SAP CRM vs Oracle Sales Cloud

Last Updated:

Our analysts compared SAP CRM vs Oracle Sales Cloud based on data from our 400+ point analysis of CRM Software, user reviews and our own crowdsourced data from our free software selection platform.

SAP CRM Software Tool

Product Basics

SAP provides a cloud-based customer experience suite built on the SAP C/4HANA framework, delivering marketing, sales, e-commerce, customer data and service capabilities. Features include sales automation, ABM, augmented intelligence, real-time data, multichannel campaigns and inventory management. Organizations can choose specific products for more focused functionality or implement all five to gain a comprehensive ecosystem.

Analyst’s Note: 

In addition to SAP’s cloud products, it also offers SAP CRM, a well-established solution for clients looking to deploy on-premise. While SAP currently supports the on-premise version for thousands of customers, has continued to release product enhancements and hasn’t yet indicated any plans to sunset the product, it’s possible that may change.

As of November 2019, SAP’s Director of Product Management stated that SAP may choose to forego extension of mainstream maintenance beyond the current guarantee of 2025. Assuming that remains the case, he recommended new customers avoid looking into SAP CRM and instead consider S/4HANA (for those in need of ERP functionality as well) or C/4HANA (for those interested specifically in customer experience capabilities).

In light of this, our analysis focuses solely on C/4HANA’s cloud products.
read more...

Oracle Sales Cloud is a cloud-based customer relationship management (CRM) platform designed to simplify the sales process for organizations of all sizes. It offers various features, including lead management, opportunity tracking, forecasting and quoting.

It’s great for businesses wanting a complete system that can grow with them. Key benefits include increased sales productivity, improved forecasting accuracy and better customer relationships.

The platform also offers mobile access, social media integration and advanced analytics. While users generally appreciate its robust features, ease of use and scalability, some find it pricey and challenging to learn initially.

Oracle Sales offers various pricing plans to meet the needs of different businesses. The basic plan starts at $75 per user per month, while the enterprise plan can cost several thousand dollars per month. It also provides a free trial that allows users to try the platform before they buy.


Pros
  • Comprehensive features
  • Easy-to-use interface
  • Scalable for large teams
  • Mobile access and collaboration
  • Advanced analytics and reporting
Cons
  • High implementation cost
  • Steep learning curve
  • Limited customization options
  • Integration challenges
read more...
$58 Monthly
Get a free price quote
Tailored to your specific needs
$65/User, Monthly
Get a free price quote
Tailored to your specific needs
Small 
i
Medium 
i
Large 
i
Small 
i
Medium 
i
Large 
i
Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Single Customer View: Create personalized experiences by leveraging data from multiple channels and continuous updates for new interactions. A dashboard displays information from sources such as CRM, ERP, social media and more. Conduct granular analysis for sentiment engagement, customer journey insights and more via filtering. 
  • Budget Planning: View graphical budget totals for different regions, analyze historical data and drill into specific budgets to make adjustments. Summarized campaign views allow detailed planning for marketing spend. Integration with procurement and finance tools provides a status overview in real time. 
  • Audience Identification: See which contacts are best to target with campaign targets and which are ready to buy immediately. Assess the locations and interests of various customer segments with a global map and tag cloud. Easily create segments using a drag-and-drop interface. 
  • Multichannel Campaigns: Leverage trigger-based campaigns across social media, paid search and more with a range of messages to more accurately target audience interests and stages. Real-time metrics give insight into campaign performance, enabling in-campaign adjustments that improve ROI. 
  • Centralized Inventory View: Receive a comprehensive view of inventory and track all new orders and their accompanying details, such as delivery mode, pickup location and status. Give customers the ability to buy online and pick up or return in-store. 
  • Unified Customer Experience: Drive 24/7 support across all channels with AI-based chatbots that have advanced language processing to facilitate natural conversations. Customer service agents have access to the chat thread for full context in case of a query transfer, as well as a single UI to simplify activities. Integrate with SAP Commerce Cloud to provide chat, email, video chat and phone tools for online shops. 
  • Real-Time Insights: Cut costs and focus efforts on the most profitable campaigns via campaign performance analysis. Out-of-the-box reports show KPIs for key channels including email and Facebook, with a rich set of metrics available. 
  • Extensive Integrations: Extend functionality using the SAP Cloud Platform, which comes with over 150 pre-built connectors and an extension factory. Build and deploy apps or use the 1,000+ apps developed by SAP partners. 
read more...
  • Easily Manage Partner Relationships: According to our data, Oracle Sales Cloud ranked the best for partner relationship management. It lets you turn your partners into an extension of your sales team. You can manage partnerships more effectively by tracking partner performance, automating lead distribution and aligning your marketing efforts across your entire ecosystem.
  • Access Real-Time Insights: Scoring a 100 in our analyst rankings for forecasting, the platform provides instant access to key metrics, reports and predictions. Comprehensive analytics help you visualize, track and act on trends, all in real time.
  • Target Efficiently With DataFox: Oracle Sales Cloud lets you find and prioritize target companies through automated data collection. This includes over 70 firmographic data points, 68 types of real-time company signals, filters, company scoring models, balanced territories and more.
  • Leverage Adaptive Intelligence: Identify opportunities with high probabilities of conversion by leveraging probability scores, automated recommendations and deal acceleration. AI-derived firmographic data and signals help you with account enrichment, as well as account scoring and prioritization.
  • Discover Insights With Pre-Packaged Reports: Again scoring a 100 for its reporting features, the platform provides actionable business insights with over 500 pre-built reports. These use built-in business intelligence (BI) solutions embedded within Oracle’s CX sales solutions.
read more...
  • Lead and Account-Based Marketing: Offered in SAP Marketing Cloud and caters specifically to B2B environments. 
    • Includes visual tools such as a shared calendar for campaigns and a dashboard that displays budgets and costs in real time.
    • Provides intelligent scoring, profiling and geospatial data, showing which accounts to focus on.
    • Syncs account interactions with SAP Sales Cloud.
    • Uses machine learning to analyze contact behavior, classify and rank contacts, as well as spot segments with similar behavior.
  • Experience Management: This WYSIWYG tool supports web page creation and editing, as well as enables the creation of one design suitable for use on mobile devices, tablets and desktops. Includes the option to embed banners and promotions, along with personalizing different elements. 
  • Product Content Management: Offers a central interface for managing products and catalogs that can serve as a master product database. Equipped with bulk editing, support for multiple product attributes and multilingual functionality. 
  • Sales Automation: Provides a central platform for account and opportunity management that stores data in a single place for easy availability and increased visibility. Capabilities include quarterly revenue forecasting and lead scoring. 
  • Configure, Price, Quote (CPQ): Handles complex quotes via an intuitive interface. 
    • Allows sales reps to generate quotes quickly and supports a variety of price books for offering the most effective discounts.
    • Assists with onboarding via embedded intelligence and can guide reps toward products that customers are more likely to buy.
    • Includes margin protection guardrails and automatic approval triggers.
  • Sales Performance Management: Includes: 
    • Simple setup with a drag-and-drop interface.
    • Built-in rules library to compare, test and launch promotions and plans from one interface.
    • Calculations for a range of criteria, territories, teams or verticals.
    • Automatic calculation of bonuses and commissions.
    • A mobile app for reps, with a range of functionalities such as accelerators and a what-if calculator.
    • Augmented intelligence tool that prescribes recommendations for compensation plans.
  • Augmented Intelligence: Can be deployed without requiring the help of data scientists. Leverages AI and machine learning to automatically detect outliers, make selling suggestions that boost revenue and more. 
read more...
  • Sales Force Automation: Oracle lets you automate the sales process using mobile access, artificial intelligence, email integration, sales-focused digital assistants and elastic search. It also provides contextual insights, recommendations and predictive outcomes and effectively manages leads, accounts, contacts, opportunities, assets, activities and assessments.
  • B2B Service Center: You can streamline interactions and enable collaboration between multiple teams with a 360-degree customer view, which provides:
    • Milestones, entitlements and SLA tracking for managing critical dates and contractual obligations.
    • Integrated sales and service capabilities on a single platform.
    • A combination of sales automation, service request management, knowledge management and digital customer service.
  • Sales Planning and Performance Management: The platform hosts advanced incentive compensation, compensation dashboards, and territory and quota management tools with what-if capabilities. Sales reps can access automated sales methodologies using connected data powered by AI.
  • Partner Portal: Available out-of-the-box, it streamlines partner activities from recruitment and lead management to MDF disbursement. It also offers automated lead distribution, sales training materials, qualification and conversion tools, and an integrated configure, price, quote (CPQ) solution.
  • Oracle CPQ: This feature supports sales representatives with tools for subscription orders, multiple price books, discretionary discounting, deal management intelligence, and dynamic workflows. It includes quote management features like a document designer, contract management and electronic signatures. This integrates with CRM and ERP systems, web services, and B2B commerce platforms.
  • Subscription Lifecycle Management: You can integrate front- and back-office processes on one platform. This provides consumption-based billing, fixed and recurring orders, revenue recognition, and a 360-degree view of customer subscriptions. You can also track KPIs, monthly recurring revenue, total contract value, average revenue per user, churn rate and customer lifetime value.
  • B2B Commerce: This omnichannel feature extends self-service and digital experiences with the flexibility to customize to meet the needs of an organization. Features include guided search, merchandising, personalization, promotions, native A/B testing, a single admin interface for managing multiple stores, integrated commerce and CPQ, and more.
  • Customer Data Management: Oracle Sales Cloud offers data cleansing and integrated business intelligence views. These capabilities provide B2B and B2C firms with personalization, cost management, account-based marketing campaigns and campaign segmentation.
  • Dynamic Dashboards: Gain real-time insights into customers, teams and business metrics, such as seasonality, recurring sales and the overlay of sales teams. You can drill down for more granular analysis.
  • Sales Management: Oracle’s mobile app provides a fully customizable experience for sales teams on the go, available for Android and iOS devices. Cached views of customers and accounts are available offline.
  • Sales Strategy Optimization: With intelligent guided selling, you can analyze the probability of lead conversion, get recommendations for next-best actions, determine account prioritization, track market signals and more.
read more...

Product Ranking

#52

among all
CRM Software

#338

among all
CRM Software

Find out who the leaders are

Analyst Rating Summary

we're gathering data
81
we're gathering data
98
we're gathering data
66
we're gathering data
100
Show More Show More

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

SAP CRM
Oracle Sales Cloud
+ Add Product + Add Product
Account And Contact Management Communication Channels Dashboards And Reports Document Management Lead Management Mobile Capabilities Opportunity Management Partner Relationship Management Platform Capabilities Product Management Quotes, Orders, And Contracts Management Sales Performance Management Team Collaboration 98 66 100 74 88 86 100 100 91 83 97 85 67 0 25 50 75 100
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
31%
31%
38%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
60%
20%
20%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
71%
29%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
86%
0%
14%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
86%
10%
4%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
83%
0%
17%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
89%
11%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
63%
25%
12%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
67%
0%
33%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
65%
0%
35%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%

User Sentiment Summary

Good User Sentiment 516 reviews
Great User Sentiment 263 reviews
76%
of users recommend this product

SAP CRM has a 'good' User Satisfaction Rating of 76% when considering 516 user reviews from 5 recognized software review sites.

81%
of users recommend this product

Oracle Sales Cloud has a 'great' User Satisfaction Rating of 81% when considering 263 user reviews from 4 recognized software review sites.

4.9 (14)
n/a
3.5 (204)
3.7 (57)
n/a
4.5 (1)
4.1 (167)
4.5 (61)
4.4 (21)
4.0 (144)
3.6 (110)
n/a

Awards

we're gathering data

SelectHub research analysts have evaluated Oracle Sales Cloud and concluded it earns best-in-class honors for Opportunity Management, Partner Relationship Management and Platform Security.

Opportunity Management Award
Partner Relationship Management Award
Platform Security Award

Synopsis of User Ratings and Reviews

Reporting: It’s possible to create high-quality micro and macro reports for all customers and for internal control, according to 63% of users mentioning reporting.
Integrations: The ability to leverage operational reporting and seamless, intelligent integration with ERP and a business warehouse aids productivity, as observed by 66% of users referring to integrations.
Tracking: All user reviews of this feature indicated the software offers flawless tracking for high volumes of sales transactions.
Configuration and Customization: It’s possible to customize and configure according to business needs, as noted by 75% of reviews referencing these features.
Automation: It’s easy to automate and integrate customer contact activities, sales, marketing, and customer service, according to 83% of users who wrote about automation.
Show more
Streamlined Sales Process: Users state that Oracle Sales helps them automate their sales process, from lead generation to opportunity management and closing deals.
Better Sales Visibility: Oracle Sales provides a comprehensive view of your sales pipeline, allowing you to track your progress and identify areas for improvement.
Improved Customer Relationships: Users often mention the platform helps them build stronger relationships with their customers by providing them with a personalized experience.
Scalability: Oracle Sales is a scalable and flexible solution that can grow with your business.
Show more
Not Budget-Friendly: The platform’s implementation is costly compared to competitor products, and 63% of users who mention cost suggested maintenance is also expensive.
Not User-Friendly: The software isn’t very flexible and is difficult to learn, as observed by 58% of reviews mentioning this aspect.
Inefficient Workflow: The workflow is not very clean and efficient, and it takes considerable effort, time and money to implement actions, according to 63% of users who reference this feature.
Show more
Cost and Complexity: The platform can be expensive to implement and maintain, especially for small businesses. The initial cost of the software can be high, and there are ongoing maintenance costs. Additionally, Oracle Sales can be complex to implement and use, which can require significant training for your sales team.
Steep Learning Curve: It has a steep learning curve, which can be challenging for new users. The interface is not as intuitive as some other solutions.
Limited Customization: Oracle Sales is not as customizable as some other CRMs. You may not be able to configure the software to meet your specific needs.
Integrations: It does not integrate with many third-party applications, making it difficult to integrate with other tools that you use.
Show more

SAP’s CRM products provide a rich set of features to aid the customer lifecycle. Users highly approve of its seamless integration, tracking and reporting features. Additionally, automation makes work easier and enhances productivity. However, using workflows can be time-consuming, and the software isn’t very intuitive. It’s also very pricey to implement. It’s best suited for companies, particularly enterprises, with heavy sales, marketing and delivery usage, as well as advanced, complex needs.

Show more

While getting hands-on with Oracle Sales Cloud, I was very impressed by its complete feature set. The automation tools were particularly helpful, simplifying workflow from lead management to opportunity tracking. Users also agree they find themselves spending less time on administrative tasks and more time engaging with potential clients.The B2B Service Center turned out to be essential for cross-team collaboration. Having a 360-degree customer view makes it easy to address client needs promptly. I also appreciate the milestone and SLA tracking features, which help to stay on top of critical deadlines without breaking a sweat.Even though the platform's comprehensive nature initially felt overwhelming, I soon learned the capacity of its AI capabilities. The adaptive intelligence feature can become a go-to for identifying high-potential opportunities, and predictive analytics helps tailor your approach to each client's unique needs.In a time where subscription-based models are becoming increasingly prevalent, having built-in tools like Oracle’s subscription management can be a significant advantage. While I didn't have the chance to explore all of them, Oracle's industry-specific solutions and their tailored approach for different sectors like healthcare and financial services showed me how versatile the platform could be.Yet, I did encounter a few hurdles. The learning curve was steeper than I anticipated. Also, its high cost and complexity may be a barrier for some users. Despite these challenges, the benefits of Oracle Sales Cloud far outweigh its drawbacks. The platform's scalability and integration with other Oracle products make it a solid choice for businesses looking to future-proof their CRM solution.

Show more

Screenshots

Top Alternatives in CRM Software


Copper CRM

Creatio

Dynamics 365 Sales

Freshsales

HubSpot Sales

Insightly

monday sales CRM

Nimble CRM

Oracle Sales Cloud

Pipedrive

Pipeliner CRM

Salesforce Sales Cloud

SAP Sales Cloud

Sugar Sell

Zendesk Sell

Zoho CRM

Related Categories

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

Compare products
Comparison Report
Just drag this link to the bookmark bar.
?
Table settings