Asana vs Wrike

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Our analysts compared Asana vs Wrike based on data from our 400+ point analysis of Project Management Software, user reviews and our own crowdsourced data from our free software selection platform.

Asana Software Tool

Product Basics

Asana is a cloud-based project management platform designed to help teams of all sizes manage and organize projects with customization, automation, AI and collaboration. Users can build custom workflows, templates and tasks, and visualize projects in multiple ways, including list, timeline, calendar, Kanban and Gantt views.

You can also build and trigger automation rules when tasks are moved or status or priority is changed. Stay aligned with goals, locate risks and hit project deadlines with reports and collaboration tools. Connect with other solutions using its open API and native integration with dozens of apps.

Our Research Process for Asana

Taking software at face value for a product page review is so passe. Luckily, with a little help from my company’s email address, I got a free trial of Asana’s Advanced plan for 30 days.

I set up a dummy project for content creation, complete with the stages and automations we currently use, so I’d have a more apples-to-apples comparison of a real-world project.

Additionally, I tested some “standout” features our researchers suggested and investigated the pros and cons users mentioned on review sites.

To learn the ropes, I visited the help center, watched demo videos and scoured Reddit for shortcuts. This webpage is the result of a week of dedicating all my working hours to living and breathing Asana.

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Wrike is a cloud-based software that helps users manage distributed projects and promotes team collaboration. With this program, teams can align priorities and speed up execution to boost business results.

With a strong focus on equipping teams to succeed, this vendor provides a robust suite of features that cater to marketing, creative, product development, business operations and professional services teams. It’s equipped with enterprise-level security and is designed to scale at a team and organizational level.
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$10.99/User, Monthly, Freemium
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Tailored to your specific needs
$9.80/User, Monthly
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Tailored to your specific needs
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Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Use Asana AI: Leverage AI in your project management strategy by using AI studio to draft workflows and create custom charts. Summarize your project and tasks using AI and use draft with AI to view next steps and actions. I drafted a project update by clicking on the Set Status tab and selecting “Draft update with AI.” After setting a status and date range, I also added an extra custom heading. The final product was comprehensive and easy to edit, which is great if you find staring at a blank page can be a stumbling block.
  • Create Tasks via Email: Make it easy to create tasks on the go by sending an email to your project email with all the details you need. I found the email associated with that project by clicking on the project dropdown and selecting import and then email. After that, I copied the email address and pasted it and added my email so I’d be the assignee, filled out the subject as the task name, added an additional description in the body and sent it. Like magic, the task showed up with all the details I wanted – 10/10, would recommend.
  • Set Up and Implement Custom Templates: Save time by creating your own custom cards and projects and converting them to templates or choosing from the built-in project templates. Click on the Customize button to add task templates and custom fields. I added a new article template with a relative start date, dependency and custom field for the editor and team.
  • Collaborate with External Users: Stay in sync with clients and suppliers by creating guest accounts and inviting them to access specific tasks and projects. I could invite users with a different email domain name and set access permissions like admin, editor, commentator or viewer in the invite.
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  • Gain Visibility Into Project Details: Wrike’s dashboards use widgets to show an overview of key data on a single screen. You can use the out-of-the-box widgets or create custom versions. This allows managers to track overdue items, see the tasks awaiting approval, view tasks based on status and monitor other details. 
  • Save Time: Automated reminders take work off of managers’ plates. Once a task is assigned, the system sends deadline alerts to the assignee and also sends managers update notifications for continual progress monitoring. 
  • Always Stay Connected: Wrike’s mobile app ensures anyone on your team can access project information from their device of choice, at any time and while on the go. 
  • Configure Integrations: Wrike Integrate enables you to integrate with thousands of other apps, giving your team access to the platforms you need. Additionally, it supports workflow automation and data syncing. 
  • Connect to Other Tools: Wrike supports integration with many of the top tools needed to enhance project success. Examples include Tableau for business intelligence insights, Box for file storage needs, Salesforce for CRM activities, SAML for single sign-on (SSO), Slack for messaging and GitHub for two-way task and issue management. 
  • Shape the System to Your Needs: Customizations allow you to get the most out of Wrike. Work in a way that’s best for your team by taking advantage of custom fields, workflows and more. 
  • Make Processes More Efficient: Using workflow rules, you can create standards that keep every task moving smoothly through each project phase. This makes it easy to track the status of every task and to ensure everyone receives the correct work in the proper order. 
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  • Task Management: Create tasks with custom fields, deadlines, tags, subtasks, dependencies and descriptions during setup, adding tasks to the section you want when you create your first project or forwarding an email to [email protected]. Save time by converting your custom tasks into a template you can apply to new tasks and using AI to summarize tasks and draft subtasks. Switch between list, board, timeline, calendar and Gantt views to optimize visualization and drag-and-drop tasks between sections.
  • Project Planning and Scheduling: Kick your projects off with a plethora of templates ranging from product rollouts to hiring pipelines, or import your project from a spreadsheet. Convert tasks into milestones on the card and add details about why it’s a milestone. Add tasks to multiple projects and organize strategic initiatives by creating a portfolio where you can track the updates of all your projects.
  • Resource Management: Keep track of what’s on everyone’s plate by switching to the workload view. Drag and drop tasks to manage timelines and assignees and assign custom values like hours or points to tasks to accurately factor in employee effort.
  • Sprint Management: Hit the ground running by applying the sprint template to a new project. Add custom fields, use the timeline tab to map out sprint tasks and deadlines and set start and finish dates in the project view.
  • Collaboration Features: Add updates, questions and notes into the description. Comment on cards with mentions, files, lists, code blocks and even AI assists. Send messages directly to individuals or teams using the inbox. Keep your clients in the loop by creating guest accounts and sharing specific tasks and projects with them.
  • Reports and Insights: Tap into a bird’s eye view of your project by clicking on the dashboard tab where you can monitor overdue, complete and incomplete tasks and burnup charts and create custom charts with their AI tool. Visit the reporting tab to view trends, progress, resourcing and work health.
  • Custom Automations and Workflows: Build a workflow that’s a perfect fit for your project in the workflow tab by adding sections for each step in the process with custom transitions and rules when tasks are moved. Add custom automations and rules from scratch, use the options provided as a starting point or get a helping hand from the AI studio. Check out the automations we built in depth below.
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  • Gantt Charts: Zoom out to see the full view of a project’s tasks, dependencies, timeline and scope. The drag-and-drop interface makes it easy to adjust task dates and add dependencies. It’s also easy to toggle between different views (day, week, month, etc.). Wrike facilitates data transfer for users switching from Microsoft Project, ensuring all elements are imported for MPP, MPX and XML formats. 
  • Task Management: Wrike brings together all aspects of your project — tasks, schedules and team communications — into a single location for more efficient project management. The platform connects with Gmail, Apple Mail and Outlook, allowing you to manage tasks directly from your inbox. It also facilitates time tracking and reporting. 
  • Project Templates: A range of pre-built templates allow teams to start with key elements already in place. Specific template types include agile teamwork, project scheduling, event management, product launches, Kanban projects, ticketing and helpdesk, sprint planning, and product roadmaps. 
  • Reports: Wrike offers reporting capabilities to users with business and enterprise accounts. The report builder takes you through the four-stage process of creating a report, with inputs for type, source data, filters and layout (table or column). Report topics include weekly project status, unassigned tasks, active tasks by assignee and others. 
  • Wrike Resource (premium add-on): This feature provides resource management and is available with Business, Wrike for Marketers and Enterprise plans. A visual, intuitive interface facilitates workload planning and changes, providing full visibility of team performance. You can also customize resource utilization analytics tools to track KPIs for better insight. 
  • Wrike Proof (premium add-on): Streamline feedback processes and review cycles with visual tools and a centralized system that keeps version control in check. You can assign approvers internally as well as invite external reviewers. The software also connects with Adobe Creative Cloud tools, letting creatives review feedback and make updates from the app they work in. 
  • Wrike Lock (premium add-on): Wrike provides cloud security and privacy with encryption keys. Both your data and the keys are encrypted, letting you determine who can access and edit the information stored on the platform. You have full control over the individual keys via a master key that’s stored by the Key Management Service from AWS. 
  • Wrike Publish (premium add-on): This feature enables digital asset management (DAM). Integrations with DAM platforms provide a range of capabilities, including stakeholder collaboration and file proofing. You can also attach files to tasks, quickly search your workspace for the right asset and gain brand consistency across campaigns. 
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Product Ranking

#2

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Project Management Software

#1

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Project Management Software

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Analyst Rating Summary

85
92
84
86
77
92
69
69
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Team Collaboration
Task Management
Integrations and Extensibility
Platform Features
Platform Security
Platform Security
Platform Features
Time Tracking and Management
Project Planning and Scheduling
Dashboards and Reporting

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Asana
Wrike
+ Add Product + Add Product
Customizations Dashboards And Reporting Mobile Capabilities Platform Features Project Planning And Scheduling Project Tracking Task Management Team Collaboration Time Tracking And Management 84 77 69 93 82 58 95 97 50 86 92 69 98 97 86 89 90 98 0 25 50 75 100
86%
0%
14%
86%
0%
14%
80%
0%
20%
80%
20%
0%
57%
0%
43%
57%
0%
43%
88%
0%
12%
92%
4%
4%
75%
8%
17%
92%
0%
8%
43%
14%
43%
57%
43%
0%
83%
17%
0%
83%
8%
9%
92%
0%
8%
83%
0%
17%
14%
0%
86%
100%
0%
0%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

89%
0%
11%
78%
11%
11%
88%
0%
12%
100%
0%
0%

User Sentiment Summary

Great User Sentiment 27379 reviews
Great User Sentiment 4988 reviews
89%
of users recommend this product

Asana has a 'great' User Satisfaction Rating of 89% when considering 27379 user reviews from 5 recognized software review sites.

85%
of users recommend this product

Wrike has a 'great' User Satisfaction Rating of 85% when considering 4988 user reviews from 5 recognized software review sites.

4.8 (15)
4.7 (42)
4.4 (10490)
4.2 (2357)
n/a
4.2 (1705)
4.5 (13154)
n/a
4.3 (1084)
4.6 (369)
4.2 (2636)
4.2 (515)

Awards

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SelectHub research analysts have evaluated Wrike and concluded it deserves the award for the Best Overall Project Management Software available today and earns best-in-class honors for Platform Features, Project Planning and Scheduling, Time Tracking and Management and Platform Security.

Analysts' Pick Award
Platform Features Award
Project Planning and Scheduling Award
Time Tracking and Management Award
Platform Security Award

Synopsis of User Ratings and Reviews

User Friendly: Reviewers appreciated that the system is easy to use and intuitive with a clean UI, even if you’re new to projects.
Overall Functionality: Workflows and automation, task management and collaboration are everything you’d look for in a project management system, according to users.
Customization: Users liked the customization options for unique team needs, projects and workflows.
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User-Friendly Interface: Approximately 60% of users mention Wrike’s user-friendly interface and features in addition to easy installation.
Collaboration: According to 90% of users, it's easy to share files and collaborate with internal and external team members, stakeholders and business partners.
Support and Learning Materials: Wrike offers helpful customer support to help with implementation questions and any other concerns that arise as stated by 65% of users.
Customizable and Flexible: Approximately 75% of users say Wrike has a customizable and flexible system to fit their business needs.
Organization: There are plenty of folders and labels to keep files and projects organized, as reported by 85% of users.
Notifications: Wrike delivers various project notifications and alerts as stated by 61% of users.
Helpful Tools: Approximately 71% of users appreciate Wrike's various dashboards, Gantt charts, reports and other distinct modules.
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>Cost: Users mentioned Asana’s paid plans were too expensive for smaller businesses making it difficult to upgrade from the limited free version.
Set-Up: Getting started can be overwhelming with so many customizations and task options. Users said you may need extra time to implement it effectively.
Advanced Features: Reviewers noted some features like AI, advanced project views, resource management and multiple task assignees require expensive plan upgrades.
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Steep Learning Curve: Of the users who describe Wrike's user interface, 39% say the interface has a steep learning curve and is hard to understand.
Training: Approximately 35% of users iterate that implementation training and support is available but is difficult to learn.
Alerts: Of the users who discuss Wrike's alerts and notifications, 38% of them say there's no way to adjust how many they receive.
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Asana is a work management platform designed to help users organize and streamline operations with a user-friendly, customizable interface, automation and AI. Key features include the ability to create custom fields, deadlines, and subtasks, utilize various project views like Kanban boards and timelines, and leverage AI for summarizing tasks and drafting workflows. During my test of the software, I liked how easy it was to create a task by email and create project and task summaries using their AI tool.Customization was also a win. I built a task template for my Content Creation project with custom fields, relative due dates, assignees and a bulleted checklist. However, head’s up, adding task templates to existing tasks requires creating a new task with the template and merging it. Hands down, workflow management was one of my favorite parts of testing Asana. Adding in new sections (without having to go to the list view) and creating custom rules for transitions with a little help from their version of prompts was a breeze.Collaboration is another plus, with in-card comments and mentions, an inbox, group and individual messaging in platform and guest accounts with custom permissions for external users.On the downside, if you don’t have access to a free trial of the paid version (like I did), the free version may not be as effective. You won’t be able to access AI features, certain project views and resource management. The setup also isn’t exactly intuitive, and you may need training plus multiple visits to the help center to conceptualize your project and pick the right template.Overall, Asana is a fantastic all-in-one project management solution for users looking for a flexible tool with AI assistance and don’t mind springing for one of the paid plans.

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Wrike, a cloud-based project management platform, has attracted significant attention for its comprehensive features and ability to streamline workflows. Users frequently highlight its intuitive interface, robust functionality, and scalability as key strengths. The platform's customizability empowers teams to tailor their project management processes to their specific needs, enhancing efficiency and productivity. Wrike's Gantt charts, for instance, provide a clear visual representation of project timelines and dependencies, enabling project managers to track progress and identify potential bottlenecks. Additionally, Wrike's automation capabilities, such as automated workflows and custom request forms, free up valuable time for teams to focus on high-impact tasks. However, some users note that Wrike's extensive features can lead to a steeper learning curve compared to simpler project management tools. Navigating the interface and discovering all the functionalities may require some initial investment of time and effort. Additionally, while Wrike offers various pricing plans to accommodate different team sizes and requirements, some users find the cost to be relatively high compared to other options in the market. Despite these considerations, Wrike remains a popular choice for teams seeking a powerful and versatile project management solution. Its ability to adapt to diverse workflows, coupled with its robust features and scalability, makes it particularly well-suited for larger teams and organizations with complex project requirements. Wrike's comprehensive reporting and analytics capabilities further enhance its value proposition, providing valuable insights into team performance and project progress.

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