Dynamics 365 Sales vs SAP Sales Cloud

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Our analysts compared Dynamics 365 Sales vs SAP Sales Cloud based on data from our 400+ point analysis of CRM Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Dynamics 365 Sales streamlines customer relationship management (CRM) for businesses, automating tasks and centralizing data to empower sales teams. Tailored for mid-sized to large organizations, it excels in managing complex sales pipelines, forecasting revenue, and generating reports. Key benefits include increased productivity, improved lead conversion rates, and enhanced customer insights. Popular features include contact management, opportunity tracking, marketing automation, and real-time analytics. User reviews praise its flexibility, scalability, and seamless integration with Microsoft's suite of productivity tools. However, the learning curve can be steeper compared to simpler CRM solutions, and pricing scales with user licenses and functionality, potentially reaching enterprise-level costs.

Pros
  • Extensive features
  • Powerful customization
  • Seamless Microsoft integration
  • Robust reporting tools
  • Mobile accessibility
Cons
  • Steeper learning curve
  • Potentially high costs
  • Complex setup process
  • Occasional performance issues
  • Limited customization for some features
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SAP Sales Cloud is a sales automation platform that combines analytics, AI-driven insights and extensive lead management capabilities to simplify your sales operations. Whether you're generating quotes, managing contracts or forecasting sales, it offers end-to-end functionality to support your entire sales cycle.

Best suited for medium to large enterprises, particularly those already using other SAP products, this CRM solution works well for organizations with complex sales processes and substantial customer data. While it offers solid features for sales teams of all sizes, it's especially valuable for businesses that prioritize data-driven decision-making.

Users like the platform's strong analytical tools, 360-degree customer views and process automation features. However, some note that the learning curve can be steep and smaller organizations might find the implementation process challenging without technical expertise. The platform occasionally faces performance issues, and integration with non-SAP systems often requires additional resources.

SAP Sales Cloud requires a significant investment, starting at $134 per user monthly, with additional costs for implementation and customization. The initial setup might require technical support or consulting services.

Our Research Process for SAP Sales Cloud

Trying to understand SAP Sales Cloud was a bit of an adventure! While I started with the free trial, I quickly realized the basic plan wouldn't show me the full picture. So, I rolled up my sleeves and dug deeper. I spent time watching demos and tutorials to understand the advanced features. However, the real insights came from my conversations with SAP consultants and people who use the platform daily. Their firsthand experiences were eye-opening.

To get an even broader perspective, I probed into user reviews on G2 and studied various case studies from SAP. I also relied heavily on SelectHub's detailed analyst reports to verify my findings. And yes, I even tested their Android app to see how it performed. This combination of hands-on testing, expert interviews and extensive research helped me get a complete idea of what SAP Sales Cloud really offers.

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$65/User, Monthly
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Tailored to your specific needs
$134/User, Monthly
Get a free price quote
Tailored to your specific needs
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Product Assistance

Documentation
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Live Online
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Documentation
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Live Online
Videos
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Email
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Knowledge Base
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Product Insights

  • Efficient Contact Management: Track contacts and visualize relationships using interactive organization charts. Build a hierarchy for existing accounts or use it as a starting point for adding contacts to a new account. Easy access to a LinkedIn Sales Navigator widget ensures contacts are kept up to date. 
  • Significant Sales Insights: Receive tailored and actionable insights by monitoring daily actions and communications, using a collection of action cards. Get reminders for upcoming activities, email messages, about-to-expire opportunities and inactive contacts or accounts. 
  • AI-Driven Insights: Ensure personalized customer experiences with a 360-degree view, maximize customer lifetime value and make informed business decisions using AI-driven insights. Automates workflows, unifies data by resolving customer identities using AI and machine learning-based recommendations, and helps discover new audience segments. 
  • Improved Relationships: Get recommendations on how to move sales forward based on customer interaction data, profiles and insights, and ways to secure a warm introduction. Personalize sales documents using embedded Office 365 tools and improve sales engagement by combining customer data with survey insights from Microsoft Forms Pro. 
  • Real-Time Prescriptive Insights: Sales reps can react to risks and opportunities promptly using real-time insights with adaptive AI that senses changes in buyer needs and trends. Email engagement, a mobile assistant, predictive forecasting and relationship health scores provide actionable insights about customer and prospect relationships. 
  • Mobility: Access data on the go. Configure dashboards, forms and charts, create notes, and access a relationship assistant. Includes offline sync and Excel export. Mobile and tablet apps support iOS, Android and Windows 10. 
  • Predictive Forecasting: Managers can project how much a sales team can sell and estimate organization revenue based on deal closure probability. AI-enabled predictive forecasting leverages both historical and pipeline data that use subjective bottom-up projections alongside objective data-driven forecasts. 
  • Accurate Prospect Information: Sales reps can quickly gather information about prospective customers using a business card scanner. It reads basic information from the card and populates data in lead or contact records. 
  • Improved Conversion Rate: Improve conversion and win rates with automated lead and opportunity scoring based on advanced scoring models, and identify customers most likely to convert and buy. 
  • Event Management: Control different aspects of events, including registrations, speakers, sessions and venue logistics from an event portal. Facilitate lead generation and registration conversion. 
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  • Streamline Contract Management: SAP Sales Cloud is ranked best for Quotes, Orders and Contracts Management by SelectHub’s analysts with a score of 98 —  higher than its top competitors like Zoho CRM, Salesforce Sales Cloud and HubSpot Sales. You can convert opportunities and quotes into contracts with a single click and generate professional quotes instantly by selecting from predefined document types and product catalogs. The CRM automatically populates contract fields from templates and existing data while maintaining full visibility of critical details like service level agreements and signature dates.
  • Improve Team Communication: The platform is chosen best for team collaboration by our analysts, with a score of 100. It helps to keep your team aligned with native feed updates that sync automatically across the platform. Share important updates, comment on team posts and follow key discussions directly from your inbox, ensuring you miss no critical information.
  • Parse Emails Automatically: Extract key information from incoming emails automatically, including contact details, leads and opportunities. Save your time by having the system populate relevant fields without manual data entry, ensuring data accuracy and completeness.
  • Build Custom Solutions Without Coding: You can extend your sales capabilities using SAP Build Apps' no-code development environment. Create custom apps for mobile, desktop and browser platforms, with included licensing for organizations with 100+ users.
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  • Lead Management: Reps can connect with customers, create and define leads, and work with business process flows to manage them throughout their lifecycle. It also provides information about qualifying and disqualifying the leads. 
  • Opportunity Management: Create, use and manage opportunities to convert more leads. Shows options for creating opportunities and their relationships with other records. 
  • Interactive Dashboards: Get an overview of actionable business data, collected from views, lists and charts, viewable across the organization. Available in multi-stream and single stream format, catering to different levels of complexity and number of data sources. Offers global and timeframe filters, along with interactive charts to provide relevant records count, such as cases by priority or by status. 
  • Sales Playbook: Guides team members on how to respond to events when a decision-maker of an ongoing deal leaves an organization. Provides repeatable, winning sales techniques, and contextual reference materials. 
  • Power Apps: Generate, customize, share and run mobile apps with little or no code. Apps can be shared with the other users in the organization. 
  • Power BI Integration: Identify opportunities on a single dashboard, analyze the pipeline and view sales across a variety of metrics to gain actionable insights. Connect to hundreds of data sources like Excel spreadsheets, on-premise systems, big data, streaming data, cloud services and more. 
  • Partner Relationship Management: Recruit, onboard and strengthen partner channels so that partners can have a quick view of interactions across opportunities, cases and other relevant information. 
  • Collaboration: Sales teams can collaborate on deals across functions and geography, with customer information and document sharing directly from Microsoft Teams. The system integrates with Microsoft Office and libraries on SharePoint, enabling quick and easy quotes, RFPs and email sharing. 
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  • Sales Forecasting: Known for its analytics capabilities, SAP lets you track sales performance with precision using the Forecast Tracker. It compares your submitted forecasts against targets and opportunity amounts. Run simulations to see how different scenarios impact your revenue estimates in real time and quickly identify discrepancies that need attention.
  • Dashboards & Reports: Scoring a 100 for this functionality, the CRM lets you build custom reports that match your business requirements by selecting specific data sources, time frames and key figures. Interactive visualizations like bubble charts and bar-line combinations bring your data to life, helping you spot trends and opportunities at a glance.
  • Document Management: Store and organize all your sales documents in a centralized library where you can create custom folder structures to keep everything organized. Share files securely with team members through links while maintaining control over access permissions for private folders and sensitive documents.
  • Lead Management: Capture leads from multiple sources, including phone inquiries and email campaign responses, and smoothly convert them into opportunities. Use Lead Intelligence to predict conversion likelihood through machine learning, which analyzes historical data points like lead dates, priorities and sources to give you accurate lead scores.
  • Contact Management: You can create detailed contact profiles linked to corporate accounts and track all their interactions across activities, orders and opportunities. Get a complete 360-degree view of your relationship with each contact, including their current status and all past interactions.
  • Mobile App: Manage your sales operations on the go with native apps for both Android and iOS devices. You can create opportunities, leads, tasks and sales quotes, log calls, view interactive charts, and manage your appointments.
  • AI-Based Coaching: Receive step-by-step guidance from AI-powered recommendations that help you win more business. Get prescriptive suggestions on your next best actions to progress opportunities through your sales pipeline effectively.
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Product Ranking

#457

among all
CRM Software

#606

among all
CRM Software

Find out who the leaders are

Analyst Rating Summary

81
79
90
95
100
72
93
100
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Communication Channels
Product Management
Opportunity Management
Platform Security
Dashboards and Reports
Dashboards and Reports
Product Management
Team Collaboration
Quotes, Orders, and Contracts Management
Document Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Dynamics 365 Sales
SAP Sales Cloud
+ Add Product + Add Product
Account And Contact Management Communication Channels Dashboards And Reports Document Management Lead Management Mobile Capabilities Opportunity Management Partner Relationship Management Platform Capabilities Product Management Quotes, Orders, And Contracts Management Sales Performance Management Team Collaboration 90 100 93 72 77 71 97 40 92 100 87 77 83 95 72 100 97 89 81 97 74 68 100 98 86 100 0 25 50 75 100
71%
14%
15%
86%
0%
14%
100%
0%
0%
69%
0%
31%
83%
17%
0%
100%
0%
0%
60%
20%
20%
100%
0%
0%
57%
14%
29%
86%
0%
14%
71%
0%
29%
86%
0%
14%
88%
13%
-1%
88%
13%
-1%
0%
0%
100%
60%
20%
20%
81%
14%
5%
67%
0%
33%
100%
0%
0%
100%
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0%
78%
0%
22%
100%
0%
0%
75%
0%
25%
88%
0%
12%
83%
0%
17%
100%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

69%
0%
31%
54%
0%
46%
86%
14%
0%
86%
0%
14%

User Sentiment Summary

Great User Sentiment 6028 reviews
Great User Sentiment 1286 reviews
83%
of users recommend this product

Dynamics 365 Sales has a 'great' User Satisfaction Rating of 83% when considering 6028 user reviews from 5 recognized software review sites.

83%
of users recommend this product

SAP Sales Cloud has a 'great' User Satisfaction Rating of 83% when considering 1286 user reviews from 4 recognized software review sites.

4.6 (21)
n/a
3.7 (1485)
4.1 (855)
4.3 (4139)
4.0 (19)
4.4 (65)
4.4 (174)
3.9 (318)
4.2 (238)

Awards

SelectHub research analysts have evaluated Dynamics 365 Sales and concluded it earns best-in-class honors for Communication Channels.

Communication Channels Award

SelectHub research analysts have evaluated SAP Sales Cloud and concluded it earns best-in-class honors for Quotes, Orders, and Contracts Management and Team Collaboration.

Quotes, Orders, and Contracts Management Award
Team Collaboration Award

Synopsis of User Ratings and Reviews

Streamlined Workflow: Intuitive interface and automation features save time and effort, boosting productivity.
Forecast Accuracy: Powerful analytics and reporting tools provide clear insights into pipeline health and sales performance.
360° Customer View: Centralized data and comprehensive customer profiles enable personalized interactions and stronger relationships.
Unified Ecosystem: Integrates seamlessly with other Microsoft tools like Outlook and Teams, streamlining workflows and boosting efficiency.
Adaptable to Growth: Scales to meet the needs of growing businesses and allows for customization to fit specific workflows.
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Data Analysis: SAP Sales Cloud’s advanced analytics tools help you make data-driven decisions across your sales pipeline.
Customer Insights: Users like that they have a 360-degree view of each customer's journey, interactions and history in one place.
Automation: It helps you save time with automated workflows that handle repetitive sales tasks and documentation.
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Learning Curve: Initial setup and user adoption can require significant training and support.
Costly for Large Deployments: Pricing scales with user licenses and features, potentially reaching enterprise-level costs for extensive use.
Performance Glitches: Users report occasional lag or bugs, especially with large datasets or complex configurations.
Customization Constraints: Some features offer less flexibility for customization compared to other CRM solutions.
Data Migration Challenges: Migrating data from existing systems can be complex and require technical expertise.
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Complex Interface: The platform's extensive features can be overwhelming for new users, requiring significant training time.
Performance Issues: Users may experience slower loading times when handling large amounts of data or multiple processes.
Limited Integration Options: Connecting with non-SAP systems can be challenging and may require additional development work.
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User reviews of Dynamics 365 Sales paint a picture of a powerful CRM with potential drawbacks. Fans praise its comprehensive features, from in-depth sales pipeline management to robust analytics. The seamless integration with other Microsoft products like Teams and Office 365 is a major draw for organizations already invested in the ecosystem. This unified experience boosts productivity and simplifies workflows, especially for sales teams accustomed to Microsoft tools. However, the complexity of Dynamics 365 Sales also presents a hurdle. The learning curve can be steep for new users, and some features lack the flexibility for deep customization compared to competitors like Salesforce. Additionally, the price tag scales with user licenses and features, potentially making it cost-prohibitive for smaller businesses or those with simpler sales needs. Ultimately, user reviews suggest Dynamics 365 Sales shines for mid-sized to larger organizations with complex sales pipelines and a commitment to the Microsoft ecosystem. Its strengths in data analysis, reporting, and integration outweigh the learning curve and cost concerns for many users. However, those seeking a more user-friendly or budget-friendly option may find alternative CRMs more suitable.

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Having spent considerable time evaluating SAP Sales Cloud, I want to share my honest experience with the platform.My journey began with the basic free trial, which only scratches the surface of what the platform can do. While this limited preview was helpful, it didn't give me the full picture of the advanced features I'd later discover.The initial setup was quite tricky. I found myself deep in configurations and customizations, which took more time than I expected. However, I noticed that if your company already uses other SAP products, the implementation becomes significantly smoother. The platform works well alongside SAP ERP and other SAP tools, creating a connected ecosystem.Senior SAP C4C Consultant Irshad Ichu said:I would like to tell you about the lead to cash process in Sales Cloud. A salesperson can easily create a lead and can capture all the details within a beat. We have seamless integration with S4 or ECC systems. Also when compared to maintenance and cost with any other legacy system, no maintenance is required for Sales Cloud and licensing costs also would be less”The analytical capabilities are very impressive and, thus, a user favorite. AI-powered forecasting tools help you make better decisions, while thorough reporting provides insights you probably hadn't been able to access before. The platform’s cloud-based nature allowed me to access these tools from anywhere, which is a huge plus for remote work.But the platform occasionally runs slower than I'd like, especially when handling larger data sets. I also found that integrating with non-SAP systems required extra effort and technical expertise — something that might not be readily available in smaller organizations. During system updates, I experienced some minor disruptions, though these were usually temporary.The learning curve was steeper than anticipated. While some team members may adapt quickly, others might struggle with the platform's complexity. In fact, many users I spoke with ended up hiring consultants just to get their systems configured properly, which added to the overall cost.According to Azhar I, Team Lead at Accenture:The CRM system helped me by streamlining customer interactions, allowing for better tracking of leads, sales and follow-ups. It made managing client data more efficient.Talking about the challenges I faced — some customization options were a bit limited and data integration with other tools wasn’t always seamless, requiring manual updates at times. Still, the integrations are not as hard as they seem. These days business expectations are just sky high and they expect everything in a single press.”My conclusion is that while SAP Sales Cloud offers customization options, it sometimes falls short for businesses with unique requirements. The platform works best for medium to large enterprises, particularly those already invested in the SAP ecosystem. For smaller businesses, the combination of high costs, technical requirements and implementation complexity might be overwhelming.That said, once you get past the initial hurdles and have it properly set up, SAP Sales Cloud is a powerful tool. The key is having the right resources, budget and technical support to fully take advantage of its capabilities.

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