Hernando is responsible for sales operations, product design, engineering and production operations at SelectHub.

The engineer in Hernando was intrigued when he saw the opportunity of automating a very complex process by developing software and combining it with content. Thus, SelectHub was born with the help of his partners and the combination of experience and ample skill sets in the B2B and B2C environments. For Hernando, SelectHub means an innovative environment that truly cares about the end user 24/7; a place where passion and purpose come alive.

With almost two decades of operational and technology experience, Hernando is relentless about identifying and removing sources of inefficiency and miscommunication. Previously, Hernando was co-founder of Abuyo Media, a social media advertising network and Clan Cupon, a deal-of-the-day website that catered to the Colombian market. Prior to that, he was Director of Operations at Rocky Mountain Cinemas.

Seeking to work on ventures with a deeper meaning, Hernando founded Sentec in Colombia in 1996, a technology company dedicated to research and development in providing accessibility for people with disabilities. During this time, he developed “Digito”, a communication device for deaf-blind people, selling the patent in 1999 to Ver LTDA. He also served as an advisor for the Ministry of Communications of Colombia on implementing technology to make the workplace, schools, and public buildings more accessible for people with physical handicaps. He moved to the USA in 2000.

Steven’s responsibilities at SelectHub span product management, customer support, community relations and vendor success. Steven’s passion is primarily community development, and he brings to SelectHub a proven ability to develop user-base and customer groundswell via a “bottom-up” model.

Before SelectHub, Steven worked on building the industry’s first crowd-funded real estate investment offering a year prior to US Congress passing the JOBS Act. He also co-founded Abuyo Media, a yield-optimization service provider for mid-market content companies and home of popular social media sites such as 22 Words and 9 Wows.

Prior to that, Steven was a co-founder of Clan Cupon, a deal-of-the-day website that catered to the Colombian market. A consummate serial entrepreneur, Steven also founded Rocky Mountain Cinemas in 1994, pioneering the concept of combined movie theaters and restaurants in Colorado.

Roy’s role at SelectHub is primarily driving strategic alliances and marketing-related partnerships.

Roy comes to SelectHub from Technology Evaluation Centers (TEC), where he was the Head of Internet Marketing for 6 years and previously, the Head of Sales for 5 years. Since joining SelectHub in 2014, Roy has led strategic initiatives such as RequirementsHub and other discrete product packaging as well as SelectHub’s branding as a “technology selection management” system (a greenfield space with $4.6 billion market potential).

Prior to TEC, Roy was Director of Sales and Marketing at IndustryHub (acquired by TEC) where he worked on launching a new e-procurement software solution for the mid-market. Prior to that, he was in sales at Quest Software.