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#46

Iterable is ranked #46 in the Marketing Platforms product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report.

Training Resources

Iterable is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Iterable:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Iterable Benefits and Insights

Why use Iterable?

Key differentiators & advantages of Iterable

  • Integrates Data: Use real-time behavioral, demographic and user data to trigger personalized campaigns and messages. Lets users bring data from various sources. Forward data to third-party software using webhooks and APIs.  
  • Understand Customers: Gather and understand customer preferences, demographics and other custom data for every user profile. Leverage workflow progression, segmentation and content delivery to create customer delight.  
  • Create Scalable Content: Use reusable blocks of information such as footers, calls to action and headers to ensure campaign content consistency. Reduces the need to edit repeating content manually.  
  • Sends Personalized Messages: Send targeted messages to customers and use Catalog to auto-populate templates with related content using recommendations and data feeds.  
  • Conduct Experiments: Launch multivariate and A/B tests for active campaigns from the dashboard. Control experiment lengths, elements tested and group sizes. Use Workflow Studio to optimize every step in the campaign.  

Industry Expertise

A cross-channel module that brings together marketers to create and measure customer engagement.

Iterable Reviews

Average customer reviews & user sentiment summary for Iterable:

User satisfaction level icon: great

45 reviews

85%

of users would recommend this product

Key Features

  • Segment Data: Use data at scale efficiently to segment millions of customers with low latency and high processing speed. Create targeted mobile, email and direct mail campaigns. 
  • Email Marketing: Design email campaigns for every stage of the buyer’s cycle. Send welcome, promotional and re-engagement emails to earn loyalty and clicks.  
  • Google AMP: Send emails with Google AMP. Simulates website or app interaction within an email and lets users book trips, browse carousels, fill forms and more.  
  • Catalog: Creates offers, product recommendations and content without data-science or engineering support. Deliver personalized experiences at scale.  
  • Data Analytics: Supports visual building to create dynamic content from multiple data sources. Analyze data using no-code and native UI. Consolidate data such as coupon codes, product SKUs, store details and inventory.  
  • Notifications: Send notifications and increase impact with GIFs, custom images and action buttons. Create and send in-app notifications with animations, image carousels and more.  
  • Mobile Inbox: Design a mobile inbox within the app and let users store and redeem offers during their interactions.  
  • Native SDKs: Offers SDKs for React Native, iOS and Android with mobile functionality and extensibility.  

Limitations

At the time of this review, these are the limitations according to user feedback:

  •  Functions available are not consistent.  
  •  Support may not be helpful.  
  •  API connectivity isn’t consistent.  
  •  Reporting suite is weak.  

Suite Support

mail_outlineEmail: Not available.
phonePhone: +1 (650) 683-1132
schoolTraining: Templates, videos, teardowns and unboxing guides.
local_offerTickets: Log in to the support portal to create a ticket.
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