Salesforce Marketing Cloud Reviews & Pricing

Key Features

• Audience Management: Utilizes data, machine learning and AI to provide deep insights into customer behavior and deliver personalized, relevant messages. 
• Customer Engagement: Capture, unify, segment and act on customer data across multiple teams, devices and systems. Also, manage dashboards and safe provisioning measures, as well as optimize live campaigns based on data. 
• Email Marketing: Engage audiences with marketing campaigns using tools such as: 
•  Drag-and drop segmentation and built-in intelligence. 
•  Test messages and automated emails with delivery schedules. 
•  Campaign targeting to reach any number of customers. 
• Mobile Marketing: Automate and customize mobile campaigns seamlessly. Includes: 
•  Personalized messaging based on preferences and time-sensitivity. 
•  Geofenced messages for promotions. 
•  Mobile reports on the app. 
•  Alignment of mobile campaigns with other marketing channels. 
• Social Media Marketing: Manage and monitor content and conversations across social media platforms for insights. Machine learning and photo recognition drive marketing strategies and customizable dashboards help keep up with trends. 
• Datorama: Use one marketing dashboard of cross-channel analytics and built-in reporting for ROI, speed and growth. Gain insights from advertising efforts, events, email, social media channels, a website and a CRM database. 
• Pardot: Automates B2B marketing for connections and targeted sales pitches. Segmentation aids marketing tasks and email paths personalize the customer experience. 
• Google Marketing Platform: Access advanced marketing solutions with powerful tools for identifying insights. Conduct deep analysis of user engagement with content and boost marketing performance. 
• Advertising Studio: Gain new prospects like current high-value customers and reconnect with old customers. Coordinate advertising with email for more purchase intent and optimize spending by controlling advertising to current customers. 
• Data Studio: Find new audiences with advanced discovery tools, integrate into over 200 channels and create new partnerships with premium data providers. 
• Interaction Studio: Drive customer engagement by visualizing, tracking and managing customer experiences in real time. Control message frequency and connect online and offline interactions. 

Limitations

•  Knowledge articles lag behind each release. 
•  Less cost-effective for smaller organizations. 
•  Unresponsive customer service. 
•  Doesn’t permit users to have multiple roles. 

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