RealPage vs RMS Cloud

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Our analysts compared RealPage vs RMS Cloud based on data from our 400+ point analysis of Property Management Software, user reviews and our own crowdsourced data from our free software selection platform.

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Product Basics

RealPage is a comprehensive software solution designed to streamline property management tasks. It caters primarily to property managers and real estate professionals, offering a suite of tools that facilitate the management of residential and commercial properties. One of the key benefits of RealPage is its ability to enhance operational efficiency through automation of routine tasks, such as rent collection, maintenance requests, and tenant screening. Its popular features include accounting and financial reporting, lease management, and utility billing, which collectively contribute to its reputation as a robust property management platform. When compared to similar products, users often highlight RealPage's user-friendly interface and the depth of its features as significant advantages. However, pricing considerations, which can vary based on the number of units managed and the specific services required, are an important factor for potential users to consider. Payment for RealPage services typically follows a subscription model, with fees charged on a monthly basis.

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RMS is a cloud-based property and reservation management system that provides flexible and scalable offerings to the hospitality industry. It is designed for users to manage real time online bookings from across the world and is accessible from any device. It is fully integrated with the global distribution, allowing multi-properties to distribute inventory in multiple sites.

It provides direct connections to OTAs, facilitating commission-free booking while maximizing revenue.
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$7.30/10,000 Square Feet, Monthly
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$55 Monthly
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Product Assistance

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Product Insights

  • Work in One Place: Manage the entire portfolio’s marketing, maintenance, and accounting workflows from a unified platform. 
  • Eliminate Paper Files: Digitize documents, store them in a central library and use the search bar for quick navigation. Reduce manual data entries and minimize human errors. 
  • Increase Digital Engagement: Design branded portfolio websites and generate unique multimedia content. Prospects can use a unified platform for discovery, application and leasing. 
  • Enhance Resident Experience: Add value to the living experience with resident portals, community events and rewards, insurance options, smart homes, and more. 
  • Improve Decision-Making: Gain real-time insights and drill down on opportunities by localizing operational data and creating unique visualizations with business-specific metrics. 
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  • Streamline Operations: Consolidate portfolio data into a centralized, cloud-based platform. Access information from anywhere, market inventory across channels and track operations from a unified dashboard. 
  • Fill Vacancies Faster: Improve portfolio visibility by marketing units on multiple OTAs, ILS and GDS and manage every listing with a few clicks. Connects with more than 100 popular listing channels and offers a reservation engine to take direct bookings. 
  • Contactless Guest Experience: Guests can manage every aspect of their reservation and sign declaration forms to meet government compliance through individual portals. Integrate with third-party software for smart locks, key exchange systems, visitor management modules and more. 
  • Improve Business Decisions: Managers can make data-driven decisions using an interactive dashboard to track personalized metrics. Offers customizable dashboard templates for operations, finances and marketing. 
  • Save Resources: Reduce time spent on routine tasks like calendar syncing, transaction recording, invoicing, price fluctuation and more using automation. Avoid costs for third-party bookings using a native booking engine. 
  • Ensure Accountability: Offer team members individual portals and manage access levels based on user roles. Record every tracked change to promote accountability. Serves as a central repository of business interactions with guests and staff for quick year-end audits. 
  • Custom Integrations: Use an open API to connect with business-specific software and create well-connected stacks. Offers an integration marketplace for adding external partnered software. 
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  • GoDirect Marketing: Drive qualified traffic directly to personal property websites instead of indirect leads generated from internet listing services. Optimize marketing strategies and unify customers’ online journey. 
  • Digital Content Services: Increase engagement and drive online traffic with quality digital content. Streamline marketing efforts with centralized storage, manage media from the dashboard, and review and analyze data to elevate online visibility. Some of the unique content creation tools available are: 
    • Video Call Tours: Remote leasing agents can conduct virtual property tours with interactive walkthroughs and professional photography. Prospects can schedule tours on demand. 
    • Matterport Tour: Provide an interactive VR tour of high-definition photographs of up to 20 locations within a unit, including click points containing unique information. 
    • 3D Virtual Tour: Create an animated virtual tour from the property’s 2D or 3D floor plan; viewers can take control of their tours from inside the unit. 
    • Storybooks Digital Brochure: Arrange a mix of photographs, graphics and music to highlight the property’s best amenities. 
    • Lifestyle Video: Include premium quality videos shot on location with professional filming techniques. 
    • Drone Video: Offer a high-definition aerial view video with stunning visuals, providing a broader perspective of the location.  
    • Copy Service: Hire professional writers and editors to produce customized blogs, articles and listings to attract target demographics. 
  • Contact Center 3.0: Leverage an AI-backed 24/7 augmented solution to maximize conversions through on-time information delivery. Manage sales calls, leasing queries and maintenance requests. 
  • Personalized Website: Design professional websites and create unique touch points between the brand and renters with assistance from marketing reps. Increase engagement with mobile-friendly website templates. 
  • Leads to Lease: Make informed business decisions by tracking leads and integrating marketing data with revenue data. Draft customizable e-leases with personalized terms and clauses, and renew leases with new additions. 
  • Deposit Alternatives: Tackle bad debts and avoid losing leads due to requiring a high security deposit upfront. 
    • Deposit Insurance: Generate ancillary revenue; instead of paying a hefty security deposit, residents can set up an affordable and non-refundable monthly premium payment. 
    • DepositIQ: An upfront, non-refundable surety bond that ensures lease obligations, can be used in place of a hefty security deposit. 
  • Insurance Solutions: Mitigate risks for both residents and landlords, and enhance revenue with these unique and customizable solutions: 
    • Renter’s Insurance: eRenterPlan offers residents comprehensive insurance coverage of rental and personal assets. Optional RenterProtection provides coverage for vacant units or uninsured residents. 
    • AssetProtect: Offers property owners and managers an insurance program that protects rental assets, drives ancillary revenue and maximizes compliance. 
  • AI Screening: Access the industry’s largest rental payment database, screen for criminal background information and perform credit checks through top credit reporting bureaus. Verify identities and detect fraudulent applications using machine learning, equipped with behavioral data. 
  • Building Operations: Residents get keyless smart access to every door, use popular third-party applications for smart apartments and leverage high-speed internet access through the CommunityConnect integration. They can also submit maintenance requests with multimedia attachments to substantiate their claims. 
  • Payment Portal: Accept payments for rent, bills and other expenses through check, money order, credit and debit cards online. Integration with LockBox allows residents to mail checks to designated P.O. boxes. From there, checks are scanned, converted into digital transactions and routed to the owner’s account. 
  • Vendor Credentialing: Reduce liability and increase visibility by choosing pre-verified vendors who meet personal compliance requirements. The Credential Key Program thoroughly assesses each vendor’s background, success metrics and insurance and liability coverage to clear those eligible for same-day approval. 
  • Utility Management: Increase efficiency through a platform for billing ancillary costs. Manage and track property energy consumption and reduce waste. The submetering feature allocates utility costs among residents based on actual consumption. Reduce expenses through automatic cost allocation and avoid deploying on-site staff. 
  • Community Rewards: Offer residents digital reward points for engagement with the property?— from surveys and contests to online bill payments, renewals and more. Encourage engagement to increase loyalty and online reputation assessment scores, which helps cut lead tracking expenditure and cost-per-lease. 
  • Accounting Suite: Automate data entry, streamline workflows, record company financials, maintain general ledgers and manage and track bills. Outsource tasks to the SmartSource accounting team instead of staffing and training new accountants. 
  • Analytics: Gain critical insights into performance, track risks and opportunities, and maximize profitability. Optimize pricing through accurate demand and supply balance management. Receive detailed analysis of revenue management and market conditions. 
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  • Dashboards: Manage in-house and backend operations with flexible dashboards and customizable widgets. Create and extract customized reports using a responsive report writer while boosting business intelligence with a 3D report engine. 
  • Guest Rewards: Offer guests customized loyalty programs like redeeming points for future visits. Guests can accumulate points for every visit and redeem them as discounts. 
    • SMS Marketing: Send targeted messages, special offers, booking confirmations, upcoming events and more. 
    • Electronic Direct Mail (EDM): Target specific audiences with relevant information by analyzing guest databases. 
  • Guest Experience: Access multiple benefits with unique module types and keep the customers engaged. 
    • Triggered Correspondence Tool: Communicate with customers by sending automated messages during and after stays to boost engagement, enhance marketing and operations. 
    • Targeted EDM: Create user-friendly email templates or professional campaigns using drag-and-drop elements like images, buttons, texts and links. 
    • Guest Portal: Book, track, manage bookings, check-in, check-out and make secure payments. 
  • Rate Manager: Avail flexible rate packages, discounts and seasonal tariffs for customers to book online. Use tools and marketing modules to promote rates, engaging a wider audience. 
  • Dynamic Pricing Engine: Fix and adjust rates based on the current market’s supply and demand. Automatically update rates according to the number of occupancies and distribute across websites, front-office, the GDS and third-party travel agents in real time. 
  • Book Now: Make reservations with a customized booking process. Upload, maintain rates and availability of rooms. Block selected rooms after booking confirmation. 
  • Point of Sale System (POS): Gain complete control over inventory, real-time reports, reporting, costing and reservations from a central system in the cloud. 
  • Owner Portal: Access complete information on the unit’s availability, track ongoing and upcoming bookings, print end of the month billing statements and make reservations from a centralized system. 
  • Staff Portal: Check staff productivity in real time. Set a timer for each task and track how long it takes to complete. Mark the status complete and send updates to the system. 
  • Trust Accounting: Manage and maintain funds like transactions and expenses between property managers and owners. Access complete owner details and transaction reports using the booking chart. 
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Product Ranking

#11

among all
Property Management Software

#69

among all
Property Management Software

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Accounting & Financial Management Business Operations Dashboards And Reporting Leasing Maintenance Marketing Platform Capabilities 86 96 94 96 85 98 97 0 25 50 75 100
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User Sentiment Summary

Great User Sentiment 168 reviews
Great User Sentiment 351 reviews
83%
of users recommend this product

RealPage has a 'great' User Satisfaction Rating of 83% when considering 168 user reviews from 3 recognized software review sites.

88%
of users recommend this product

RMS Cloud has a 'great' User Satisfaction Rating of 88% when considering 351 user reviews from 2 recognized software review sites.

4.2 (17)
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3.9 (56)
4.5 (2)
4.3 (95)
4.4 (349)

Awards

SelectHub research analysts have evaluated RealPage and concluded it earns best-in-class honors for Marketing.

Marketing Award

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Synopsis of User Ratings and Reviews

Centralized Communication Hub: RealPage serves as a central hub for resident communication, maintenance requests, and online rent payments, streamlining property management operations.
Accounting Features: The platform offers robust accounting tools, including accounts payable and receivable management, budgeting, and financial reporting, simplifying financial management for property managers.
Marketing and Leasing Tools: RealPage provides tools to create and manage property listings, screen tenants, and process lease applications, aiding in attracting and securing new residents.
Maintenance Management: The platform facilitates efficient maintenance management by allowing residents to submit requests online, tracking work orders, and managing vendor relationships.
Reporting and Analytics: RealPage offers comprehensive reporting and analytics capabilities, providing insights into property performance, resident trends, and financial metrics to support data-driven decision-making.
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User Friendly: RMS Cloud offers an easy-to-use interface, according to 74% of reviews on ease of use.
All-in-One Property Management: It consolidates every major workflow of a property management business in a unified platform, according to 81% of reviews on this aspect.
Financial Reporting: Every user that mentioned reporting said the system provides a comparatively more robust module than its competitors.
Support: 77% of users reviewing the support suite said the vendor offers quick and helpful responses to queries.
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Customer Service: Users frequently report challenges in getting timely and effective support from RealPage's customer service team. This can lead to frustration when encountering technical issues or needing assistance with the platform's features.
Usability: The platform's interface can be complex and challenging to navigate, especially for new users. This complexity can lead to a steep learning curve and hinder efficient use of the software's capabilities.
Cost: RealPage's pricing structure can be a significant concern for property management companies, particularly smaller businesses or those with tighter budgets. The cost of the software may outweigh its perceived benefits for some users.
Integrations: Integrating RealPage with other software systems can be a complex process, potentially requiring additional development work or custom solutions. This can create challenges for property management companies that rely on multiple software platforms to manage their operations.
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Knowledge: There’s a lack of training material and support guides for self-guided issue resolutions, according to 62% of reviews on the knowledge base.
Customizations: 70% of reviews on this aspect mentioned that it’s tough to customize the platform without in-depth technical expertise.
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RealPage has emerged as a prominent contender, offering a suite of features designed to streamline operations for property managers of all sizes. Let's delve into the feedback from users over the past year to uncover the strengths and weaknesses of this platform and determine if it aligns with your unique requirements. RealPage has received accolades for its user-friendly interface and comprehensive functionality. Users appreciate the ability to efficiently manage rent collection, maintenance requests, tenant communication, and financial reporting all within a single platform. The software's automation capabilities have been particularly well-received, as they save property managers valuable time and effort. However, some users have expressed concerns about the software's pricing structure, finding it to be relatively expensive compared to some competitors. Additionally, a few users have noted that the software's customization options could be more robust, limiting their ability to tailor the platform to their specific workflows. RealPage distinguishes itself through its extensive range of features and its focus on providing data-driven insights. The platform's analytics tools empower property managers to make informed decisions based on real-time data, optimizing property performance and maximizing revenue. Furthermore, RealPage's integration with various third-party applications enhances its versatility and adaptability. Considering its comprehensive feature set and data-driven approach, RealPage is best suited for property management companies seeking a robust and scalable solution to manage their portfolios effectively. It is particularly well-suited for larger organizations with complex operations that require advanced analytics and automation capabilities.

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RMS Cloud is an end-to-end platform that specializes in property management in the hospitality industry. According to reviews, it has an easy-to-use UI and helps streamline marketing, booking, payment, communication and accounting workflows from a unified platform. The vendor is also known for providing quick and helpful support. However, the solution only offers phone support. It has a limited knowledge base of training materials, and platform configurations require technical expertise. In conclusion, RMS Cloud can be less efficient for not-so-tech-savvy single landlords but is ideal for growing hotel and property management businesses and enterprises.

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