of expectations.
Poor Documentation: The platform’s documentation and walkthroughs may not be easy to understand, and some users found the initial integration process lengthy and challenging.

Researcher's Summary:

Optimizely is a powerful tool for managing and optimizing digital shopper experiences. Its content management capabilities are particularly impressive. The platform offers a centralized hub for storing, editing and approving multimedia content, making it easy to maintain consistency across channels.

Customers can quickly reach their desired location and find products with built-in search and navigation tools combined with AI-powered recommendations. The integrated customer data platform (CDP) is also a valuable addition, helping organize customer data for efficient support services and personalized suggestions.

The platform’s real strength lies in its experimentation capabilities. It offers a robust set of tools for A/B testing, multivariate testing and feature flagging. These tools help you fine-tune your online store to better match your audience’s taste and test variations of designs, features or products to see how effectively they boost customer conversions.

However, the platform is far from an all-in-one eCommerce solution. It offers basic backend tools to manage inventory, orders and shipping. For example, you can’t manage multiple inventory locations and set up packaging and kitting workflows.

Also, it doesn’t support product bundling, contract-based pricing, purchase orders and complex promotional structures. This makes the platform less suitable for B2B businesses with complex needs.

Overall, Optimizely is ideal for large enterprises and D2C businesses with an existing backend setup, looking to manage, personalize and deliver branded shopping experiences across multiple sales channels. However, SMEs and growing companies must consider other options in the market, as Optimizely can be a costly investment and may not cover the full spectrum of eCommerce store management needs.

Key Features

Content Cloud

Content Management: Create a centralized repository of multimedia content, preview every update and change, and schedule publishing.
Editing Tools: Crop, rotate and resize images and videos.
Approval Workflows:
- Give access to team members and editors, manage roles, and control access levels.
- Design default workflows and combine them with bespoke custom sequences.
- Provide approval links and preview portals to stakeholders.
- Create multi-lingual and multi-site content with dependencies for specific channels, content assets and approvals from relevant teams.
- Offers flexible task sequencing like adding viewers, reviewers, regular collaborators and more.
Layout Editing: Design detailed landing and product pages with inline text editing and drag-and-drop text and content blocks.
Search and Navigation:
- Index information from every site, brand and catalog using the built-in crawler technology.
- Streamline customer searches with autocomplete, faceted drill-down, type-ahead suggestions and more.
- Use machine learning to analyze search terms and behaviors and improve results.
Recommendations: Automate product and content tagging, and define rules for automatic suggestions according to metrics like purchase history, behavior, click patterns and more.
Data Core Services: Consolidate datasets from disparate sources, create detailed customer profiles and integrate third-party BI software for in-depth analysis.
Project Management: Track progress, specify deadlines and receive real-time notifications about changes.
Built-In A/B Testing: Test and optimize entire customer journeys, landing pages or specific components like CTAs, payment providers and more. Offers testing features in the editing interface.
Targeting: Use the Visitor Groups feature to personalize content, banners and promotions based on customer profiles or segments.

Commerce Cloud

Shopping Cart: Create a connected checkout experience without external redirections. Customers can add items to their cart, save wishlists and continue later.
Order Management: Get a centralized view of orders coming through every channel and route them to convenient locations with a few clicks. Promotes third-party connections for shipping, warehousing, fulfillment and more.
Product Information Management:
- Configure rules for automated product data importing and tagging.
- Add multiple attributes to an item, create product variations and define taxonomies like parent/child relation, spare parts, accessories and more.
- Create bundles and category trees, and map logic for exceptions.
- Generate multi-lingual catalogs and showcase personalized content based on customer location.
Analytics: Track business-specific KPIs and use visualizations to stay on top of operations.
Multi Branding: Manage multiple websites and maintain consistent brand experience and corporate policies.
B2B Commerce: Offer B2C buying experiences like self-checkout, order tracking, search and navigation, and more.
- Quotations: Accept multiple currencies and configure rules for global quoting. Customers and sales representatives can request, accept and convert quotes into orders through an interface.
- Pricing Engine: Use a pre-defined price matrix or configure personalized contract pricing, cost-plus pricing, override price, discount structures and more.
- Lists Management: Collaborate with customers and allow them to quickly reorder by accessing order history through a centralized list. Upload orders via spreadsheets.

Intelligent Cloud

Web Experimentation: Track customer sentiments, run multivariate tests and design customer-responsive frontends.
- Testing: Define audience group and perform multiple A/B experiments on the same page.
- Performance Edge: Use native CDN purpose-built for dynamic A/B testing and perform large-scale experimentations without affecting website performance.
- Visual Editor: Offers intuitive drag-and-drop tools to customize experiments.
- Targeting: Trigger responses to real-time behavior like cart abandonment and category affinity. Use machine learning to create rich customer profiles based on keywords.
- Program Management: Offers tools for ideation, collaboration and reporting. Create projects, assign teams and prioritize tasks.
- PWA Studio: Create dynamic content for mobile and IoT devices.
- Analytics: Use sequential testing and visualization tools to track KPIs and make statistical decisions.
Feature Experimentation: Define granular audience segments based on various criteria and test unique features on a specific segment. Control rollouts by decoupling code deployment from actual releases to reduce risks and optimize release strategies.

Mobile App Testing: Configure networking, logging, exceptions and extensions to perform multiple tests on any part of the app. Offers open-source SDKs for automated app updates without App Store or Google Play Reviews.

Omnichannel Experimentation: Invite customers to set up an account and generate user ID to experiment and deliver personalized experiences across channels like web, mobile and TV app, IoT devices and more.

Targeted Rollouts: Use filters and attributes to define audience and control feature visibility.

Customer Data Platform:

Profiling: Unify customer data from every touchpoint and create accurate profiles. Use AI-predictive analysis to track shoppers’ lifetime value, propensity to buy, time-till-next-order, product page views and more.

Segmenting: Create business-specific customer segments and deliver personalized product and feature visibility, promotions, offers, campaigns and more.

Email Campaigns: Design emails by specifying color schemes, editing photos, building content blocks, creating hyperlinks and more.

Testing: A/B test various parameters like target audience, email structure, CTAs, header images and more.

Automation: Create complex campaigns by mapping the logic behind reactions based on customer behavior.

Insights and Recommendations:

Offers NLP for automated product and catalog tagging.

Eliminate endless “if/else” rules using machine learning to automate smart recommendations and next-best options for content, products and offers.

Use AI to determine the intent of individual customer profiles.

Receive smart insights on improving merchandising strategies.

Streamline customer searches and offer personalized results using past search history.

Perform manual or automated periodical audits.

Approach to Common Challenges

Control Costs: Selectively deploy modules based on business needs and pay only for the required features.
Design Engaging Experiences: Editors can design differentiated customer experiences with a flexible interface, drag-and-drop tools and multi-language SDKs.
Reach Customers Everywhere: Launch multiple branded storefronts for omnichannel commerce, including marketplaces, social networks, mobile apps, IoT and VR/AR devices, and more.
Streamline Marketing Efforts: Strike a balance between global brand presence and targeted marketing with localization tools like tiered pricing, segmented campaigns, 1:1 email marketing and more.
Adopt a Data-Driven Approach: Launch different versions of features or products simultaneously and track their impact on key metrics.
In-Depth Personalization: Respond to customer demands using targeted messaging and personalized offers. Recommend relevant content based on customers’ interests.
Custom Integrations: Access the marketplace for third-party connections with analytics and accounting software, BI, CRM, ERP, payment processors, chatbots, and more.

Cost of Ownership

Frequently asked questions regarding Optimizely pricing include:

Q. What are Optimziely’s pricing plans?

A. Optimizely doesn’t reveal its pricing options and requires you to submit RFQs mentioning your requirements to get a quote. It offers individual experimentation, marketing order management and data analytics modules, allowing you to pick and choose the features best suited for your operations.

Q. What factors influence Optimizely’s overall cost?

A. Optimizely offers a subscription-based pricing model, with costs varying based on factors like the number of users, website traffic, specific features and modules, and the level of customer support required. Additionally, implementation and customization services can incur extra charges. You must contact Optimizely directly to get an accurate quote tailored to your needs.

Q: Are there any hidden costs associated with Optimizely, and what should businesses consider when budgeting for the platform?

A: While Optimizely's pricing is transparent, businesses should consider potential hidden costs, such as personnel expenses for managing the platform, integration with existing systems and ongoing training. The cost of data storage and processing may also rise with increased usage. It's crucial to conduct a thorough cost-benefit analysis, factoring in these elements to accurately estimate the total cost of ownership.

Limitations

At the time of this review, these are the limitations according to user feedback:

It doesn’t let you manage multiple inventory locations.
The platform doesn’t support contract-based pricing.
It doesn’t offer a mobile app.

Training Resources

Onboarding Support: Receive personalized assistance and guided onboarding to get started with Optimizely and achieve faster results.
Academy: Expand your knowledge and skills with tailored training programs and certifications in experimentation, web development, REST API, A/B testing and more.
Premium Support: Get priority access to a support team dedicated exclusively to your business at a cost. Receive assistance for critical issues and personalized guidance.
Community: Connect with other Optimizely users, share experiences and learn from their successes. You can also contribute to the development of new solutions by joining the user research community.
Documentation: Comprehensive user guides help you easily find answers and troubleshooting tips to maximize the platform’s potential.
Expert Services: The vendor offers consultancy services to align resources, achieve faster time-to-market and boost ROI.

FAQs

Frequently asked questions regarding Optimizely include:

Q. How does Optimizely integrate with other tools and platforms?

A. Optimizely offers integration options with popular marketing automation, analytics and customer relationship management (CRM) platforms. You can also access the platform’s REST API to design custom connections with external solutions.

Q. What types of experiments can I run with Optimizely?

A. Optimizely supports various experiment types, including A/B tests, multivariate tests and feature flags. You can test different website layouts, headlines, calls-to-action, product recommendations and more to identify the most effective variations.

Q. What kind of support does Optimizely offer?

A. Optimizely provides various support options to assist users at every stage, including onboarding support, training resources, a dedicated support team and a community forum for connecting and sharing experiences. Additionally, expert services are available for those seeking specialized assistance with their projects.