Frazer Reviews & Pricing

by Frazer | Founded 1985, Canton, NY

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Overview Pricing Benefits Reviews Features

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What is Frazer?

Industry Specialties: Automobile

Frazer is a Dealer Management Software for used car dealerships that provides a centralized platform for businesses to manage administrative processes like marketing, communication, payments, contract generation. It allows integration with several third-party programs for smooth functioning. Different modules like sales, inventory and customer management give managers the freedom to add and track vehicles, perform background checks, create multiple payment schedules and more. Users can access it on various devices, create buyer’s guides, build forms, send personalized letters to the customers and efficiently manage online registration processes.

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User Sentiment

Based on 135 reviews:

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Frazer Pricing

Based on our most recent analysis, Frazer pricing starts at $99 (Monthly).

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Starting From: $99
Pricing Model: Monthly
Free Trial: Yes, Request for Free

Training Resources

Frazer is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Frazer:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Frazer Benefits and Insights

Why use Frazer?

Key differentiators & advantages of Frazer

Close More Deals: Ensure better engagement between clients and dealers with interactive and intelligent platforms operated by a team of programmers that program all the forms required in the deal.
Transparency: Provide the team with data that helps gain an insight into profit leak and profitability. Empower the team to strategize accordingly and make the right decisions.
Flexibility: Keep an eye on the trends and reconcile forecasts at different levels. Meet the unique requirements of the dealers by understanding the clusters and splitting the parts stock.
Get Maximum Value: Save time by setting constraints on purchase to ensure maximum availability without overstocking the inventory.

Industry Expertise

It’s designed for car dealers that are looking for an affordable DMS that is easy to use.

Frazer Reviews

Average customer reviews & user sentiment summary for Frazer:

135 reviews

94%

of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of Frazer reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Comprehensive Functionality: Frazer offers a wide range of features, including inventory management, accounting, customer relationship management (CRM), and reporting, making it suitable for businesses with diverse operational needs.
Industry-Specific Features: Frazer provides specialized tools and functionalities tailored to specific industries, such as automotive dealerships, powersports dealerships, and RV dealerships, ensuring that businesses have access to relevant features for their unique requirements.
User-Friendly Interface: Frazer is known for its intuitive and easy-to-use interface, which simplifies navigation and reduces the learning curve for users, even those with limited technical expertise.
Integration Capabilities: Frazer integrates with various third-party applications and services, such as payment gateways, marketing platforms, and shipping providers, allowing businesses to streamline their operations and enhance efficiency.
Scalability: Frazer can accommodate the growth of businesses, from small startups to large enterprises, by offering flexible plans and the ability to add users and features as needed.

Cons

Customization Challenges: The platform's rigidity can pose challenges for businesses with unique workflows or industry-specific requirements that necessitate extensive customization.
Usability Concerns: Navigating the interface and locating specific functionalities can be cumbersome due to its complexity, potentially hindering user adoption and productivity.
Implementation Time: Implementing Frazer can be a time-intensive process, often requiring significant configuration and data migration efforts, which may disrupt ongoing operations for businesses.

Researcher's Summary:

Frazer's got your back-office covered, but is it the right fit for your dealership? User reviews from the past year paint a picture of software that's a powerhouse for independent used car dealerships but might leave franchise dealers wanting more. Reviewers rave about Frazer's comprehensive suite of tools, covering everything from inventory management and accounting to deal structuring and F&I. It's a one-stop shop that streamlines operations and keeps things running smoothly, especially for smaller dealerships that don't need the bells and whistles of a more complex system.

Where Frazer seems to fall short is in its integrations and customization options. Users mention that while it covers the basics, it lacks the flexibility to integrate with certain third-party tools or tailor the system to specific workflows. This can be a dealbreaker for larger dealerships with more intricate needs. Another point of contention is customer support. While some users praise the responsiveness and helpfulness of the support team, others report long wait times and unresolved issues.

So, who's Frazer's ideal customer? Independent used car dealerships looking for an all-in-one solution to manage their business will likely find Frazer to be a valuable asset. Its ease of use, affordability, and comprehensive features make it a solid choice for those who prioritize simplicity and efficiency. However, franchise dealerships or those with more complex requirements might need to look elsewhere for a system that offers greater flexibility and scalability.

Key Features

Inventory Management: Quickly add vehicles and costs and generate inventory reports like vehicle history — NADA, KBB, Carfax, Autocheck and NBVTIS. Provide a free SiriusXM trial to customers.
Sales Processing: Input sales details like cash, wholesale, outside financed sales and more. Keep track of the checks with the OFAC SDN list against each customer name. Review profit/loss for each sale by printing a recap. Store information on credit cards, insurance, co-buyer info, commission, residences and mailing addresses.
Form Printing: Customize forms according to the dealership’s specific needs. Make use of custom form programming free of cost.
Accounting Suite: Input trackable checks, ACH expenses, post expenses and other transactions directly to the general ledger. Avoid the possibility of mistakes or double posts by reconciling bank statements with one click. Generate year-end tax reports to ease the burden associated with tax season. Conveniently export data into an understandable format.
Integration: Take advantage of over 200+ integrations for different needs like website and vehicle marketing, finance companies and funding portals, accounting, service contracts, starter interrupt and GPS tracking, electronic title and registration, credit card processing, texting, entertainment and insurance, vehicle history reports and value guides.