Bergen Adair

Bergen Adair

Bergen Adair is a Market Analyst at SelectHub who writes content on CMMS, EAM, facility management and business analytics. She has had a love of the written word since she started reading voraciously at three years old, and studied creative writing at Colorado State University and Swansea University. In her free time she's usually reading (or napping) in a hammock, hiking with her dog, or listening to horror and true crime podcasts.

What is Cost Per Lead (CPL)? Formula, By Industry, Segmentation, Generation and More

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August 28, 2024

Leads are the lifeblood of a B2B business, and they’re much more difficult to come by than they have any right to be. Finding the right balance between how much you’re paying to draw in leads and how much profit you make when those leads convert can be a delicate process. How do you know how much an individual lead is worth? There are a variety of methods to determine this key KPI, so let’s dive into a few ways to determine the cost per lead for B2B organizations.

Bergen AdairWhat is Cost Per Lead (CPL)? Formula, By Industry, Segmentation, Generation and More
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NextGen vs Epic: Which EMR System is the Winner?

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August 20, 2024

EHR and EMR software have a reputation for being difficult to work with, but some are definitely better than others. The question is, how much better? In a NextGen vs Epic EMR comparison, both are very popular electronic medical record software systems, but how do they stand up against one another? Here’s a feature-by-feature breakdown of Epic vs NextGen.

Bergen AdairNextGen vs Epic: Which EMR System is the Winner?
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IoT Analytics: How to Bring Even More Power to Your Business

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The internet of things, one of the buzziest buzzwords of our time, envisions a vast network of interconnected devices — from those in our homes to the ones in our pockets. But if we think about it, companies aren’t using the internet of things (IoT) just for fun gadgets. It’s actually serving many businesses and changing the way they work. IoT analytics have enabled a whole new world of business intelligence tools that speak to each other and to you in order to make your life smarter, faster and easier.

Bergen AdairIoT Analytics: How to Bring Even More Power to Your Business
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What is Medical Practice Management Software? And How to Integrate It

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August 9, 2024

Healthcare providers are everyday heroes — they keep us safe, heal our wounds and make strides towards a better quality of life for the entire human race. What patients don’t see is all the work that goes into managing a medical practice behind the scenes. The purpose of medical practice management software is to help providers manage every element of their practice from a single platform.

Think of medical practice management (MPM) as the Jarvis to your Iron Man. You’re busy saving lives and making the world a better place — do you really have time for repetitive data entry tasks? Of course not! MPM can help with those kinds of tasks so your staff’s time is free to save the world — or at least give out some flu shots.

Bergen AdairWhat is Medical Practice Management Software? And How to Integrate It
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Sales Force Automation Software Requirements And Features Checklist

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August 5, 2024

Sales force is more than just a software provider, it is the name for the process salespeople go through as they guide customers through the sales process. Luckily for you, there are plenty of sales force automation software (SFA) solutions to help sales reps do their job more efficiently. But wait, you might think, I don’t know what I need from SFA software! Never fear — we’ve made this salesforce automation software requirements checklist to help you get prepared for your software search.

Bergen AdairSales Force Automation Software Requirements And Features Checklist
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Dundas vs Sisense: Which Tool is the Winner?

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Knowledge is power, and business analytics (BA) give you the knowledge to do what you need for your business to thrive. But there are so many different types of business software out there. How can you choose just one?

Today we’re breaking down the pros and cons of two of the best business analytics tools on the market: Dundas vs Sisense. Hopefully by the time you’re finished reading you’ll feel both knowledgeable and empowered enough to make the right choice for your business.

Bergen AdairDundas vs Sisense: Which Tool is the Winner?
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The Best Business Intelligence Systems and the Different Types

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Data, data, data … that’s all we’re hearing about nowadays. Big Data, data mining, data scientists and the like appear at the top of Google searches and blog headlines more than ever before, and with good reason. The business leaders of today, in every industry, have discovered how to use their data to its fullest potential. So, what are business intelligence systems and what type of business intelligence tools are available now anyway? Understanding different types of BI systems is now more attainable than ever.

Bergen AdairThe Best Business Intelligence Systems and the Different Types
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A Comprehensive Crash Course in Big Data Basics

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August 1, 2024
The future is here, and it comes in the form of data. For businesses of every industry and size, the use of big data is only continuing to increase in the age of technology. After all, it’s been one of the most well-known buzzwords of the last few years for a reason. Despite how much it’s talked about, many people still don’t know what big data actually is.

Bergen AdairA Comprehensive Crash Course in Big Data Basics
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How Your Organization Can Leverage Social Media for Business Intelligence

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August 1, 2024

Facebook and Twitter and ‘Gram — Oh my! In the modern era, it’s almost unheard of for businesses not to have a social media presence. Typically this presence is used to bring awareness to your organization, service or product, but social media can do a lot more than just spread the word. Social media business intelligence is rising to a place of power alongside other business intelligence tools that could change your business for the better. Read on to find out how you can put your social media to work!

Bergen AdairHow Your Organization Can Leverage Social Media for Business Intelligence
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Do Offices Need Medical Billing Software and Practice Management Software?

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A wise man named Forrest once said, “Life is like a box of chocolates: you never know what you’re gonna get.” While it may be fine to take that approach to your own life, you want to know exactly what you’re getting when you buy medical software — it’s responsible for other people’s lives! Understanding the difference between medical billing software and medical practice management software is a crucial place to start.

Bergen AdairDo Offices Need Medical Billing Software and Practice Management Software?
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AdvancedMD vs CareCloud: Which Practice Management Software is the Winner?

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July 25, 2024

Medicine has come a long way in the past few decades — but plenty of offices are still using pen and paper practice management solutions! You need a system that’s going to improve your workflow and streamline the patient care process. Two systems that excel at this are AdvancedMD and CareCloud, two popular medical practice management solutions. It’s tough to figure out which one will truly match the requirements your office needs, so we compare AdvancedMD vs CareCloud to break their features down side-by-side.

Bergen AdairAdvancedMD vs CareCloud: Which Practice Management Software is the Winner?
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The Best Visual Analytics Tools Of 2024

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“I love to read through thousands of rows of data tables to digest information,” said no one ever. Most of the data you collect through business analytics tools end up in some kind of standard table of rows and columns. Although you could leave it in this form, it’s not only boring to look at, but also incredibly difficult to actually understand the big picture. Sure, you may get a general sense of what the data holds — you may even be able to spot a pattern or two. But to get a true picture of the story your data tells, you need visual analytics tools.

Bergen AdairThe Best Visual Analytics Tools Of 2024
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Guide to Building a Successful Business Intelligence Strategy

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July 25, 2024

If you’ve ever discussed how you can gain greater insight into your processes, you’ve likely heard of business intelligence tools, also known as BI. But what does BI do exactly? How is it helpful? How can you make sure you set yourself up for success when using it? This article aims to answer those questions and more when it comes to how to build a successful business intelligence strategy. So let’s get started.

Bergen AdairGuide to Building a Successful Business Intelligence Strategy
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The Best Medical Compliance Software Of 2024

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The Health Insurance Portability and Accountability Act (HIPAA) sets the standard for sensitive patient data protection. Companies that deal with protected health information (PHI) must have physical, network and process security measures in place — and follow them — to ensure HIPAA Compliance. Basically, anyone who deals with information regarding patient health has to meet the security standards put forth by HIPAA.

Bergen AdairThe Best Medical Compliance Software Of 2024
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What is SaaS Business Intelligence? Pros, Cons, Benefits and Selection

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July 22, 2024

Businesses are trying to harness the right data sets and analyze them in the right ways to make good decisions about products, services, customers, suppliers and much more. But BI tools come in so many forms, and the choices can be overwhelming. One of those choices is whether to pursue this business intelligence in-house or utilize new cloud or SaaS BI tools.

This article will attempt to explain what SaaS (software-as-a-service) business intelligence entails, the difference between on-premise and SaaS, some of the pros and cons of choosing a SaaS solution, and how to select the right BI tool for your business.

Bergen AdairWhat is SaaS Business Intelligence? Pros, Cons, Benefits and Selection
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Business Intelligence Applications: Understanding the Application of BI

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Have you ever wished you could get a glimpse into the inner workings of your organization to understand more about how and why things happen? Well, I’ve got great news for you — you can! Business intelligence tools give you just this opportunity, but they can do much more! For those who’ve wondered what BI is good for, this article highlights the four main business intelligence applications and what it can do for your business.

Bergen AdairBusiness Intelligence Applications: Understanding the Application of BI
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Open Source Business Intelligence Tools: Pros and Cons

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July 9, 2024

Business intelligence tools are quickly becoming a necessity in the world of data, commerce and software. BI tools organize data, create visualizations, promote collaboration and make data literacy accessible to all employees. But there are so many different types of BI software that it can be hard to keep them straight. This article will explain specifically open source BI tools, the pros and cons of open source as opposed to closed, and how to select your own open source business intelligence tools.

Bergen AdairOpen Source Business Intelligence Tools: Pros and Cons
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The Best CMMS For Hotels In 2024

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July 9, 2024

The world of hotel management is a complex puzzle of interlocking parts, and keeping that jigsaw organized can feel like an impossible task. Computerized maintenance management software (CMMS) is like the guide on the back of that jigsaw puzzle — it offers hotel managers a system of organization, a guide, a plan and a way to make sure everything is done properly. We’ve compiled a list of the best CMMS for hotels so you can find the best of the best for your organization.

Bergen AdairThe Best CMMS For Hotels In 2024
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Medical Billing Software Features and Requirements Template Checklist

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June 27, 2024

A medical practice’s job is to care for patients, not keep track of and sort out billing. That’s why medical billing software exists! But what do you need to look for in software for billing? Do you need medical practice management software or electronic health records software? Do you have one of these and still need a separate medical billing software solution?

Bergen AdairMedical Billing Software Features and Requirements Template Checklist
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EAM vs ERP: A Comprehensive Comparison

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May 30, 2024

The business software world is full of buzzwords, some of which are so similar they can be very confusing. For example, what is the difference between EAM and ERP? While these two acronyms may seem similar, they actually refer to very different types of software. Let’s break down the differences between EAM vs ERP.

Bergen AdairEAM vs ERP: A Comprehensive Comparison
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What Types of Leads are Most Likely to Convert?

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Leads, leads everywhere and not a sale to be seen. Sometimes generating leads can feel like a Herculean chore that leaves you with little time or resources and even littler to show for your efforts. What if I told you it didn’t have to be that way? What if I told you that targeting your efforts on the types of leads most likely to convert will save you time, effort, money and tears?

Bergen AdairWhat Types of Leads are Most Likely to Convert?
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