Adobe Marketing Cloud Reviews & Pricing
What is Adobe Marketing Cloud?
Industry Specialties: Serves all industries
Adobe Marketing Cloud is a marketing automation software that empowers businesses to streamline their marketing efforts and deliver personalized experiences across multiple channels. It provides a comprehensive suite of tools for campaign management, email marketing, social media marketing, web analytics, and more. Its robust capabilities make it an ideal solution for enterprises and large organizations seeking to optimize their marketing strategies.
Key benefits include improved customer engagement, increased marketing efficiency, and enhanced data-driven decision-making. Its popular features encompass real-time analytics, predictive modeling, cross-channel campaign orchestration, and customizable dashboards. Adobe Marketing Cloud's pricing structure is flexible and tailored to the specific needs of each organization, with options for both monthly and annual subscriptions.
Adobe Marketing Cloud Pricing
Based on our most recent analysis, Adobe Marketing Cloud pricing starts at $20,000 (Annually).
- Price
- $$$$$
- Starting From
- $20,000
- Pricing Model
- Annually
- Free Trial
- Yes, Request for Free
Training Resources
Adobe Marketing Cloud is supported with the following types of training:
- Documentation
- In Person
- Live Online
- Videos
- Webinars
Support
The following support services are available for Adobe Marketing Cloud:
- Phone
- Chat
- FAQ
- Forum
- Help Desk
- Knowledge Base
- Tickets
- Training
- 24/7 Live Support
Adobe Marketing Cloud Benefits and Insights
Key differentiators & advantages of Adobe Marketing Cloud
- Adaptive Website: Design websites that are adaptive to different form factors and run smoothly across multiple devices. This ensures a hassle-free navigation experience for users.
- Self-Service Portal: Permit external teams and agency partners to search and distribute approved assets by leveraging the AEM Assets brand portal. They can upload new assets directly. Specify access to permitted folders, collections and assets.
- Improved Translation Services: Offer services in any preconfigured languages by connecting content to machine or human translation services using AEM Forms. AEM Sites integrates with several translation vendors to help configure site assets in multiple languages and manage global translation projects.
- Creative Cloud Integration: Enable edits in asset templates or upload files using the AEM Assets and InDesign integration. Leverage predesigned templates, modify, preview or merge marketing collateral, and design, revise, review and approve any asset directly in Photoshop, Illustrator or InDesign.
- Personalized Communication: Ensure a personal touch for every interaction with customers using personalized content and embedded charts. It’s possible to personalize communications using customer segment data and drag-and-drop components.
- AI-Enabled Insights: Predict customer behavior and preference. Measure campaign impact to recognize customers with higher chances of responding and activities with better ROI.
- Enhanced Optimization: Adobe Target helps optimize, test and personalize from a single-delivery platform. Enable employees to personalize customer experiences by providing them with the required information.
Industry Expertise
Synopsis of User Ratings and Reviews
Based on an aggregate of Adobe Marketing Cloud reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.
Pros
Cons
Researcher's Summary:
Key Features
Adobe Experience Manager
- AEM Sites: Uses AI-powered content management to deliver high-quality app experiences for web, mobile and emerging channels. Manage web content using marketing templates, developer tools and best practices.
- Leverage AI and NLP to summarize text automatically for smaller screens.
- Design page-independent content fragments of master content using AI-based capabilities.
- Create, publish and update pages using a visual drag-and-drop interface. Use keyboard shortcuts, visual search and reusable content.
- Design responsive pages using native components such as breadcrumbs, forms, page navigation, search and more.
- Edit and manage single-page applications built on open-source frameworks such as React and Angular.
- Power authors can create responsive templates for websites or emails to target specific content blocks.
- Track published websites using versioning and timewarp.
- Access a content repository and deliver content to several third-party applications.
- Create digital signage for product recommenders, digital menu boards, interactive kiosks, branding, wayfinding and more.
- Access content insights on total page views, unique visitors, time spent on page, bounces, sources and campaign performance.
- Real-time customer profile offers a centrally accessible profile for each customer.
- Target specific groups of site visitors with rules based on real-time data.
- Access customizable reports to understand how targeting affects sales and revenue.
- AEM Assets: Manage and deliver digital assets across online and offline touchpoints. Includes digital assets management, dynamic imaging, video publishing and interactive media for merchandising.
- Create workflows to prepare digital content, input assets, add users to projects and select their roles. The system automatically assigns tasks to users with apt skills.
- Create, edit and share different types of assets including image files, PDFs and videos.
- A set of AI-powered, cloud-native microservices helps automate processes such as data transfer, integration with third-party services, managing bulk asset creation, editing, or personalization, and more.
- Leverage machine learning and pixel recognition with Adobe Sensei for relevant search results.
- Gain insights into how assets perform in different situations through a variety of reports.
- AEM Forms: Helps personalize enrollment and communications across different channels and devices. Ensure digital signups and personalize onboarding journeys using responsive forms, scalable fragment-based authoring, and automated processes including customized workflows, document of record and electronic signatures.
- Use the workflow editor to route content and approvals in real-time. Leverage saved workflows to connect forms, onboarding and customer communication processes. Capture and pull data from forms and other sources into a workflow.
- Auto populate certain fields of form data from CRM and ERP systems and post the submission data to the back-end system.
- Make real-time changes to forms based on customer input on any device. Create forms using customized templates, validate fields for proper formatting and auto-fill fields with data from web services.
- Capture key metrics such as field-level usage, time spent on each field and more on customizable dashboards.
- Integrate different data sources and visually map entities to form fields, workflow steps and document content to automate application processing.
- Use fragment-based authoring to create, approve and publish reusable fragments such as an address block or legal disclaimer.
- Create or edit documents, leverage existing components across channels and preview documents before publishing.
- Automate scheduled delivery of personalized communications based on event triggers or as batch delivery to send one-time updates to a large group.
Adobe Target
- A/B and Multivariate Testing: Perform various types of tests such as A/B, multivariate and multi-armed bandit testing for several different channels.
- Optimization: Enable optimization for mobile apps, websites, server-side APIs and emails.
- Personalization and Promotion: Leverage AI support to find the best performing experience for each visitor. AI-driven algorithms offer product and content recommendations to personalize based on gender, age, brand affinity or any profile data.
Adobe Campaign
- Email Management: Explore native email capabilities and AI for analyzing and predicting open rates, optimal send times and probable churn based on past engagement metrics.
- Cross-Channel Marketing: Unify customer data from different systems, devices and channels into a single profile. Manage multiple data sources, define audience segments and streamline mobile marketing activities.
- Segmentation and Targeting: Integration with Adobe Analytics sends data directly to Campaign to use. Create audience segments based on any variable in a customer profile through multidimensional targeting.
Limitations
- In Marketo Engage, templates can’t be changed after an email is created.
- Source editing in AEM doesn’t include syntax coloring for code.
- With AEM Forms installed on Linux, Digital Signature with Hardware Security Module doesn’t work.
- AEM Forms can’t convert .tif and .tiff files with JPEG compression to PDF documents.
- AEM Forms PDF generator works only with the older (32-bit) retail version of MS Office Professional Plus and other software; it doesn't support MS Office 365.