Regardless of the initial reception, making your restaurant stand out from the crowd is a never-ending battle. Luckily, in the dot.com age, marketing automation tools make all that responsibility juggling a bit easier. Here are our picks for the best marketing tools you can utilize to boost visibility and bookings.

There is perhaps no greater matchup in the world of marketing automation software than HubSpot vs Marketo. Any reasonable person might look at this question — comparing two of the most well-known marketing automation platforms — and shrink away. Because how could you compare the inbound marketing titan that is HubSpot to Adobe’s darling Marketo? Well, not only do we have an intuitive comparison report (found at the button below), but we’re also arming you with this guide, written from the heart, with love.

Act-On vs HubSpot vs Pardot: no matter the outcome, the consumer (you) is the one who wins. Marketing automation software, as you might know, is industry-shattering tools that assist marketers in their day-to-day tasks. In fact, we might call them a marketer’s best friend. Naturally, you’d like to get right to choosing one, but your business has unique needs that need to be addressed first. That’s why we’re going to go step-by-step in assessing three industry-leading tools so that you can decide for yourself.

Almost every business uses email marketing to build and maintain relationships with prospects and customers. If you’re already using email marketing to reach out to a targeted audience and sustain a connection with the people who are most likely to buy your products or services, it may be time to take it to the next level. Marketing automation software tracks visitor activity throughout your domain so that you can encourage prospects to continue down your sales funnel.

However, finding the right solution is complicated and confusing, with many vendors claiming perfection. Our marketing automation platform comparison guide cuts through the noise and introduces you to the top five industry leaders’ features, benefits and limitations.

Juggling data on conversions versus clicks versus impressions from marketing automation software can feel like you’re doing everything and nothing all at once. But fear not, intrepid marketer! Understanding digital marketing KPIs is your life raft in this data deluge.

We’ll give you the rundown on which KPIs matter most, offer best practice insights, and help you navigate the software tools you need to conquer the market. So, grab your metaphorical floaties, and let’s dive in!

From chatbots to big data, the marketing automation landscape looks more diverse and crowded every year. That’s why having a marketing automation strategy is less of a perk and now more of a requirement when it comes to owning a business. Customers come to your business through a multitude of channels.

Tracking individual behaviors and engagement on each of these channels poses an enormous challenge, which is why the majority of companies are turning to marketing automation software to collect, interpret and respond to consumer data in a way that encourages consistent movement through the sales funnel.

However, you must understand the key marketing automation features you require to select the right solution. The checklist below covers the top requirements to get you started!

As many vendor experts would point out, marketing automation is more than just “guided email”. It’s a complex, supportive system of lifecycle marketing assistance. Marketing automation brings together things like keyword handling, lead generation and email marketing customization with other components that help shepherd customers toward conversion, and bring more power to internal sales and management teams.

If you’re trying to compare HubSpot vs Infusionsoft by Keap — two heavyweights in the realm of marketing automation software  — then you certainly don’t want to go it alone. Powerful marketing automation tools like these two pretty pieces of software, naturally, do a lot of things in one package. So we’ve crunched the numbers, ran the tests, and pitted these two apps against one another so you can make the best, independent decision for your business. And if you need a bit of help? We’ve also got you covered with the link down below.

Marketing is the lifeblood of any business, and tons of resources are dedicated to carrying out this function. Many of the tasks in marketing are repetitive and predictable regardless of the size of the business operations. These tasks may include basic functions such as scheduling email messages and social media posts, organizing the contacts directory and managing content. A feedback system and the ability to track customers’ activities as they move through the marketing funnel are some of the functions that have been automated to generate data that can be analyzed to measure the impact of marketing strategies.

Our analysts determined that HubSpot takes the top spot in this match-up! Read on for a detailed analysis of each product’s features and capabilities.

But manually sending emails, running campaigns, segmenting leads and typing in customer names is the modern-day equivalent of a Sisyphean task. Let your marketing automation software do the work for you. Here are 16 essential marketing automation workflows to optimize your digital marketing efforts.

Demand generation vs lead generation — they’re not as opposed as the “vs” might have you think. Demand generation and lead generation are like peanut butter and jelly in the marketing and marketing automation world. They’re different (and tasty), but work well in tandem with one another, just like their legume and grape-based counterparts. And in the ever-changing industry of digital marketing and marketing automation software, these two concepts represent pillars of stability.

We put these titans through an extensive head-to-head feature analysis, with Mailchimp narrowly claiming the grand prize! Buckle up as we dive into the details of how each tool performed.

While there’s a bit of overlap between what B2C marketers do and what B2B marketers do, there are a lot of activities which are done quite a bit differently. For instance, the buying cycle is generally much longer in B2B marketing. Customers typically have to jump through many more hoops to get approval to buy, and you can lose a customer for factors completely outside your control — such as when a new person takes over procurement and already has an established relationship with one of your competitors.