Mailchimp Reviews & Pricing

by Mailchimp | Founded 2001, Atlanta, GA

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Overview Pricing Benefits Reviews Features

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What is Mailchimp?

Industry Specialties: Serves all industries

Mailchimp is a web-based marketing platform that specializes in email marketing, sending, monitoring and personalizing communications. Given its pricing point, it’s great for small or medium businesses who want a fully-featured marketing implementation.

Standout features include an intuitive website builder with a drag-and-drop interface, an integrated database, as well as robust landing page builders for web and social media traffic. It also facilitates the creation of digital ads as well as physical postcards to reach customers via postal services.

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User Sentiment

Based on 41542 reviews:

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Mailchimp Pricing

Based on our most recent analysis, Mailchimp pricing starts at $13 (Monthly, Freemium).

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Starting From: $13
Pricing Model: Monthly, Freemium
Free Trial: Yes, Request for Free

Training Resources

Mailchimp is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Mailchimp:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Mailchimp Benefits and Insights

Why use Mailchimp?

Key differentiators & advantages of Mailchimp

Free Version: A free version includes features such as an audience dashboard, tags, segmentation and more.
Multivariate Campaign: Test up to eight campaign variations and send improvised emails every time. View the impact of small changes to email campaigns on subscriber engagement.
Mobile App: Access reports, manage audiences, create campaign content and work on email campaigns on the go using an app for iOS and Android devices.
Retargeting Digital ads: Retarget website and landing page visitors when they use Facebook and Instagram, in order to bolster revenue and stay in constant contact with customers.
Website Builder: Build websites for free without coding skills, saving time and money. A built-in sign-up form and an option to claim a custom domain name enhance branding.
24/7 Support: Support team and resources are available 24/7. Unlimited access to tutorials and marketing guides, as well as assistance in contact management, template design and website development are available.
Account Security: Leverage two-factor authentication that includes Mailchimp’s login credentials and a one-time passcode via text message, ensuring system security and authentication.

Industry Expertise

Mailchimp is a comprehensive marketing automation platform that excels in email marketing, audience management, and analytics. It's particularly renowned for its user-friendly interface, making it an ideal choice for small to medium-sized businesses and entrepreneurs who are looking to engage their audience effectively without requiring extensive technical knowledge. With features like customizable email templates, targeted campaigns, and detailed performance reports, Mailchimp is best suited for those aiming to enhance their digital marketing efforts and foster customer relationships through personalized communication.

Mailchimp Reviews

Average customer reviews & user sentiment summary for Mailchimp:

41542 reviews

88%

of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of Mailchimp reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Easy to Use: The platform has a simple interface and can easily be understood by anyone with basic knowledge of email marketing, observe 95% of reviewers referencing this feature.
Easy Email and Templates: It’s easy to create and understand emails using templates, send professional email flyers, and run campaigns automatically, according to 83% of users who mention this feature.
Email Marketing: Everyone referencing this aspect thinks it’s a comprehensive email marketing tool with features like campaign management, customer journey, transactional email, integrations and more.
Customization: Almost 80% of reviewers who talk about this feature feel the built-in templates are easily customizable, and editing them doesn’t require graphic design experience.

Cons

Paid Version: More than 85% users mentioning this aspect observe that the free version doesn’t include all features and the premium version is expensive compared to other email marketing services.
Email Spam: Every user talking about this feature mentions that sometimes clients' e-blasts end up in the spam folder for recipients.
Glitches: There are glitches such as difficulty signing in when logged in from another device, frozen modules, slow editing process, poor compatibility with Outlook and more, as every review on this feature mentions.

Researcher's Summary:

Stepping into the realm of email marketing, Mailchimp emerges as a prominent contender, captivating businesses with its user-friendly interface and extensive features. User feedback from the past year sheds light on Mailchimp's strengths and weaknesses, offering valuable insights for potential adopters. Mailchimp's intuitive design empowers users of all skill levels to craft visually appealing email campaigns. The platform's drag-and-drop editor and diverse template library simplify the creation process, enabling businesses to maintain brand consistency and engage their audience effectively. Affordability is another hallmark of Mailchimp, with tiered pricing plans catering to businesses of varying sizes and budgets. The availability of a free plan further enhances accessibility, making it an attractive option for startups and small businesses.

However, Mailchimp's automation capabilities have drawn mixed reviews. While the platform offers basic automation features, such as welcome emails and abandoned cart sequences, some users find them to be less robust compared to competitors like ActiveCampaign or Klaviyo. Additionally, Mailchimp's segmentation options, while functional, may not provide the same level of granularity as more specialized email marketing platforms. Despite these limitations, Mailchimp's ease of use, affordability, and comprehensive feature set make it a compelling choice for businesses seeking a reliable email marketing solution. Its intuitive interface and extensive template library empower users to create professional-looking emails without extensive design experience. The platform's scalability ensures that it can accommodate the evolving needs of growing businesses, making it an ideal choice for those embarking on their email marketing journey.

Key Features

Audience Dashboard: Store contact data and track trends to understand the audience better. Clickable sections in the dashboard help instantly launch campaigns based on that data.
Segmentation: Ready-made segments based on campaign activity, purchase history and more are offered to send campaigns. Enable up to five layers of segmentation filtering, and update data automatically. Add a set of nested conditions facilitating different combinations of data collected such as purchase activity, gender, age range and more.
Behavioral Targeting: An API enables pulling custom event data or actions performed by users, to send targeted messages based on specific activities, such as downloads or account renewal.
Lookalike Audience: Works with social ads and postcards to reach more people. Find new people similar to contacts using marketing CRM data and an audience network. Create Facebook and Instagram ads, and target people interested in the company’s products.
Content Studio: Stores assets such as photos, documents and other files. Upload or sync assets, edit them directly in the content studio and use them for marketing.
Templates: More than 100 predesigned templates are available. Customize templates to launch campaigns.
Email Builder: Create posts for Facebook, Instagram and Twitter directly from the email builder. Also add photos, write copy and share the post after the email is sent.
Landing Pages: Create a place for contacts or potential contacts to land on when they click through from an email, ad, social post or other location on the web.
Email Automation: Automate welcome messages after user subscription, and emails based on dates and events. Drag and drop RSS content into any template to pull in the latest posts.
Schedule Campaigns: Send a campaign or schedule it for a specific date and time. Includes:
- Send time optimization, which recommends a time for subscribers based on click time activity.
- Timewarp to send campaigns to recipients based on their time zone.
- Batch delivery to send campaigns in timed batches.
- Ability to pause campaigns.
Reporting: Monitor trends and track performance. The growth, engagement and revenue reports facilitate viewing who’s interacted with marketing, along with their clicks, buys and downloads. Compare open, click and unsubscribe rates to industry peers.
Real-Time Analytics: Keep tabs on all marketing campaigns including emails, automations, social ads and more. Manage marketing budget using real-time stats. Track sales from a campaign to purchase by finding out who made a purchase after opening the campaign, viewing what they bought and seeing the money earned by the campaign.
Integrations: Integrates with apps and web services including Xero, Zapier, Square, LiveChat and more.
A/B Testing: Test up to three variations for campaign and build a working strategy.
Security:Includes data center security, protection from data loss or corruption, application-level security, internal IT security and more.

Limitations

Some of the product drawbacks, according to user feedback at the time of this review, include:

Doesn’t support adding two email addresses to the same contact.
Limited number of templates for newsletters/publications.

Suite Support

Offers five different tiers of support: free, essential, standard, legacy and premium. Premium users get access to all levels of support, including phone, chat and email. Free users have access to email support and a robust library of articles and white papers. Users belonging to the other three support levels have access to everything except phone support.

Email: Available 24/7 for users of all levels.

Phone: Available Monday through Friday, 9 a.m. to 5 p.m. EST, only for premium subscribers.

Training: A rich knowledge base and other self-service support options are available

Tickets: Not listed.