RealPage vs Innago

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Our analysts compared RealPage vs Innago based on data from our 400+ point analysis of Property Management Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

RealPage is a comprehensive software solution designed to streamline property management tasks. It caters primarily to property managers and real estate professionals, offering a suite of tools that facilitate the management of residential and commercial properties. One of the key benefits of RealPage is its ability to enhance operational efficiency through automation of routine tasks, such as rent collection, maintenance requests, and tenant screening. Its popular features include accounting and financial reporting, lease management, and utility billing, which collectively contribute to its reputation as a robust property management platform. When compared to similar products, users often highlight RealPage's user-friendly interface and the depth of its features as significant advantages. However, pricing considerations, which can vary based on the number of units managed and the specific services required, are an important factor for potential users to consider. Payment for RealPage services typically follows a subscription model, with fees charged on a monthly basis.

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Innago offers a comprehensive software solution designed to streamline the complexities of property management. Tailored for small to mid-sized property owners and managers, Innago simplifies tasks such as tenant screening, lease management, rent collection, and maintenance requests. One of the key benefits of using Innago is its user-friendly interface, which makes navigation and operation straightforward for users of all tech levels. Additionally, its ability to automate and organize property management tasks saves users significant time and effort. Popular features include online lease signing, automated rent reminders, and detailed financial reporting, which collectively contribute to a more efficient management process. When compared to similar products, Innago stands out for its affordability, with a pricing model that lacks upfront costs, instead opting for a pay-per-use approach. This makes it an attractive option for property managers looking to optimize their operations without a hefty investment.
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$7.30/10,000 Square Feet, Monthly
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$2/Transaction, 2.99% Flat Rate, Freemium
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Chromebook
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Mobile
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Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
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Videos
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Email
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Chat
FAQ
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Knowledge Base
24/7 Live Support
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Product Insights

  • Work in One Place: Manage the entire portfolio’s marketing, maintenance, and accounting workflows from a unified platform. 
  • Eliminate Paper Files: Digitize documents, store them in a central library and use the search bar for quick navigation. Reduce manual data entries and minimize human errors. 
  • Increase Digital Engagement: Design branded portfolio websites and generate unique multimedia content. Prospects can use a unified platform for discovery, application and leasing. 
  • Enhance Resident Experience: Add value to the living experience with resident portals, community events and rewards, insurance options, smart homes, and more. 
  • Improve Decision-Making: Gain real-time insights and drill down on opportunities by localizing operational data and creating unique visualizations with business-specific metrics. 
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  • Free: Provides all the robust functionality present in more expensive alternatives, at absolutely no cost. 
  • Easy Bookkeeping: The Quickbooks integration helps automate data entry and eliminate human errors. Maintain multiple books, easily access them and capture a holistic view of the entire business. 
  • Mobile-Optimized: Optimized for mobile devices, enables payments, e-signing, tenant screening and interacting with tenants remotely from any location. 
  • Unlimited Document Storage: Store agreements, leases, addendums, tenant information, purchase receipts and more in a centralized platform. Control the privacy settings and access permissions for documents. 
  • Enhanced Data Security: Securely store data in an SOC2 compliant data center and follow OWASP best practices with end to end encryption using 1024 bit TLS 1.2. 
  • Detailed Maintenance Insights: Identify recurring maintenance categories, track the time taken to resolve issues, collect tenants’ feedback and monitor other unique metrics to streamline maintenance workflows. 
  • Intuitive Interface: Its flexible interface does not require training courses to use or expert assistance for onboarding and maintenance. 
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  • GoDirect Marketing: Drive qualified traffic directly to personal property websites instead of indirect leads generated from internet listing services. Optimize marketing strategies and unify customers’ online journey. 
  • Digital Content Services: Increase engagement and drive online traffic with quality digital content. Streamline marketing efforts with centralized storage, manage media from the dashboard, and review and analyze data to elevate online visibility. Some of the unique content creation tools available are: 
    • Video Call Tours: Remote leasing agents can conduct virtual property tours with interactive walkthroughs and professional photography. Prospects can schedule tours on demand. 
    • Matterport Tour: Provide an interactive VR tour of high-definition photographs of up to 20 locations within a unit, including click points containing unique information. 
    • 3D Virtual Tour: Create an animated virtual tour from the property’s 2D or 3D floor plan; viewers can take control of their tours from inside the unit. 
    • Storybooks Digital Brochure: Arrange a mix of photographs, graphics and music to highlight the property’s best amenities. 
    • Lifestyle Video: Include premium quality videos shot on location with professional filming techniques. 
    • Drone Video: Offer a high-definition aerial view video with stunning visuals, providing a broader perspective of the location.  
    • Copy Service: Hire professional writers and editors to produce customized blogs, articles and listings to attract target demographics. 
  • Contact Center 3.0: Leverage an AI-backed 24/7 augmented solution to maximize conversions through on-time information delivery. Manage sales calls, leasing queries and maintenance requests. 
  • Personalized Website: Design professional websites and create unique touch points between the brand and renters with assistance from marketing reps. Increase engagement with mobile-friendly website templates. 
  • Leads to Lease: Make informed business decisions by tracking leads and integrating marketing data with revenue data. Draft customizable e-leases with personalized terms and clauses, and renew leases with new additions. 
  • Deposit Alternatives: Tackle bad debts and avoid losing leads due to requiring a high security deposit upfront. 
    • Deposit Insurance: Generate ancillary revenue; instead of paying a hefty security deposit, residents can set up an affordable and non-refundable monthly premium payment. 
    • DepositIQ: An upfront, non-refundable surety bond that ensures lease obligations, can be used in place of a hefty security deposit. 
  • Insurance Solutions: Mitigate risks for both residents and landlords, and enhance revenue with these unique and customizable solutions: 
    • Renter’s Insurance: eRenterPlan offers residents comprehensive insurance coverage of rental and personal assets. Optional RenterProtection provides coverage for vacant units or uninsured residents. 
    • AssetProtect: Offers property owners and managers an insurance program that protects rental assets, drives ancillary revenue and maximizes compliance. 
  • AI Screening: Access the industry’s largest rental payment database, screen for criminal background information and perform credit checks through top credit reporting bureaus. Verify identities and detect fraudulent applications using machine learning, equipped with behavioral data. 
  • Building Operations: Residents get keyless smart access to every door, use popular third-party applications for smart apartments and leverage high-speed internet access through the CommunityConnect integration. They can also submit maintenance requests with multimedia attachments to substantiate their claims. 
  • Payment Portal: Accept payments for rent, bills and other expenses through check, money order, credit and debit cards online. Integration with LockBox allows residents to mail checks to designated P.O. boxes. From there, checks are scanned, converted into digital transactions and routed to the owner’s account. 
  • Vendor Credentialing: Reduce liability and increase visibility by choosing pre-verified vendors who meet personal compliance requirements. The Credential Key Program thoroughly assesses each vendor’s background, success metrics and insurance and liability coverage to clear those eligible for same-day approval. 
  • Utility Management: Increase efficiency through a platform for billing ancillary costs. Manage and track property energy consumption and reduce waste. The submetering feature allocates utility costs among residents based on actual consumption. Reduce expenses through automatic cost allocation and avoid deploying on-site staff. 
  • Community Rewards: Offer residents digital reward points for engagement with the property?— from surveys and contests to online bill payments, renewals and more. Encourage engagement to increase loyalty and online reputation assessment scores, which helps cut lead tracking expenditure and cost-per-lease. 
  • Accounting Suite: Automate data entry, streamline workflows, record company financials, maintain general ledgers and manage and track bills. Outsource tasks to the SmartSource accounting team instead of staffing and training new accountants. 
  • Analytics: Gain critical insights into performance, track risks and opportunities, and maximize profitability. Optimize pricing through accurate demand and supply balance management. Receive detailed analysis of revenue management and market conditions. 
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  • Online Payments: Securely collect rent via cash, credit and debit cards or ACH transfers; tenants pay a nominal fee for every digital transaction. Automate invoice generation, set up payment reminders and enforce late fees. Tenants can save their usual payment details and automate recurring rent transfers. 
  • E-Leasing: Generate unlimited electronic leases with customizable lease templates and send them to all parties for e-signatures, accessible through mobile devices, to expedite the agreement process. Track every individual lease from the dashboard till the last e-signature is signed. 
  • Tenant Screening: Create custom application forms with unique questions for prospective tenants. Leverage the vendor’s native screening engine powered by TransUnion to instantly access each applicant’s criminal, credit and eviction history. Each screening is available at a cost. 
  • Maintenance Workflow: Tenants can submit maintenance tickets with categories, descriptions, images and videos. Receive instant notifications when a request is submitted and respond quickly from anywhere with its mobile maintenance tools. 
  • Tenant Management: Change lease dates, update rental rates and communicate with tenants from any device. Tenants can view documents, pay rent, submit maintenance tickets and interact with owners and managers through a self-service portal. 
  • Reporting: Generate clean, dynamic reports and use unique filters and quick presets to glean actionable insights. Export reports to MS Excel or any third-party financial program. 
  • Mortgage Calculator: Access balance and payment graph, and receive cost breakdown charts and monthly or yearly amortization tables at no extra cost. 
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Product Ranking

#11

among all
Property Management Software

#40

among all
Property Management Software

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Analyst Rating Summary

88
71
86
73
96
49
94
67
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Marketing
Platform Capabilities
Business Operations
Leasing
Dashboards and Reporting
Leasing
Platform Capabilities

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

RealPage
Innago
+ Add Product + Add Product
Accounting & Financial Management Business Operations Dashboards And Reporting Leasing Maintenance Marketing Platform Capabilities 86 96 94 96 85 98 97 73 49 67 98 54 45 89 0 25 50 75 100
88%
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12%
77%
0%
23%
100%
0%
0%
57%
0%
43%
100%
0%
0%
71%
0%
29%
100%
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100%
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86%
0%
14%
57%
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43%
100%
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50%
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50%
93%
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7%
87%
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13%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

38%
0%
62%
25%
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75%

User Sentiment Summary

Great User Sentiment 168 reviews
Excellent User Sentiment 284 reviews
83%
of users recommend this product

RealPage has a 'great' User Satisfaction Rating of 83% when considering 168 user reviews from 3 recognized software review sites.

97%
of users recommend this product

Innago has a 'excellent' User Satisfaction Rating of 97% when considering 284 user reviews from 3 recognized software review sites.

4.2 (17)
n/a
3.9 (56)
5.0 (13)
n/a
4.88 (214)
4.3 (95)
4.8 (57)

Awards

SelectHub research analysts have evaluated RealPage and concluded it earns best-in-class honors for Marketing.

Marketing Award

SelectHub research analysts have evaluated Innago and concluded it earns best-in-class honors for Leasing. Innago stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Leasing Award

Synopsis of User Ratings and Reviews

Centralized Communication Hub: RealPage serves as a central hub for resident communication, maintenance requests, and online rent payments, streamlining property management operations.
Accounting Features: The platform offers robust accounting tools, including accounts payable and receivable management, budgeting, and financial reporting, simplifying financial management for property managers.
Marketing and Leasing Tools: RealPage provides tools to create and manage property listings, screen tenants, and process lease applications, aiding in attracting and securing new residents.
Maintenance Management: The platform facilitates efficient maintenance management by allowing residents to submit requests online, tracking work orders, and managing vendor relationships.
Reporting and Analytics: RealPage offers comprehensive reporting and analytics capabilities, providing insights into property performance, resident trends, and financial metrics to support data-driven decision-making.
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Tenant Screening: Innago provides a comprehensive tenant screening process, including credit reports, background checks, and eviction history, to help landlords select reliable tenants and minimize risks.
Online Rent Collection: The platform simplifies rent collection by enabling tenants to pay rent online, automating reminders, and providing landlords with real-time payment tracking.
Maintenance Management: Innago streamlines maintenance requests by allowing tenants to submit requests online, assigning tasks to vendors, and tracking progress, ensuring efficient resolution of maintenance issues.
Lease Management: The platform facilitates lease management by providing customizable lease templates, e-signature capabilities, and automated lease renewals, reducing paperwork and administrative tasks for landlords.
Financial Reporting: Innago offers financial reporting tools that provide landlords with insights into their rental income, expenses, and profitability, enabling informed financial decisions.
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Customer Service: Users frequently report challenges in getting timely and effective support from RealPage's customer service team. This can lead to frustration when encountering technical issues or needing assistance with the platform's features.
Usability: The platform's interface can be complex and challenging to navigate, especially for new users. This complexity can lead to a steep learning curve and hinder efficient use of the software's capabilities.
Cost: RealPage's pricing structure can be a significant concern for property management companies, particularly smaller businesses or those with tighter budgets. The cost of the software may outweigh its perceived benefits for some users.
Integrations: Integrating RealPage with other software systems can be a complex process, potentially requiring additional development work or custom solutions. This can create challenges for property management companies that rely on multiple software platforms to manage their operations.
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Limited Functionality: Innago's features may not be sufficient for property managers with complex needs, such as commercial properties or those requiring advanced accounting tools.
Customer Support Issues: Some users have reported challenges in reaching Innago's customer support, leading to frustration and delays in resolving issues.
Learning Curve: The platform's interface and features can have a learning curve, especially for users who are new to property management software.
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RealPage has emerged as a prominent contender, offering a suite of features designed to streamline operations for property managers of all sizes. Let's delve into the feedback from users over the past year to uncover the strengths and weaknesses of this platform and determine if it aligns with your unique requirements. RealPage has received accolades for its user-friendly interface and comprehensive functionality. Users appreciate the ability to efficiently manage rent collection, maintenance requests, tenant communication, and financial reporting all within a single platform. The software's automation capabilities have been particularly well-received, as they save property managers valuable time and effort. However, some users have expressed concerns about the software's pricing structure, finding it to be relatively expensive compared to some competitors. Additionally, a few users have noted that the software's customization options could be more robust, limiting their ability to tailor the platform to their specific workflows. RealPage distinguishes itself through its extensive range of features and its focus on providing data-driven insights. The platform's analytics tools empower property managers to make informed decisions based on real-time data, optimizing property performance and maximizing revenue. Furthermore, RealPage's integration with various third-party applications enhances its versatility and adaptability. Considering its comprehensive feature set and data-driven approach, RealPage is best suited for property management companies seeking a robust and scalable solution to manage their portfolios effectively. It is particularly well-suited for larger organizations with complex operations that require advanced analytics and automation capabilities.

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Stepping into the realm of property management software, Innago emerges as a beacon of user-friendly efficiency. Reviews highlight its intuitive interface, making navigation a breeze even for those less familiar with technology. This ease of use translates into time savings, as tasks that were once manual become automated, allowing users to allocate their time more effectively. Innago's ability to streamline operations and provide valuable insights empowers users to make informed decisions that positively impact their bottom line. Innago stands out from the competition due to its affordability and comprehensive features. While other property management software options can be expensive and overwhelming, Innago offers a cost-effective solution that caters to landlords of all sizes. Users appreciate the wide range of tools available, including rent collection, tenant screening, lease management, maintenance tracking, and financial organization. The platform's versatility eliminates the need for multiple software solutions, simplifying property management processes. Innago is particularly well-suited for landlords and property managers seeking an affordable, user-friendly, and efficient solution to manage their rental properties. Its intuitive interface, time-saving automation, and comprehensive features make it an ideal choice for those looking to streamline their operations and improve their overall efficiency. Whether you're a seasoned property manager or just starting, Innago provides the tools and support necessary to effectively manage your rental properties.

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