Webflow Reviews & Pricing

by Webflow | Founded 2013, San Francisco, CA

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Digital Asset Management Software
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What is Webflow?

Industry Specialties: Serves all industries

Webflow is a software-as-a-service (SaaS) for website building and hosting. Powered by Amazon Web Services, it provides fully managed web hosting with enterprise-level scalability by virtue of more than 100 data centers and servers worldwide. Its no-code, completely visual canvas enables content creators of all technical skills to build websites quicker, without the help of developers. E-commerce businesses can build custom databases for dynamic content types, and personalize product fields, carts and checkout workflows.

When importing content in CSV file format, it provides custom fields for disparate content types and rich layout design. It enables publishing new content, collaboration, SEO optimization and tweaking layouts and website sections directly from within the interface. It helps track user traffic and activity through integration with Google Analytics, Google Optimize and more.

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User Sentiment i

Based on 499 reviews:

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#8

Webflow is ranked #8 in the CMS Software product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report.

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Webflow Pricing

Based on our most recent analysis, Webflow pricing starts at $14 (Monthly, Freemium).

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Starting From: $14
Pricing Model: Monthly, Freemium
Free Trial: Yes, Request for Free

Training Resources

Webflow is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Webflow:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Webflow Benefits and Insights

Why use Webflow?

Key differentiators & advantages of Webflow

Streamlined Design Process: Webflow simplifies the transition from design to development, allowing designers to create responsive websites visually, without writing code, speeding up project timelines.
Integrated CMS: The platform includes a powerful CMS that lets users manage content dynamically, making it easier to update text, images, and other content without needing a developer.
Responsive by Nature: Webflow automatically generates responsive designs, ensuring websites look great on any device, improving user experience and engagement.
SEO Optimization: Built-in SEO tools help improve website visibility in search engine results, driving more organic traffic by allowing easy meta tags, alt tags, and structure customization.
Real-Time Preview: Users can see design changes in real-time, enabling immediate feedback and adjustments without the need for external preview tools, enhancing design accuracy and efficiency.
Custom Interactions and Animations: Webflow offers advanced animation and interaction tools, allowing for the creation of engaging and dynamic websites without complex coding.
Hosting Reliability: Webflow provides fast and secure hosting with automatic scaling to handle traffic spikes, ensuring websites remain accessible and performant.
Client Billing Feature: The platform includes a client billing feature that simplifies the process of billing clients directly for hosting, streamlining the financial management of web projects.
Template Marketplace: Users can choose from a wide range of templates or sell their own designs in Webflow's marketplace, offering flexibility and potential revenue streams.
E-commerce Integration: Webflow supports e-commerce functionality, allowing users to design, build, and launch online stores with full control over the shopping experience.
Collaboration Tools: Team members can collaborate on projects in real-time, with changes synced across the platform, enhancing teamwork and project efficiency.
Extensive Learning Resources: Webflow University offers comprehensive tutorials and resources, making it easier for beginners to learn web design and development.
Exportable Code: For those who prefer to host their site elsewhere, Webflow allows users to export their site's HTML, CSS, and JavaScript, offering flexibility in deployment options.
Global CDN: Websites built on Webflow are served via a global content delivery network (CDN), ensuring fast loading times for visitors around the world.
Security Features: Webflow prioritizes security with SSL certification, constant monitoring, and automatic updates to keep websites safe from threats.

Industry Expertise

Webflow's industry expertise lies in providing a visually driven platform for web design and development without the need for coding, making it particularly suited for designers, freelancers, and small to medium-sized businesses looking to establish or enhance their online presence. Its user-friendly interface and comprehensive CMS capabilities cater to those who prioritize design and functionality but may lack extensive programming knowledge. This makes Webflow an ideal solution for creative professionals and organizations aiming to quickly deploy custom, responsive websites.

Webflow Reviews

Average customer reviews & user sentiment summary for Webflow:

499 reviews

89%

of users would recommend this product

Webflow has a 'great' User Satisfaction Rating of 89% when considering 499 user reviews from 5 recognized software review sites.

Synopsis of User Ratings and Reviews

Based on an aggregate of Webflow reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Visually build and manage content: Webflow's Editor provides a visual interface for content management, allowing users to easily create and update website content without needing to code. This is particularly helpful for users with limited technical expertise or those who prefer a more intuitive approach to content management.
Design freedom and customization: Webflow offers a high degree of design flexibility, empowering users to create custom websites that align with their brand and vision. The platform provides a wide range of design tools and features, enabling users to control the look and feel of their website without limitations.
SEO features and integrations: Webflow includes built-in SEO tools and integrations to help users optimize their websites for search engines. These features can assist in improving website visibility and organic search rankings, making it easier for potential customers to find the website.

Cons

Limited Content Management: While Webflow excels in design, its content management capabilities might feel restrictive for users accustomed to traditional CMS platforms like Wordpress. Content editors may find the interface less intuitive and the content organization less flexible.
Ecommerce Limitations: Webflow's built-in ecommerce functionality, while constantly improving, may not be as robust or feature-rich as dedicated ecommerce platforms like Shopify. Users with complex online stores might encounter limitations in areas such as product variations, shipping options, and payment gateways.
Pricing Structure: Webflow's pricing structure, particularly for ecommerce plans, can be a deterrent for some users, especially when compared to open-source CMS options or platforms with more affordable ecommerce plans. The cost can escalate as your website's needs grow.
Learning Curve: Webflow's powerful design tools come with a steeper learning curve compared to simpler website builders. Users without prior web design experience may need to invest time in learning the platform's interface and functionalities.

Researcher's Summary:

Webflow has been making waves in the website creation scene, garnering a bunch of positive buzz from users over the past year. Folks are raving about how easy it is to use, even if you're not a coding whiz. They love the drag-and-drop interface and the huge library of templates that make designing a website a breeze. Plus, Webflow packs a punch with features like a built-in CMS, e-commerce tools, and SEO optimization, which means you can build a website that looks slick and functions like a dream. However, some users have mentioned that Webflow's pricing can be a bit steep compared to other website builders like Wix or Squarespace, and it might have a steeper learning curve for complete beginners. But, if you're looking for a platform that gives you more control and flexibility over your website's design and functionality, Webflow is definitely worth checking out.

So, who's Webflow's ideal user? It's perfect for freelancers, entrepreneurs, and small businesses who want a professional-looking website without having to hire a developer. It's also a great choice for designers who want more creative freedom and control over their projects. Webflow's powerful features and flexibility make it a solid option for anyone who's serious about building a website that stands out from the crowd. Ready to dive in? Webflow: Where design flows freely.

Key Features

E-Commerce: Create a new revenue stream and build a business around any product. Enhance customer experience with a no-code approach. Feature the most popular products and highlight specific attributes, images and other information. Attain complete control over designing and customizing elements like the logo and colors. Create a blog and feature products in it to drive sales.
Boost Integration: Integrate with Zapier, Printful, Shippo, QuickBooks, Mailchimp and more to streamline, manage and execute the shipping process, accounting activities and operations.
Manage Leads: Connect forms to preferred email platforms to grow audience and advertise and promote new items, deals and special offers.
Content Management System: Create content structure, add necessary content and design it visually. It works well for editors, designers and developers.

Flexible layout: Easily add all the elements required and pull data from the CMS without any layout restrictions.

Sort and Filter: Hide unrequired content, conditionally display content and divvy up based on a given field.

Customized Search Experience: Design the search experience from scratch. Manage and control the content that visitors discover on the site.

Seamless Editing: Get rid of chunky and disconnected dashboards. Add and edit on the live website and publish with a click. Make edits and allow the changes to appear across the site consistently.

Real-Time Collaboration: Give access to teammates and clients to work on the website to make necessary edits and additions to the content.

Structured Content: Build the schema and connect it to the desired design rather than restricting it to inflexible templates, complex codes or blog-centric content structures.

Content Migration: Import content from a spreadsheet or CMS and export it to use anywhere.

Custom Webhooks: Fire actions when an item is updated, added or deleted.

SEO Support: Employ fine-tuned controls, high-performance hosting and content management tools to optimize the website SEO. Use codes that search engine indexing bots can analyze. Employ visual development tools to satisfy developers. Manage SEO settings with Open Graph. Optimize meta descriptions, page titles and alt texts without using external plugins.
Scalable Hosting: Offer a hosting platform when a project is ready to be published. Ensure quick website loading and accessibility, and handle high traffic rates.
Interactions and Animations: Empower designers to develop rich and complex animations without any code. Achieve precise reveal animations, progress bars, parallax and other effects. Catch visitors’ attention by linking animations and movement to cursor positions. Create rich hover animations and choose from 20 built-in animations and interactions.