Oracle CX Marketing Reviews & Pricing

by Oracle America | Founded 1977, Santa Clara, CA

REQUEST WITH NO OBLIGATION$ Request Pricing Get Free Demo

Overview Pricing Benefits Reviews Features

Categories:

What is Oracle CX Marketing?

Industry Specialties: Serves all industries

Oracle CX Marketing (formerly called Oracle Marketing Cloud) is a cloud-based marketing automation platform designed to help businesses manage and personalize customer experiences across multiple touchpoints. It offers tools for campaign management, lead generation, marketing automation, content management, and social media marketing. The platform is ideal for mid-sized and large companies with complex marketing needs and extensive customer databases. Some of the key benefits of Oracle CX Marketing include improved marketing campaign performance, increased lead generation, and enhanced customer engagement. Popular features include email marketing, social media marketing, lead scoring, and customer journey mapping. User experiences suggest the platform is comprehensive and scalable, but can be complex to learn and use. Pricing for Oracle CX Marketing varies based on the specific features and modules required. However, it is generally considered to be on the higher end of the market compared to similar solutions.

Pros

Scalable for large businesses
Comprehensive features
Advanced journey mapping
Strong lead generation tools
Integrates with Oracle products

Cons

Costly compared to competitors
Steep learning curve
Limited reporting capabilities
May be overkill for small businesses
Slow customer support

PRICE

COMPANY SIZE

DEPLOYMENT

PLATFORM

Try Before You Buy.

Request a Free Demo Today!

Request Demo

It's completely free!

User Sentiment

Based on 1207 reviews:

Add your rating:

Product Screenshots and Videos

Oracle CX Marketing Pricing

Based on our most recent analysis, Oracle CX Marketing pricing starts at $0 (Freemium, Per User, Monthly).

Get Price Quote

Price: $
$
$
$
$

i
Starting From: $0
Pricing Model: Freemium, Per User, Monthly
Free Trial: Yes, Request for Free

Training Resources

Oracle CX Marketing is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Oracle CX Marketing:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Oracle CX Marketing Benefits and Insights

Why use Oracle CX Marketing?

Key differentiators & advantages of Oracle CX Marketing

Unified Customer Data: Connect transactions, demographics and customer behaviors across sales, marketing, service and back-office applications to create a satisfying experience for each individual.
Relevant Experience in Real Time: Collect data from different sources, apply intelligence at scale and glean insights to offer personalized experiences when it’s most needed.
Sophisticated Marketing: Run effective B2B and B2C campaigns to enhance customer experiences.
In-Depth Analytics: Check metrics on campaign, program and message performance along with customizable reports on campaign performance evaluation. Access revenue insights on each purchasing segment across various channels, along with an AI-based RFM dashboard and a customer lifetime value dashboard.
Mobile App Optimization: Build and deliver tests with a visual editor that works across apps, websites and mobile. Deliver cross-channel campaigns using a single interface to deploy experiences — including test campaigns — to desktop, smartphone or tablet.
Mobile Campaigns: Facilitate fast mobile campaign launch by creating, editing and launching app campaigns in real time for iOS and Android.
Advanced Video Support: Teams can collaborate to create and manage videos using smart and general video tagging. Review or approve assets using workflows, stream and deliver videos to multiple channels or campaigns, and optimize videos after analyzing video playback.
HIPAA Add-on: Interact with healthcare consumers in a secure and compliant way.
Real-Time Insights: View visitor activity, review and update products or promotions, and access enriched event data. Segment and filter streamed data on any collected attribute.
Predictive Insights: Understand how customer segments respond to content to identify experience-optimization opportunities. Access automated analysis of customer data on conversions, sales funnel engagement drop-off, customer preferences through data mining, and heatmaps showing click and scroll patterns.
Data Management Workflows: Transform data in real time using a drag-and-drop whiteboard. Build programs to automate CRM integration, data cleansing and security label management tasks.

Industry Expertise

Serves organizations in B2B and B2C space, across industries such as banking and insurance, communications, construction and engineering, food and beverage, healthcare, hospitality, life sciences, public sector, retail, and utilities.

Oracle CX Marketing Reviews

Average customer reviews & user sentiment summary for Oracle CX Marketing:

1207 reviews

77%

of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of Oracle CX Marketing reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Comprehensive Feature Set: Offers a wide range of tools for campaign management, lead generation, automation, content management, and social media marketing.
Advanced Journey Mapping: Enables personalized customer experiences across multiple touchpoints.
Scalability and Performance: Handles large customer databases and complex marketing campaigns efficiently.
Integrations with Oracle Products: Provides seamless integration with other Oracle solutions for a unified business ecosystem.
Strong Lead Generation Tools: Helps identify and nurture high-potential leads effectively.

Cons

High Cost: Can be expensive compared to other marketing automation platforms, especially for small businesses.
Steep Learning Curve: The platform can be complex to learn and use, requiring significant training and resources.
Limited Reporting Capabilities: While reporting features are available, they may not be as comprehensive or user-friendly as those offered by other platforms.
Overkill for Small Businesses: The extensive features and complexity may be unnecessary for small businesses with simpler marketing needs.
Slow Customer Support: Some users have reported experiencing slow or unresponsive customer support.

Researcher's Summary:

User reviews of Oracle CX Marketing paint a contrasting picture. Many praise its comprehensive feature set, particularly its advanced journey mapping and integration capabilities with other Oracle products. Users appreciate its ability to handle large databases and complex campaigns, highlighting its scalability and performance as major strengths. For example, one reviewer noted, "The ability to map out the entire customer journey and deliver personalized experiences across multiple channels has been a game-changer for our business." However, some highlight its steep learning curve and high cost as major drawbacks, suggesting it may be overkill for small businesses or those with simpler marketing needs. Additionally, some users criticize its limited reporting capabilities and slow customer support, finding them less user-friendly compared to similar products like HubSpot and Marketo. One user commented, "The platform can be quite complex to navigate, and the initial learning curve was significant. We also felt the reporting tools could be more customizable and user-friendly." Despite these shortcomings, many users believe Oracle CX Marketing outperforms its competitors in terms of its comprehensive feature set, scalability, and ability to handle complex campaigns. However, its high cost and steep learning curve make it a better fit for large businesses with the resources and expertise to leverage its full potential. Ultimately, the decision boils down to individual needs and priorities, with users needing to weigh the strengths and weaknesses against their specific requirements and budget.

Key Features

Oracle’s suite consists of products that can be deployed individually or as part of an integrated ecosystem. The points below provide a high-level overview of each product.

Eloqua: Offers B2B tools to plan and implement automated marketing campaigns that can adapt in real time based on buyer activity. Generate, prioritize and segment leads using lead scoring and data from different sources. Also includes real-time data flow controls, account-based marketing and asset management.
Responsys: Manages B2C campaigns to build experiences and personalize interactions across different channels by aggregating consumer data signals. Leverages email marketing, A/B and multivariate testing, cross-channel marketing, analytics, and segmentation.
Maxymiser: Create optimized customer journeys across websites and mobile apps through testing, personalization, recommendations and insights. Provides a decision engine and action tracking for developers. Also enables testing on non-browser devices and for new pricing algorithms.
Infinity: Collect and manage data in real time to track, measure and optimize performance and visitor behavior. Includes analytics for data reporting, streams for data collection, an action center for data activation and a data connector for data management.
CX Audience: Combines behavioral and profile data from different sources, including online, offline and third-party. This allows creating segments and targets as well as analyzing audiences based on past campaigns.
CrowdTwist: Manage personalized customer loyalty and reward programs using omnichannel engagement and loyalty solutions. Design programs using widget-based, automated tools. Key capabilities include collection of customer engagement data, self-service reporting tools and automatic data export.
CX Content: Manage content, documents and digital assets, and streamline content creation and distribution with internal as well as external collaboration and workflow management. Also provides content recommendations, an asset repository, smart tagging and integrations with tools like Dropbox, Office 365 and Adobe Creative Cloud.
CX Unity: Optimizes business processes by accessing online, offline and third-party customer data sources. Integrates with DMP and ID Graph solutions to bring together marketing and advertising data. Also includes native machine learning functionality, profile enrichment and behavior-based segmentation.
Bluekai Data Management Platform: Offers key target audiences using specific buyer interests and actionable information to create personalized online, offline and mobile marketing campaigns.
DataFox: Drives personalized marketing campaigns and sales programs by leveraging company data and real-time signals. Stay up to date regarding customers’ needs with continually updated, AI-sourced data that’s automatically permeated throughout workflows.

Approach to Common Challenges

Fragmented Data: Consolidates customer data from various sources to create a unified customer profile, facilitating personalized experiences.
Inefficient Campaign Management: Streamlines campaign creation, execution, and analysis with automated workflows and real-time performance insights.
Inconsistent Customer Journey: Enables journey mapping and orchestration across multiple touchpoints, ensuring seamless and personalized interactions.
Limited Lead Nurturing: Offers advanced lead scoring and automation tools to identify and nurture high-potential leads effectively.
Lack of Personalization: Leverages AI-powered segmentation and personalization capabilities to deliver relevant content and offers to individual customers.
Inadequate Reporting and Analytics: Provides comprehensive reporting dashboards and analytics tools to measure campaign performance and identify areas for improvement.
Cross-channel Integration Disconnect: Integrates with various marketing channels, including social media, email, and website, for a unified customer experience.
Collaboration Bottlenecks: Fosters collaboration between marketing and sales teams with shared dashboards and customer insights.
Scalability Issues: Offers a highly scalable architecture to accommodate growing businesses and complex marketing needs.
Compliance Concerns: Ensures compliance with data privacy regulations through robust security and access controls.

Cost Of Ownership

Q: What are the typical pricing models for Oracle CX Marketing?
A: Oracle CX Marketing uses a subscription-based pricing model, with different tiers offering varying feature sets and user limits. The cost also depends on deployment options (cloud vs. on-premise) and the number of required modules. For example, a cloud-based Starter Edition with basic features starts around $1,500 per month, while an Enterprise Edition with advanced features and unlimited users can cost upwards of $20,000 per month. This highlights the importance of clearly defining your marketing needs and budget before determining the optimal pricing plan.
Q: Are there any additional costs beyond the base subscription fee?
A: Yes, additional costs may arise depending on your usage. These include:
- Implementation fees: Costs associated with setting up and configuring the platform, often charged hourly or based on project scope.
- Training fees: Costs for training users on the platform, typically offered in different formats (online, on-site, etc.).
- Data migration fees: Costs associated with migrating existing data from other systems to Oracle CX Marketing.
- Support fees: Costs for ongoing technical support and maintenance, often offered as a percentage of the subscription fee.
Understanding these potential additional costs is crucial for accurately forecasting your total budget for implementing and using Oracle CX Marketing.
Q: What are the benefits of considering a cloud-based deployment over on-premise?
A: Cloud-based deployment offers several benefits from a cost perspective:
- Reduced upfront investment: No need for upfront hardware and software purchases, lowering initial costs.
- Scalability: Easily scale resources up or down based on your changing needs, avoiding overspending.
- Reduced maintenance costs: Oracle manages the infrastructure and software updates, minimizing internal IT expenses.
However, cloud-based solutions often involve recurring subscription fees, which may exceed on-premise costs over the long term. Evaluating both options based on your specific needs and budget is essential.

Limitations

These limitations, based on user feedback, are accurate at the time of this review:

Non-intuitive and difficult-to-use interface.
Archaic push tool.
Tricky integration process with e-commerce.
Campaign approval process can’t be customized easily.
No optimization for mobile.
Slow learning curve and implementation.

Demo Resources

Interactive Product Tour: Explore key features and functionalities through a self-guided online tour, allowing you to interact with the platform interface at your own pace.
Industry-Specific Demos: View pre-recorded demos tailored to specific industries and business needs, showcasing how the platform can address your unique challenges.
Live Webinars: Attend live online sessions hosted by product experts, featuring live demonstrations, Q&A sessions, and in-depth discussions about specific features.
Case Studies and Testimonials: Read success stories and testimonials from real customers who have implemented the platform, gaining valuable insights into its real-world impact.
Free Trial: Experience the platform firsthand with a limited-time free trial, allowing you to test drive its capabilities and evaluate if it meets your requirements.

Suite Support

End-to-end support provided for software, cloud and systems. Help resources are available in the form of webinars, data sheets, ebooks and snapshots. Check blogs and community forums for detailed knowledge. Advanced customer services are also available.

Email: Not mentioned.

Phone: U.S. support: 1.800.223.1711 for technical and non-technical questions. Additional contact info for region-specific support is available on the website.

Training: In-classroom and online training as well as certifications in cloud, database, Java and more are offered.

Tickets: Not listed.

FAQ

Q: What level of technical expertise is required to use Oracle CX Marketing effectively?
A: While basic technical knowledge is helpful, Oracle CX Marketing offers a user-friendly interface and comprehensive training resources to empower users of all skill levels. However, businesses with complex needs may benefit from dedicated technical staff or external consultants for advanced configuration and integration.
Q: How does Oracle CX Marketing integrate with existing CRM systems?
A: The platform offers pre-built connectors and APIs for seamless integration with popular CRM systems like Salesforce and Oracle NetSuite. This allows for data synchronization and streamlined workflows between marketing and sales teams.
Q: Can Oracle CX Marketing help with managing and executing multi-channel campaigns?
A: Yes, the platform provides tools for planning, launching, and monitoring campaigns across various channels, including email, social media, SMS, and website. This enables marketers to deliver consistent messaging and optimize campaign performance across different touchpoints.
Q: Does Oracle CX Marketing offer features for creating and managing personalized customer journeys?
A: The platform offers advanced journey mapping capabilities, allowing marketers to visually define and orchestrate personalized customer experiences across the entire lifecycle. This ensures relevant interactions and fosters stronger customer relationships.
Q: How does Oracle CX Marketing compare to other marketing automation platforms in terms of security and compliance?
A: Oracle CX Marketing prioritizes security and compliance by adhering to industry standards and regulations. It offers robust data encryption, access controls, and audit trails to protect customer information. Additionally, the platform facilitates compliance with data privacy regulations like GDPR and CCPA.