Vendor Partners

Leads are the lifeblood of a B2B business, and they’re much more difficult to come by than they have any right to be. Finding the right balance between how much you’re paying to draw in leads and how much profit you make when those leads convert can be a delicate process. How do you know how much an individual lead is worth? There are a variety of methods to determine this key KPI, so let’s dive into a few ways to determine the cost per lead for B2B organizations.

Leads, leads everywhere and not a sale to be seen. Sometimes generating leads can feel like a Herculean chore that leaves you with little time or resources and even littler to show for your efforts. What if I told you it didn’t have to be that way? What if I told you that targeting your efforts on the types of leads most likely to convert will save you time, effort, money and tears?